HOMI: STYLE IN EVERY SENSE FOR BOTH HOME AND PERSON

Transcription

1 HOMI: STYLE IN EVERY SENSE FOR BOTH HOME AND PERSON The Fiera Milano Lifestyle Trade Fair involves the visitors through new and interesting exhibition proposals and reveals the latest trends and consumer habits thanks to professional polls Here at HOMI we understand trends! HOMI, the Fiera Milano Lifestyle Trade Fair, is back from the 26th to the 29th of January 2018 with an extensive exhibition offering that confirms the latest trends and launches the fashions that will come to characterise the homeware and personal care sectors in the coming season. Series and unique pieces, big companies and new creatives, outstanding traditional craftsmanship and innovative production techniques. An edition dedicated to opposites that attract, thanks to the creations and products presented by the exhibitors, represented by international firms, but also much more frequently, by small entities with great creative potential. An important occasion to discover the evolution of accessories for the home and anticipate the trends that are set to take centre stage in the months to come. From materials to shapes, colours and intended use, at HOMI each and every product becomes a living example of creativity, fantasy and culture. An exhibition that confirms the attention being afforded to outstanding craftsmanship, as well as the innovative offerings of emerging designers. This edition welcomes 1,463 exhibitors, with 25% of these coming from 39 different countries, with Spain, France, Germany, Greece and India being the most widely represented nations. Whether from Italy or abroad, the exhibitors see the Lifestyle Trade Fair as a key opportunity to present their products, thanks to the fair's many themed areas and special events, which have been designed to enhance the many productive specialisations of Italian and international design. In fact,homi featurea a focus on all the sensorial aspects of the home: from experimentation with the most delightful of fragrances to the tactile and visual sensations provided by homeware fabrics and textiles, with the latest collections, and the latest innovation in the tableware and kitchen sector. The Creazioni and Creazioni Design area is also of great interest and have always been a hotbed for innovation, presenting the ideas of young designers who are increasingly focusing on astonishing the public and on re-inventing everyday objects. Amongst others, the Kids Style space, dedicated to how children experience the home, is re-invented, while the very best of international production are spotlighted in the themed spaces inspired by European and Middle-Eastern tradition. The January edition has also cemented its status as a laboratory of ideas and an observatory on changing customs. The eagerly awaited presentation of the research conducted exclusively for the Lifestyle Trade Fair is set to provide an insight into stylistic and consumer trends and confirm HOMI's status as a laboratory of ideas and an observatory on changing customs.

2 DOXA, the prestigious Italian market research and statistical survey agency, will present a poll conducted exclusively for the Lifestyle Trade Fair on approaches to home living and consumption habits. The research, which will be previewed at HOMI on Sunday the 28th of January, promises to be brimming with ideas and suggestions for understanding the market and, above all, the culture of living. For the third year running, the exploration of WGSN trends continues, thanks to the participation of the international leader in market analyses and research on trends in the design and fashion sectors. As in previous years, the conceptual categories that emerged from the research are presented in the HOMI TRENDS space, which this year, transforms the trends into immersive experiences, in addition to hosting dedicated meetings (Friday 26th and Saturday 27th, from 11:00 to 15:00). Brimming with know-how and paying close attention to new trends, HOMI nonetheless remains primarily a solid platform for fostering company business. The Lifestyle Trade Fair is in fact ready to welcome a whole host of international operators: in addition to the expected visitors, there will also be highly profiled professionals, identified by Fiera Milano with the collaboration of the ICE, the company tasked with international promotion activities and the internationalisation of the Italian companies, in the target countries indicated by the exhibitors. This year, in particular, there are a number of delegations arriving from Egypt, Hong Kong and South Korea; the presence of individuals from South America, which includes Argentina, Chile, Mexico, Uruguay, Paraguay, Costa Rica, Honduras and Panama, is consolidated and buyers from Russia, China, Taiwan, Singapore, Japan and Portugal will be confirmed. Professionals who are more interested in Festivity, the hall that HOMI has dedicated to decorations and festivities, were able to access the event from the 23rd of January; in light of this earlier opening date, for this sector only, the event will conclude one day earlier,on the 28th of January. Finally, the Lifestyle Trade Fair presents an exhibition entitled Conviviando, l Arte della Tavola tra Passato e Futuro (Conviviality, the Art of Dining Between Past and Future) dedicated to the most captivating objects in the world of dining, set against a backdrop of styles throughout history. From the 25th of January to the 15th of February 2018, the Palazzo Reale of Milan, hosts Conviviando, with its own interpretation of the mise en place and the Art of Hospitality through the centuries. Fiera Milano Press Office Tel homipress@fieramilano.it Website: homimilano.com Milan, 26 January 2018

