OVERVIEW OF OPPORTUNITIES

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1 OVERVIEW OF OPPORTUNITIES

2 VOGUE PORTFOLIO MAGAZINE THE VOGUE BUSINESS REPORT MISS VOGUE FASHION S NIGHT OUT VOGUE FESTIVAL SOCIAL MEDIA MOBILE TABLET VOGUE.CO.UK

3 VOGUE AUDIENCE WHAT ARE THEIR CHARACTERISTICS? STYLISH Vogue readers spend more on fashion each year than readers of Elle, Marie Claire, InStyle, Vanity Fair and Harper s Bazaar LUXURY CONSUMERS 92% of Vogue readers buy designer fashion 93% own premium beauty INFLUENTIAL When Vogue readers last recommended a product to their friends, 54% of cases resulted in a purchase AVERAGE AGE Print: 33 years old Tablet: 34 years old Website: 28 years old Source: TGI Jul Jun 2014/ The Vogue Business Report 2013 (conducted by YouGov)/ NRS Jan Jun 2014/ Vogue Website Survey May 2013/ Vogue In-App Survey September 2013/ The Condé Nast Word of Mouth Survey 2010.

4 VOGUE AUDIENCE CROSSOVER VOGUE S AUDIENCE PROFILE IS SIMILAR WHATEVER THE PLATFORM 63% of Vogue readers are regular Vogue.co.uk users (they access Vogue.co.uk at least once a month) 67% of Vogue.co.uk users regularly read Vogue (they read at least 1 in 4 issues) 17% of those who have a touch point with the Vogue brand, do so in print, digital AND online. This audience is referred to as Vogue 3 print web print + web Source: Ipsos MediaCT (Online GB adults) and NRS (Oct Sep 2011)/ The Vogue Business Report 2013.

5 VOGUE BRAND REACH VOGUE MARIE CLAIRE ELLE INSTYLE HARPER S BAZAAR VANITY FAIR TATLER CIRCULATION Combined print & digital ABC Jan-Jun , , , , ,472 91,065 84,025 READERSHIP NRS Jan-Jun ,148, , , ,000 * 174,000 ** 221,000 ** 170,000 ** UNIQUE USERS Google Analytics Oct-Dec ,217,678 1,400,000 (Publisher s Statement) 747,197 (Google Analytics, Oct 2013) 302,000 (Publisher s Statement) 249,357 (Google Analytics, Oct 2013) 640,135 (Omniture, Oct-Dec 2014) 277,776 PAGE IMPRESSIONS Google Analytics Oct-Dec ,367,113 N/A 5,353,016 (Google Analytics, Oct 2013) N/A 860,641 (Google Analytics, Oct 2013) 1,910,672 (Omniture, Oct-Dec 2014) 3,273,636 *Readership: NRS Jul Jun 2014/**Tatler, Vanity Fair & Harper s NRS measured over 2 years, Jul Jun 2014.

6 VOGUE PRINT & TABLET PRINT AND TABLET

7 PRINT THE GLOBAL POWER OF VOGUE 20 editions reaching 23.4 million people SPAIN Launched 1988 Readership 915,000 UK Launched 1916 Readership 1,148,000 NETHERLANDS Launched 2012 Readership 195,500 FRANCE Launched 1921 Readership 1,378,000 GERMANY Launched 1979 Readership 1,570,000 RUSSIA Launched 1998 Readership 836,200 KOREA Launched 1996 Readership 823,000 JAPAN Launched 1999 Readership 245,000 US Launched 1892 Readership 11,037,000 PORTUGAL Launched 2002 Readership 141,000 ITALY Launched 1965 Readership 1,023,000 UKRAINE Launched 2013 Readership 265,000 THAILAND Launched 2013 Readership 125,000 CHINA Launched 2005 Readership 1,060,000 TAIWAN Launched 1996 Readership 311,000 MEXICO/LATIN AMERICA Launched 1999 Readership 1,110,000 BRAZIL Launched 1975 Readership 458,000 TURKEY Launched 2010 Readership 90,000 INDIA Launched 2007 Readership 300,000 AUSTRALIA Launched 1959 Readership 367,000

