EDITORIAL. Le braceletier, Robert Hirsch, raconte.. Ladies and gentlemen, dear partners and friends of the HIRSCH brand,

Size: px

Start display at page:

Download "EDITORIAL. Le braceletier, Robert Hirsch, raconte.. Ladies and gentlemen, dear partners and friends of the HIRSCH brand,"

Mervyn Doyle
5 years ago
Views:

1 HIRSCH NEWSLETTER 01/2016

EDITORIAL Le braceletier, Robert Hirsch, raconte.

trade show, was held this year from 17 to 24 March and was once again a great success despite all the gloomy predictions.

2 EDITORIAL Le braceletier, Robert Hirsch, raconte.. Ladies and gentlemen, dear partners and friends of the HIRSCH brand, The annual highlight of the international watch and jewellery industry, the renowned Baselworld trade show, was held this year from 17 to 24 March and was once again a great success despite all the gloomy predictions. 1,500 prestigious international brands presented future trends to some 150,000 enthusiastic visitors on an incredible exhibition space the size of 20 soccer fields. In this edition of our HIRSCH Newsletter we will fill you in on our impressions and experiences and tell you what we learned from many encounters and conversations with customers and watch aficionados. We also report the latest news from our company. I am very pleased to present this HIRSCH Newsletter edition focussed on our remarkable industry. I hope it provides you with interesting background information and new insights. I wish you an enjoyable read. Yours, Ihr Robert Hirsch Baselworld 2016 HIRSCH Exhibition booth 2

that introduces five new products, additional attractive and popular models of the HIRSCH Classic range, plus a new product in the HIRSCH Performance Collection.

3 WHAT S NEW? From tamed Rebels to nature-loving Rangers Six new products Catalogue Supplement In addition to the HIRSCH Classic and Performance catalogues, a supplement was launched on the occasion of Baselworld that introduces five new products, additional attractive and popular models of the HIRSCH Classic range, plus a new product in the HIRSCH Performance Collection. The contemporary leather-interpretation Examples of the new models of the classic leather bracelet range are Rebel a modern interpretation of the popular Nato style that is an enduring success and Ranger, the retro version of the classic belt design, with great attention placed on decorative details. Both models appeal to traditionalists with a penchant for contemporary details. Rebel Ranger Arne Scandinavian straightforwardness In terms of highly functional material combinations, the Performance Collection, proud winner of the reddot Design Award, introduces Arne, a new model inspired by Scandinavian style. With its straight-forward, reduced design it makes every purist s heart beat faster. Arne 3

4 Brand News 01/2016 HIRSCH IN ITS FULL CREATIVITY The HIRSCH Identity Collection Not only did we present our own brand at Baselworld, we also used the trade show as a presentation and communication platform for the watch industry. As an OEM for watches we are the perfect partner for our customers. We accompany them from their first concepts for a bracelet destined to become the perfect accessory for a specific watch, to the last step of production. The HIRSCH Identity Collection demonstrates how the brand-specific design of a bracelet can guide and determine the looks, the value category and the quality perception of the watch it adorns. This product range shows, by the example of our own brand, how the targeted use of DNA components is able to create a distinct, individual form while it determines a clearly visible distinction from other market players at the same time. Jewel Two Brands One Mission Gem We began to take logical and comprehensible steps to visualise the brand identity in 2014; by 2015 we had marked out all our brand values and this year the focus is on the complete alignment of the product, the bracelet watch. Classic Calf Following the slogan two brands one mission, representative models of the collection illustrate how the balanced interaction of design elements and the targeted use of carefully aligned details merge to create a harmonious bracelet watch concept. Classic Alligator Motorsports Watersports 4 We cooperate as partners within the watch industry, combining the know-how of watchmakers and bracelet makers, the expertise, the value and quality claims of our brands to perfection.

DESIGNED FOR WATCHES! Since their invention in the early 20th century, watches have been on people s wrists in all the diverse moments of their lives.

For example when we engage in sport or dress to perfection to attend a formal event or an elegant evening out.

The professionals of the watch industry are very much aware of this and know the demands and requirements of the discerning watch-wearer.

The Creation range of our Entity Collection is dedicated to these pre-defined topics, shaping them.

It enriches the appearance of the watch with very specific details.

5 DESIGNED FOR WATCHES! Since their invention in the early 20th century, watches have been on people s wrists in all the diverse moments of their lives. As the only machine worn directly on the body, the watch is closest to our skin. Yet, there are so many occasions in life when a watch is much more than a mere chronograph. For example when we engage in sport or dress to perfection to attend a formal event or an elegant evening out. A watch then not only tells the time, but it becomes a precious part of our attire demonstrating our mastery and command of style. The professionals of the watch industry are very much aware of this and know the demands and requirements of the discerning watch-wearer. This is why watch brands use various theme worlds to express their affinity to certain values and quality claims. The Creation range of our Entity Collection is dedicated to these pre-defined topics, shaping them. The attire for watches that stems from these ideas is tailored to different types of watches sports, fashion & jewellery, tradition and conveys the values of the respective brand. It enriches the appearance of the watch with very specific details. Here is a small selection of the Creation range: JEWELLERY TRADITION SPORT JEWELLERY Liz Artesano Maverick Audrey A special point to note here: The Creation models shown here will be updated in terms of materiality and colour before EPHJ to demonstrate the wide diversity of interpretation options of the individual models even better. We invite you to visit us between 14 and 17 June at the tradeshow and see for yourself! (Salon EPHJ, Palexpo Genéve, exhibition stand J29). Messe: Palexpo Genéve, Salon EPHJ, exhibition stand J June Use the link below to register and print out your visitor badge. For more information on the creations shown please contact your key account manager who will be pleased to show you the collection in detail. 5

REDDOT 2015 TRUE WINNERS! The HIRSCH Performance family is growing. In March last year a few days before the start of Baselworld we were informed that we had won this prestigious award.

