BRITISH VOGUE MEDIA INFORMATION 2014

Transcription

1 BRITISH VOGUE MEDIA INFORMATION 2014 VOGUE is in a league of its own. We work with the best people in the international industry, whether they are photographers, stylists, hair and make-up people or set designers. We always produce unique pieces and we have the power gained over a long history to lure the most interesting creatives. Alexandra Shulman, Editor, British VOGUE

2 VOGUE OVERVIEW VOGUE is The Fashion Bible Since the launch of the British edition in 1916, VOGUE magazine has been the pre-eminent fashion magazine. Almost one hundred years later, VOGUE continues to define fashion now in print, on its award-winning website, and ground-breaking and astonishingly beautiful Apps.

3 READER PROFILE VOGUE MAGAZINE CIRCULATION: 201,077 UK ACTIVELY PURCHASED: 149,014 TOTAL READERSHIP: 1,237,000 WOMEN: 1,099,000 (89%) MEN: 137,000 (11%) VOGUE.CO.UK PAGE IMPRESSIONS: 45,317,683 UNIQUE USERS: 1,973,878 SUBSCRIBERS: 74,618 FEMALE: 95% AVERAGE AGE: 36 AVERAGE AGE: 28 ABC1: 869,000 (70%) AB: 489,000 (40%) ABC1: 73% Source: Combined Print and Digital ABC Jul 13-Dec 13 /NRS Jul 13-Dec 13/ Google Analytics Apr 14-Jun 14/ Lyris Nov 13-Jan 14/ VOGUE Website Survey May 13 (based on regular users, visit site once a month+)

4 BRAND POWER VOGUE BRAND POWER 63% of VOGUE readers are regular VOGUE.co.uk users (they access VOGUE.co.uk at least once a month). 67% of VOGUE.co.uk users regularly read VOGUE (they read at least 1 in 4 issues). 17% of those who have a touch point with the VOGUE brand, do so in print, digital AND online. This audience is referred to as VOGUE 3. 2 million VOGUE Facebook likes 1.9 million VOGUE Twitter followers VOGUE tablet App published monthly since September VOGUE Daily News and VOGUE Fashion s Night Out Apps have been launched on various platforms including iphone, Blackberry and Android. Source: The VOGUE Business Report 2013 (conducted by YouGov)/ Facebook/Twitter, latest date July 2014

5 FASHION VOGUE has a clear brand position as the fashion bible; it is the place to discover new fashion trends, and is the pre-eminent magazine to feature the top fashion and beauty advertisers. Clients love that confidence and certainty. Stephen Quinn, Publisher of VOGUE VOGUE.CO.UK translates the style and intellect of the VOGUE brand into an online experience that sates users' constant need for something new. VOGUE is the Fashion Bible 82% of VOGUE readers agree. 62% of female glossy magazine readers agree. VOGUE has the most influential fashion website 60% of VOGUE.co.uk users agree. 45% of female magazine website users agree. 9 in 10 VOGUE readers and VOGUE.co.uk users buy premium fashion brands. VOGUE readers collectively spent 1.3 billion on fashion in the last 12 months. VOGUE.co.uk users spent 924 million on fashion last year. Source: The VOGUE Business Report 2013 (conducted by YouGov)/TGI Jan 13-Dec 13/TGI Clickstream Jul 12-Jun 13

6 BEAUTY Premium beauty remains an area of no compromise for VOGUE readers and VOGUE.co.uk users. 93% of VOGUE readers own premium beauty. 90% of VOGUE readers own premium make-up. 70% of VOGUE readers own premium skincare. 94% of VOGUE readers own premium fragrance. VOGUE readers collectively spent 315 million on beauty products in the past 12 months. 92% of VOGUE.co.uk users own premium beauty. 87% of VOGUE.co.uk users own premium make-up. 70% of VOGUE.co.uk users own premium skincare. 94% of VOGUE.co.uk users own premium fragrance. Investing in skincare is an investment in my skin. 85% of VOGUE.co.uk users agree. 83% of VOGUE readers and VOGUE.co.uk users think that beauty is an essential part of the whole fashion look. VOGUE Beauty continues to be the freshest, most original, most talked about and most relied upon beauty section in the market. We re first with the big stories, we re the definitive word on the latest trends and we re the most authoritative guide to the latest products all showcased in stunningly beautiful, super-glossy pages. Nicola Moulton, VOGUE Beauty & Health Director Source: The VOGUE Business Report 2013 (conducted by YouGov)/TGI Jan 13-Dec 13 I enjoy owning designer label make-up. 68% of VOGUE.co.uk users agree.

