VENUE BROCHURE. IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2011 Venue Brochure / 1

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1 VENUE BROCHURE 3 IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2011 Venue Brochure / 1

CONT ENTS Mercedes-Benz Fashion Week Overview 4 Benefits 5-9 Venue Overviews The Theatre 11-12 The Stage 13-14 The Studio 15-16 The Box 17-18 The Courtyard 19 Venue Comparison 20 Sponsorship

2 CONT ENTS Mercedes-Benz Fashion Week Overview 4 Benefits 5-9 Venue Overviews The Theatre The Stage The Studio The Box The Courtyard 19 Venue Comparison 20 Sponsorship Information Sponsorship 22 VIP Events 23 Additional Information Next Steps 25 Time Request Form 26 Credit Card Authorization Form 27 IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 2

3 OVER VIEW/ BENE FITS IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 3

OVER VIEW Dates: September 6-13, 2012 Location: Damrosch Park at Lincoln Center, New York City Registered media: 5,000+ Show Venues: Theatre / Stage / Studio / Box Each September and February, all

4 OVER VIEW Dates: September 6-13, 2012 Location: Damrosch Park at Lincoln Center, New York City Registered media: 5,000+ Show Venues: Theatre / Stage / Studio / Box Each September and February, all eyes turn to the world s most prominent trade event: Mercedes-Benz Fashion Week. Buyers, retailers, celebrities, models, VIPs along with thousands of national and international press come to Lincoln Center, which for eight days becomes the heartbeat of New York City, debuting the latest collections of top designers. Mercedes-Benz Fashion Week is the first stop on the global fashion event circuit providing an unparalleled level of brand exposure drawing millions of impressions and opportunities for designers to connect with the industry. Home to top influential designers and the next generation of emerging design talent from around the world, Mercedes-Benz Fashion Week creates regional and worldwide platforms for designers. A global community of leading initiatives, including fashion s most impactful events, emerging designer programs and digital campaigns, IMG Fashion serves as a solutions provider to designers and industry professionals. Through an international network of expertise and contacts comprised of governing trade organizations, influential businesses, in demand talent and skilled artists; relationships are built between designers and brands and their ultimate consumers with a focus on facilitating the process of creation to consumption. IMG Fashion will guide you through an easy and efficient show planning process. Industry leading experts will create a seamless experience, helping you reach your goals and maximizing your results. IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 4

BENE FITS Benefits MBFW is the central hub for fashion week activities attracting a record number of fashion industry professionals, celebrities, retailers and media from over 30 countries.

5 BENE FITS Benefits MBFW is the central hub for fashion week activities attracting a record number of fashion industry professionals, celebrities, retailers and media from over 30 countries. Shows, presentations and events are scheduled to complement one another Superior Production Maximum ease and efficiency to plan and execute your show via IMG Fashion s experienced staff and production team State of the art facilities allow for high-tech lighting design, superior sound and optimum climate control A selection from runway and venue options based on your artistic vision One on one show planning meetings and group traning sessions as requested by your team Spacious backstage area includes designated hair/make up area, as well a versatile space for meet and greets, step and repeat and media opportuni ties Digital tools include a comprehensive ground plan, seating charts and general facilities details A full service staff dedicated soley to your venue including technical staff, venue manager and volunteers to support your team Security and backstage crews to assist with a smooth load-in and load-out and any other day of show needs IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 5

6 MED IA RELA TIONS The Right Exposure for Your Brand Mercedes-Benz Fashion Week registers over 5000 members of the international, national and regional press Designers recieve a digital press list of all credentialed media, as well as realtime access to registrants via Fashion GPS for Mercedes-Benz Fashion Week, making guest list management virtually seamless On-Site Media Photographers and video crews covering your show are escorted into the venue before guests arrive, allowing ample set up time and ensuring maximum amount of show coverage Designated photographer and videographer handlers support crews in securing proper placement on media risers as well as throughout the entire venue Celebrity/VIP Support A smooth and welcoming experience for celebrities and VIPs while working towards the maximum amount of press coverage IMG Fashion will assist your public relations team in escorting guests to and from cars, backstage to meet designers, to their designated seats and throughout the venue as needed. Additional security available by request. IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 6

MAR KET ING Marketing and Collateral Designer specific event signage at Lincoln Center Designer/Collection name in event advertisements in top publications, including The New York Times, Women s Wear