3 ELEGANCE, INTIMACY AND EXPERIENTIAL VALUE: HOMI STYLE MEETS A CHANGING WORLD The Fiera Milano Lifestyle Trade Fair continues to observe the latest trends thanks to research provided by WGSN In short, the proud simplicity of Italian design, the wellbeing suggested by the most delightful of objects and the emotion exuded from the meeting between accessories for the home and home owner, represent the three main trends that HOMI, the Fiera Milano Lifestyle Trade Fair, will be spotlighting at the next edition, which is scheduled to take place from the 26th to the 29th of January Thanks to the collaboration with WGSN, an international leading company in market analyses, forecasts and research on trends in the design and fashion sectors, HOMI is set to continue its discovery activities and definition of changing tastes, with a meticulous overview of the latest trends, which always prove to be both multiple and complex, and typical of a world awash with diverse and ever evolving cultural suggestions. In this way, the macro trends identified for the up-and-coming season by the Lifestyle Trade Fair observatory continue to focus on the style-led value of Italian ness, i.e. Italian know-how. Italian ness, in fact, means tradition but also the ability to combine the many different aspects that characterise Italy as a country: a formal culture that unites rurality and metropolitan rationalism, coveted elegance and simple and natural forms. A mood that, following its identification amidst last year's trends, evolves, is confirmed and completed by another two top trends: The Good Life, i.e. design intended to increase an individual s sense of wellbeing, concentrating on comfort and the harmony of forms, and Sensorial Tactility, i.e. a focus on the meeting between an object and the emotions of he who experiences it through the senses. All of this is represented as part of the HOMI TRENDS experiential area (Hall 10), which provide visitors with the opportunity to experience the trends that, in sensorial terms, are changing the decorative homeware and accessory sector. WGSN research will also constitute a useful guide to help understand consumer tastes and anticipate them with increasingly targeted proposals. Moreover, the operators will also be able to participate in the data presentation workshops that will be taking place on the first days of the event (26th and 27th January, from 11:00 to 15:00). ITALIAN NESS: the 1980s are back, while urban and rural life coalesce. A strong sense of tradition and a close and continual dialogue between the urban and rural, influence the style that comes to represent Italian ness: metropolitan culture and local traditions coalesce and characterise the space. The shapes are simple, inspired on the one hand by industrial-style lines, both essential and decisive, and on the other by simple designs dictated by the useful everyday objects of the past, found in old country homes.

4 THE GOOD LIFE: sharing and old-fashioned forms in the new global village Immediacy, coming together and strong ties with nature and tradition represent the values of this stylistic trend. The celebration of the new global village compels the design industry to re-discover its former self in the roots of community life, breaking down the digital walls created by social media sharing. There is an air of familiarity to the ambient and the relationship with nature changes owing to the materials, by renewing the importance of respect for the environment: age-old values are re-discovered and there is a preference for recyclable products. The textures are rough, derived from composite materials, barely processed, uneven and porous. SENSORIAL TACTILITY: the ambient delights while the objects are familiar When design speaks straight to the heart, to the emotions and to the most intimate sensorial sphere, it marries the values brought together by HOMI in the Sensorial Tactility trend. The body is the focus of the experience, living and breathing the ambient and objects within through all five senses; iridescent lights are discovered, companions to equally fluctuating sentiments. The objects tell stories, they ask us to identify with them and with our everyday lives. Colours and shapes play with the imagination, marrying opposites: light and dark colours, opaque and ultra-shiny tones. The light breathes life into surfaces and contours. The shapes are intended to delight and seduce rather than convince of their usefulness. Fiera Milano Press Office Tel homipress@fieramilano.it Website: homimilano.com Milan, 26 January 2018

