MEDIA KIT BURO247.SG
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1 MEDIA KIT BURO247.SG
2 60.4% Between % Between % Between % Below % 50 and above AGE BURO'S AUDIENCE BURO 24/7 S READERS ARE WELL-HEELED, FASHION CONSCIOUS AND DISCERNING INDIVIDUALS. MEN - 35% WOMEN - 65% GENDER From trendsetters and style-savants to the emerging affluent and the jet-set elite, Buro 24/7 Singapore reaches out to local residents as well as a diverse mix of foreigners and regional fashion insiders. Impeccably stylish and switched on, our readers purchase luxury goods, enjoy trying out new restaurants, and attend gallery openings and music festivals. The Buro 24/7 reader is highly sociable with a voracious appetite for the latest news in fashion, beauty and contemporary culture. As such, they turn to buro247.sg for trusted quality editorial curated for both a male and female audience.
3 AN OVERVIEW OF BURO247.SG FASHION CULTURE News Buro Loves Insiders Art & Design Film & TV Music Events 380,000 Pageviews per month WATCHES & JEWELLERY News Buro Loves Insiders Trends Men s News Buro Loves Insiders Trends Accessories Collections Street Style Men s BEAUTY News Buro Loves Insiders Trends Men s Grooming LIFESTYLE News Buro Loves Insiders Travel Food & Drink Technology Health & Fitness 220,000 Unique pageviews per month
4 EDITORIAL CALENDAR SEPTEMBER Singapore Grand Prix Women s Fashion Weeks SS19 24 Big Trends* OCTOBER Seoul Fashion Week SS19 Youth Olympic Games Local Designers Special* NOVEMBER #BuroGivesBack: Supporting the elderly in Singapore 24 Creatives 2018* DECEMBER How Buro brought back Christmas* Buro Bar Guide JANUARY Men s Fashion Weeks FW19 Women s Couture Fashion Week Ask Buro (Career Special)* SIHH 2019 FEBRUARY Women s Fashion Weeks FW19 Academy Awards MARCH Buro LARGE International Women s Day Baselworld 2019 Art Basel 2019 *Planned microsite feature for the month
5 SOCIAL FACEBOOK Buro247Singapore SNAPCHAT Buro247SG BURO'S SOCIAL PLATFORMS WORK TO COMPLEMENT AND DRIVE TRAFFIC TO THE WEBSITE, OFFERING USERS BITE-SIZED NEWS UPDATES AND CONTENT LINKS VIA FACEBOOK, INSTAGRAM AND TWITTER. TWITTER Buro247.SG INSTAGRAM Buro247Singapore
6 BURO EDITORIAL TEAM Esther Quek, Editor-in-Chief Norman Tan, Digital Editorial Director Vanessa Caitlin, Group Digital Creative Producer Crystal Lee, Marketing & Content Strategist Esther, previously based in Dubai, is a seasoned editor with a decade of media experience, including time spent at Citizen K Arabia as Editor-in-Chief, The Rake, Revolution, CondeNast Traveller, Stylist Arabia, Architectural Digest and the Hello! Group. Norman heads up digital at IMV with a vision and passion for creating a rich and seamless digital experience. He started his career at Singapore s leading men s lifestyle journal August Man before joining Billionaire.com as Market & Lifestyle Editor. Vanessa joins IMV after heading up visuals at Billionaire.com. As Group Digital Creative Producer, she focuses on special projects, digital collaborations with clients, microsites, oversees the overall aesthetics on the platform as well as direct video projects and shoot fashion editorials. In her free time, she likes geeks out on techy stuff like AI and robots. At work, she dreams up ideas for clients campaigns and makes sure Buro's online stories get the eyeballs they deserve. Jolene Khor, Fashion Editor Aravin Sandran, Culture Editor Janice Sim, Lifestyle Writer Amelia Chia, Editor-at-Large Jolene s commitment to fashion, feminism and french fries can be traced further than her days at Singapore Tatler as its Assistant Digital Editor. As the surveyor of style, she reports on trends and news from the runway and beyond, and offers insights to the culture of the industry. Aravin Sandran believes culture is the most immediate, acute, and precise reflection of society. Tracking the art, design and entertainment scenes for the best and brightest talents and happenings, he brings an informed and artful prose to Buro, contributing to the dreams, debates, and dialogues of our times. Passionate about all things that result in a happier self, Janice manages the sub-sections of