For Immediate Release

Transcription

1 For Immediate Release MERCEDES-BENZ STYLO ASIA FASHION WEEK AWARDS HONOURS ASIA S FINEST Malaysia Fashion Week 2016, a project by INTRADE, concludes with a celebration of world-class talents Kuala Lumpur, 5 November 2016 A total of nine awards were given out at the Mercedes-Benz STYLO Asia Fashion Week Awards Gala, as part of the closing ceremony for this year s Malaysia Fashion Week (MFW). The winners were selected for their contribution in developing the region s fashion industry. The Mercedes-Benz STYLO Asia Fashion Week, hosted yearly in Malaysia brought together international designers from ASEAN as well as East Asia to the MFW 2016 stage. The award categories were divided into two main segments namely Professor Dato Jimmy Choo Award (Next Designer of the Year 2016 : Accessories and Next Designer of the Year 2016 : Fashion) and Mercedes-Benz STYLO Asia Fashion Week Award (Asia s Most Influential Designer 2016; Exhibitor of the Year 2016; MODESTyle Designer of The Year 2016; Most Promising Fashion Award 2016; Exhibition of The Year 2016; Emerging Designer of the Year 2016 and Malaysian Fashion Showcase Award 2016). Held at the specially built MFW 2016 Fashion Cube located at the Menara MATRADE, the Gala evening was a glitzy affair as the guest all came dressed to their nines to honour the best in the fashion industry among industry peers, friends and colleagues. Among the VIP guests at the event include President & CEO, Mercedes Benz Malaysia, Mr. Claus Weidner; Mark Raine, Vice-President, Sales and Marketing, Mercedes Benz Malaysia; Dato Noraini Ahmad, Chairman of (MATRADE); Dato Nancy Yeoh, President & CEO of STYLO International and co-chairman of MFW 2016; as well as a host of dignitaries, celebrities, industry representatives, media and officials from MATRADE. Speaking at the Gala evening, Raine said that Mercedes-Benz STYLO Asia Fashion Week plays a significant role in cultivating the booming fashion industry in Malaysia and around Asia, which is in tandem with the growing lifestyle influence for luxury cars. Through this platform, young and affluent audiences can engage and connect directly with the brand. Each year the Mercedes-Benz customer profile gets younger and younger similar with the fashion industry profile.

2 Our association with fashion and arts solidify our recognition of craftmanship in every detail just like in every piece of Mercedes-Benz that we build. And it is with this that we continue to support the industry by way of award recognition. Tonight, as we conclude our 4-day showcase of the Mercedes-Benz STYLO Asia Fashion Week 2016 with Malaysia Fashion Week, I would like to congratulate all the designers for their fabulous collections, added Raine. Dato Nancy Yeoh, President and CEO of STYLO International said, Through STYLO s partnership with Mercedes-Benz and MATRADE for the MFW 2016, we hope to encourage and promote budding Asian fashion talents to the global fashion arena. Tonight, we will honour the best of Malaysian and ASEAN fashion designers as well as participants of the Malaysia Fashion Week through the Mercedes-Benz STYLO Asia Fashion Week Awards which we hope will spur their interest to go further in the fashion world. It has been a fabulous occasion and tonight s event is a fitting closing for this year s MFW, which has been billed as the best one yet. The gala night also showcased the past winners of the Mercedes-Benz STYLO Asia Fashion Week who were: Man Chien (Malaysia) Zin Kato (Japan) Irna Mutiara (Indonesia) Illiza Ho (Taiwan) Bon Zainal (Malaysia) Keith Kee (Malaysia) Bill Keith (Malaysia) Winners of this year s Mercedes-Benz STYLO Asia Fashion Week Awards are as below: 1. Exhibitor of The Year 2016 PRESENTER: Johnson Lim, Chief Executive Officer, Elite Expo Sdn Bhd WINNER: Peniagawati - Dato' Adzlin binti Ahmad Shaharbi & Tunku Dato Seri Mimi Wahida Wahman 2. Exhibition of The Year 2016 PRESENTER: Lee Mark, Chief Operating Officer, The Hot Shoe Show & Co Sdn Bhd JOINT WINNER: Epson JOINT WINNER: Zang Toi

