Cloudera Partner Guidelines Version 1.0. Brand Guidelines Partner Branding

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Julie Casey
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1 1 Brand Guidelines

2 Table of Contents Introduction Co-Branding Program Branding Color Palette Conclusion / Contact

3 3 Co-branding shows a relationship between Cloudera and our partners. When we co-brand, we re lending the credibility of Cloudera to our strategic partners.

4 Co-Branding Co-branding may appear on marketing

Team; and all artwork must approved prior to

4 4 Co-Branding Co-branding may appear on marketing materials that are developed with an official Cloudera business partner. All logo standards and guidelines apply. Permission to use the Cloudera logo must be provided in advance by the Cloudera Brand and Creative Services Team; and all artwork must approved prior to publication or production. When using a partners be aware of any guidelines that they may have, e.g., clearspace restrictions.

5 5 Co-Branding Partner branding / hortizontal signature Sizing & Weight Make all co-branded logos equal in size and visual weight to the Cloudera logo. Space & Dimensions Center align the Cloudera logo horizontally or vertically with other company logos. Use the X space to inform where the partner starts. This will ensure the intended proxmity to the Cloudera logo. Color Standards Co-branded logos can appear in full color, black, grayscale or reversed white. Guidelines for background colors are the same as for the Cloudera corporate logo. Partner branding / vertical signature

6 6 Programs Program wordmark / vertical signature The Cloudera Connect partner program wordmarks are characterized by the use of the Cloudera logotype followed by the program name in the corporate typeface Calibre (Regular). There are two signature orientations; a horizontal for wide spaces and a vertical for narrow available spaces. Usage Use the signature color Cloudera Data Gray and Cloudera Brilliant Blue or white prominently in executions to build brand equity. For applications on light backgrounds use the Cloudera Data Grey and Cloudera Brilliant Blue and for dark backgrounds use Cloudera Cloud White (Cloudera logotype) and the Cloudera Brilliant Blue. Additionally, Cloudera program wordmarks may be used in black in instances where black and white is used. Program branding / vertical signature Artwork Requests If you require a program wordmark or need one created, please contact your Brand Marketing representative. Reverse Options Reversed out color Reversed out back and white on midtones (60% black or less)

7 7 Programs Program badges Technology Certification badges have been created in Platinum, Gold, Silver, and Bronze. Artwork Requests If you require badge artwork, please contact your Brand Marketing representative.

8 8 Co-Branding Color Palette The Cloudera color palette draws from white and dynamic blues and a pop of yellow, used sparingly as an accent. Usage Use the signature colors Data Gray, Brilliant Blue, and white prominently in executions to build brand equity. Primary Palette Data Gray Pantone 432 C R46 G59 B66 C80 M65 Y52 K43 #313E49 Cloud White R255 G255 B255 #FFFFFF Brilliant Blue Pantone 2995 C R41 G167 B222 C81 M12 Y1 K0 #29A7DE The primary palette, shown to the right, should also be primarily used in executions. Special Note Be advised that when printing on different surfaces (i.e., fabric, vinyl, Foam-cor, paper, laminated paper, etc.) the very same CMYK/PMS color may shift dramatically on each material. If you have any questions, or need insight into how to properly match different materials, please contact creative services. We can set up a quick meeting to discuss best practices, and offer real-world advice on this subject. Neutral tints for backgrounds or dividers between sections of content Gray 60% R130 G130 B130 C0 M0 Y0 K60 Spot accent colors Gray 40% R160 G160 B160 C0 M0 Y0 K40 Gray 30% R180 G180 B180 C0 M0 Y0 K30 Gray 25% R200 G200 B200 C0 M0 Y0 K25 Gray 12% R220 G220 B220 C0 M0 Y0 K12 Gray 7% R240 G240 B240 C0 M0 Y0 K7 brand@cloudera.com PMS Warm Red PMS 1375 PMS 128 PMS 367 PMS 2985 PMS 2655 Red Pantone Warm Red C R255 G100 B75 C0 M75 Y71 K0 #F9423A Orange Pantone 1375 C R255 G143 B0 C0 M41 Y95 K0 #FF9E1B Yellow Pantone 128 C R255 G214 B100 C0 M12 Y80 B0 #F3D54E Green Pantone 367 C R164 G214 B94 C41 M2 Y68 K0 #A4D65E Blue Pantone 2975 C R91 G194 B231 C60 M0 Y3 K0 #5BC2E7 Purple Pantone 2655 C R150 G120 B211 C54 M61 Y0 B0 #9678D3

9 9 Conclusion At Cloudera, we power possibility. We create innovation, and we wish to share it. With all people. All over the world. As a steward of the Cloudera Brand, we thank you for following the Cloudera Co-Branding Guidelines. Questions? brand@cloudera.com

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