SUGI INTERNATIONAL. Headquartered in Hong Kong, Sugi International Ltd is a leading player in the footwear industry. CONTENTS

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1 COMPANY PROFILE

2 COMPANY PROFILE

3 SUGI INTERNATIONAL Headquartered in Hong Kong, Sugi International Ltd is a leading player in the footwear industry. The Italian brothers Matteo and Massimo Sinigaglia founded the company in 1999 on the basis of their great experience in the footwear business. Today the Group activities range from self-owned and licensed brands to private label and made-to-order projects. CONTENTS 02 SUGI international 04 About us 06 Since 1990, a real passion for shoes 08 The Hong Kong Headquarters The key to success 10 Business sustainability 12 Manufacturing Quality control and social responsibilities 14 Customized production 16 Logistics 18 Production 20 Design and style departments 22 Showrooms 24 Replay 26 Circa 28 Mission 30 The corporate structure 32 SUGI International Ltd in the world 34 The product areas 36 SUGI international corporate divisions 02 03

ABOUT US Since the beginning our mission has always been to build a sustainable business in the footwear industry both for our customers and for all the parties involved in the production flow.

4 ABOUT US Since the beginning our mission has always been to build a sustainable business in the footwear industry both for our customers and for all the parties involved in the production flow. Substantial investments, remarkable progress in Product Styling & Design, backed up by Research & Development, have powered our company s constant growth since then. Thanks to this ongoing professional commitment we have consolidated long-term relationships with our business partners in the main marketplaces all over the world. Massimo Sinigaglia CEO 04 05

SINCE 1990, A REAL PASSION FOR SHOES SUGI International s strengths have always been a great passion for shoes, stylistic intuition, innovative product design and a dynamic business spirit.

5 SINCE 1990, A REAL PASSION FOR SHOES SUGI International s strengths have always been a great passion for shoes, stylistic intuition, innovative product design and a dynamic business spirit. Everyone working for our Company pools their skills and qualities together to develop, produce and sell only collections that embody the best Style-Quality-Innovation- Price combinations. Our significant and rewarding results also depend on our extensive international network of manufacturing and trading partners that SUGI International have carefully sourced, selected, motivated and organized

THE HONG KONG HEADQUARTERS Hong Kong has been the base of the Company since its establishment and

nature, never-ending infrastructures investment and economical freedom.

administrative, sales and logistics operations as well as large, modern showrooms.

6 THE HONG KONG HEADQUARTERS Hong Kong has been the base of the Company since its establishment and has allowed us to create a worldwide network of customers and suppliers thanks to its dynamic nature, never-ending infrastructures investment and economical freedom. Our headquarters are in the new business and industrial area of Kowloon Bay that houses our administrative, sales and logistics operations as well as large, modern showrooms. These are continuously renewed and showcase collections of the company s self-owned and licensed brands in separate sections for men, women and children

7 THE KEY TO SUCCESS BUSINESS SUSTAINABILITY is the philosophy behind the entire supply chain process and starts from a team that has been working together from day one with real passion and true commitment to achieve the highest standards and to meet customer needs in terms of product design and quality, competitive pricing and delivery terms

QUALITY CONTROL AND SOCIAL RESPONSIBILITIES SUGI International Ltd avail itself of specific Auditing firms that perform strict,

8 THE KEY TO SUCCESS MANUFACTURING The Company s network of selected suppliers is highly tested and stable yet Sugi International Ltd is continuously striving to find new reliable sourcing opportunities that cover customer requirements. QUALITY CONTROL AND SOCIAL RESPONSIBILITIES SUGI International Ltd avail itself of specific Auditing firms that perform strict, on-going, on-site tests to ensure our products comply with the highest quality standards and are manufactured in an environmentally and socially responsible way

THE KEY TO SUCCESS CUSTOMIZED PRODUCTION In developing each

following: - Fashion trend forecasts - Requirements of

actual sales - Production costs In order to meet the

been implemented to gradually select a diversified suppliers

9 THE KEY TO SUCCESS CUSTOMIZED PRODUCTION In developing each collection Sugi International ltd keeps a close eye on the following: - Fashion trend forecasts - Requirements of individual market areas - Sales trends vs. actual sales - Production costs In order to meet the individual needs of our customers, an important strategy has been implemented to gradually select a diversified suppliers network able to provide tailor-made products that suit both medium and medium-high clients and brands

