The Daily. Formation of Gold Council Announced At IIJS. 10 th AUGUST 2018 DAY. India International Jewellery Show.

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1 DAY 10 th AUGUST 2018 The Daily India International Jewellery Show Formation of Gold Council Announced At IIJS T he 35th edition of India International Jewellery Show (IIJS) was inaugurated with much fanfare by guest of honour Gaetano Cavalieri, president of CIBJO, the World Jewellery Confederation, along with GJEPC chairman Pramod Agrawal, GJEPC vice chairman Colin Shah, and GJEPC convener of national exhibitions, Shailesh Sangani. Union minister of commerce & industry and civil aviation, Suresh Prabhu, who couldn t attend the inauguration as he had to fulfil a parliamentary obligation, told the gathering in a taped video address that the commerce ministry has formed an ad hoc committee of 12 members from the gem and jewellery industry who will form the structure for the Gold Council in India. Prabhu said, In India, one finds a jeweller in every village who handcrafts customised jewellery for his clients. This combination of customisation and handmade jewellery has a huge (continued on page 2)

2 COVER STORY (continued from page 1) potential in the global market. And we are promoting these various skills by setting up training institutes and Common Facility Centres (CFCs). In his keynote address, Agrawal noted that India was aiming to achieve an export target of $70 billion in a few years time and the industry is gearing up to get to that number. Agrawal added, We welcome the announcement and express our thanks to the honourable minister for taking the great initiative of reforming this industry to take it forward. We will continue such efforts and create infrastructure to train people in jewellery manufacturing. Gaetano Cavalieri pledged CIBJO s support for India s gem and jewellery industry in his speech at the opening ceremony. Addressing the assembled gathering, Cavalieri congratulated the GJEPC for its ongoing work in the development and promotion of the Indian gem and jewellery sectors. Cavalieri said, India has been a critically important player in our industry for decades already, but initially was regarded predominantly as a production centre. Today, it is a one of a handful of countries, together with the US and China, whose presence is felt in all stages of the chain of distribution, both driving and satisfying demand. Cavalieri added, But not only is India important to our industry, our industry is critical to India, contributing about 7% of its GDP, about 16% of its total merchandise exports, and employing more than 4.64 million workers. With almost 18% of the world s population, India is a country that conclusively demonstrates that, while precious gemstones and jewellery may be non-essential luxury items, the jewellery and gemstone industry is an indispensable part of the global economy. Shailesh Sangani rounded off the inauguration ceremony with a vote of thanks, and noted that the IIJS has become one of the busiest shows in the world and one of the largest gem and jewellery trade fairs in Asia. We will continue to invest in technology, staff and organisation of the event. With the expansion of the show by 10,500 sq metres, the long waiting list has come down to 100 companies, he said. CSR Jewellers For Hope Applauds Selfless Service Donates R 1 crore to Three NGOs The GJEPC s Jewellers for Hope charity gala dinner that was held last night at JW Mariott Sahar raised Rs.1 crore in support of three NGOs: Association For Voluntary Action (Bachpan Bachao Andolan), Giants Welfare Foundation, and Bhagwan Mahaveer Viklang Sahayta Samiti (Jaipur Foot). The dinner was held in association with De Beers Group of Companies, and powered by Gemological Institute of America (GIA). The black-tie event was hosted by comedian Cyrus Broacha and was graced by BOOK LAUNCH IIGJ: Pride of India Coffee-table book Unveiled During the IIJS inauguration, the Indian Institute of Gems & Jewellery (IIGJ) management committee including chairman 2 Bollywood stars Shilpa Shetty and Manisha Koirala, and ex-cricketer Zaheer Khan. Also present was guest of honour Nobel Laureate Kailash Satyarthi, founder of Bachpan Bachao Andolan. In his opening remarks, GJEPC chairman Pramod Agrawal said, The Indian gem and jewellery industry goes beyond its capacity to work for society, both individually and collectively. Another avenue of corporate social responsibility, the Swasthya Ratna health insurance scheme started by the Council four years ago, has Kirit Bhansali, director Anil Virani and institute head Sanjay Ghosh along with Council members, released a coffee- helped 3.5 lakh people so far. We believe in the ideology of giving back to the society to transform the lives of people. Chief guest for the evening Paul Rowley, executive vicepresident, global sightholder sales, De Beers Group, said, Diamonds are the ultimate symbol of love and these miracles of nature have given the power of hope to so many people. Diamond companies in India do so much in education, health, etc. We can do so much more for the marginalised people in society. I encourage everyone to make a