HIRSCH Performance Collection THE bracelet since 2014!

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1 HIRSCH NEWSLETTER 01/2017

2 EDITORIAL HIRSCH Performance Collection THE bracelet since 2014! The Performance range epitomises a success story that nobody could have planned or predicted, even if one had wanted to. Launched with great media response in the year 2014, this exceptional bracelet collection filled both experts and watch wearers with lasting enthusiasm. Anticipating the requirements that customers place on a highly functional product, it seemed to embody precisely what everybody had been waiting for. The real accolade was to follow in 2015 with the reddot design award in the Jewellery category a distinction that makes us particularly proud. This continued and unbroken popularity seems to be reason enough for some market players to try and get a share in this success, because recently more and more well meant copies of the HIRSCH original can be found on the market. While it may be an unpleasant experience for us as the inventors and originators of this bracelet to have to deal with fake Performance bracelets, it is also a great confirmation that shows that we did everything right. Because, if we are honest it is only the very best that will be copied after all! And yet: HIRSCH is the only original! And there are good and reasonable grounds why the Performance original can only and exclusively originate from our innovative company. It is simple logic: A company, like ours, that dedicates all its commitment, energy and focus to one single product the bracelet will achieve undreamt of virtuosity and excellence in this field. The Performance Collection is a perfect example of the way our innovative power breaks fresh grounds and makes possible what seems impossible. We do not let ourselves be distracted and focus entirely on our field of expertise the invention, development and production of the most advanced, most detailed and finest bracelets in the world.

3 And the story of our success continues. We presented yet another member of the Performance family under the name Stone at this year s Baselworld. This model is an exception and not a symbiosis of the core expertise for leather & caoutchouc that we are famous for, but a combination of rock (!!) (and no, this is not a typo) and caoutchouc. Stone MATERIAL Flexible, razor-thin split shale with special surface finish for additional sturdiness Coloured HIRSCH Premium Caoutchouc core BRACELET DETAILS Sporty, classic design Embedded fixed loop High-quality HIRSCH stainless steel folding buckle The use of a very specific technology makes it possible to split slate wafer-thin to make it both pleasantly light and pliable, while still keeping the abrasion-proof and water-resistant properties of the material. The combination of the multifaceted nature of slate and the tried and tested HIRSCH Premium Caoutchouc brings out the best of both materials in terms of functionality and puts these bracelets in a league of their own. Another HIRSCH original. You should never settle for less! Best regards from Hirschstraße, YOURS, ROBERT HIRSCH

4 THE NEW HIRSCH FOLDING BUCKLE COLLECTION Designed and crafted for special watches. Craftsmanship at the highest level of precision meets the diversity and variability of leather in this collection. The specially designed folding clasp system ensures a proper fit on the wrist and great wearing comfort. These bracelets not only meet all demands in terms of looks, wearing comfort, versatility and durability, they even anticipate them! Whether you are looking for an extraordinary model (nine variants are available in total), a special colour (choose from 25 (!!!) for the London or Savoir model) or the highest material expertise (12 uppers and 6 lining leathers to choose from) this collection leaves no wish unfulfilled. The wide HIRSCH folding buckle range at a glance: 6 models: Attico Speed Navigator Savoir Voyager Momento The HIRSCH Magic Buckle The secret behind the Magic Buckle is an innovative clasp mechanism that makes 18 closing options on one single basis possible.

5 12 upper leather variants: Louisiana Alligator, semi-mat, glossy, water-resistant, Nubuck Caiman Crocodylus Crocodylus Niloticus Eidechse Strauss and four new calf skins Momento - material structured, marrocan calfskin Savoir - material Louisiana alligator flanc London - material shiny Louisiana alligator 5 lining leather variants: Example -- Speed lining leather in 3 variants Silkglove Oysterglove Supersoft Rubberlike Rubber Nubuck Velvet Glove SHOW YOUR COLOURS COLOUR TRENDS 2017 Greenery, Fineness and Optimism... these are the names of some of the colour trends of the 2017 season. What all of these trends have in common is a wide range of hues inspired by nature that radiate consistency, serenity and life-affirming optimism. Leatrice Eisemann, Executive Director of the renowned Pantone colour institute, explains the reasons behind these colour trends with a budding longing for new hope in a complex social and political environment and is of the same mind here as other leading international colour experts such as Barbara Vinken and Markus Schlegel who also sense a need for lightness and more gentle colours in a world that has become very dark and very tough. These colour trends are coming alive in stunning bracelets of the HIRSCH folding buckle collection that made its debut at the Baselworld trade show. A whole chapter of this Newsletter is dedicated to this new collection that has already become highly popular with women and men.

6 HIC HIRSCH INNOVATIVE COLLECTION HIRSCH is aware of the importance of the bracelet and knows that it is far more than a mere functional item. Together with the dial, the bracelet significantly determines the looks and effect of a watch. The bracelet is not only a defining accessory but also an ideal ambassador of values. This is why we have defined a clear and brand-specific design language that distinguishes our orientation from that of our competitors, based on the core values of our mission. HIRSCH develops and manufactures the most advanced, the most detailed and the finest bracelets in the world. The purpose of all our innovations is to ensure the longevity, wearing comfort and aesthetic appearance of the bracelets in all the different situations our consumers wear them. Detailed and fine do not mean that we overload the bracelet with many different details but the totally targeted use of individual details to achieve the perfect symbiosis of form and material. Race Materials: NBR red and black Taper: 24/20mm Model no.: Daisy Materials: Pashmina (upper leather) and Silkglove (lining leather) Taper: 18/16mm Model no.: The three selected examples of this year s HIRSCH Innovative Collection represent this conclusive approach to perfection. * Please note: All models depicted are design drafts and not part of the retail product range. Classic Car Materials: Liberty (upper leather) and Oysterglove Supersoft (lining leather) Taper: 22/18mm Model no.: EPHJ Visit us at the EPHJ in Geneva from 23 June. We look forward to seeing Follow us on Facebook, Instragram and LinkedIn!