8 PRINT CELEBRATING 100 YEARS IN 2016 Editor: Alexandra Shulman Publishing Director: Stephen Quinn MUST KNOW FACTS & FIGURES 200,032: Circulation 1,148,000: Readership 33: Average Age of Reader 31%: AB / 65%: ABC1 6: The average number of times each issue is re-visited 3: The average number of hours each issue is read for NEWS-WORTHY Vogue is mentioned in print media on average 4 times a day, generating 1 million worth of coverage * Source: Combined print & digital ABC Jan Jun 2014/NRS Jan Jun 2014/ The Vogue Business Report 2013/ *calculated on rate card value, with no multiplier for greater value for editorial.

9 PRINT OVERVIEW OF ADVERTISING OPPORTUNITIES Display Advertising Promotions Sponsorships Reader Events Miss Vogue Added Value: Vogue Notebook & Editorial Team Introductions THEMES & SUPPLEMENTS FEBRUARY: Catwalk Supplement MARCH: International Collections APRIL: Miss Vogue MAY: More Dash Than Cash Supplement JUNE: Summer Style & Vogue Festival Coverage JULY: Ageless Style AUGUST: Catwalk Supplement SEPTEMBER: International Collections OCTOBER: Miss Vogue NOVEMBER: More Dash Than Cash Supplement DECEMBER: Christmas & Seasonal Supplement JANUARY: Looking forward to 2016

10 Bra top, 22. All Topshop. Bracelet, model s own. Hair: Alex Brownsell. Make-up: Lauren Parsons. Nails; Sophy Robson. Model: Pixie Geldof. Stylist: Francesca Burns PRINT PROMOTIONS & SPONSORSHIPS Opportunities for us to create bespoke campaigns which sit seamlessly within the Vogue editorial environment Our team can propose creative concepts involving shoots (still-life or with models) or using imagery supplied by the brand We can also offer a limited number of larger-scale supplement sponsorships to brands wishing to partner more closely with Vogue VOGUE PROMOTION VOGUE PROMOTION Broderie anglaise needn t be the reserve of good girls toughen up a Peter Pan-collar blouse with eye-popping digital-print jeans Blouse, 40. Trousers, 45. STYLIST: VERITY PARKER. HAIR: KENNA, GHD CREATIVE DIRECTOR. MAKE-UP: JO FROST. NAILS: PEBBLES AIKENS. MODEL: SABRINA NAIT Total ECLIPSE Meet ghd s new and revolutionary styler: ghd eclipse. Designed to work on the finest to the most rebellious of hair textures, it is reinventing hair styling as we know it. Photographed by Benjamin Vnuk The STREETS From Aztec-era Mexico to Fifties Paris via silver-screen Hollywood, Topshop s summer collection is a whirlwind tour of the world s most vibrant and experimental decades. With her unique take on London style, Pixie Geldof shows us how to wear it on the city streets now. Photographs by Scott Trindle

11 VOGUE TABLET SHOWCASING OUR PRINT DIGITALLY... DISTRIBUTION Vogue s digital magazine is offered to consumers via itunes Vogue s existing print subscribers are given access free of charge ADVERTISING INCLUSION Every advertiser in the print edition of Vogue will be included in Vogue s digital edition at no additional cost unless otherwise requested PREMIUM OPPORTUNITIES Vogue offers a limited number of premium advertising opportunities, including embedding video content and the capability to build more sophisticated technological features in-house DIGITAL CIRCULATION: 7,950 and counting Vogue has the largest digital circulation when compared to Elle, Harper s Bazaar, Marie Claire, Tatler and InStyle Source: Digital ABC Jan Jun 2014.