positive commitment towards social causes. We should let the diamond industry help guide us in such activities. GJEPC vice chairman Colin Shah noted, We jewellers have a heart of gold. Everyone we approached said yes for the charity dinner, so let us speak positively about the industry as we make a valuable contribution to society. Kailash Satyarthi s organisation, Voluntary Action Association (Bachpan Bachao Andolan), was one of the beneficiaries. Bachpan Bachao Andolan is a pioneering table book titled, IIGJ: Pride of India. Bhansali noted that so far more than 8,000 students had passed from the institutes, which now number seven in total after the addition of Benares and Udupi. He said, Jewellery training is no longer vocational, but a mainstream career option. GJEPC chairman Pramod Agrawal added, As the industry is aiming to create 2 million more jobs in the near future, the Council is also planning to set up the first ever university of gems and jewellery in the country. grassroots organisation working towards the protection of children. So far, the organisation has directly rescued over 86,500 children from child abuse and has impacted 87,382 lives. Started by Padmashree Nana Chudasama, Giants Welfare Foundation is now run by his daughter, Shaina N.C., a fashion designer, politician and social worker. The donation will support Giants exemplary work in the fields of Girls Toilets and Blood Donation Drives. Bhagwan Mahaveer Viklang Sahayta Samiti (BMVSS) or Jaipur Foot assists disabled persons with artificial limbs, calipers and other aids and appliances free of charge. It has helped 1.55 million amputees and polio patients so far. SEMINARS Friday, 10th August 10.45am pm Doing Business in Dubai 12.15pm pm Successful Generation Next (Free Seminar) 1.45pm pm Branding and Marketing in an Era of Transition from Traditional to Digital 3.15pm pm Indian Heritage Jewellery Designs Opportunities in the World Market 4.45pm to 6.00pm Trade Issues : Hallmarking & Banking & Funding (SME/ IPOs) Editorial, Design and Printing Disclaimer: This publication may not be reproduced, whether in part or in whole, without the written consent of Spenta Multimedia.

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4 INTERVIEW OF THE DAY Time For India To Discover Precious Polish Amber Ada Dyndo wearing amber cufflinks. Ada Dyndo, chief of Polish Investment and Trade Agency s Mumbai office, aims to strengthen Indo-Polish ties in the gem and jewellery sector and popularise amber, the Gold of the North. Give us a brief introduction about Poland s jewellery history. Poland has unique jewellery to offer, especially when it comes to amber and silver. The northern region of Poland next to the Baltic Sea is home to the largest known deposits of amber. Amber (bursztyn in Polish) is fossilised tree resin, known as The Gold of the North or the Gem of the Baltic. That s because of its transparent or opaque colour which can vary from ivory to all shades of reddish brown to almost black. It s simply beautiful! In the past, along with salt, amber was considered Poland s main natural resource and the Gdansk Bay area was considered to be the centre of the European amber trade and crafts. For decades, amber has been highly appreciated internationally and even used for crafting amulets and talismans during the ancient Greek times. It is also believed that Baltic amber has healing properties. Scientific research has proven Baltic amber s beneficial effect on human health. It has anti-bacterial and antiseptic properties, supports detoxification processes and acts as an antioxidant. Amber Vision amulet. What is the volume and value of the existing business in the gem and jewellery sector between India and Poland? Poland is the biggest producer of amber jewellery in Europe and the third-largest of silver jewellery. As a matter of fact, 70% of global sales of Baltic amber products come from Poland. The majority of jewellery production is intended for export. The Polish export is valued at 1 billion (H7,968 crore) annually and jewellery products are being sold to 80 countries worldwide. In 2017, Poland exported to India various jewellery products worth almost 30 million (H239 crore). Moreover, fashion and jewellery industries have been chosen as sectors of the Polish economy holding promise for international success and recognition. Since 2017, the Polish Investment and Trade Agency has been supporting Polish companies in promoting their products and services during trade fairs and industry events. We help Polish companies to reach out to new business partners and expand internationally, also to India. The Polish Pavilion at the IIJS is part of this programme and we expect that Polish amber products will spark attention from Indian visitors. What do Polish jewellers find interesting about the Indian market? The gems and jewellery sector in India plays a significant role in the Indian economy, contributing to around 7% of the country s GDP. Its market size is about $75 billion as of 2017 and is expected to reach $100 billion by Polish producers are aware of the fact that it is one of the fastest growing sectors in India and that it can offer a lot of