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2 Present yourself to the world Riwayat means tradition and our young company has been breathing new energy into our ancient culture since we were founded in Over the past seven years we have been bringing the best traditions of Pakistan s textile and fashion industries to new audiences across Europe as well as exposing our audiences to the cutting edge of Pakistan s most innovative and experimental designers. Riwayat s flagship event is Pakistan Fashion Week. We have now produced twelve iconic events in landmark venues in London including this seasons venue, Hilton on Park Lane. Our PFW brand is recognised by audiences across the world thanks to extensive and ever-growing coverage from our media parters, the BBC and leading newspapers and magazines. Riwayat are delighted to continue our success with the announcement of PFW London on 30th June to the 1st July Once again, PFW SEASON 13 will present a breathtaking collection of Pakistan s creative expertise to the watching world. Once again we will bring together the best emerging and established designers through three dramatic catwalk shows over two days in London. Come join us and present yourself to a watching world.

3 The Event Pakistan Fashion Week SEASON 13 Dates Saturday 30th June & Sunday 1st July 2018 Audience Shows Sales Marketing Over 2,500 on site footfall plus tens of thousands viewers through a platform of TV and Social Media across Pakistan, the Middle East, Europe and America. 3 unique catwalk shows featuring up to 30 accomplished and emerging fashion designers The only trade orientated fashion week to provide designers the opportunity to sell their collections through a busy London exhibition catering to walk in clients Extensive pre-event marketing activity through social media, TV and the fashion press.

4 Our London Venue London Hilton on Park Lane The London Hilton on Park Lane Hotel has consistently been recognised for its first-class standards and unparalleled service. Located on the prestigious Park Lane in Mayfair, the Five-Star hotel boasts views of Hyde Park, Knightsbridge and Buckingham Palace. The hotel offers a range of flexible meeting rooms including the Grand Ballroom, one of the largest in London, synonymous with prestige events. All areas of Central London are easily accessible including the main shopping districts of Knightsbridge, Bond Street and Regent Street, as well as many London attractions. Buckingham Palace is just a 10 minute walk. Location Entrance: 22 Park Lane, London W1K 1BE Tube: Hyde Park Corner (Piccadilly Line) or Green Park (Jubilee/Piccadilly Line) Programme Saturday 30th June Boutique Lounge opens Official Opening Catwalk Boutique Lounge closes Sunday 1st July Boutique Lounge opens Matinee Catwalk Show Grand Final Catwalk Boutique Lounge closes

5 Designers Opportunities Riwayat offers Pakistan s designers the following opportunities at PFW SEASON 13 A comprehensive package of post event PR activity to secure national Your own catwalk slot presenting 10 outfits from A choice of stall in the London Exhibition to and international media coverage your latest collection sell your collection including rails and Access to a full set of the official event A comprehensive package of pre-event hangers images by our official photographer marketing including your logo, images, A comprehensive package of post event PR Broadcast of the entire event on ARY biography and collection ethos on the event activity to secure national and international Digital in Pakistan, USA, Europe and website and across our pre-event social media the coverage UK marketing activity A full set Our of active your catwalk support images in your taken Visa by our Coordinated green room providing models, hair official application photographer including a written letter of and make-up, dressers and steamers Broadcast invitation of the and entire coordination event on a with the UK Allocation of four complimentary seats for your international Home Pakistani Office Passport TV Channel Office in Dubai guests at your catwalk show Our active and support the Pakistan in your High Visa Commission application in Experienced support, advice and guidance including London a written letter of invitation and leading up to and at the event coordination A pre-event with the reception UK Home exclusive Office to Passport designers Office in and Dubai their and guest the Pakistan High Commission in London

6 Designer Fees Service Fees Catwalk Slot Fee PKR 450,000 PLEASE NOTE: Payment is required in full on booking in order to secure your slot Catwalk Options Catwalk Opening Slot Plus PKR 75,000 Catwalk Closing Slot Plus PKR 100,000 Grand Finale Opening Slot Plus PKR 90,000 Grand Finale Closing Slot Plus PKR 112,000 Boutique Designers Assistant PKR 15,000 per day Absent - designer not in attendance Plus PKR 90,000

7 Exhibition Stalls A limited number of retail stalls will be available to individuals and companies wishing to sell to our customers at PFW10. The stalls will be located in our A limited Boutique number Lounge of retail including stalls will be Riwayat s available featured to individuals designers. and companies Open from wishing 1pm to to sell to our customers 10pm at each PFW13. day, The two stalls stall will options be located are available in our Boutique for: Lounge including Riwayat s featured designers. Open from midday to 10pm each day, two stall options are available: SINGLE DESIGNERS STALL 225,000 PKR (Included in a Designers Fee) An allocated space (2.5m x 2m) 2 rails, 40 hangers and 1 chair JEWELLERY STALL 225,000 PKR An allocated space (2.5m x 2m) Two 6ft tables with table cloth and 1 chair No rails permitted DOUBLE STALL 400,000 PKR An allocated space (5m x 2m) One 6ft table with table cloth 3 rails, 60 hangers and 2 chairs Terms: Payment in full to confirm stall availability and location Catering Services Wedding Planning Photography Jewellery Make up Designer clothing Home Furnishings Shoes Accessories Handbags Cosmetics Health Products

