MARKET REVIEW MOTHERS DAY 2016 GIFT WITH PURCHASE LONDON - UK

Transcription

1 MARKET REVIEW MOTHERS DAY 2016 GIFT WITH PURCHASE LONDON - UK Market Review Mothers Day 2016 Supremia International Ltd

2 Contents GWP_Finished Good Boots p.5-8 Debenhams p House Of Fraser p John Lewis p The Perfume Shop.p Gift In A Set Boots p Debenhams p House Of Fraser...p John Lewis.. p The Perfume Shop p Market Review Mothers Day 2016 Supremia International Ltd

3 GWP_Finished Good

4 (No Coty GWP Available In Store During The Visit) , Oxford Street GWP

5 YSL OPIUM BLACK 1. Medium size make up pouch 2. Pouch Free with YSL Opium Fragrances over 50ml. Average Spend between Pouch displayed in clear box on fixture as above GWP

6 Dior 1. Lip and eye palette by Dior 2. Free with the purchase of Dior J adore fragrance 50ml or above 3. Displayed in clear box on fixture 4. New fragrance so customers like the small palette which is handy for purses. GWP

7 Thierry Mugler - Angel GWP 1. Pouch is a good size 2. Pouch Free with any Angel Fragrance Purchase over 30ml. Average spend between Pouch displayed on fixture for consumer to touch/feel 4. This has been a good selling tool as customers can touch and feel the Pouch

8 Giorgio Armani - Si 1. Pouch with miniature set - small with a wrist strap 2. Free with any GA Fragrance Purchase 50ml or above Average Spend Pouch and miniature displayed in clear box on fixture top GWP

9 GWP , Oxford Street

10 CK - Euphoria 1. Large Tote bag 2. Bag free with a purchase of 50ml or above - average spend Gift displayed hanging on side of fixture 4. useful selling tool as large tote always pleases consumers GWP

11 Chloe 1. Large Tote bag 2. Bag free with a purchase of 50ml or above - average spend Gift displayed hanging on side of fixture 4. tote always pleases consumers GWP

12 CK Eternity Now 1. Clutch bag 2. Bag free with purchase of Eternity Now 50ml or above - average spend Gift displayed on top of products on the shelf poorly displayed GWP

13 Vera Wang 1. Large Tote bag 2. Tote free with any Princess purchase 50ml or above Bag displayed hanging on side of fixture by the products GWP

14 Anna Sui 1. Large shopping bag 2. Bag free with every purchase over 50ml average spend Gift displayed hanging on side of fixture by the products 4. Sells well even for younger markets with the bag. GWP

15 Juicy Couture GWP 1. Customer likes this hand bag free gift good size 2. Bag free with purchase of Viva La Juicy 50ml or above - average spend Gift displayed hanging on side of fixture and also on a card stand 4. structured hand bag as opposed to a small pouch or regular tote, with small branding.

16 Giorgio Armani - Si 1. Pouch with miniature set - small with a wrist strap 2. Free with any GA Fragrance Purchase 50ml or above Gift displayed on shelf of fixture in clear box with card display of offer GWP

17 GWP , Oxford Street

18 Miu Miu GWP 1. Cute pouch a lot of people have advised 2. Pouch free with every purchase over 50ml Not displayed outside, it was placed inside a drawer. There was a card stand showing the free gift. 4. BA comment bag is a good selling tool and has been selling the perfume very well. Offered with gift set purchase also.

19 DKNY 1. Large tote bag 2. Bag free with any DKNY purchase 50ml or above - average spend Hanging on fixture beside the fragrance 4. BA comment bag is a very good selling tool, and has been selling out very fast. GWP

20 HUGO BOSS GWP 1. Mens Gym Bag 2. Bag free with any Hugo Boss purchase 50ml or above - average spend Displayed on top of the fixture 4. BA comment this gym bag has worked very well for the mens purchasing this fragrance

21 HUGO BOSS 1. Tote Bag - Women 2. Bag free with any Hugo Boss purchase 50ml or above - average spend Displayed on top of the fixture GWP

22 Ferrari - Red 1. Toiletry Bag- Men 2. Pouch free with purchase of Ferrari Red in 50ml or above - average spend Displayed on the fixture with the fragrance. GWP