7 MAR KET ING Marketing and Collateral Designer specific event signage at Lincoln Center Designer/Collection name in event advertisements in top publications, including The New York Times, Women s Wear Daily, New York Magazine and The Daily Broadband and mobile show content (Runway show features and highlights have received over 27 million views since 2007) Inclusion of show details, bio, and website and social media URLs in Official Event Program, Event website and various other media outlets Website mbfashionweek.com, the virtual home of Mercedes-Benz Fashion Week, received over 1.5 million visitors from 206 different countries in 2011 The Event website promotes your brand via runway and backstage photos, videos, designer profiles, retails points, link to website, e-commerce, social media channels and features backstage and celebrity photos Ability for designers to capture information on visitors/subscribers Blog stylized site includes real time event news, downloadable schedule, expanded designer content pages as well as a digital calendar to promote live streaming shows IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 7

8 SOC IAL MED IA Beyond the Runway Each season, a custom social media calendar is created to generate brand awareness and direct traffic to designer websites Designer specific content is organically integrated into posts on Facebook, Twitter, YouTube and the recently launched Instagram and Pinterest, giving designers an instant global audience of fashion followers Facebook Designer news, status updates with insider info, recent photos, video links and contests provide over 230,000 fans an outlet to share and interact with your brand and the Event Twitter Up to the minute happenings at Mercedes- Benz Fashion Week are circulated to nearly 100,000 followers (May 2012), which increases heavily each event YouTube The Official YouTube channel brings the glamour of the runway directly to the millions of consumers worldwide. Via the world s largest entertainment platform, millions of viewers are granted a front row seat to your collection with a highlight video uploaded shortly after your show IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 8

FASH ION GPS Mercedes-Benz Fashion Week offers you exclusive accesss to the benefits of Fashion GPS Included within venue fee; Fashion GPS for Mercedes-Benz Fashion Week is available to all designers

9 FASH ION GPS Mercedes-Benz Fashion Week offers you exclusive accesss to the benefits of Fashion GPS Included within venue fee; Fashion GPS for Mercedes-Benz Fashion Week is available to all designers showing Gain exclusive access Real-time access to Press and Industry List Communicate with your guests and seat your invitees quickly and easily Manage your invitee list online.; add, remove or edit invitees with ease Invite guests to your show with customizable templates and seating assignments for efficient guest list management Digitally manage guest RSVPs and view list updates in real time Interactively assign seating for your entire show with the ability to make last minute changes with the click of a mouse Improve the fashion show experience Invitees can easily RSVP online from their computer or phone to recieve show confirmation and seating assignment Avoid long lines at check-in with electronic barcode invites Seamless registration and credentialing system for press and industry registrants Continue the conversation post show View reports on show attendance and communicate further with your show attendees IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 9

10 VENUE OVER VIEW IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 10

11 THE THEA TRE IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 11

Benefits: Crisp black interior tent structure with black carpet and black covered chairs Your choice of runway options include: 8 W x 88 L x ¾ H Central Runway 4 W x 182 L x ¾ H U-Shaped Runway

and powered hair and makeup areas European style lighting system guarantees the best photographs and video recordings of your collection on the runway State of the art sound system provides fully

12 Benefits: Crisp black interior tent structure with black carpet and black covered chairs Your choice of runway options include: 8 W x 88 L x ¾ H Central Runway 4 W x 182 L x ¾ H U-Shaped Runway Runways are covered with white duck for best possible look Adaptable to your needs: black stage portal has a series of white covered tracking stage flats Early arrival and setup with two fully lit and powered hair and makeup areas European style lighting system guarantees the best photographs and video recordings of your collection on the runway State of the art sound system provides fully equalized coverage of music playback Unobstructed view for all guests with tiered audience seating and media riser Elevated control booth to provide optimal view for your team Comfortable experience for you and your guests with continuous power generation and climate control with highly efficient redundant backup system Please Note: An LED upstage wall and digital integration can add a dynamic element to your show, but require additional planning and set up time. If you are interested in discussing using such upgrades please contact Christina Neault at or christina.neault@imgworld.com Your Venue: 10am Shows: 4 Hrs Main Stage / 5 Hrs Backstage* 2pm Shows: 3 Hrs Main Stage / 5 Hrs Backstage* 8pm Shows: 5 Hrs Main Stage / 5 Hrs Backstage* *As schedule permits Capacity: 967 seats for Central Runway 965 seats for U-Shaped Runway Front Row: 100 seats for Central Runway 200 seats for U-Shaped Runway Venue Size: 16,300 square feet Fee: $60,000 THE THEA TRE IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 12

