June Hong Kong Jewellery & Gem Fair Exhibitor Survey Report

Transcription

1 June Hong Kong Jewellery & Gem Fair 2012 Exhibitor Survey Report

2 Survey Summary Total number of visitors: 1,790 Onsite survey Collected: 939 Onsite survey response rate: 52. [939 / 1,790] Invited online survey: 1,790 Online survey collected: 186 Online survey response rate: 10. [186 / 1,790] Total number of collected survey: 1,125 Overall response rate: 62.8% [1,125 / 1,790] 6JG12 Exhibitor Survey Report 2

3 If you are exhibiting in group or themed pavilions, please tick: No. of response: 720 Antique & Vintage Jewellery Pavilion Fine Gem Pavilion Jadeite Gallery Mounting Jewellery and Jewellery Accessories Pavilion Packaging, Tools & Equipment Fine Design Pavilion Hong Kong Premier Pavilion 1% 1% Fine Jewellery Pavilion Silver and Stainless Steel Jewellery Pavilion Pearls Pavilion 8% Gemstones Pavilion 1 Diamonds Pavilion 18% Other Country Pavilion 41% 0% 10% 1 20% 2 30% 3 40% 4 50% 6JG12 Exhibitor Survey Report 3

4 If you are exhibiting in group or themed pavilions, please tick: - base: exhibitors who are in group pavilion No. of response: 294 Belgium Brazil China France Germany ICA India Israel Italy Japan Korea Sri Lanka Taiwan Thailand USA 0% 1% 3% 8% % 21% 0% 10% 1 20% 2 6JG12 Exhibitor Survey Report 4

5 Nature of business(es) of exhibitors No. of response: 1,064 Manufacturer/Supplier 6 Importer 23% Exporter 46% Wholesaler 60% Buying Agent Retailer 1 Jewellery Designer 6% Department / Chain Store Mail Order House / E-Tailer Gift Shop Gem Laboratory / Gemologist Jewellery Trade Association Private Jewellery Collector Publication 0% 1% 0% 1% 1% 0% 0% 0% 10% 20% 30% 40% 50% 60% 70% 6JG12 Exhibitor Survey Report 5

6 Are you a first-time participant in this exhibition? 2011 No. of response: No. of response: 1,079 First-time exhibitors 120 (13%) Repeated exhibitors 798 (87%) First-time exhibitors 99 (9%) Repeated exhibitors 980 (91%) High ratio of repeated exhibitors to first-time exhibitors recognised the June Fair s significance in jewellery industry. 6JG12 Exhibitor Survey Report 6

7 How did you learn about this exhibition? No. of response in 2011: 883 No. of response in 2012: 1,047 Advertisement 21% 2 At other UBM Asia's jewellery exhibition 50% 49% Direct mail 8% 8% Electronic promotion Regular Exhibitor of June Fair 6% 59% 56% Website 6% 6% Word of mouth 10% 11% At other exhibitions 0% 10% 20% 30% 40% 50% 60% Though regular June Fair exhibitors is the largest group, the result confirms that promoting the Fair in other UBM Asia s jewellery exhibitions is an effective way to enhance the June Fair awareness. 6JG12 Exhibitor Survey Report 7

8 How did you learn about this exhibition? - Base: visitors who learnt the Fair from advertisement No. of response in 2011: 182 No. of response in 2012: 184 Mass media 3 40% Outdoor advertising 9% 11% Trade publications 71% 73% 0% 10% 20% 30% 40% 50% 60% 70% 80% 6JG12 Exhibitor Survey Report 8

9 How did you learn about this exhibition? - analysis of the answers under UBM Asia s jewellery exhibitions No. of response: 523 China International Gold, Jewellery & Gem Fair Shanghai 8% China International Gold, Jewellery & Gem Fair Shenzhen September Hong Kong Jewellery & Gem Fair 99% Treasures Hangzhou 1% 0% 20% 40% 60% 80% 100% 6JG12 Exhibitor Survey Report 9

10 What is your major product category? If your business involves in more than one category, please indicate. No. of response: 1,091 Diamonds Fine Jewellery 2 23% Finished Jewellery 37% Gemstones 2 Mounting Jewellery and Jewellery Accessories Packaging & Technology Pearls Silver & Stainless Steel Jewellery 1 1 0% 10% 20% 30% 40% 6JG12 Exhibitor Survey Report 10