7 WATCHES & JEWELLERY Jewellery and watches have never been so closely associated with fashion, making them an integral part of the VOGUE girl s wardrobe. Carol Woolton, Jewellery Editor, VOGUE VOGUE readers collectively spent 152 million on watches and jewellery in the past 12 months. 76% of VOGUE readers agree that it is important for them to complete their fashion look with a fashionable watch or beautiful piece of jewellery. When asking for jewellery as a gift, 86% of VOGUE readers are very specific about what they ask for. 76% of VOGUE.co.uk users agree that it is important for them to complete their fashion look with a fashionable watch or beautiful piece of jewellery. When asking for jewellery as a gift, 86% of VOGUE.co.uk users are very specific about what they ask for. Source: Premier TGI Doublebase /The VOGUE Business Report 2013 (conducted by YouGov)

8 RATE CARD: VOGUE MAGAZINE NATIONAL ADVERTISING RATES DISPLAY PAGE SIZE/POSITION SINGLE PAGE Page Run of Paper 26,550 Page Facing Matter 31,630 Page Specified Position 34,170 Contents/Masthead 36,810 Inside Back Cover 39,890 Outside Back Cover 42,530 DPS Inside Front Cover Gatefold-4pages 141,110 Barn Door 141,110 Standard 4 Page Gatefold 97,220 1 st DPS 67,490 DPS Sous/Specified Position 60,290 DPS Run of Paper 52,050 ½ Masthead 18,200 ½ Page 13,760 BOUND-IN/SCENT STRIPS* National: London & South East: 2 sides 31,840 2 sides 21,370 4 sides 56,700 4 sides 33,410 8 sides 112,980 8 sides 56, sides 211, sides 112,880 *Subject to approval LOOSE INSERTS/TIP-ONS Costs are based on media space taken and quantity. Accepted by arrangement only. For more information contact Rose Lander on PROMOTIONS Costs are made up of a space rate (as above plus an average production charge of 4,000 per page. Special terms and conditions apply. For individual costings and creative ideas, please contact VOGUE Promotions on RATE CHANGE Please note that the ad rates have moved up by 2.8% to reflect current inflation in the UK economy according to The Consumer Price Index 2013.

9 RATE CARD: VOGUE TABLET NATIONAL ADVERTISING RATES Options available for enhanced advertising appearing in Condé Nast tablet digital editions. For further information please contact our sales team. WEB LINK Standard link 700 VIDEO Video embedded in app for offline viewing Up to 30 seconds 3,000 Up to 60 seconds 5,000 NB. Enhanced Ads will also show in the Sample edition HTML (Submitted) 5,000 Bespoke HTML created and submitted by client. The variety of features that can be used are featured overleaf. HTML (Condé Nast Studio) POA Taking advantage of the advanced abilities HTML offers, combined with tablet device features such as accelerometers and geolocation, Condé Nast Studio will create an intuitive and engaging advertising experience. CIRCULATION Copies of VOGUE s digital magazine will be sold to consumers via the App Store. ADVERTISING To advertise in the digital edition of VOGUE, a brand must also be advertising in VOGUE s print edition for that issue. UNIVERSAL INCLUSION Every national advertiser in the print edition of VOGUE will be included in VOGUE s digital edition at no additional cost, as long as creative and data is provided to the required specifications, and the advertiser agrees to the rules outlined on the tablet insertion order. PREMIUM OPPORTUNITIES VOGUE offers a limited number of premium advertising opportunities with more sophisticated technological features. METADATA Metadata is information that allows your ad to be integrated into VOGUE s CMS (content management system) for the tablet. It will give your ad exposure in the Scrubber and Browse mode.

