A STUDY ON COUNTRY WISE EXPORTS OF GEMS AND JEWELLERY FROM INDIA

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1 A STUDY ON COUNTRY WISE EXPORTS OF GEMS AND JEWELLERY FROM INDIA N.BHUVANESH KUMAR 1 S.GOKULAPRIYA 2 1 Assistant Professor of NGM College, Pollachi 2 Research Student, PG Department of Commerce with International Business, NGM College, Pollachi ABSTRACT India has established itself as the world s largest manufacturing sector for cut and polished diamonds, contributing nearly 60% of the world s supply in terms of value and 80% in terms of volume. Gems & Jewellery has had an important place in the Indian society and economy ever since civilization dawned on the Indian soil. Gems and precious metal have a great ornamental, astrological and religious significance. The information for the research enquiry has been collected from secondary sources. The Indian Gems and Jewellery industry is at a very significant point of its development. he study makes use of statistical techniques such as percentage analysis, Trend analysis, Growth analysis, Standard Deviation and CAGR analyzing the data for finding the result. The increase in purchasing power of people has resulted in remarkable growth in the consumption of Gems and Jewellery worldwide. Moreover, the significant appreciation in the prices of Gems and Jewellery in the recent years makes them a very rewarding option of investment and wealth accumulation. India has been increasingly accorded the status of a world trading hub for Gems and Jeweler. To build a Brand India, the industry has to renovate itself in accordance to the changed lifestyles and changing expenditure patterns through refurbished products, outlooks and business practices. The socio-economic conditions are conducive for the same as the economy as well as the population of the country has realized the significance and potential of this sector in bringing about the much needed economic impetus. Keywords: Gems and Jewellery, Export, Marketing INTRODUCTION India is the world's largest diamond cutting and polishing centre in the world. It accounts for 60 per cent value share, 83 per cent by carats and 95 per cent share of the world market by number of pieces.it is the third largest consumer of polished diamonds after the US and Japan.Due to the increasing gold prices, platinum jewellery has gained momentum in the past few years not only worldwide but also in India. As per the Platinum Guild International (India), the number of outlets selling platinum jewellery increased from 13 in to over 300 currently. It is predicted that the number of outlets selling platinum jewellery would increase to around 1,000 outlets in the next 3-4 years. Most platinum jewellery manufacturers are targeting consumers in the age group years with high disposable income.the Indian costume jewellery market is also witnessing growth in the international market, as per the Export Promotion Council for Handicrafts. The industry body further stated that the Government is also working towards formulating an international compliance code for manufacturing costume jewellery.the current global costume jewellery and accessories market is estimated at US$ 16.3 billion, of which India only exports around US$ 53 million, thereby, providing a huge opportunity area for the Indian costume manufacturers. Exports rose to US$ 8.89 billion during April-June 2010 from US$ 5.3 billion in the corresponding period last year, registering 67.6 per cent growth in the total gem and jewellery exports, as per data released by the Gem and Jewellery Export Promotion Council (GJEPC).The 20

2 figures for export of gold jewellery in June 2010stood at US$ million representing a growth of 39.6% per cent as compared to US$ million in June 3009.The export of colored gemstones stood at US$ million reflecting a growth of 5.33 per cent in April-June 2010 as compared to US$ million during the same period last year. During June 2010, US$ million worth of coloured gemstones were exported.the rough diamond exports stood at US$ million whereas the cut and polished diamond exports posted a growth of per cent with US$ 5.9 billion worth of exports during the first quarter of In June 2010 itself, cut and polished diamond exports stood at US$ 3.3 billion.in order to open a new avenue for the bullion trader community with improved trading practices and increased delivery centres, the recent strategic tie-up between Bombay Bullion Association (BBA) and Indian Commodity Exchange Ltd (ICEX) has opened an avenue to harness the huge investment potential lying with the small and the unorganised players. It further offers membership to all the BBA members. It further, jointly deepens the markets in order to encourage wider participation, by providing multiple delivery centres across the country. STATEMENTOF THE PROBLEM Development of the Industries depends on several factors such as financial, personnel, Technology, Quality of the product and Marketing. Out of these, financial aspect assumes a significant role in determining the growth of the Industries. In this situation the present study made to study the financial appraisal of diamond Industry to examine and to understand how management of finance plays a crucial role in the growth of these companies. SCOPE OF THE STUDY The present study has been undertaken to evaluate the role of the gem and jewellery Board in the cultivation and export of spices with particular reference to India.The scope of the study is to collect data and analyse the same in respect of the following and arrive at suitable conclusions and suggest ways and means to realize the full potential of the industry. Economic conditions and social analysis of workers in Gems and jewellery industry in India. The aim of this project is involved the export performance of Indian Gems and jewellery industry. Mechanization in Gems and jewellery industry. Socio economic aspects of Gems and jewellery industry in India. OBJECTIVES OF THE STUDY The research aims at enriching the knowledge undertaking role of export performance of gem and jewellery.the following are the objective of the study. To study the role of gem and jewellery export promotion council. To analyze the country wise export of gem and jewellery from India. RESEARCH METHODOLOGY The methodology selected for the study will be here. The planned research design, methods of sample selection, data collection and analysis of results will be explained. Ethical considerations for this particular research study will also be detailed. DATA SOURCE The Indian gem and jewellery industry was selected. The sample was also restricted to Indian gem and jewellery only. The study used only secondary data, which are collected from the various sources ministry of commerce,rbi bulletin,etc.the collected data from this source have been complied and used with due care. Other publications and magazines were also used to obtain relevant 21