5 EVENTS AT HOMI: VOICES AND LANGUAGES OF STYLE Design is expressed through many different languages. To narrate these, HOMI selects events, exhibitions and experiential areas that are united by their careful design and their ability to project the visitor into an experience of the products and creations exhibited. Also in January, HOMI presents many original ideas, in a multifaceted journey that narrates a single story of style. HOMI TRENDS: new trends are revealed here LA MAGNIFICA FORMA: exploring Italy s traditions HYBRID LOUNGE: materials become creative ideas DA UNO A CENTO: the most original self-productions NATURALIA: the costume jewellery style that captures nature HOMI SMART: when style is inspired by technology DDD: international design proposals HOMIFOOD: agrofood & design POP-UP STORE: a new showcase dedicated to the KIDS sector FESTIVITY: Christmas decorations at HOMI HOMISTAGING: professionals who add value to our homes HOMI TRENDS: new trends are revealed here A space to meet and be inspired by the trends identified by WGSN: an experiential area to experience the three macro trends identified by the leading international company in market analyses and research on trends in the design and fashion sectors. Specific WGSN research presentation workshops take place in the area on Friday 26th and Saturday 27th, from 11:00 to 15:00.

6 LA MAGNIFICA FORMA: exploring Italy s traditions This event focusing on outstanding craftsmanship is back, and for the January edition, exame the relationship with the specific characteristics of Italy s regions, kicking off the experiment with Lazio and its products. Once again, under the artistic direction of Anna Del Gatto, the ninth edition of La Magnifica Forma, the experimental HOMI laboratory dedicated to design and arts and crafts, hosts the original creations of companies based in the region of Lazio, including SMEs, craft studios and start-ups. Designers and manufacturers presents objects that feature references to monuments, paintings and sculptures, landscapes and Etruscan history, as per their own personal interpretations. The exhibition constitutes a prototype for up-and-coming editions, which progressively complete the varied scenario of the other Italian regions, with the aim of identifying and recounting the Italian lifestyle. The new set-up be represents of a hotel with an Etruscanthemed part, proposing contemporary furnishing solutions, with ties nonetheless to the region s historical-artistic tradition. HYBRID LOUNGE: materials become creative ideas In partnership with POLI.design, the heart and soul of Sistema Design at the Polytechnic University of Milan, the Lifestyle Trade Fair presents a second edition of HOMI Hybrid Lounge, the innovative laboratory exploring innovation and research in the private and public interior design materials sector. In concrete terms, this space brings together the latest trends in materials and finishes for Interior Design. DA UNO A CENTO: the most original self-productions A cross-sectional and high-quality exhibition event dedicated to designers, self-producers, makers and small and large companies. Designed and curated in collaboration with Gumdesign, DAUNOACENTO is a space dedicated to limited-edition products, certified by the creatives/companies who made them, so as to provide retailers, interior designers, buyers and insiders with an original and unique offering. NATURALIA: the costume jewellery style that captures nature As part of Fashion & Jewels, there is a new exhibition dedicated to fashion jewellery, designed to imitate nature and its creatures. The event features over one hundred pieces of fashion jewellery by Italian costume jewellery makers, stylists and designers (including Versace, Cavalli and Dolce & Gabbana) who, since the 1950s, have drawn inspiration for their creations from nature. HOMI SMART: when style is inspired by technology This HOMI format, dedicated to the crossover between design and new technologies, presents prototypes, designs and ideas that straddle the analogue and digital worlds, giving extensive space and high visibility to the new and innovative smart products in the design and home sectors. Created in collaboration with IDLAB, HOMI SMART connects schools, start-ups, companies and designers, and once again at this edition, provides a space that is open to new experiences and ideas.