13 THE STAGE IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 13

Benefits: Clean white interior with gray carpet Unobstructed view for all guests with stadium seating with comfortable custom cushions 8 W x 90 L x ¾ H Central Runway covered with white duck Fresh

system provides fully equalized coverage of music playback Early arrival and set up with two fully lit and powered hair and make up areas Unobstructed view for all guests with tiered audience seating

14 Benefits: Clean white interior with gray carpet Unobstructed view for all guests with stadium seating with comfortable custom cushions 8 W x 90 L x ¾ H Central Runway covered with white duck Fresh white proscenium wall with white duck covered upstage wall European style lighting system guarantees the best photographs and video recordings of your collection on the runway State of the art sound system provides fully equalized coverage of music playback Early arrival and set up with two fully lit and powered hair and make up areas Unobstructed view for all guests with tiered audience seating and media riser Elevated control booth to provide optimal view for your team Comfortable experience for you and your guests with continuous power generation and climate control with highly efficient redundant backup system Your Venue: 3 Hrs Main Stage / 4 Hrs Backstage* 3 Shows Daily *As schedule permits Capacity: 738 seats Front Row: 102 seats Venue Size: 12,000 square feet Fee: $47,500 Please note: For customizable runway options, including U-Shapes, please contact IMG Fashion so that we may assist you in ensuring flexible timing and scheduling. THE STAGE IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 14

15 THE STU DIO IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 15

Benefits: Sleek gray lined interior tent structure and gray carpet with smooth black folding chairs 7 W x 74 L x ¾ H Central Runway covered with white painted muslin Clean white proscenium and

hair and makeup areas State of the art sound system provides fully equalized coverage of music playback Unobstructed view for all guests with tiered audience seating and media riser Elevated control

16 Benefits: Sleek gray lined interior tent structure and gray carpet with smooth black folding chairs 7 W x 74 L x ¾ H Central Runway covered with white painted muslin Clean white proscenium and upstage duck covered walls European style lighting system guarantees the best photographs and video recordings of your collection on the runway Early arrival and set up with two fully lit and powered hair and makeup areas State of the art sound system provides fully equalized coverage of music playback Unobstructed view for all guests with tiered audience seating and media riser Elevated control booth to provide optimal view for your team Comfortable experience for you and your guests with continuous power generation and climate control with highly efficient redundant backup system Your Venue: 3 Hrs Main Stage / 4 Hrs Backstage* 4 Shows Daily *As schedule permits Capacity: 408 seats Front Row: 89 seats Venue Size: 10,000 square feet Fee: $34,000 THE STU DIO IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 16

17 THE BOX IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 17

Benefits: Fully customizable venue encourages unique and innovative show formats for designers to bring their artistic vision to life - Versatile 50 W x 50 L interior completed with black lining and

equalized coverage of music playback Ten completely maneuverable 4 W x 4 L x 6 H white painted platforms Spacious, fully lit and powered hair and makeup area Fully equipped space provides 8 cyclorama

18 Benefits: Fully customizable venue encourages unique and innovative show formats for designers to bring their artistic vision to life - Versatile 50 W x 50 L interior completed with black lining and painted masonite floor+ Flexible lighting system for you to create ideal setting to achieve best photographs and video recordings of your collection State of the art sound system provides fully equalized coverage of music playback Ten completely maneuverable 4 W x 4 L x 6 H white painted platforms Spacious, fully lit and powered hair and makeup area Fully equipped space provides 8 cyclorama for lookbook photographs Comfortable experience for you and your guests with continuous power generation and climate control with highly efficient redundant backup system Your Venue: 3 Hrs Main Stage / 3 Hrs Backstage* *As schedule permits Capacity: 150 people Venue Size: 3,400 square feet Fee: $18,000 THE BOX IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 18

Benefits: The most visible venue from any area of Mercedes-Benz Fashion

and events are enticed by a 360 degree view inside the 75 L x 50 W space

Natural tree garden provides serene outdoor setting If you are

Courtyard, please contact IMG Fashion so we may tailor a package to your

19 Benefits: The most visible venue from any area of Mercedes-Benz Fashion Week Located in the center of the Event, guests attending other shows and events are enticed by a 360 degree view inside the 75 L x 50 W space Customizable to your vision; new and unique formats are encouraged Natural tree garden provides serene outdoor setting If you are interested in presenting your collection in a creative format in the Courtyard, please contact IMG Fashion so we may tailor a package to your needs THE COURT YARD IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 19