3 information s EXIM times, the management accountant, journal of international marketing, international journal of market research. SAMPLE DESIGN The study is made for the purpose of an in depth analysis of various indicators and its effect on export performance of indian gem and jewllery industry. The data for the study is selected based on the availability. In order to execute uniformity, the parameter export data year wise is collected from TOOLS AND TECHNIQUES Tools used for this study are Percentage Analysis Trend Analysis Growth Rate Standard Deviation CAGR CV PERIOD OF THE STUDY The study covers a period of 15 years ranging from 2002 to 2016 for gem and jewllery products and 5 years for country wise export of gem and jewllery from 2002 to AREA OF THE STUDY The study area is Choosen by Gem & Jewellery export Promotion Council. LIMITATIONS OF THE STUDY The study is limited only to exports of gem and jewllery industry in India Period of the study limited to ten years only. The data used in this study are secondary in nature as given by gem and jewllery. REVIEW OF LITERATURE Ramamrutham, Usha B. K., MeeraSushilKumar(2001) explained that the jewellery of India is a vital expression of the country s aesthetic and cultural history. They presented factual information with many fascinating tales recorded in historical chronicles. The jewellery of India represents one of the greatest traditions of human craftsmanship in the world. It has been worn by women as adornment and by men as a proclamation of the power and as a symbol of rank and religious loyalty. Satya, Sundaram, I. (2001) analyzed the vast export potential of Indian gems and jewellery industry. He stated that in the exports of gems and jewellery products India has made credit-worthy progress over the years if we go by the volume of foreign exchange earned every year. However, India need to upgrade the quality of jewellery in keeping with the requirements of the European countries. In his study, Sunderam stated that exporters of Indian gems and jewellery products have started participating in the international fairs from where they now get the requisite feedback. Bijlani, Shanoo and Regan Luis (2010) reported that gems and jewellery industry has the potential to grow at an estimate of $ 45 billion to $100 billion by They stated that the jewellery industry featured two major sub-segments gold and diamonds with the former constituting 80 per cent of the jewellery market. Gems andjewellery Products (GJPs) are expected to grow at compounded annual 22

4 growth rate of 15 per cent. However, the Indian gems and jewellery market is unregulated and pricing is mostly based on the value of gold and labour charges. Prof. S. P. Kaushik (2013), Exports of Gems and Jewellery From India, To evaluate the impact of World recession on the export performance of gems and jewellery. To identify different factors affecting gems and jewellery exports from India. To achieve this objective different secondary data related to gems and jewellery exports would be collected and analyzed. For primary data the Questionnaire would be administered and analyzed. Interpretation would be made accordingly. Different points selected through survey would be considered for making suggested action plan. EXPORT PERFORMANCE OF GEMS AND JEWELLERY PRODUCTS It has been attempted to trace out the overall export performance of Gems and Jewellery in India. There are around 18 items are being produced and exported under classification from various products of India. The framework of analysis includes, Growth rate Percentage analysis Trend analysis Standard Deviation CAGR CV LIST OUT THE COUNTRIES Australia Bangladesh Belgium Canada China France Germany Hong Kong Indonesia Italy 23