7 DDD: meeting with international cultures Design as a universal language is the concept at the heart of the Dream Desire Design (DDD) space that feature a focus on original creations by designers from Argentina, Canada, France, Iran, Portugal and Hungary. HOMI FOOD: agrofood & design HOMI FOOD is an area dedicated to high-quality agrofood products, with a strong emphasis on refinement in terms of both product and packaging. The area presents a selection of outstanding agrofood companies, with food taking on the role of an innovative gift idea. Real objects inspired by the world of design, exploring new taste dimensions and providing ideas for original gifts. POP-UP STORE: a new showcase dedicated to the KIDS sector The Kids Style Satellite area, dedicated to the children s sector (furnishings, designer objects, textiles, toys and decorations), is enriching its offering with a POP-UP STORE. This is something that expands the exhibition potential of the sector, since it showcases items that embrace all of the HOMI Satellite areas. The items displayed in the store has a focus on the period of a child s first 1,000 days, and the space is presented as a range of suggestions as to how a modern retail outlet - not necessarily only targeting children - can offer support and products able to loyalise families and also improve its communication strategy. FESTIVITY: the world of Christmas and festivities at HOMI As is custom, the January edition of HOMI sees the return of FESTIVITY, the space dedicated to Christmas decorations and celebrations from every tradition: from nativity scenes to international festivals and the most traditional of annual events, this sector expresses the festivity experience in all of its many dimensions. To give even more space to the business needs of visitors and companies, this satellite open on the 23rd of January and close on the 28th of January HOMISTAGING: an event for the professionals who add value to our homes Making its return to HOMI is the world of Home Stagers, the professionals who add value to home interiors by improving them, so as to encourage sales or letting activities. After the success of the 1st National Home Staging Festival, held last September, a partnership has been extended with the Home Staging School, which in January, hosts the 1st European Home Staging Forum. This is an event aimed at broadening perspectives to include the European context, opening a constructive debate and laying the foundations for international exchanges and collaborations with the best representatives from other European countries. Milan, 26 January 2018 Fiera Milano Press Office Tel homipress@fieramilano.it Website: homimilano.com

8 HOMI FASHION & JEWELS: BEAUTY BEYOND BORDERS Beyond time, materials and space: accessories come to represent a new language for fashion and much more From the 26th to the 29th of January 2018, Fieramilano welcomes the return of HOMI Fashion & Jewels, the HOMI sector dedicated to costume jewellery and personal accessories, featuring historic Made in Italy names, young arrivals on the scene bursting with creativity, and important international brands. The exhibition will include a wide range of merchandise alongside the now wellestablished HOMI SPERIMENTA, the areas dedicated to research and experimentation and the promotion of craftsmanship, featuring a selection of designers with their own selfproduced, original and never-before-seen creations. As one of the novelties at this edition, HOMI will be presenting NATURALIA, an exhibition curated by HOMI Fashion Lab, dedicated to fashion jewellery inspired by nature and its creatures. The event will feature over one hundred pieces of fashion jewellery by Italian costume jewellery makers, stylists and designers (including Versace, Cavalli and Dolce & Gabbana) who, since the 1950s, have drawn inspiration for their creations from nature. Alongside the iconic Italian jewellery, there will be experimental creations by talented young designers, using new materials and new technologies. The Project Room, an event dedicated to fashion accessories, will be among the other events taking place at HOMI Fashion & Jewels, in addition to Tuttepazzeperibijoux, which features original costume jewellery, combining both tradition and innovation. HOMI BEAUTY STYLE, a space for exploring the latest trends and product ideas from the beauty industry, is also making a comeback alongside Maestri del Gioiello, dedicated to the creations of skilled goldsmiths, showcasing traditional Italian gold-making techniques. Finally, to complete the range of events taking place at the fair, there is an extensive programme of talks and workshops, focusing on new fashion trends and the tools and techniques used to enhance product innovations and commercial strategies. The meetings will hear the opinions of distinguished guests, the experiences of successful companies and reflections by experts and gurus, with important advice to render the enchanting world of fashion even more profitable and awash with opportunities. Big name exhibitors, exhibitions and targeted training opportunities. With these ingredients, HOMI is ready to welcome industry professionals to the Fashion & Jewels Satellite area, where each and every stylish object becomes a precious story to be told. Fiera Milano Press Office Tel homipress@fieramilano.it Website: homimilano.com Milan, 26 January 2018