10 HTML EXAMPLES: VOGUE TABLET HTML combined with a tablet device offers the unique ability to creatively execute almost any idea with their variety of features. These can be mixed and matched to create an exciting bespoke enhanced advertisement. The standard of HTML allows it to be used on multiple publications and platforms. It can even be tweaked and repurposed to exist anywhere on the web. The list below shows only a snippet of what can be realised using HTML. Condé Nast Studio is equipped to develop creative in HTML and enhance regular advertising to stand out in Digital Edition Publications. For further information contact ACCELEROMETER Accurately detects when the device moves, which way it is up and facing. GESTURE BASED Use a variety of gestures for users to intuitively navigate through the creative. ANIMATION Content can be animated and made interactive. DRAG&DROP Allow the user to shift content around. GEOLOCATION Pin points where in the world the user is. Content can be augmented to this. CAMERA Use the device camera. SOCIAL MEDIA Accesses the users social media accounts, allowing sharing and customising of content. IMAGE SEQUENCE (360) Products can be viewed from any angle. PANORAMIC 360 images of interiors and exteriors. Use in combination with the accelerometer and images can be viewed by titling the tablet. PARALLAX SCROLLING Content moves dynamically at different speed when scrolling to give the illusion of depth.

11 NEW AD FORMATS AD FORMATS: VOGUE TABLET Static Ad Static Ad with Web Link Video with Web Link Ad Moving HTML Ad Smooth Scroll/Slide Show Ad

12 RATE CARD: VOGUE.CO.UK VOGUE.CO.UK Leaderboards MPUs Double Sky Article Page In-Content Ads Gallery Interstitials Pre-roll 30cpm 45cpm 95cpm 95cpm 100cpm 70cpm Inspiring and informing millions of users worldwide, VOGUE.co.uk has always been at the forefront of fashion online. Breaking fashion news, delivering the latest trends, showcasing the best fashion blogs and films, whilst providing immediate and comprehensive coverage of the international collections every season. Homepage Takeover 45,000 (7 days) Sponsorship 65cpm List Purchase 250cpm Custom Solutions POA Section sponsorship POA Examples and ad specifications: The re-imagined site features ground breaking advertising formats, custom built to satisfy our advertisers appetite for a bigger, bolder creative digital platform. Access to our extensive, rich and beautiful archive of content has been simplified beyond recognition, whilst our best in class gallery experience showcases the VOGUE world in all its full screen glory. This is where fashion comes to life online fashion as it happens.

13 NEW AD FORMATS HOMEPAGE TAKEOVER HOMPAGE FILL (3 x on page) Homepage Fill (100X300) Repeated 3 times on page Homepage Fill expanding to (100X700)

14 HOMEPAGE TAKEOVER AD UNITS RESPONSIVE ACROSS ALL DEVICES

15 NEW AD FORMATS ARTICLE PAGES LEADERBOARD/ IN-CONTENT ADS/ DOUBLE SKYSCRAPER/ MPU Leaderboard (728x90) In Content HTML Full Responsive Double Sky (300X600)

16 NEW AD FORMATS GALLERY INTERSTITIAL (FULL CONTENT AREA) Gallery Interstitial Full Content Area (100X100)

17 NEW AD FORMATS CUSTOM SOLUTIONS Custom Solutions Please follow the link below to see the live promotion:

18 CREATIVE SOLUTIONS One of the strongest ways to communicate your brand, and to extend the brand partnership with VOGUE, is through bespoke reader events. These are organised and hosted by our Executive Retail Editor, Ginnie Chadwyck-Healey. The events are flagged to the public via the pages of VOGUE Notebook and specific targeting can also be forged, using VOGUE s extensive subscriber database. Such events are highly sought after and in order to retain the premium calibre and exclusive nature of such events, VOGUE limits these to one per month. The size of the event can range from an intimate afternoon tea for thirty guests for example at a fragrance launch, to a vast shopping event within a flagship store, catering for over a thousand guests. Reader events are reserved for those investing in VOGUE at the very highest level. Ginnie Chadwyck-Healey, Executive Retail Editor, British VOGUE Tel:

19 2014 SCHEDULE PRODUCTION SCHEDULE 2014 ISSUE 2014 BOOKING DEADLINE COPY DEADLINE INSERT DEADLINE TABLET ON SALE DATE PRINT ON SALE DATE THEME/SUPPLEMENT February 16 th November 26 th November 11 th December 8 th January 9 th January Catwalk Supplement March 13 th December 2 nd January (no extensions) 16 th January 5 th February 6 th February International Collections April 24 th January 31 st January 17 th February 7 th March 10 th March Couture (online only) Miss VOGUE April 24 th January 31 st January N/A 7 th March 10 th March May 21 st February 28 th February 17 th March 4 th April 7 th April June 21 st March 26 th March 10 th April 2 nd May 5 th May More Dash than Cash Supplement Summer Style/ VOGUE Festival Coverage July 18 th April 25 th April 12 th May 30 th May 2 nd June Ageless Style August 23 rd May 30 th May 16 th June 4 th July 7 th July Catwalk Supplement September 20 th June 27 th June 14 th July 1 st August 4 th August International Collections October 25 th July 1 st August 18 th August 5 th September 8 th September Couture (TBC) Miss VOGUE October 25 th July 25 th July N/A 5 th September 8 th September November 22 nd August 29 th August 15 th September 3 rd October 6 th October More Dash than Cash Supplement December 19 th September 1 st October 16 th October 5 th November 6 th November Christmas Supplement January th October 31 st October 17 th November 5 th December 8 th December Looking forward to 2015 EVENTS VOGUE Festival Trend Talks Trend Talks

20 SUPPLEMENT GUIDE 2014 SUPPLEMENT GUIDE ISSUE 2014 ON SALE DATE SUPPLEMENT FEBRUARY 9 th January Catwalk Supplement MAY 7 th April More Dash than Cash Supplement AUGUST 7 th July Catwalk Supplement NOVEMBER 6 th October More Dash than Cash Supplement DECEMBER 6 th November Christmas Supplement

21 AWARDS JULY 2013 Fashion Monitor Journalism Awards 2013 Jo Ellison Feature Writer of the Year JULY 2013 Lucinda Chambers Editorial Campaign/ Shoot of 2012 MARCH 2013 Jasmine Awards Francesca Segal Jasmine Literary Award (magazines) MARCH 2013 Jasmine Awards Words by Sophie Dahl, Photographer Jenny van Sommers, Food Stylist Clare O Connell, Art Director Rebecca Mason, Beauty Director Nicola Moulton Jasmine Visual Award DECEMBER 2011 Digital Magazine Awards Digital Fashion Magazine of the Year NOVEMBER 2010 Fragrance Foundation Awards Stephen Quinn Lifetime Achievement Award SEPTEMBER 2010 Coolbrands VOGUE wins magazine category APRIL th Annual Webby Awards VOGUE.CO.UK selected as Official Honoree NOVEMBER 2008 BSME Awards Alexandra Shulman Editor of the Year, Women s

22 CONTACTS LONDON OFFICE STEPHEN QUINN - PUBLISHING DIRECTOR EMILY ARMSTRONG - ASSOCIATE PUBLISHER LEYLA REVELLE - PROMOTIONS DIRECTOR The Condé Nast Publications Ltd, VOGUE House, Hanover Square, London. W1S 1JU Tel: or REGIONAL REPRESENTATION NORTH & MIDLANDS DIGITAL LONDON OFFICE RACHEL JANSEN - ACTING DIGITAL ACCOUNT MANAGER For all advertising enquiries, please contact: Rachel.Jansen@condenast.co.uk Or call KAREN ALLGOOD - REGIONAL SALES DIRECTOR The Condé Nast Publications Ltd, Suite 1 Ground Floor, Block A Barons Court, Manchester Road Wilmslow, Cheshire SK9 1BQ Tel: karen. allgood@condenast.co.uk

23 by case basis by CNP in its discretion and are subject to extra fees.

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