12 VOGUE TABLET COMMERCIAL OPPORTUNITIES STANDARD This opportunity is included in Vogue s rate base pricing A replica of all advertisements in the print edition There will be an additional charge to add a web link and/or for Vogue to convert print ads to Tablet specs PREMIUM Limited to five per issue Scrolling Ad: Ad inclusion with interactive ability to scroll vertically through additional content Slide Show: Ad inclusion with multiple photo images available for instant review 30 Second Video: Ad inclusion with brief video inset, up to 30 seconds Hot Spots: Ad inclusion with interactive touch points PREMIUM PLUS Limited to three per issue Photo Explorer: Ad inclusion with interactive ability to navigate around an image Photo 360: Ad inclusion with photo enhancement showing walkaround image of product 60 Second Video: Ad inclusion with longer video, up to 1 minute

13 PRODUCTION SCHEDULE ISSUE 2015 BOOKING DEADLINE COPY DEADLINE INSERT DEADLINE PRINT AND TABLET ON SALE DATE THEME/ SUPPLEMENT* EVENTS FEBRUARY 19 th November 25 th November 10 th December 8 th January Catwalk Supplement MARCH 17 th December 24 th December (no extensions) 14 th January 5 th February International Collections APRIL MISS VOGUE APRIL 28 th January 30 th January 18 th February 12 th March MAY 25 th February 27 th February 18 th March 9 th April JUNE 25 th March 27 th March 15 th April 7 th May Couture (online only), Miss Vogue More Dash Than Cash Supplement Summer Style/ Vogue Festival Coverage Vogue Festival April Trend Talks JULY 22 nd April 24 th April 13 th May 4 th June Ageless Style AUGUST 27 th May 29 th May 17 th June 9 th July Catwalk Supplement SEPTEMBER 24 th June 26 th June 15 th July 6 th August International Collections OCTOBER MISS VOGUE OCTOBER 29 th July 31 st July 19 th August 10 th September NOVEMBER 26 th August 28 th August 16 th September 8 th October DECEMBER 23 rd September 25 th September 14 th October 5 th November Couture (online only), Miss Vogue More Dash Than Cash Supplement Christmas/ Seasonal Supplement Vogue Fashion s Night Out - TBC Trend Talks JANUARY 28 th October 30 th October 16 th November 7 th December Looking forward to 2016 *Themes and supplements are subject to change. Trend Talks and Vogue Fashion s Night Out dates are TBC. All dates correct as at 22/10/14.

14 PRINT & TABLET RATECARDS PRINT ADVERTISING RATES Page Run of Paper 27,200 Page Facing Matter 32,420 Page Specified Position 35,000 Contents/Masthead 37,730 Inside Back Cover 40,900 Outside Back Cover 43,600 Inside Front Cover Gatefold 4 Pages 144,640 Barn Door 144,640 Standard 4 Page Gatefold 99,650 1 st DPS 69,200 DPS Solus/Specified Position 61,800 DPS Run Of Paper 53,350 ½ Masthead 18,670 ½ Page 14,100 BOUND IN / SCENT STRIPS National: 2 Sides 32,640 4 Sides 58,120 8 Sides 115, Sides 216,740 London & South East: 2 Sides 21,900 4 Sides 34,250 8 Sides 58, Sides 115,700 TABLET ADVERTISING RATES STANDARD Static 0 Static Web link 700 NB. Charge is per issue even if creative has run before PREMIUM Up to 30 second Video Ad 3,000 Scrolling Ad/Slide Show (up to 15 slides) 3,000 Multiple Links (3-5 hotspot links) ** 4,750 NB. Link will only work when connected to the web PREMIUM PLUS ** Photo Explorer 5,000 Image Sequencer 5, Second Video Ad 5,000 Virtual tour (5 hotspots and 5 portrait images) ** 5,000 CONDÉ NAST DIGITAL STUDIO Bespoke build Cinegram/Animated POR POR LOOSE INSERTS / TIP ONS Costs are based on media space taken and quantity. Accepted by arrangement only. For more information please call Matilda McLean on PROMOTIONS Costs are made up of a space rate as above plus a net production charge from 4,000 per page for a Vogue shoot or 1,500 per page with supplied assets. Special terms and conditions apply. For individual costings and creative ideas, please contact Vogue Promotions on