Thank you for this ultimate design accolade! Walter Kampl and Robert Hirsch at the reddot award ceremony Be it problem solvers (no more sweating!

6 REDDOT 2015 TRUE WINNERS! The HIRSCH Performance family is growing. In March last year a few days before the start of Baselworld we were informed that we had won this prestigious award. We received the coveted and internationally renowned award for our Performance Collection that has been synonymous with highly functional bracelets ever since the triumphant launch in spring Thank you for this ultimate design accolade! Walter Kampl and Robert Hirsch at the reddot award ceremony Be it problem solvers (no more sweating!) for people living in regions where temperatures can get soaring, or for those who wish to rely on their Performance bracelet in challenging sport that makes them sweat, as well as people who value the aesthetics of the finest leather in combination with pleasantly supple and adjustable caoutchouc you simply can t help falling in love with our multitalented Performance Collection. Arne We have good news for all Performance fans: Upper leather Core Green 40 Brown 10 Gray 30 Black 50 Black 50 Brown 10 Introducing Arne as the eighth model of the Performance Collection, we are opening the next chapter in this success story. True to its Scandinavian name, Arne is intentionally purist. Made from hardwearing Italian calfskin in a sailcloth effect with coloured (!) HIRSCH Premium Caoutchouc core, the newcomer boasts great potential and promises to become the declared darling of purists who cherish clear and straight-forward design. 6

as popular alternatives for technology fans over the past two years. Worn on the wrist, a SmartWatch does what traditional bracelet watches do: it shows time.

7 SMARTEN UP YOUR WATCH... with a HIRSCH bracelet Besides the traditional bracelet watch that is seen largely as a distinguished item of jewellery (for men) in addition to its role of chronograph, SmartWatches have evolved as popular alternatives for technology fans over the past two years. Worn on the wrist, a SmartWatch does what traditional bracelet watches do: it shows time. But it also provides a wireless Internet connection that smartened up with various functionalities and apps like the ones known from smartphone makes the watch smart. We have examined all the most popular models of renowned electronics manufacturers and offer a selection of bracelet models made from calfskin, embossed calfskin, caoutchouc, textile and synthetic materials with standardised attachments for SmartWatches. information about these bracelets. You may also download the booklet from the Download section of our website at While the opinions about this development differ widely, especially in the classic watch industry, the SmartWatch is still said to harbour great growth potential. Check out the whole range in our dedicated Smarten Up Your Watch booklet. Please contact your area manager; s/he will be pleased to provide you with in-depth 7

This season, the colours are taking us to a happier, sunnier place where

Leatrice Eiseman, Managing Director of the famous Pantone Color

With all the insecurities in our culture, we are longing for these

Focus 2016: Rose Quartz and Serenity This is why Pantone chose these two

somewhat more dynamic light blue Serenity conveys lightness and

We used these colours to design beautiful accessories within the HIRSCH

Enjoy the feeling of spring and the freshness of summer with these

Cashmere 22 London 22 Genuine Croco 22 Princess 25 Louisianalook 25

8 TREND COLOURS 2016 Welcome colour! Spring and summer colours will be soft. This season, the colours are taking us to a happier, sunnier place where we feel free and express a more original version of our true self, says Leatrice Eiseman, Managing Director of the famous Pantone Color Institute, about the trend colours for spring/ summer With all the insecurities in our culture, we are longing for these softer hues that offer a feeling of calming comfort and respite. Focus 2016: Rose Quartz and Serenity This is why Pantone chose these two gentle shades of rose and light blue, originally known as baby colours, as the official colours of Rose Quartz represents a combination of compassion and poise; the somewhat more dynamic light blue Serenity conveys lightness and relaxation and also stands for more turbulent times. We used these colours to design beautiful accessories within the HIRSCH Classic Collection that are now ready to adorn watches and to be seen! Enjoy the feeling of spring and the freshness of summer with these HIRSCH bracelets. Cashmere 22 London 22 Genuine Croco 22 Princess 25 Louisianalook 25 Genuine Croco 25 Cashmere 81 Kansas 82 Genuine Croco Shades of Rose-Quartz and Serenity In addition to many other colours, our comprehensive Haute Couture Book shows the colours of this season also in a great variety of materials alligator, calfskin or textile variants. Ask your key account manager for details. 8

Le braceletier, Robert Hirsch, raconte. There is nothing good that cannot be done better.

HIRSCH NEWSLETTER 02/2016 EDITORIAL Le braceletier, Robert Hirsch, raconte There is nothing good that cannot be done better. This statement made by my grandfather and founder of the company, Hans Hirsch,