23 DIESEL 1. Mens weekend bag 2. Bag free with any Diesel Fragrance range 50ml or above - average spend Visible on free stand at corner of the department well displayed 4. BA comment bag really helps sell the fragrance, especially the large bags. GWP

24 Salvatore Ferragamo 1. Tote Bag / clutch or minis 2. Free with 50ml purchase Displayed on the bottom of stand not well displayed for a new launch. GWP

25 Anna Sui - Romantica 1. Large size Vanity case 2. Free with every purchase of 50ml or above - average spend Presented on fixture shelf more to the top GWP

26 GWP , Oxford Street

27 CK 1. Large tote bag, one of the favorites so far this year 2. Free with any Euphoria fragrance 50ml edp or above on discount 3. Displayed on a stand with the fragrances, clearly hung and visible for consumers 4. Key to purchases, especially on this Mothers day weekend many have bought the fragrance due to the bag. GWP

28 Miu Miu 1. Cosmetic pouch - small but cute 2. Free with any purchase of Miu Miu 50ml edp or above Card displayed inside a cover with the fragrance pouches were in the drawers. Displayed quite low in the fixture. 4. Fragrance has been selling well and the pouches are added touch. GWP

29 Burberry 1. Cosmetic pouch - cute 2. Free with purchase of 100ml Pouch displayed with the fragrance, quite low in the fixture. Not displayed well. 4. Good pouch, helps sell the perfume. Consumers and touch/feel pouch too. GWP

30 Givenchy 1. Cute small pouch 2. Free with purchase of any Givenchy Fragrance 40ml or above average spend Pouch not displayed card stand beside the fragrance showing free gift available. GWP

31 GWP , Oxford Street

32 Marc Jacobs 1. Suede pouch small pouch 2. Free with MJ purchase of 50ml or above Displayed in closed cabinet along the counter 4. Great for a new fragrance to be able to offer a free gift to consumer GWP

33 Michael Kors 1. Large croc tote bag one of the fast selling fragrances this mothers day 2. Free with MK purchase of 50ml or above Displayed well in front of store, hanging. The only GWP on display 4. Fragrance has sold fast with this GWP great bag GWP

34 Elie Saab 1. Small pouch in PU 2. Free with purchase of EDT Elie Saab Rose 50ml or above Displayed in closed cabinet along the counter GWP

35 Gift In A Set

36 Gift In A Set (No Coty Gift Set Available In Store During The Visit) , Oxford Street

37 Estee Lauder 1. Cosmetic Pouch - croc 2. Travel Case included with Estee Lauder Anti Wrinkle Kit. Average Spend Pouch packed inside the box. Box shows what is inside. Gift In A Set

38 Clarins 1. Pouch free with travel size and 100ml spray 2. Pouch with products. Spend Pouch inside the box and boxes stacked up on display counter. Gift In A Set

39 Clarins 1. Pouch free with travel size and 100ml spray 2. Pouch with products. Spend Pouch inside the box and boxes stacked up on display counter. 4. Mothers day favorites this year. Selling many as all different colours as well. Gift In A Set

40 BOOTS Sales Advisor Feedback on brands General Notes Fragrance Counter Overall gift is a good selling tool, they don t always have GWP as it depends on season etc. Not as many GWP in store for Mothers Day gifting in particular, the popular sellers were in skin care. Consumers actually like gifts, and often purchase a fragrance based on simple fact that there is a free gift with it the non brand loyal consumers. Sometimes gifts are not preferred due to sizes or colours in which case some consumers purchase other fragrances if they prefer their gift, if any. Gift sets are always popular at boots, there are offers on quite often and gift sets also sometimes are priced same as buying a single fragrance so often it is a great seller for consumers at any season.