11 Which are your current (geographical) markets? No. of response: 1,090 Asia (exclude mainland China & Hong Kong region) 6 Central & South America 2 Eastern Europe 31% Hong Kong region 51% Mainland China 4 Middle East 29% North America Western Europe 43% 43% Others 6% 0% 10% 20% 30% 40% 50% 60% 70% 6JG12 Exhibitor Survey Report 11

12 Which are your new target (geographical) markets? No. of response: 1,005 Asia (exclude mainland China & Hong Kong region) 4 Central & South America 2 Eastern Europe Hong Kong region 29% 28% Mainland China 50% Middle East 29% North America Western Europe 2 28% Others 0% 10% 20% 30% 40% 50% Mainland China as well as other Asian markets rank top of the new targeting markets for most exhibitors. 6JG12 Exhibitor Survey Report 12

13 June Hong Kong Jewellery & Gem Fair and the June edition of the Asia s Fashion Jewellery & Accessories Fair are held concurrently at HKCEC this time. Do you think this arrangement is beneficial for your company? No. of response in 2011: 912 No. of response in 2012: 1,061 No Comment 417 (46%) Yes 379 (4) No 116 (1) Yes 403 (38%) No 159 (1) No Comment 499 (47%) 6JG12 Exhibitor Survey Report 13

14 To what extent do you think your objectives for exhibiting in this exhibition have been achieved? No. of response: 1,067 Brand-building 33% 3 13% 18% Collect market information 4 33% 1 6% Consolidate contacts with buyers/ business partners 6% 4 33% 10% 6% Explore new markets 3% 27% 4 21% Launch new products 3 36% 13% 16% Look for new buyers % 1% Seek franchisers partners / agents 16% 29% 21% 3 0% 20% 40% 60% 80% 100% Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable 6JG12 Exhibitor Survey Report 14

15 To what extent do you think your objectives for exhibiting in this exhibition have been achieved? (comparison of 2011 & 2012: Fully achieved + Fairly well achieved ) No. of response in 2011: 921 No. of response in 2012: 1,067 Brand-building 37% 43% Collect market information 49% 5 Consolidate contacts with buyers/ business partners 51% 61% Explore new markets Launch new products 30% 36% 39% Look for new buyers 36% 50% Seek franchisers partners / agents 18% 2 0% 10% 20% 30% 40% 50% 60% 70% 6JG12 Exhibitor Survey Report 15

16 In case you also exhibited at the June Hong Kong Jewellery & Gem Fair 2011, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year? No. of response: 869 Between 0-20% less this year 194 (2) Around the same this year as last year 265 (31%) Over 20% less this year 287 (33%) Between 0-20% more this year 76 (9%) Over 20% more this year 47 () 6JG12 Exhibitor Survey Report 16

17 To what extent are you satisfied with the exhibition on the following? No. of response: 1,049 Business opportunities 6% 4 39% 9% Facilities and services of the exhibition centre 13% 71% 13% 3% Move-in and move-out arrangement 10% 7 1 Official forwarding agent(s) 11% 71% 1 Official stand contractor(s) 11% 70% 1 Service of our staff onsite 13% 73% 11% 3% Service of our staff pre-show 1 73% 10% 3% Visitor quality 50% 37% 9% Visitor traffic % 0% 20% 40% 60% 80% 100% Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all 6JG12 Exhibitor Survey Report 17

18 To what extent are you satisfied with the exhibition on the following? (comparison of 2011 & 2012: Extremely satisfied + Quite satisfied ) No. of response in 2011: 904 No. of response in 2012: 1,049 Business opportunities 51% 60% Facilities and services of the exhibition centre Move-in and move-out arrangement Official forwarding agent(s) Official stand contractor(s) Service of our staff onsite Service of our staff pre-show 8 83% % 83% 86% 88% 87% 88% Visitor quality Visitor traffic 39% 49% 5 61% 0% 20% 40% 60% 80% 100% 6JG12 Exhibitor Survey Report 18

19 2 20% 1 Please give an overall rating for your participation in this exhibition. (10=Excellent; 1=Very poor) No. of response in 2011: 900 No. of response in 2012: 1,047 16% 20% 2 21% 23% 19% 17% Average rating (2011): 6.20 Average rating (2012): % 11% % 3% 6% 8% 6% 7% 0% 10 (Excellent) (very poor) 6JG12 Exhibitor Survey Report 19