20 VENUE COMPARISON The Theatre The Stage The Studio The Box Runway 8 W x 88 L x ¾ H 8 W x 90 L x ¾ H 7 W x 74 L x ¾ H 10 White Painted Central Runway Central Runway Central Runway 4 W x 4 L x 6 H or Platforms 4 W x 182 L x ¾ H U-Shaped Runway Venue Color / Size Black / 16,300 sq. ft. White / 12,000 sq. ft. Gray / 10,000 sq. ft. Black / 3,400 sq. ft. Front Row Straight: n/a U-Shaped: 200 Capacity Seated: 967 Seated: 738 Seated: U-Shaped: 965 Price $60,000 $47,500 $34,000 $18,000 All venue rentals include: Backstage area complete with clothing racks, mirrors and makeup lights Headsets and radio communication Standardized seating plan for all fashion shows to expedite pre-seating Lighting, sound and staging designers and production personnel, venue managers, show run crews, steamers, technical maintenance and cleaning staff Volunteers available as ushers and general assistants Professional security provided by IMG Fashion Official Press/Media directory of more than 5,000 pre-qualified editors, photographers, camera crews, etc. IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 20

21 SPON SOR SHIP INFO IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 21

SPON SOR SHIP IMG Fashion s dedication to providing state of the art facilities is generously supported by our sponsors in order to make Mercedes-Benz Fashion Week a world class event.

22 SPON SOR SHIP IMG Fashion s dedication to providing state of the art facilities is generously supported by our sponsors in order to make Mercedes-Benz Fashion Week a world class event. We actively engage with brands that are dedicated to supporting you and the fashion industry as a whole. We understand that designers pursue individual sponsorship of their shows and we would like to work with you to avoid any conflicts in brands in the categories of exclusivity, extended to official event sponsors. Therefore, please contact Danielle Calcara at or danielle.calcara@imgworld.com with any questions. Your sponsors may not conflict with any of these categories: Motor Vehicles and related categories Credit Cards and Payment Systems Hotels and Residential Properties Shipping and Logistics Wireless/Broadband Providers Mobile Phones, Handsets and PDAs Computers and Technology (hardware, tablets, etc.) Tourism and Travel Fine Jewelry and Watches Non-Alcoholic Beverages (sodas, energy drinks, juices, teas and dairy) Water (including flavored and coconut waters) Garment Care Internet Portals National Newspapers Flash Sale Websites Skincare Snacks/Snack Bars (including granola, cereal and brownies) Please note, while the event has hair, make up and nail care sponsors who may be interested in working with your brands, designers are free to work with the partner of their choice. IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 22

VIP EVE IMG Fashion has established a relationship with Gerber Group to hold a series of events including after parties and special collaborations at Stone Rose Lounge during Mercedes-Benz Fashion

23 VIP EVE IMG Fashion has established a relationship with Gerber Group to hold a series of events including after parties and special collaborations at Stone Rose Lounge during Mercedes-Benz Fashion Week. These events are a part of a continued effort to establish opportunities for designers to increase their brand visibility while offering a top of the line location perfect for entertaining VIP guests just steps away from your show venue. NTS IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 23

24 ADD ITIO NAL INFO IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 24

25 NEXT STEPS Thank you for your interest in showing at Mercedes-Benz Fashion Week Spring 2013 Collections. Please read all venue information carefully before making your selection and do not hesitate to call us with any questions. Please complete the attached time request form to indicate your top three (3) choices of venue, date and time. This form along with your 50% deposit should be recieved by IMG Fashion by Monday, June 11th. Requests will not be considered without a deposit. IMG Fashion accepts credit cards, company checks and bank transfers. American Express is the preferred credit card of IMG Fashion. Mercedes-Benz Fashion Week is a curated platform for the world s top and cutting edge talent. Designers planning to show for their first time should include a designer press kit along with the completed application. IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 25