41 (No Coty GiftSet Available In Store During The Visit) , Oxford Street Gift In A Set

42 Estee Lauder 1. Displayed at front of store, nobody around to advise. Leaflet picked up. 2. Buy any 2 product to receive the gift set 3. Gift displayed on stand in glass so cannot touch the pouch Gift In A Set

43 Elizabeth Arden 1. Displayed on stand fixture stacked up, nobody around to advise. 2. Buy any 2 product to receive the gift set 3. Gift displayed on fixture stacked up and well displayed Gift In A Set

44 Debenhams Sales Advisor Feedback on brands General Notes Fragrance Counter GWP always helps boost sales of fragrances, whether it is a new launch or promo. Many times one item is displayed well on the fixture where the fragrance is clearly visible for consumer, and the balance is behind the counter. By these being displayed it allows consumer to touch/feel item and in a way sometimes persuades consumer to go for that other than other fragrances, those who are not loyal to a brand. Gift sets are always popular, especially during Christmas or special occasions, however not to many during Mothers day period. There were more GWP than gift set around. Beauty and skin care had more gift set options, and more online than in store.

45 (No Coty Gift Set Available In Store During The Visit) , Oxford Street Gift In A Set

46 Clarins 1. Good size pouch 2. Bag included with set buy any 2 items and get 2 mini + large pouch 3. Gift displayed on stand 4. BA comment: great bag free when you make purchase Gift In A Set

47 YSL 1. Large pouch in black 2. Lipstick + 50ml edp + large pouch packed in gift box Pouch not displayed only shown on card display Gift In A Set

48 Sales Advisor Feedback on brands General Notes YSL Large size pouch offered with full size bottle of fragrance and lipstick. Great value for money for a consumer great gift set. Fragrance Counter Not many gift sets around at HOF, there were GWP. Gift sets work well in Christmas, and other seasons when GWP are around they work well also. Great selling tool, for new fragrances and not so new fragrances. The idea of getting a free gift is liked by many of our consumers, although there are some who do believe the quality is not always good on some items. Sometimes known to be too cheap for HOF. MK bag was completely sold out within the first week of receiving the stock of GWP. This sold very well with the fragrance. It was large and qualitative and strong. There was none left in store visit.

49 Gift In A Set (No Coty Gift Set Available In Store During The Visit) , Oxford Street

50 L Occitane this. Gift In A Set 1. Cute size pouch with lots of products in the set 2. Gift Set Pouch included in the set. Gift Set Gift set displayed on small stand in shelf in various colours for same price 4. Great gift set with a lot of products, all for 20 with the pouch very pleased to gift

51 Gatineau 1. Skin care products with this great soft touch pouch in tweed, ideal for travel. 2. Gift Set Gift Displayed on top shelf of glass fixture, visible. Consumer can touch/open pouch. Gift In A Set

52 Sales Advisor Feedback on brands General Notes Fragrance Counter A few GWP in store, and not many gift sets. There are more GWP at this time than gift sets. Most beauty counters will have gift sets like Clarins or L Occitane or Clinique. Overall the GWP always works well as a selling tool for consumers, and especially at this time of the year for Mothers day, when consumers are purchasing for their mums, when there is an additional gift involved the sale is often closed very quickly and easily. This also applies to gift sets as well, as the prices tend to be same or similar to purchasing a single fragrance so you benefit from the gift set, even if end user does not like the items in gift set. Often some consumers are fussy with the products they receive free and tend to not buy a gift set, but generally works well. Some gifts are not always advertised well in terms of their display and cards etc, often they are placed inside drawers and consumers can easily miss off the offer. Sometimes the gift is displayed outside for consumer to see/touch and this is often better for consumer to review themselves instead of assistant pushing the sale. They feedback to their visual display teams the feedback from consumers and their thoughts of how well or not it has worked.

53 (No Coty Gift Set Available In Store During The Visit) , Oxford Street Gift In A Set

54 Armani - Si 1. Pouch with fragrance and mini lip gloss as a set 2. Gift Set in purchase of 50ml or larger Gift Displayed in cabinet along the counter. Gift In A Set

55 Sales Advisor Feedback on brands General Notes A Few GWP displayed around the counters and behind glass cabinets, however not many gift set in store. The assistant advised there are more gift sets and GWP offers online than in store. The MK bag which was displayed at the front of the store, was very popular for them this time, it really helped sell the fragrance and was a nice large tote bag liked by many consumers. Some old promotions were kept in the back and we being offered with any purchase of that particular fragrance just so the assistants offer these to get rid of stock, if people ask for any GWP.