opportunities for their jewellery products. Second, India is a very diverse market with people who pay attention to their appearance and appreciate and wear high quality jewellery. Personally, I have always admired the attention that Indian women pay to details and the ability to match the jewellery with their outfits. I am sure that Indian visitors will be highly interested in Polish products such as the Tears of Times collection of amber necklets. What are the primary gem and jewellery products that Poland specialises in and hopes to sell in India? Today, amber jewellery is one of the most recognisable products associated with Poland. It also means that amber-decorated items are one of the most ordered gifts by foreign guests. For example, in China, the adjective Polish is a synonym of high quality and it relates to both amber jewellery, and the quality of Polish workmanship and design. The strength of the Polish jewellery market lies in its flexibility, creativity in design, following fashion trends and implementing them in the jewellery sector. Visitors at the IIJS will have a chance to see examples of elegant and sometimes even extravagant design of Tears of Times amber necklet. amber and silver jewellery made by Agata Calka, one of the exhibitors at the Polish Pavilion during the IIJS in Mumbai. The other Polish company, Amber Vision, specialises not only in jewellery, but also in religious items made of amber. During the IIJS, Amber Vision will show amber prayer beads for Buddhists (mala) and Muslims (tasbih). Tell us why Polish exhibitors have chosen to exhibit at the IIJS. How many exhibitors are there in the Polish Pavilion? What products will they be exhibiting at the show? Polish exhibitors regard IIJS in Mumbai as the best opportunity in India to show their products because of its scale and worldwide recognition. Three different exhibitors are coming to Mumbai to show their products at the Polish Pavilion Tears of Time, Amber Vision and Agata Calka. However, the Polish Investment and Trade Agency ensures that Indian visitors will also have a chance to obtain information and promotional materials from other Polish companies. Most of these companies have already expanded from local family workshops in Poland to jewellery brands with stores present in the major cities of China. The preciousness of Polish amber has already been recognised around the world, now it s time for India. How are Polish companies supported in order to enter the Indian market? In 2016, the Polish government deemed India as one of Poland s topmost prospective export markets. Being fully aware of India s potential, Polish Investment and Trade Agency has decided to launch its Foreign Trade Office in Mumbai in This decision aims to strengthen the economic relations between the two countries, and allows Indian entrepreneurs to discover what Poland has to offer. The Mumbai-based trade office provides support to Polish exporters and investors who are looking for new business opportunities in India. Its role is also to attract Indian investors to the Polish market. The Mumbai-based trade office will not only be an information centre, but also a proactive consulting partner helping Polish companies to take their first steps into the Indian market for example, by supporting Polish amber companies in finding partners or clients in India. 4

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6 TALKING POINT Demand For Delicate Diamond Jewellery Rising: Hardik Shah Hardik Shah Director, BR Designs Pvt. Ltd. Ruby and diamond danglers Founded in 1991 by Dilip Shah and Bharti Shah, BR Designs, Surat, enjoys the distinction of being an exclusive jewellery design house in India. With a dedicated team of professionals, the design house offers innovative collections. Hardik Shah, director, BR Designs Pvt. Ltd., comments, Our jewels are a perfect blend of splendour and sophistication. BR Designs is an authorised Forevermark Diamond jewellery manufacturer, and is known for its jadau and enamelled lines, diamond and polki sets, filigree and etched creations. They specialise in all categories of bridal jewellery and this time, at IIJS, they have presented delicate jewellery set with Forevermark diamonds in line with the ongoing trends, each of which has been inspired from Forevermark trends 2018 among them are the Pink Cashmere collection, the Bloomingdale collection and the Minerva collection. Shah states, We have been participating in the IIJS since the last 12 years. It is an important platform for growth. This year, we are looking forward to expanding business with companies which are looking for design innovation and Pink Cashmere Floral pendant set Floral Brooch Pink Cashmere Minerva differentiation. In terms of business, this year will be greater than ever before because of the changing market and the rapid growth for requirement of delicate jewellery. In the bridal segment, Shah notes a strong demand for fusion jewellery maang tikas and bridal maatha pattis are the hot favourites; maharani layered necklaces, statement chokers and jhumkas are equally popular. The new addition to the must-haves of today s brides is the oversized nose ring. Shah believes that all markets have their own potential, but in general, gold, rose-cut jewellery and solitaires have an extraordinary potential to drive sales. Also, the international gem and jewellery community is looking up to Indian design houses for inspiration and we place our bets on the international markets to outshine the regional ones, he concludes. 6