26 TIME REQUEST FORM SPR20 ING13 Company: Designer: Collection: Men s Women s Both Primary Show Contact Name: tel #: cell #: fax #: Please circle on the chart AND print your first, second, and third date/time choices below. this form to Lauren Turner at IMG Fashion (lauren.turner@imgworld.com) and to the Fashion Calendar at info@fashioncalendar.com. Venue: 1st Date/Time choice: 2nd Date/Time choice: 3rd Date/Time choice: Deposit due (50% of venue cost): Form of payment (check one): Check Bank Transfer Amex Visa MC Please note there is a 50% surcharge for any show with more than one designer. Receipt of your request with the required 50% deposit does not guarantee a commitment from IMG Fashion. Your deposit will not be processed until a time slot has been mutually agreed upon. At that time, the deposit becomes non-refundable. Make check payable to IMG Fashion Division of IMG Worldwide and send to 304 Park Avenue South, 4th Floor, New York, NY To pay deposit by credit card, fill out the attached form and to lauren.turner@imgworld.com. All forms are due no later than Monday, June 11th, 2012 Signature: Date: For further information, please contact Christina Neault at christina.neault@imgworld.com, 304 Park Avenue South, 4th Floor, New York, NY tel: THU 9/6 FRI 9/7 SAT 9/8 SUN 9/9 MON 9/10 TUE 9/11 WED 9/12 THU 9/13 9:00 AM The Studio $34,000 The Studio $34,000 The Studio $34,000 The Studio $34,000 The Studio $34,000 The Studio $34,000 The Studio $34,000 The Studio $34,000 10:00 AM The Theatre $60,000 The Theatre $60,000 The Theatre $60,000 The Theatre $60,000 The Theatre $60,000 The Theatre $60,000 The Theatre $60,000 The Theatre $60,000 11:00 AM The Stage $47,500 The Stage $47,500 The Stage $47,500 The Stage $47,500 The Stage $47,500 The Stage $47,500 The Stage $47,500 The Stage $47,500 12:00 PM * * * * * * * * 1:00 PM The Studio $34,000 The Studio $34,000 The Studio $34,000 The Studio $34,000 The Studio $34,000 The Studio $34,000 The Studio $34,000 The Studio $34,000 2:00 PM The Theatre $60,000 The Theatre $60,000 The Theatre $60,000 The Theatre $60,000 The Theatre $60,000 The Theatre $60,000 The Theatre $60,000 The Theatre $60,000 3:00 PM The Stage $47,500 The Stage $47,500 The Stage $47,500 The Stage $47,500 The Stage $47,500 The Stage $47,500 The Stage $47,500 The Stage $47,500 4:00 PM * * * * * * * * 5:00 PM * * * * * * * * 6:00 PM The Studio $34,000 The Studio $34,000 The Studio $34,000 The Studio $34,000 The Studio $34,000 The Studio $34,000 The Studio $34,000 The Studio $34,000 7:00 PM The Stage $47,500 The Stage $47,500 The Stage $47,500 The Stage $47,500 The Stage $47,500 The Stage $47,500 The Stage $47,500 The Stage $47,500 8:00 PM The Theatre $60,000 The Theatre $60,000 The Theatre $60,000 The Theatre $60,000 The Theatre $60,000 The Theatre $60,000 The Theatre $60,000 The Theatre $60,000 9:00 PM The Studio $34,000 The Studio $34,000 The Studio $34,000 The Studio $34,000 The Studio $34,000 The Studio $34,000 The Studio $34,000 The Studio $34,000 If you are interested in The Box or The Courtyard, please indicate date/time preference along with venue selection directly on above grid. * Associate Member Time Slot / Schedule Subject to Change IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 26

27 I hereby authorize IMG Fashion Division of IMG Worldwide to make the following charges to the credit card listed below: CREDIT CARD AUTH ORIZA TION FORM SPR20 ING13 Circle One: American Express Visa Mastercard Cardholder s name: Card number: Expiration date: Amount of charge: $ Amount in words: Signature of card holder: Date: Billing Address: Zip Code: Phone number: Invoice Number: Invoice date: For purchase of: For show/event: Designer Name: Business tel #: address of contact: Business fax#: Company name: Company address: Company tel #: Please complete form and to: IMG Fashion, Attn: Lauren Turner, lauren.turner@imgworld.com IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2013 Venue Brochure / 27

VENUE BROCHURE. IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2011 Venue Brochure / 1

VENUE BROCHURE. IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2011 Venue Brochure / 1 VENUE BROCHURE IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2011 Venue Brochure / 1 CONT ENTS Mercedes-Benz Fashion Week Overview 3 Benefits 4-5 Venue Overviews The Theatre 7-8 The Stage 9-10 The