Since our logistics centre is in Hong Kong and thanks to our long-lived, tried and tested organisational experience, we

10 THE KEY TO SUCCESS LOGISTICS The entire logistics organisation and paperwork are dealt with directly by our Headquarters in Hong Kong where we are able to offer Delivery Duty Paid terms. Since our logistics centre is in Hong Kong and thanks to our long-lived, tried and tested organisational experience, we can deliver our finished products directly to our Customers warehouses anywhere in the world, always ensuring top-quality service and quick and punctual deliveries

PRODUCTION Thanks to qualified technical staff made up of skilled, in-house technicians, each production plant has at least one Quality Control that constantly monitors processes to ensure strict

11 PRODUCTION Thanks to qualified technical staff made up of skilled, in-house technicians, each production plant has at least one Quality Control that constantly monitors processes to ensure strict compliance to quality standards. Through constant presence and assistance, besides quality control, SUGI International Ltd assures that most of its suppliers industrial equipment is up to the highest standards, becoming a real guarantee of Product Quality for all our Customers

12 DESIGN AND STYLE DEPARTMENTS Our offices in Hong Kong, China, Italy, Spain and the United States have their own Style and Design departments. Our international team of designers and model makers have specific knowhow and work non-stop to develop products suitable for individual markets and to ensure the best innovation-design-quality-price mix

13 SHOWROOMS At Sugi International ltd HQ, five modern and large Showrooms display the full range of products

FASHION BOX HEADQUARTERS In 2001, Sugi international

Soon, footwear became a great success and, in 2008, the

between the licensor (Fashion Box Spa) and the licensee

Finally, in 2010, Equibox Holding spa, controlled by

urban to city, Replay footwear is today a top denim

14 FASHION BOX HEADQUARTERS In 2001, Sugi international limited signed a licensing agreement with Fashion Box Spa under the brand Replay and Replay and Sons for the production and distribution of shoes. Soon, footwear became a great success and, in 2008, the licensing agreement developed into a joint venture between the licensor (Fashion Box Spa) and the licensee (Sugi Int. Ltd). Finally, in 2010, Equibox Holding spa, controlled by Matteo and Massimo Sinigaglia, became Fashion Box Spa s majority shareholder. Offering collections ranging from casual to dressy, urban to city, Replay footwear is today a top denim brand available in more than 40 countries from Europe to Asia and the Middle East through a selected network of 1200 footwear and clothing specialists

15 SUGI International branched out into the USA in 2014, acquiring the active sport brand C1rca committed to skateboarding a real cult brand for all young skateboard and street style fans. To stay true to the brand s culture the HQ are in San Diego, California where the design, marketing and sales offices are also located

by means of an accurate business expansion policy.

16 MISSION Our main goal for the future is to strengthen our major markets in the E.M.E.A area by developing or acquiring new brands, becoming stronger in implementing our own collections by means of an accurate business expansion policy. By attentively pursuing these goals our company has already grown significantly and is now greatly expanding in the USA and in the South-east Asian and South American markets

17 THE CORPORATE STRUCTURE Sugi International ltd is headquartered in Hong Kong and has branched out in seven key areas across the world. Its global network is the platform for ongoing success and future growth

18 SUGI International Ltd IN THE WORLD Padua Elche San Diego Shanghai Wenzhou Quanzhou HONG KONG Headquarters SUGI INTERNATIONAL facilities SUGI INTERNATIONAL distributes its footwear products worldwide serving all major markets 32 33

19 THE PRODUCT AREAS Gender Woman Man Child Style Formal Casual Active Fashion Construction Vulcanized Cemented Injected 34 35

20 36 37

21 Visit us on:

22 SUGI INTERNATIONAL LTD Suites , Manhattan Place, 23 Wang Tai Road, Kowloon Bay Kowloon, Hong Kong Tel Fax

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