3 3. MODESTtyle Designer of The Year 2016 PRESENTER: Timothy Chen, Group CEO, MODESTyle Group WINNER: Papillon - Datin Belina Abdul Hamid, Founder & CEO & Creative Director 4. Most Promising Fashion Award 2016 PRESENTER: Yang Berhormat Dato' Noraini Ahmad, Chairman of MATRADE JOINT WINNER: YULEZA JOINT WINNER: SHADOW.C 5. Malaysian Fashion Showcase Award 2016 PRESENTER: Zin Kato WINNER: MODESTyle Malaysia - Dato Sri Hj. Ahmad Sukimi, Chairman of MODESTyle Malaysia 6. Emerging Designer of The Year 2016 PRESENTER: Bon Zainal, Bill Keith, Vicky Fong WINNER: Rebecca Cheong Kae Mun, SML Fashion Academy 7. Next Designer of The Year Fashion PRESENTER: Mark Raine, Vice President, Sales & Marketing, Mercedes-Benz Malaysia WINNER: JO DISAYA 8. Next Designer of The Year Fashion PRESENTER: Dato' Nancy Yeoh, President & Chief Executive Officer, STYLO International WINNER: Whee Up by Whee Jin 9. Asia's Most Influential Designer 2016 PRESENTER: Dr. Claus Weidner, CEO & President, Mercedes-Benz Malaysia WINNER: Tasmiah (China) The night s program ended with a grand finale photo opportunity with VIPs, award winners, hair stylists, models, designers, muses and event partners on stage as everyone bid farewell to this year s momentous and successful Malaysia Fashion Week The MFW 2016, jointly organised by MATRADE and STYLO International, took place at the MATRADE Exhibition and Convention Centre (MECC) from the 2-5 November It featured a dedicated

4 fashion and lifestyle exhibition with 308 exhibition booths spread over 32,800 square feet. With the overall theme of Fashion Inclusivity, the event showcased the diversity of Malaysian fashion and lifestyle industry and featured items such as trendy streetwear, evening gowns and dresses, modern batik, modest wear, accessories, beauty and hair products, skincare and cosmetics to traditional handwoven fashion designs from the Peranakan and indigenous tribes of East Malaysia. MFW 2016 s official partners were Epson Sdn Bhd, Malindo Air, United Overseas Bank (UOB), Spectrum, IACT College & Brickfields Asia College (BAC), Pullman Kuala Lumpur Bangsar, A Cut Above, Malaysian Hairdressing Association (MHA), Zouk KL@TREC, Ortea, Cium Kissable Lipbalm, Empro, Slimming Sanctuary, Fortunate Coffee, Coway, Grabcar, BP Healthcare. For more details on MFW 2016, please visit or follow Malaysia Fashion Week on Facebook/Instagram/Twitter/Youtube Jointly issued by (MATRADE) and STYLO International Follows us on and Facebook Matrade HQ Download Trade2Media app for the latest media updates malaysiafashionweek

5 FACT FILE MALAYSIA FASHION WEEK 2016, A PROJECT BY INTRADE 1) INTRADE exhibition A fashion trade exhibition to support and showcase fashion and its related industries. The exhibition will include local and international designers, manufacturers and players covering the following categories / clusters: Fashion, Apparels & Accessories Beauty, Hair & Cosmetics Jewellery Arts & Handicrafts Lifestyle & Interior Textile & Peripherals 2) Mercedes-Benz STYLO Asia Fashion Week (MBSAFW) MFW 2016 also sees the injection of luxury automaker, Mercedes-Benz presenting the Asian segment called Mercedes-Benz STYLO Asia Fashion Week (MBSAFW) to further boost the trade fashion event. MBSAFW presents a list of the best Asian designers from various Asian countries with MFW serving as a platform to showcase their creations. Ranked as the 30th fashion week in the world, this Asia for Asia fashion week will feature international designers from 15 countries from the ASEAN and Asian region. Malaysia Fashion Week will be held from 2-5 November 2016 at MATRADE Exhibition &Convention Centre (MECC), Jalan Sultan Haji Ahmad Shah, Malaysia. Businesses seeking to increase and widen their brand and product exposure in Asia and beyond are encouraged to join the INTRADE exhibition and designers of all categories are invited to sign up for the Trade Fashion Showcase to present their best season collection for Spring/Summer Registration and applications are now open till 15 September For more information, log on to About MATRADE MATRADE, the National Trade Promotion Agency, under the purview of the Ministry of International Trade and Industry Malaysia or MITI, is responsible for promoting Malaysian enterprises to the world. The organisation is also actively involved in assisting foreign companies to source for suppliers of Malaysian products and services. MATRADE is represented worldwide in more than 46 locations in major commercial cities.

6 About STYLO International STYLO was conceived as a lifestyle fringe activity to support Formula 1 races in the region. It first premiered in Kuala Lumpur as one of the eight great events of the KLGP's exciting '8 on 10' programme to celebrate the 10th Anniversary of F1 in Sepang. Using the tagline 'fashion's merely the excuse', the concept of merging the work of top Malaysian designers, inspirations of international fashion with strongly themed fashion afterparties brought thousands from the region's stylish, fashionable and racing-mad enthusiasts to come together under one roof. The success of STYLO in providing intriguing lifestyle activities surrounding Formula 1 earned it a place as one of the most glamorous official highlights of the Singapore GP season when the republic held the first Formula 1 night-race in the world. For media enquiries on MATRADE : Zuhaila Sedek Senior Manager, Strategic Communications Unit (MATRADE) Tel (Direct): / zuhaila@matrade.gov.my For media enquiries on Malaysia Fashion Week : Kamil Azhar / Sabesha Visuvanathan Public Relations Consultants RAPR Mileage Communications Sdn Bhd. Tel : / / kamil@malaysiafashionweek.my / sabesha@malaysiafashionweek.my