the lifestyle beat on the site food and drink, travel, technology, health and fitness, and motoring. She's also one that can be enticed easily over a good cup of coffee. With eight years of experience covering fashion, beauty and lifestyle, Amelia brings her varied allegiances with her when it comes to writing and overseeing editorial content on the website. An overt shoe and spa lover, she previously managed the beauty beat at Harper's BAZAAR Singapore. Tracy Phillips, Contributing Editor Celine Yap, Contributing Watches & Jewellery Editor Daryl Lee, Contributing Motoring Editor Hazirah Rahim, Digital Creative Radio DJ, creative consultant and stalwart in the Singapore fashion and lifestyle scene, Tracy brings invaluable industry insight and gravitas; contributing exclusively to Buro 24/7 Singapore on music and contemporary culture issues. Haute horlogerie expert and ex-editor of Revolution, Celine has over 10 years of luxury watch experience (she can recite the alphabet of watch brands) and is a self-confessed foodie and Sudoku-junkie. Daryl is often asked if he likes cars. The answer to that question is yes. Yes, he does. He also likes cake. And gummy bears. And bacon. And honking great steaks. And long, moonlit walks on the beach to digest all that. And maybe a long, moonlit drive after that. Hazirah has a serious obsession with cats and patterns. She's rarely seen without a boldcoloured print and a sunny smile. As Digital Creative, she provides visually appealing content by doing a little bit of everything: design, illustrations, photos and videos. David Bay, Videographer Charmaine Tai, Editor / Content Strategist After three years in magazines, David's new role is creating tailored video content for IMV. Working across varied categories like fashion, lifestyle and beauty, he adopts different filming styles in order to capture the perfect frame. An introvert by nature, Tai works best when left alone in a corner, stringing keywords and search terms to form titles for SEO articles. Ironically, the team mostly approaches her not for story ideas, but for her neverempty snack drawer.
7 S P O N S O R S H I P S & B R A N D E D - C O N T E N T O P P O R T U N I T I E S
8 STANDARD ADVERTORIALS CONCEPT A PRODUCT OR SERVICE FOCUSED ADVERTORIAL WRITTEN BY BURO 24/7 THAT APPEARS ORGANICALLY IN THE SITE S CONTENT FEED INCLUSIONS Not more than 3 images per story Up to 400 words of text 100% SOV media on page Leaderboard & Half page banner 1 x social mention Inclusion in Buro247.sg s Specials module * Final layout, copy and page design subject to editorial approval. This will be labelled as a promotion.
9 BESPOKE ADVERTORIALS AND SPECIAL PROJECTS CONCEPT OPPORTUNITY TO DEVISE A BESPOKE ADVERTISING SOLUTION TO CATER TO SPECIFIC CLIENT OBJECTIVES INCLUSIONS A fully tailored digital project to create a lasting impact Holistic campaign to include social media and offline activation 100% SOV media on page Leaderboard & Half page banner Inclusion in Buro247.sg Specials module * Final layout, copy and page design subject to editorial approval. This will be labelled as a promotion.
10 INTEGRATED VIDEO PACKAGES CONCEPT ENGAGE THE READER THROUGH A SERIES OF VIDEOS TO INCREASE TOP-OF-MIND RECALL FOR YOUR PRODUCT OR SERVICE INCLUSIONS Creating videos in collaboration with editorial team Recommend a minimum of 3 x 2-minute videos for user engagement Inclusion in Buro247.sg Specials module 2 x social mentions Minimum six-week lead time from sign off and receipt of assets * Final layout, copy and page design subject to editorial approval. This will be labelled as a promotion.
11 BURO LOVES CONCEPT OPPORTUNITY FOR PRODUCT FEATURE OR SERVICE REVIEW THAT APPEARS AS NATIVE EDITORIAL CONTENT INCLUSIONS Hero image and up to 200 words of copy 100% SOV media on page Inclusion in Buro247.sg Specials module 1 x social mention Not marked as a promotion REQUIREMENTS Bonus inclusion based on minimum SGD20,000 media investment Product or service featured must be within three months of campaign period * Product and service inclusions are subject to editorial approval. This will not be marked as a promotion.
