A Family Affair Bruno Carlo is an Italian brand offering coordinated gloves and accessories for women and men with strong roots in Italian artisanship

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2 A Family Affair Bruno Carlo is an Italian brand offering coordinated gloves and accessories for women and men with strong roots in Italian artisanship but also a strong contemporary identity. Founded by the Bruno family in the 70 s, the brand raises interest among international markets right away, thanks to its unique and highly recognizable style, which has been able to reinvent the traditional concept of accessory. Furthermore, the company has been collaborating with major international fashion houses for many years, creating private label projects for every style and design. Now, the third-generation, family-run company has resulted in a very positive synergy between the know-how of traditional artisanship and a more up-to-date corporate vision that fits the dynamics of the fashion industry.

3 The Collection Made up of gloves and coordinated accessories for men and women, the Bruno Carlo collections enhance details and quality of raw materials (tassels, precious leathers, noble yarns, and furs) focusing on extremely versatile garments that are meant to be worn every day. According to customer requirements, Bruno Carlo also makes exclusive products always maintaining the quality that makes it stand out from the pack.

4 Mondo Pop The Mondo Pop Collection is aimed at people living in a busy present, moving forward into a sparkling future. To those who express themselves with today s actions, anticipating tomorrow s technology. Mondo Pop gets renewed in the tradition and invents products that stand the test of time, the passing of seasons. It tells the stories of encounters and lively glances, graceful moves, endless journeys and important aspirations.

5 Head & Hand Wear The collection has been created to complete and match the taste of clients with precious personality traits that look for discretion and show off their elegance. A recognizable result achieved through materials of excellence and a relentless line - products that are essential with respect to their functionality.

6 Knitwear The Knit collection is made for those looking for accessories to enhance their personal style with warmth and versatility. Refined simplicity makes the line stand out from the pack - designed to make its way through the renewal of fashion trends in a natural manner.

7 Knitwear Great care is taken in choosing raw materials and the highest attention is focused on finishes giving timeless satisfaction that combines tactile and visual perfection.

8 Communication From January 2017, Bruno Carlo has been collaborating with No Words, a communications agency in Milan, which is daily engaged in supporting the brand with press office & PR activities, increasing brand visibility through printed and online publications, fashion blogger collaborations and VIP endorsement. Press office & PR activities are carried out daily by communicating with journalists, bloggers, and target VIPs. The objective is to have products appear in the mainstream media, thus giving the brand maximum visibility In particular, the objectives of No Words activities are: 1 - Supporting brand awareness in the target media 2 - Get useful materials for social media sharing 3 - Exposing the product in a passage place with a constant stream of costume designers/stylists/journalists/vips/bloggers to encourage their decision-making and thus multiply the opportunities for visibility 4 - Coordinate press members/bloggers/vips during any seasonal presentation events/trade fairs 5 - Enhance visibility in Italy in the first instance for better brand positioning overseas

9 Social Strategy The official website is available in Italian, English and French. The brand is also very active in social media with publications and reposts of all the activities carried out.

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17 Bruno Carlo Creation srl Lungomare Varaldo Ventimiglia (IM) Tel Contatto: Federica Bruno No Words srl Via Maurizio Quadrio Milano (IM) Tel Contatto: Ilaria Perseu