15 VOGUE ONLINE & MOBILE

16 VOGUE.CO.UK GLOBAL REACH THE GLOBAL POWER OF VOGUE 20 editions reaching 40.4 million people NETHERLANDS Launched 2012 Visitors 162,227 UK Launched 1996 Visitors 2,533,205 2,217,678 FRANCE Launched 2000 Visitors 1,080,908 GERMANY Launched 2000 Visitors 420,000 RUSSIA Launched 2008 Visitors 966,733 KOREA Launched 1996 Visitors 178,092 JAPAN Launched 2001 Visitors 1,208,786 UKRAINE Launched 2013 Visitors 308,156 US Launched 1996 Visitors 1,564,061 PORTUGAL Launched 2011 Visitors 120,746 ITALY Launched 2010 Visitors 1,770,431 SPAIN Launched 2000 Visitors 3,932,529 THAILAND Launched 2013 Visitors 68,180 TAIWAN Launched 2000 Visitors 1,424,346 CHINA Launched 2005 Visitors 19.5m MEXICO/LATIN AMERICA Launched 1999 Visitors 458,588 BRAZIL Launched 2010 Visitors 3,172,381 TURKEY Launched 2010 Visitors 73,420 INDIA Launched 2010 Visitors 250,000 AUSTRALIA Launched 2000 Visitors 1,168,752

17 VOGUE.CO.UK EDITORIAL OVERVIEW Editor: Dolly Jones working alongside Alex Shulman Exclusive content, updated continually by our dedicated in-house online editorial team Fashion shows catalogued on Vogue.co.uk before anywhere else Trending articles featured Regular industry exclusives MUST-KNOW FACTS & FIGURES 2.2 million Unique Users 40.4 million Page Impressions Vogue.co.uk was founded in 1996 New site is responsive across all formats AUDIENCE INSIGHTS 95% Female Average Age: 28 60% of visitors believe that Vogue.co.uk is the most influential fashion website compared to Elle (22%), Marie Claire (17%), Harper s Bazaar (15%), Grazia (14%), Vanity Fair (13%) and InSyle (12%) 89% of Vogue.co.uk users own Designer Fashion 92% of Vogue.co.uk users own Premium Beauty 64% of visitors believe that The advertisements on Vogue.co.uk make me want to try/buy/use the brands, products and services Source: Google Analytics Oct Dec 2014/ Vogue Website Survey May 2013/ The Vogue Business Report 2013.

18 VOGUE SOCIAL MEDIA AUDIENCE REACH Facebook: 2,454,500 Twitter: 2,248,500 Pinterest: 687,500 Instagram: 573,500 FourSquare: 374,000 Google+: 215,000 Tumblr: 71,000 Vine: 58,000 YouTube: 41,500

19 VOGUE.CO.UK - ADVERTISING OPPORTUNITIES HOMEPAGE SPONSORSHIP The Vogue Homepage Sponsorship is our most exclusive advertising execution, offering partners a bold and beautiful integration. The Homefill responsive ad is placed within editorial content and is repeated three times down the page Expands to 1520x860px - one of the industry s largest advertising unit Can include video up to 2 minutes 30% of Vogue s traffic comes directly to our homepage Source: Google Analytics 2014.