20 How useful are the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition? No. of response: 996 Special invitation to your VIP buyers on your behalf 11% 50% 30% 9% Printed invitation 11% 5 29% 8% Listing of your company on the website of this exhibition 1 56% 2 e-invitation 11% 5 29% 8% 0% 20% 40% 60% 80% 100% Extremely useful Quite useful Not quite useful Not useful at all 6JG12 Exhibitor Survey Report 20

21 How useful are the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition? (comparison of 2011 & 2012: Extremely useful + Quite useful ) No. of response in 2011: 883 No. of response in 2012: 996 e-invitation 63% 66% Listing of your company on the website of this exhibition Printed invitation 70% 73% 63% 66% Special invitation to your VIP buyers on your behalf 61% 66% 0% 20% 40% 60% 80% 6JG12 Exhibitor Survey Report 21

22 If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are. No. of response: 995 Invite buyers by s 11% 58% 23% 3% Invite buyers by mail 8% 4 30% 1 Invite buyers with phone calls 1 43% 2 13% On-site advertising 7% 36% 29% 6% 2 Run advertisements prior to the exhibition 7% 39% 29% 20% 0% 20% 40% 60% 80% 100% Extremely effective Quite effective Not quite effective Not effective at all Not applicable 6JG12 Exhibitor Survey Report 22

23 If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are. (comparison of 2011 & 2012: Extremely effective + Quite effective ) No. of response in 2011: 867 No. of response in 2012: 995 Invite buyers by s 69% 73% Invite buyers by mail 50% 5 Invite buyers with phone calls On-site advertising 58% 59% 43% 47% Run advertisements prior to the exhibition 46% 5 0% 20% 40% 60% 80% 6JG12 Exhibitor Survey Report 23

24 How often do you make use of the following marketing channels to promote your business? No. of response: 973 Trade exhibitions 30% 50% 3% 16% Sales representatives/agents 16% 36% 1 3 Professional websites 13% 3 16% 36% Professional print publications 6% 30% 17% 47% 0% 20% 40% 60% 80% 100% All the time Most of the time Not at all Seldom 6JG12 Exhibitor Survey Report 24

25 How often do you make use of the following marketing channels to promote your business? (comparison of 2011 & 2012: All the time + Most of the time ) No. of response in 2011: 843 No. of response in 2012: 973 Professional print publications 36% 41% Professional websites Sales representatives/agents 48% 51% 5 57% Trade exhibitions 80% 8 0% 20% 40% 60% 80% 100% 6JG12 Exhibitor Survey Report 25

26 Please tick the jewellery exhibition you rate most important for your company. No. of response: 990 Bangkok Jewellery & Gem Fair (Feb) BaselWorld Fair (Mar) Delhi Jewellery & Gem Fair (Sept) Gem & Jewellery India International Fair - Chennai (Feb) Hong Kong International Jewellery Show (Mar) Hyderabad Jewellery, Pearl & Gem Fair (Jun) Istanbul Jewellery Show (Mar) Istanbul Jewellery Show (Oct) Japan Jewellery Fair (Aug) JCK Las Vegas Show (Jun) June Hong Kong Jewellery & Gem Fair (Jun) Mumbai Jewellery & Gem Fair (Jan) September Hong Kong Jewellery & Gem Fair (Sept) Vicenza Italy (Jan) Other exhibition 9% 0% 1% 0% 1% 1 20% 37% 7 0% 10% 20% 30% 40% 50% 60% 70% 80% 6JG12 Exhibitor Survey Report 26

27 What are your plans for participating in this exhibition next year? 2011 No. of response: No. of response: 986 May participate 87 (10%) Will not participate 12 (1%) May participate 122 (1) Will not participate 12 (1%) Will participate 770 (89%) Will participate 852 (87%) 6JG12 Exhibitor Survey Report 27

28 What are your plans for participating in this exhibition next year? Base: exhibitors who will participate next year No. of response in 2011: 661 No. of response in 2012: 781 A booth same size as this time 79% 78% A larger booth 19% 19% A smaller booth 3% 0% 20% 40% 60% 80% 6JG12 Exhibitor Survey Report 28