GUDRUN SJÖDÉN. Colourful NORDIC HUES at. Swedish design with a green soul

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1 Swedish design with a green soul Colourful NORDIC HUES at spring 2017 Our spring collection storyline is from the scenic Swedish island of Fårö, and features flowery styles in a soft palette with Nordic and Japanese influences. Wearable clothes in linen and recycled cotton in simple styles and patterns with crazy cats. All combinable with our colourful essentials collection. PRESS RELEASE 19 OCTOBER 2016 GUDRUN SJÖDÉN THERE ARE SO MANY PIECES IN OUR SPRING COLLECTION from blooming florals to subdued motifs and colourfully crazy in stripes and patterns. This time around we were inspired by our Swedish perspective and Nordic design heritage, says Gudrun Sjödén, CEO, Head Designer and Owner. The Spring campaign and collection goes out to Gudrun Sjödén s customers in the stores on 6 markets and customers in 52 countries via the webshop. Stockholm Est. 1976

2 NORDIC HUES WEARABLE STYLES IN HARMONY Nordic and Japanese influences blend as one. This is how we came up with a group of styles in woven linen and cotton combined with micromodal, certified with the EU official ecolabel. Styles that blend perfectly with pattern motifs such as Sånglärka, Flora and Strå. All combinable with the finely crafted kimono coat.

3 A BREATH OF ASIA HERITAGE MANUFACTURING MEETS INNOVATION Magnoli, Kyoto and Bamboo are the exotic names of the patterns in this range with striking Japanese and Korean influences. Graphical with red accents. In Korean folklore, wonderful wide skirts are typically combined with short blouses - while our classic kimono was inspired by Japan.

4 RECYCLED COTTON TEXTURED KNITS AND SUPPLE JERSEY From the start in 1976, our ethos has been simple styles in Nature s own materials. Since the early 90s, we have worked consciously to achieve green values in our garment manufacturing. We have now succeeded in creating a range of styles in recycled cotton! 65 per cent of the yarn is derived from recycled remnants from the textile industry. As designers of garments designed for lasting value, this feels like a huge step forward and a real victory HURRAY!

5 COOL CATS A COVETED MOTIF Cool cats on supple jersey! A design that started out with an Asian look! But then emerged as a colourful, crazy surprise.

6 ESSENTIALS STRIPES ARE ALWAYS IN! We ourselves and our customers too never tire of stripes in knits, weaves and prints. Perfect four-seasons style, year after year. Garments in eco-cotton and a GOTS-certified manufacturing chain. Sustainable clothes are hard to come by. Combine with solid-colours and all the great accessories, all one-of-a-kind Gudrun designs!

7 FOR MORE INFORMATION Company information: Gudrun Sjödén Monica Ekervik Hedman , monica.hedman@gudrunsjoden.se Press agent: VARG PR Gemma Devine gemma@varg.co.uk This press release and the images are also available to download from PRESS at The Spring catalogue will reach 450,000 customers on 12 markets at the end of January. The Gudrun Sjödén company was founded in The brand concept is to offer colourful clothes and home textiles with a unique and personal look and feel. The concept of sustainable design in nature s own materials is the heart and soul of Gudrun Sjödén s creative ethos. Today, Gudrun sells her colourful designs all over the world through her own stores, but also via her inspiring mail order catalogues and an irresistible webshop. At the time of writing, the company has 20 stores; eight in Germany, six in Sweden, two in Norway and one each in Copenhagen, Helsinki, London and New York. The company has 350 employees and turnover in the region of XX million. Stockholm Est. 1976

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