9 FIERA MILANO: LEADER IN THE WORLD OF TRADE FAIRS AND A DRIVING FORCE IN THE ECONOMY ABOUT FIERA MILANO. Fiera Milano is one of the world's top exhibition companies and the European leader for net area in international trade shows. It is also a top notch conference operator and provides a complete range of specialist services in the following areas: Organising and hosting exhibitions in Italy and abroad; Outfitting; Media (online and offline content and publishing services, management courses, event organisation); Congress management. Fiera Milano SpA is listed on the Italian Stock Exchange. The shareholder with the absolute majority is Fondazione Fiera Milano. A FORMIDABLE TRADE FAIR COMPLEX. In Rho - in the Milan hinterland - Fiera Milano owns one of the largest, most modern and efficient exhibition districts in existence. Underground and rail services connect the complex to the city centre: it encompasses 345,000 gross square metres under cover (plus a further 60,000 square metres outdoors), twenty pavilions, 74 conference rooms - 10 in the Stella Polare Convention Centre -, 84 eateries, 10,000 parking spaces for visitors and 5,000 for exhibitors plus a modern, 400-room hotel. Another two pavilions are located in the city centre (fieramilanocity) and are used for smaller exhibitions. A FAIR IN TOUCH WITH THE WHOLE WORLD. Thanks to Milan's central position on the international network of land links and its proximity to the three airports (Malpensa, Linate and Orio al Serio), you can easily get to Fiera Milano from anywhere in the world. It can also count on the excellent hotel facilities in the city and a huge selection of entertainment, shopping, culture and tourist options. EVENTS. Fiera Milano hosts about 50 events per year, some of which are directly owned and organised. These exhibition events are irreplaceable business and internationalisation platforms for companies, and with a modest investment, they are perfect for reaching out to profiled targets and markets that would otherwise require expensive marketing activities. Fiera Milano covers a wide range of industries. Fashion, publishing, furniture, home, instrumental mechanics, tourism, professional hospitality, food, plants and energy, building, art and boating are just a few of the sectors represented. OUTFITTING. Nolostand is the leader in the realization of exhibitions and events in different fields, with over 40 years of experience. This experience can be expressed in figures: up to 10,000 square metres set up per day and 200,000 cubic metres of stored material, which allows us to offer solutions of the highest quality, both in Italy and worldwide.

10 CONGRESSES. Managing congresses is of primary importance for Fiera Milano. Fiera Milano Congressi manages MiCo Milano Congressi, the most modern convention centre in Europe, and the only one capable of hosting up to 18,000 delegates in a 1500-seat auditorium, two plenary halls seating 4,000 and 2,000 people, and around 70 modular rooms. Plus an exhibition area of 54,000 square metres and 1,100 parking spaces. MiCo was constructed by converting part of the exhibition space no longer in use in the city, and involved an investment of EUR 64 million by Fondazione Fiera Milano. In addition to MiCo, Fiera Milano Congressi can also reap the benefits of the Stella Polare Convention Centre, in the heart of the Rho exhibition district (9 modular rooms with seating for 81 to 728, and an elegant elliptic auditorium that accommodates 1,008 people, also ideal for other events, fashion shows and concerts) and of MoMec - Montecitorio Meeting Centre, the executive business suite in the heart of Rome. Last but not least, Fiera Milano Congressi manages the congress centre in Stresa, located on Lake Maggiore. MEDIA COMPANY. Fiera Milano also means flexible, multi-channel online and offline business communication. Fiera Milano Media is a subsidiary that delivers communication services to companies; these services integrate the traditional specialist publishing and advertising channels with the internet and the relational platform of conventions and training workshops. Fiera Milano Press Office Gabriele De Giorgi Tel gabriele.degiorgi@fieramilano.it Mario Lisippo Tel mario.lisippo@fieramilano.it