20 VOGUE.CO.UK - ADVERTISING OPPORTUNITIES (CONT.) SECTION SPONSORSHIP Partners have the opportunity to target specific sections of Vogue.co.uk, such as Fashion, Beauty, Trends, People & Parties, News and more Sponsorship of a section will earn your brand full ownership of the ad sites, offering a 100% SOV BESPOKE AD UNITS Homefill responsive ads (with video): Positioned on Vogue.co.uk and section homepages In-Content ads (with video): Beauty Sponsorship: Homefill responsive ads (with video) Sitting within editorial content, rather than to the side, ensuring maximum standout DISPLAY MEDIA AND ROADBLOCKS Standard display ad units in varying formats: 300x600, 728x90, 300x x90 and In-Content ad (with video)

21 VOGUE.CO.UK - ADVERTISING OPPORTUNITIES VIDEO GALLERY INTERSTITIAL Vogue s newest ad unit, the video gallery interstitial, offers partners a high-impact placement within our renowned picture galleries

22 VOGUE.CO.UK - RESPONSIVE DESIGN RESPONSIVE SITE DESIGN Vogue.co.uk utilises innovative technology to adjust entire site to every device and screen size This ensures the most beautiful and user-friendly experience on any platform CONDÉ NAST AD BUILDER Vogue.co.uk is fully responsive across all platforms Your ad campaign can be tailored using the Condé Nast Ad Builder Condé Nast offers a complementary Ad Builder to help clients produce responsive ad formats The Ad Builder is a simple web tool to convert existing assets in to fully functioning, responsive ads that work seamlessly on all screen sizes and devices

23 VOGUE.CO.UK - CUSTOM SOLUTIONS CONDÉ NAST DIGITAL STUDIO The Condé Nast Digital Studio design and execute creative commercial advertising solutions launched early in 2014 The in-house studio specialises in: Display and native advertising formats ipad-optimised ads Rich media content hubs Commission of contributors: fashion illustrators, bloggers, Vogue editors, photographers and videographers, stylists, hair and makeup artists and models from the Vogue talent pool Social media campaigns Direct Marketing campaigns Competitions and data capture opportunities All creative solutions developed by the studio are optimised across desktop, tablet and mobile devices

24 VOGUE.CO.UK - ADVERTISING OPPORTUNITIES OPPORTUNITIES Partners can utilise our large subscriber base to extend campaigns and promotions SOLUS PROMOTION 35,000 subscribers opted-in to partner s offers advertisers the opportunity to create a 100% branded message, sent by Vogue VOGUE NEWSLETTER SPONSORSHIP Sent daily to 74,000 subscribers Offered to brands who want access to our loyal newsletter subscribers Allows a brand to wrap a content with an ad campaign

25 VOGUE MOBILE VOGUE.CO.UK ON MOBILE The Vogue audience can access all of our online content via mobile devices VOGUE MAGAZINE APP Coming soon Vogue magazine on your mobile (expected in late 2014/ early 2015) DAILY NEWS APP The Vogue Daily News App is the official Vogue mobile app, available across all mobile devices and reaching over 687,328 users The Vogue Daily News App features breaking news throughout the day along with exclusive People & Parties galleries to satisfy our most loyal Fashion, Beauty, and Culture enthusiasts DAILY NEWS APP SPONSORSHIP Exclusive sponsorship of the app for a month Logo and In Association With integration on splash page Banners thoughout the app clicking to sponsor s website Option to include interstitials

26 VOGUE.CO.UK RATECARD DISPLAY RATES AD UNIT SIZE AGENCY CPM CLIENT CPM Roadblock Billboard, In-Content, 300x Roadblock 728x90, In-Content, 300x Gallery Interstitial 1,000x In-Content HTML Billboard 970x Doublesky 300x MPU 300x Leaderboard 728x SOLUS (34,660 Subscribers) Supplied HTML Full List Rate 150 5, ,900 NEWSLETTER SPONSORSHIP (72,200 Subscribers) 728x90, 107x160 image, and 25 words Full List Rate 3,250 3,600 SPONSORSHIP RATES Homepage Sponsorship Beauty Sponsorship Fashion Sponsorship News Sponsorship People & Parties Sponsorship Street Chic Sponsorship Today I m Wearing Sponsorship Trends Sponsorship Vogue Shops Sponsorship 5,000 per day 2,500 per day 3,500 per day 6,000 per day 2,800 per day 3,000 per week 7,500 per week 6,000 per week 3,000 per week Ad Specs and Examples: vogue Please note: All rates quoted in gross. Subject to change and editorial availability. 3,500 minimum spend.