5 ANALYSIS AND INTERPRETATION Export of Gem and Jewellery products from India (Values Rs. in Lakhs) Year Australia Bangladesh Belgium Canada China France Germany Hong Kong Indonesia Italy , , , , , , , , , , , , , , , ,073, , , , , , , , ,229, , , , , , , , ,474, , , , , , , , ,567, , , , , , , , ,052, , , , , , , , ,420, , , , , , , , , ,956, , , ,089, , , , , ,953, , , ,829, , , , , ,451, , , , ,322, , , , , ,794, , , , ,617, , , , , ,762, , , , , ,636, , , , , ,460, , , , ,526, , , , , ,144, , , , ,063, , , , , ,479, , Average CAGR SD CV

6 INTERPRETATION From the above table indicates the export of Gem and Jewellery from India. Gem and Jewellery Products exports from India to Australia ranges between Rs. 21, to Rs. 131, in the year of 2002 to The export of Gem and Jewellery through out the study period was in fluctuation when compared to 2002, the export value is increased in The total average of Gem and Jewellery export is Rs The standard deviation stood at Rs Export of Gem and Jewellery registered strong growth during the review period growing with a CAGR of -0.82% and then the export to Australia from India. Gem and Jewellery exports from India to Bangladesh ranges between Rs to Rs in the year of The export of Gem and Jewellery throughout the study period was in fluctuation when compared to 2002, the export value is increased in The total average of Gem and Jewellery export is Rs The standard deviation stood at Rs The overall compound annual growth rate of Gem and Jewellery export stood at %.The major country wise Gem and Jewellery export from India to Belgium ranges between Rs. 496, to Rs. 1,063, in the year of 2006 to The export of Gem and Jewellery throughout the study period was in fluctuation when compared to 2006, the export value is increased in The total average of Gem and Jewellery export is Rs The standard deviation stood at Rs The overall compound annual growth rate of Gem and Jewellery export stood at % and then the export to Canada from India. Gem and Jewellery exports from India to Canada ranges between Rs. 14, to Rs.58, in the year of 2002 to The export of Gem and Jewellery throughout the study period was in fluctuation when compared to 2002, the export value is increased in The total average of Gem and Jewellery export is Rs The standard deviation stood at Rs Export of Gem and Jewellery registered strong growth during the review period growing with a CAGR of 48.01%. The export to Germay from India. Gem and Jewellery exports from India to Germany ranges between Rs. 25, to Rs in the year of 2002 to The export of Gem and Jewellery throughout the study period was in fluctuation when compared to 2002, the export value is increased in The total average of Gem and Jewellery export is Rs The standard deviation stood at Rs The overall compound annual growth rate of Gem and Jewellery export stood at 47.25% and then the export to Germany from India. Gem and Jewellery exports from India to Hong Kong ranges between Rs. 909, to Rs. 5,479, in the year of 2002 to 2016.The export of Gem and Jewellery throughout the study period was in fluctuation when compared to 2002, the export value is increased in The total average of Gem and Jewellery export is Rs The standard deviation stood at Rs The overall compound annual growth rate of Gem and Jewellery export stood at 64.85%.The major country wise Gem and Jewellery export from Indonesia from India. Gem and Jewellery exports from India to Indonesia ranges between Rs to Rs in the year of 2002 to The export of Gem and Jewellery throughout the study period was in fluctuation when compared to 2002, the export value is increased in The total average of Gem and Jewellery export is Rs The standard deviation stood at Rs The overall compound annual growth rate of Gem and Jewellery export stood at -0.43% and then the export to Indonesia from India. Gem and Jewellery exports from India to Italy ranges between Rs. 14, to Rs. 43, in the year of 2002 to 2016.The export of Gem and Jewellery throughout the study period was in fluctuation when compared to 2002, the export value is increased in The total average of Gem and Jewellery export is Rs The standard deviation stood at Rs The overall compound annual growth rate of Gem and Jewellery export stood at -0.64%