8 Event Patron In order to advance our vision of presenting a new image of Pakistan to a watching world, Riwayat is inviting six individuals or organisations the opportunity to become an Event Patron. In order to advance our vision of presenting a new image of Pakistan to a watching world, The benefits to you as Patron Riwayat is inviting six individuals or organisations the opportunity to become an Event Patron. Projects leadership to your own network in associating with another high value brand Your logo on the masthead of our marketing materials including posters, our website and our extensive social media promotion Bespoke communication on all our social media channels announcing your role as an Event Patron A block of 10 VIP seats for you and your guests at one catwalk show Your 20 second video featured at the start of each catwalk show Your leaflet on every seat Your banner or stall in the foyer to the catwalk halls How your support enhances the event Enhances the kudos and credibility of the event Carries the message of a confident Pakistan to an larger influential audience Helps retain our ability to use exemplary locations Lifts the profile by enhancing our marketing investment

9 Sponsorship Opportunities Title Sponsor Our best level of engagement maximising your brand through our event. Your organisation name or logo included as part of the event logo and name in all marketing materials, stage plasma screens, event signage, website and red carpet wall as well as in our extensive social media campaign. Bespoke communication on all our social media channels announcing your role as an Title Sponsor. A dedicated fashion segment in our Grand Finale Prominent stall in foyer Platinum Sponsor Use the event as your private function with a VIP pre-event reception with 10 VIP Front Row and 10 second row seats at one catwalk show. Your representative invited to make a short speech from the catwalk at each of the catwalk show. Your 20 second video promotion at the start of each catwalk show Your literature on the seats at each catwalk show. Your entry route to raising your profile and associating with the best Asian fashion event Your organisation logo included in the footer of all marketing materials including posters and our extensive social media marketing plan and in the red carpet wall Exhibition area stall for your own banners Other Opportunities 5 front row VIP and 5 second row seats at one catwalk show. Your 20 second video promotion at the start of each catwalk show Full page advert in the launch issue of She Magazine UK & Europe. TRAVEL SPONSOR Provide a package of business class seats for our designers and models including complimentary and reduced price ticket, free excess baggage allowance and a cargo service. MAKE UP SPONSOR Provide the make up for our team of 30 models at all three catwalk shows. FOOD SPONSOR Provide food for our crew of 200 people and serve canopies to our Grand Finale guests.

10 How to pay Payments should be made on booking into either account: HBL Pakistan Account Account no: Account Name: Mr Muhammad Adnan Ansari IBAN: PK98HABB Swift Address: HABBPKKA Bank: HBL Plaza Branch 01, Habib Plaza I.I. Chundhigar Road Karachi, Pakistan NatWest UK Account Bank: Natwest, New Malden Branch Address: 64 High Street, New Malden, Surrey, KT3 4HB UK Account number: Sort code: IBAN: GB57 NWBK Swift Address: NWBKGB2L Photography by Rizwan Ul Haq

11 Our Audience Reach Media Coverage BBC WORLD NEWS BBC Urdu BBC Asian Network The Times (UK) ARY Digital TV ARY News Asian UK Asian World Asian Bride Fashion Central HELLO Magazine Pakistan in Vogue OK Magazine GRAZIA SHE Women s Own Express New Mag Weekly Pakistan Today EMAL Magazine Page 3 The Nation Social Diaries GT Pakistan The Tribune HUM TV GEO TV PFW13 London offers you a powerful platform to present your brand to a huge audience. Our reach now includes millions of Asian and non-asians living in the UK and Europe alongside an audience in Pakistan of over 165 million and a reach across the Middle Eastern countries. Our previous events achieved high levels of media coverage across the UK and Pakistan offering your brand high visibility in Pakistan, the UK and globally. Attendees Pakistan Fashion Week attracts a sophisticated audience of more than 2,500 people from across the UK and Europe and reaches into, as well as beyond, the Asian community. Independent buyers, stockists and fashion journalists are also notable in their attendance. The majority of our guests have been personally invited to the event. Ticket sales are also driven by our online platforms. Media Audience The audience is multiplied significantly through our partnership with leading TV channels broadcasting across Pakistan, the UK and around the world. Previous audience reach is estimated in the tens of millions across more than 75 countries.

12 Contact Us RIWAYAT DIRECTORS Adnan Ansari Co-Founder & Creative Director e. m. +44 (0) / +92 (0) Chris East Co-Founder & Producer e. m. +44 (0) PAKISTAN DESIGNER COORDINATOR Abdul Moiz Saddiqui e. m Photography by Sarah Saeed Riwayat Events (SMC-PRIVATE) Ltd Pakistan Limited Company No A, Street 38, F-8/1, Islamabad, Pakistan Riwayat UK UK Limited Company No Suite E0009 The Long Lodge Kingston Road Wimbledon SW19 3FW UK

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