Dossier de Prensa 01

Transcription

1 Dossier de Prensa 0

2 Index Tendam page 0 Cortefiel Pedro del Hierro Springfield Women secret Fifty page 0 page 08 page 09 page 0 page International Presence page Online Presence page Logistics management page The people, the difference page Corporate Responsibility page 0 years of history page 9 0

3 Tendam, a leading European fashion company, specialises in brand management in the premium mass-market segment. Its brands Cortefiel, Pedro del Hierro, Springfield, Women secret and Fifty exponentially multiply the scope and capillarity of this innovative company with international range. Tendam distributes its collections at nearly,000 retail stores located on four continents. Each of the brands that comprise Tendam targets a specific market and relies on its own creative, design, commercial, and management teams. Administrative, financial, technological, expansion, supply, operations and human resources functions converge at the parent company s central services, providing support to each of the brands. This structure facilitates the efficient management of a multi-format business model. Formerly known as Grupo Cortefiel, Tendam originated nearly 0 years ago in Madrid, where its headquarters are based. To manage purchasing, the company also has international offices in Hong Kong and India. Tendam s main shareholders are the private equity firms CVC and PAI. In FY 0/, the company s turnover totalled EUR,9.0 million with a recurring Ebitda of nearly EUR million. EUROPE sale points countries MIDDLE EAST & AFRICA sale points countries AMERICA sale points countries ASIA Y OCEANIA 9 sale points countries Tendam results FY 0/ sales,9.0 millions of Recurring Ebitda millions of 0

4 A benchmark in the fashion industry Since its inception in 9, the Cortefiel brand has been based on values such as the elegance, quality, comfort, and functionality of garments. It is proud of its textile tradition and experience as a clothier. Over the decades, it has become an established brand and a benchmark in the fashion industry for knowing how to adapt its stores and collections to the needs of the market at all times. Through its experience and customer service, Cortefiel has earned the trust and loyalty of its shoppers, who today form a Club with more than six million members. Basic Data Founded in Points of sale Countries 9 8 0

5 Created by the Madrid-born designer of the same name in 9, Pedro del Hierro is a firm with a long tradition in Spanish haute couture. Marketed by Tendam since 989 and acquired by the company in 99, the concept and character of PdH are based on the values of tradition, culture, architecture, and art, while invariably maintaining the legacy of the designer in the brand s DNA. True to its values of style, elegance, and quality, PdH carefully combines the use of colour and the delicacy of fabrics to create exclusive, unique designs, offering customers luxury at an affordable price. Basic Data Founded in Points of sale Countries Tradition, culture, architecture and art, are the essential parts of its DNA 9 0

6 A mark with urban style with contemporary appeal to men and women worldwide With a European spirit, Springfield was created in 988 as a casualwear brand offering an urban style with contemporary appeal to men and women worldwide between the ages of and. It is a brand for real people with attitude, that is firmly committed to a new generation of discerning consumers to whom it offers the latest trends both in casualwear and what is known as daily smart. In 00, Club Springfield was created, which today operates in Spain, Portugal, Belgium and France with more than 0 million members. In 00, Springfield Woman was born. Basic Data Founded in 988 Points of sale 908 Countries 9 0

7 Women secret is the Tendam brand that specialises in intimate women s wear. Founded in 99 as a benchmark created by and for women, it is an industry leader in Spain and maintains a consolidated position internationally. Targeting a market between the ages of and, its collections include undergarments, sleepwear, accessories, and swimwear. Basic Data Founded in Points of sale Countries 99 Created by and for women 0

8 The first multi-brand outlet specialising in fashion The first multi-brand outlet specialising in fashion, Fifty sells products from the Cortefiel, Pedro del Hierro, Springfield and Women secret brands in its stores. It offers substantial discounts without sacrificing top quality and design. It also has its own brand, MILANO, with its own DNA that features urban fit, trendy and up-to-date apparel. Since 99, reinvention, innovation, and effectiveness have paved the way for international expansion and recognition for the brand that offers a unique omnichannel shopping experience in the outlet sector. Basic Data Founded in 99 Points of sale Countries 08

9 International Presence Tendam expands geographically through its own stores and franchises. Direct management corresponds to more than,00 stores primarily located in Europe, while the nearly 00 franchises serve as the main vehicle for expansion in the remaining markets. Though international expansion began in 99, the process accelerated considerably between 000 and 00, with the retail area under company management growing more than 0%. The global franchise business, meanwhile, experienced strong growth from 00. Its proprietary management model enables Tendam to operate in an integrated business wherein complete management of the market is controlled. Tendam-brand franchises model are managed by franchisees who specialise in the fashion sector, with extensive knowledge of their local markets and financial capacity to develop the brands. 09