7 26

8 INTERPRETATION The above Exhibit shows the trend value of Gem and Jewellery exported from our Country, The trend projection shows that there is good future for Export to Australia from India in the fore coming years. It is predicated that, in 2017 to 2021 there is nearly 30 Thousand of exports in Gem and Jewellery, but compared with those two years there may be chance for decline in the year Export to Bangladesh will be increasing trend Rs to Rs in the year of 2002 to 2021.There is no chance for decline of export to Bangladesh in 2016 to It shows that there may be chances for increase in the value of total export to Belgium due to chance in the market condition. The trend projection shows that there is good future for Export to Belgium from India in the fore coming years. Export to Canada will be increasing trend in future years. It shows that there may be chances for increase in the value of total export to China due to chance in the market condition. The trend projection shows that there may be fluctuations in the value total export to France due to market conditions. The predicted three year shows highest value of export in the market. The trend projection shows that there is good future for Export to Germany from India in the fore coming years. Export to Hong kong will be increasing trend in future years. It shows that there may be chances for increase in the value of export to Indonesia due to chance in the market condition. There may be increasing in the value export to Italy due to market conditions. Out of predicted five year 2017 and 2021 shows highest value of export in the market. FINDINGS Increase The value of export to Australia in the year 2002 was Rs. 21, but it increased to Rs. 131, in the year of So there may be chance for increase in upcoming years. Total export of Gem and Jewellery to Bangladesh was in increase when compared to 2002 (Rs ) with 2016 ( Rs. 1,635.16). There may be chance for steady increase in value in future years. Gem and Jewellery export to Belgium showed a fluctuation trend during the study period Rs. 496, to Rs. 1,063, In future there may be chance for increase in the value of export. The value of export to Canada in the year 2002 was Rs. 14, but it increased to Rs. 58, in the year of So there may be chance for increase in upcoming years. Total export of Gem and Jewellery to China was in increase when compared to 2002 (Rs. 1,015.49) with 2016 ( Rs. 57,819.70). There may be chance for steady increase in value in future years

9 The value of export to France in the year 2002 was Rs. 14, but it increased to Rs. 44, in the year of So there may be chance for increase in upcoming years. Total export of Gem and Jewellery to Germany was in increase when compared to 2002 (Rs. 25,922.78) with 2016 ( Rs. 46,057.10). There may be chance for steady increase in value in future years. Gem and Jewellery export to Hong Kong showed a fluctuation trend during the study period Rs. 909, to Rs. 5,479, In future there may be chance for increase in the value of export. The value of export to Indonesia in the year 2002 was Rs but it increased to Rs in the year of So there may be chance for increase in upcoming years. Total export of Gem and Jewellery to Italy was in increase when compared to 2002 (Rs. 14,793.42) with 2016 ( Rs. 43,957.84). There may be chance for steady increase in value in future years. SUGGESTION Exporters The gems and jewellery board should take necessary steps to improve its foreign trade. Because the future trend of the board s export is in partially decreasing trend. The board has to produce some more variety of gems and jewellery products. The board should adopt some safety measures to avoid future losses. It is good to give more incentives to the small growers; it will be helpful for increasing the cultivation of gems and jewellery. It will be good to appoint extra employees in production plant.it may help to avoid wastages of production. It will be export the products to some more foreign countries it will be beneficial to make relationship with foreign countries. Government The government to give advises to gems and jewellery board. It may help to increase export. The government should take necessary steps to reduce gems and jewellery users in domestic. The government to increase tariff rates and reduce export procedures it may help to increase exports. The board should adopt some safety measures to avoid future losses. It is good to give more incentives to the employees it will be helpful for increasing the production gem and jewellery. CONCLUSION The gems and jewellery products export fetch several crores of foreign currency to our country and provides an employment opportunity to our people. The production of the gems and jewellery products must be increased to increase the exports into global level. So, our gems and jewellery products can hike their share into global level in future. By, improving the exports of the gems and jewellery products, it will yield the benefit to improve our economy

10 Based on the above study we can find that all the aspects related to this Gem & Jewellery products show a positive growth steadily. It is sure that in future the Gems and jewellery board will have positive growth rate and can able to come front in this field as a leading. If Gems and jewellery board follows the strategy and policy suitable to its environment it can be able to secure a significant portion of the world market. The growth of exporter lies in the technical advancements, and maintenance of good will to beat the competitions, which is extruding now as well as in the future. BIBLIOGRAPHY Pant, Manoj (1993), Export Performance, Transnational Corporations and the Manufacturing Sector: A Case Study of India, Indian Economic Review,Vol. XXVIII, No. 1, pp Lall, S. and Kumar, R. (1981), Firm-Level Export Performance in an Inward Looking Economy: The Indian Engineering Industry, World Development,9:5, pp Export Import Bank of India (1996), Export and Import Performance: A Firm Level Survey of Companies assisted by Exim Bank ,Occasional Paper No. 45(OP45), March Brouthers LE, Nakos G (2005). The role of systematic international market selection on small Firms export performance. J. Small Bus. Manag. 43(4): Lucas, R.E.B. (1988) Demand for India s Manufactured Exports Journal of Development Economics, 29(1) :

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