27 BRAND EXTENSIONS

28 BRAND EXTENSIONS VOGUE FESTIVAL & FASHION S NIGHT OUT VOGUE FESTIVAL Launched in 2011 This year saw over 7,000 visitors 2014 was our largest event to-date Venue: Queen Elizabeth Hall, Southbank Centre Opportunity for commercial partners. This year s title sponsor was Harrods, with additional support from: Chanel, Burberry Beauty and Kerastase, OPI FASHION S NIGHT OUT Global event - each city s activities are hosted by their local Vogue Launched in 2009 now in its 6 th year 2014 FNO was hosted on Tuesday 23 rd September Last year British Vogue FNO took place in Manchester This year saw its return to London: Regent Street Oxford Street Lanes of Mayfair 75,000 FNO maps, sponsored by House of Fraser, have been printed and distributed

29 VOGUE RESEARCH THE VOGUE BUSINESS REPORT Conducted by YouGov every two years (most recent: June 2013) 2,328 ABC1 respondents Women aged who regularly read at least one glossy Research undertaken to gain greater insight into the behaviour patterns and perceptions of the Vogue audience THE CONDÉ NAST CROSS-PLATFORM STUDY Verified by YouGov 1,568 respondents Last conducted in May 2013 The objective was to gain a better understanding of the similarities and/all differences between print readers, digital readers and X-platform readers of Vogue THE VOGUE IN-APP SURVEY 315 respondents 96% female, average age is 34 An annual undertaking, last conducted in September questions covering navigation, editorial, advertising and general use of the Vogue app

30 VOGUE ADVERTISING CONTACTS STEPHEN QUINN, PUBLISHING DIRECTOR SALLIE BERKEREY, ASSOCIATE PUBLISHER PA TO THE PUBLISHING DIRECTOR: Devina Sanghani DISPLAY ADVERTISEMENT MANAGER Lucy Delacherois-Day SENIOR ACCOUNT DIRECTOR Sophie Markwick SENIOR ACCOUNT MANAGER Leanda Barber Lexy Barton DISPLAY (EUROPE) ADVERTISEMENT DIRECTOR Susannah Coe SENIOR ACCOUNT MANAGER Erica Loi DISPLAY (DIGITAL) ACTING DIGITAL ACCOUNT MANAGER Rachel Jansen THE CONDÉ NAST PUBLICATIONS LTD VOGUE HOUSE, HANOVER SQUARE LONDON W1S 1JU TEL: BUSINESS MANAGER Jess Firmston-Williams ACTING SENIOR PRODUCTION COORDINATOR Karenina Dibble ADVERTISING ASSISTANT Matilda Mclean SATELLITE OFFICES HEAD OF PARIS OFFICE Helena Kawalec Tel: ASSOCIATE PUBLISHER US Shannon Tolar Tel: REGIONAL SALES DIRECTOR (UK) Karen Allgood Tel: PROMOTIONS & CUSTOM SOLUTIONS PROMOTIONS DIRECTOR Leyla Revelle ACTING DEPUTY PROMOTIONS DIRECTOR Polly Warrick PROMOTIONS ART DIRECTOR Jennifer Grant Abigail Volks ACTING PROJECT MANAGER Georgie Parvin ASSISTANT RETAIL EDITOR Rose Lander PROMOTIONS & CUSTOM SOLUTIONS (DIGITAL) ACCOUNT MANAGER Emma Geary

31 HERITAGE. AUTHORITY. INNOVATION. EXCLUSIVITY. Vogue is in a league of its own. We work with the best people in the international industry, whether they are photographers, stylists, hair and make-up people or set designers. We always produce unique pieces and we have the power gained over a long history to lure the most interesting creatives. Alexandra Shulman, Editor, British Vogue

OVERVIEW OF OPPORTUNITIES

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