12 CONTENT CO-CREATION OPTIONS 1 ADVERTORIALS 2 BESPOKE ADVERTORIALS 3 CUSTOMISED CAMPAIGN OPPORTUNITIES 4 SPONSORSHIPS
13 RATES LEADERBOARD, SIDE SKINS & HALF PAGE BANNERS: 100% SOV FOR ALL PLACEMENTS FORTNIGHTLY MONTHLY IMPRESSIONS * HOMEPAGE FASHION BEAUTY CULTURE LIFESTYLE WATCHES & JEWELLERY $24,000 $11,500 $5,750 $4,400 $5,750 $3,600 $30,000 $13,800 $8,050 $6,600 $8,050 $4,000 75,000 70,000 50,000 40,000 50,000 30,000 ADD ON SECOND HALF PAGE EXPANDABLE HALF PAGE HALF PAGE VIDEO SPECIAL PROJECTS BUTTON MENU BUTTON $1,000 Additional 30% loading of each individual section Additional 30% loading of each individual section Value add with any microsite or Bespoke advertorial for 1 week or $2,000 per week Value Add with any Microsite for 1 week or $1,000 per week SPECIAL PROJECTS STANDARD ADVERTORIAL BESPOKE ADVERTORIAL BESPOKE CAMPAIGN $10,000 $15,000 Prices to be confirmed individually * Estimated monthly impressions for Desktop and Mobile All Rates are NETT and in SGD.
14 DISPLAY AD SPECS DESKTOP DIMENSIONS Top Leaderboard 1460 x 180 px 2. Menu Button 80 x 70 px 3. Halfpage banner 300 x 600 px 4. Side skins 480 x 1080 px 5. Side skins Impt. Info. * 140 x 768 px *(for laptops such as MacBook Airs) Maximum file size: 200KB Accepted formats: Jpg and Gif 3 Accepted formats for Halfpage banner only: HTML5, Jpg and Code tags
15 DISPLAY AD SPECS DESKTOP DIMENSIONS 1. Expandable halfpage 1000 x 600 px 2. Gallery banner 300 x 600 px Full width banner 950 x 160 px 4. Special projects button 300 x 60 px 3 4 Maximum file size: 200KB Accepted formats: Jpg and Gif Accepted formats for Expandable Halfpage: HTML5, Jpg and Code tags
16 DISPLAY AD SPECS MOBILE 1 DIMENSIONS 1. Top Leaderboard 320 x 150 px 2. Halfpage banner 300 x 250 px 2 Maximum file size: 200KB Accepted formats: HTML5, Jpg and Code tags
17 DISPLAY BANNER SPECS PLATFORM AD UNIT DIMENSIONS FORMAT DEVICES (PIXELS) IOS Android OS X Windows 4 4 DESKTOP SIDE SKINS 140 X X 1080 LEADERBOARD HALF PAGE BANNER GALLERY BANNER EXPANDABLE HPB FULL WIDTH BANNER 1460 X X X X 160 MENU BUTTON 80 X 70 SPECIAL BUTTON 300 X 60 JPG/GIF JPG/GIF JPG/HTML5/TAGS JPG/GIF JPG/HTML5/TAGS JPG/GIF JPG JPG MOBILE LEADERBOARD HALF PAGE BANNER 320 X X 250 JPG/HTML5/TAGS JPG/HTML5/TAGS Important: All Key Image/Info should stay within 140x768 for side skins. Maximum file size for all assets is 200KB.
18 CONTACT EDITORIAL Esther Quek, Editor-in-Chief SALES Raha Ahmad, Sales Director Norman Tan, Digital Editorial Director Deric Ng, Digital Advertising Senior Manager MARKETING Natasha Damodaran, Marketing Director PUBLISHER Bettina von Schlippe, Publisher of Buro 24/7 SEA 1 Syed Alwi Road #02-02 Singapore t: f:
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