10 Points of sale Europe Points of sale Countries Points of sale CTF PdH SPF WS FF TOTAL Albania Germany Andorra Armenia Belgium Belarus Bosnia Bulgary Cyprus Croatia Slovakia Slovenia Spain Estonia France Gibraltar Greece Island Hungary Italy Ireland Latvia Lithuania Luxembourg Macedonia Malta Norway Montenegro Portugal Czech Republic Romania Russia Sicily Serbia Ukraine Total Points of sale Asia & Oceania 9 Points of sale 8 Countries Points of sale CTF PdH SPF WS TOTAL Azerbaiján Myanmar China The Philippines 8 0 Indonesia Kazakhstan Pakistan 9 Thailand Total 9 Points of sale Middle East & Africa 8 Points of sale Countries Points of sale CTF SPF WS TOTAL Angola Saudi Arabia Algeria Bahrain Egypt UAE Ghana India Israel Reunion Island Israel Jordan Kuwait Lebanon Libya Morocco Mauritius Tanzania Tunissia Qatar South Africa Syria Oman Total Points of sale America Points of sale Countries Points of sale CTF PdH SPF WS TOTAL Bermuda Bolivia Chile 9 Colombia 0 0 Costa Rica 9 Curaçao Cuba Ecuador 8 9 Guatemala Mexico 0 Panama Paraguay Peru 0 Dominican Republic Uruguay Venezuela Total

11 Online Presence The company s initial foray into e-commerce began with the launch of the Women secret online store in 000. In 00 the e-commerce business expanded with the Springfield launch, followed by Pedro del Hierro, Cortefiel and Fifty. Since 0, all of the company s brands have been 00% operational online in roughly 0 countries, and since that time, online sales have grown at a steady pace that has increased considerably for all the brands in recent years. Operational online in 0 countries One of the company s major commitments in 0 was the launch of the mobile App for all its brands, which significantly improves the user experience. At Tendam, omni-channelling implies that it is not the sales channel that is important but the customer, as the centre of the exchange. Both the brick-and-mortar and the online stores are critical components of a wheel where the customer is at the hub. 0

12 Logistics Management The logistics Platform in Madrid is an Authorised Economic Operator and Customer depot, which significantly shortens delivery times Logistics management is a key factor in achieving maximum efficiency and competitiveness in Tendam s multichannel business throughout the world, from its Spanish platforms in Madrid, Toledo and Cuenca; its international platforms in Hong Kong and Mexico handle the company s storage and distribution. Logistics for its own stores are centralised in Madrid (Aranjuez), at a semi-automated warehouse with,000 m of floor space that converts to 00,000 m of storage space, where more than 90,000,000 garments are handled each year. This facility is an Authorised Economic Operator and Customs depot, which significantly shortens delivery times. E-commerce stock is stored in Cuenca (Tarancon) at a facility with an operating capacity of,000 m, where all e-tail operations are conducted. Reverse logistics for stores is carried out in Toledo (Yuncos). Hong Kong houses the multi-brand consolidation centre from which the merchandise from Asian suppliers is distributed in cross-dock to the company s franchise network. There is also a specific distribution centre in Mexico that distributes to the country s stores. Cuenca (Tarancon),000 m Madrid (Aranjuez) 00,000 m 90,000,000 garments Mexico Specific distribution centre in Mexico that distributes to the country s stores Toledo (Yuncos) Reverse logistics for stores Hong Kong Multi-brand consolidation centre from which the merchandise from Asian suppliers is distributed to the company s franchise network. 0

13 The people, the difference The rate of permanent contracts stands as % Mindful of the importance of human capital as the key to the company s success, Tendam works tirelessly to create the best team. The personal and professional development of each person working at the company is what drives the sustainable growth of the business. The rate of permanent contracts stands at %. A similar percentage of trained young people are recruited from the more than 00 institutions with which Tendam and its brands maintain training and internship agreements. A talent management strategy based on multiculturalism and diversity results in a motivated and collaborative team that excels in leadership and innovation. At the head of the more than 0,000 people who form the Tendam workforce, there is a young, motivated management team whose goal is to make the company an example for the industry worldwide. 0

14 Corporate Responsibility Tendam has a proactive, consistent CSR model adapted to the needs of its stakeholders through a firm commitment in different social projects. Since 00, the company has been a member of the United Nations Global Pact and is constantly working to reinforce its principles and contribute to the achievement of the Sustainable Development Goals (SDG) Tendam has both internal and external codes of conduct that establish the ethical standards of behaviour, offering a common model of conduct and guidelines based on the criteria of transparency, evaluation, and control. The supply chain area manages the search for suppliers that satisfy Tendam s CSR and quality policy; they control compliance with the laws concerning customs and controls all suppliers of garments and textile products assume the commitment to comply with the Code of Conduct. Since 0, Tendam is a member of Amfori with the aim of improving the social and environmental performance of its supply chain through Amfori BSCI and Amfori BEPI. 0

15 0 years of history The García-Quirós brothers open a small haberdashery on Romanones st. in Madrid The La Palma shirt factory opens 9 The first men s shirts with the Cortefiel label emerge from the Tailoring Factory 988 Springfield, the youth casualwear brand, is born 98 The Milano brand, specialising in tailoring, is born 90 The company exports the Cortefiel brand to the US, which is sold at Macy s and Saks International expansion begins with store openings in Portugal and France Acquisition of Pedro del Hierro Women secret, the lingerie and swimwear brand, is born 0 All company brands are 00% operational 00 Launch of Springfield Woman 00 A shareholding change allows the entrance of CVC, PAI Partners and Permira 000 Women secret begins operating online 0 Pedro del Hierro presents its first collection at New York Fashion Week 0 The company receives the National Award for Best Fashion Company 08 0 CVC y PAI acquire 00% of the company Pedro del Hierro returns to MBFWMadrid 0 Jaume Miquel is named CEO Launch of the new corporate brand,, as head of the company, managing all the different brands 0

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