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8 DESIGN CORNER My Pieces Are For Today And For Posterity Awesome Sparklers by Priti Bhatia is a Surat-based high-end jewellery brand that was founded in Born with desire to adorn every woman with ornate and fashionable jewels, the brand s founder and designer Priti believes that life is a celebration and one does not need an occasion or festival to dress up. My clients should be able to wear my creations today, tomorrow and twenty years from now, says Priti. This is the first time I am exhibiting at IIJS and I want to win the hearts of my customers with my creative collections, she states. Our motto is to serve our customers with customised solutions and offer value for money without compromising on Priti Bhatia of Awesome Sparklers craftsmanship, quality and creativity. I wish everyone comes to our booth to appreciate our high finish and unique designs created for the domestic market. Priti is known for making one-off pieces that are embellished with fancy-cut diamonds and gemstones. At the show, she is presenting exclusive rings, bracelets, earrings inspired by nature, priced from H40,000 onwards. A Modern Traditionalist Charu Sarawgi Charu Sarawgi belongs to the new breed of jewellery designers, who believes that jewellery should be worn on a regular basis. Charu specialises in making daily wear jadau and kundan-meena jewellery, mostly earrings that resonate with the aesthetics of today s generation. This is her first outing at IIJS Premiere and she comes with hopes to meet new clients. IIJS is the largest jewellery show in the country and it s a privilege to be a part of this grand event. It is an opportunity for us to showcase our jewellery to a larger market, and we are hoping to tap retailers from all over India and get good business. For the IIJS debut, Charu has a range of prêt and couture gold jadau collection accented with exquisite enamel work, and set with the best quality polkis (uncut diamonds), rubies, emeralds, tourmalines, tanzanite, turquoise and pearls. Her jewellery reflects the rich heritage and skills of Rajasthan celebrating timeless design sensibilities. Charu s collections are inspired by nature, museums, stained glass paintings and ancient architecture from around the world. Each piece is handcrafted with love and care. Being a woman, I understand the taste and requirements of my contemporary fellow women, she states. According to her, maang tikas are a huge trend now. Besides that, jhumkas, long earrings, big finger rings and long necklaces are in vogue. 8

9 Advertorial From Maharajas To Modern-Day Moughals Jewellery in India has been inspired by the many cultures of its people. The artistic bejewelled creations have given joy to wearers for over a millennia. Jewellery is an integral part of the Indian fabric and has been featured in historical sculptures and paintings. For many classical Indian writers, gold and gemstones were a source of enchanting visual metaphors. India s love affair with ornaments continues to this day. Kundan-meena is one of the most popular forms of Indian jewellery, originating in Rajasthan. For authentic kundan-meena jewellery, you should visit the exclusive showroom of Bhuramal Rajmal Surana (Mfrs.) in Jaipur. Located on Jawahar Lal Nehru Road, their expertise in crafting exquisite kundan-meena jewellery goes back eight generations to the times of Maharaja Sawai Jai Singh II. A man of refined tastes, the Maharaja was said to have been so enamoured by the Suranas unique art of jewellery making that he invited them to relocate to Jaipur in the early eighteenth century. Patronised by royalty, including the Moughals, the Suranas today not only boast a 280-year old legacy of crafting iconic jewellery, but are also pioneers in kundan and meenakari arts. Royal patronage may be a thing of the past, but the Suranas continue to enthral distinguished customers with fine jewellery even today. We have been in the jewellery trade since 1735, says Pracheer Surana, talking about the brand s journey down the centuries. The brand Bhuramal Rajmal Surana (Mfrs.), however, came into existence only after India s independence. Kundan-meena jewellery uses classic patterns, which reflect the traditional motifs of Rajasthan inspired by its majestic forts, palaces and architecture. Though the basics remain the same, with every passing year new trends continue to enrich their collections, given the range of preferences and tastes of customers. This, of course, involves discussions with clients and trials with new concepts. These constant interactions with clients of all age groups help us understand their needs, whereupon we try to incorporate their vision and concepts as much as we can, explains Pracheer Surana. The manufacturing process, however, integrates the expertise and timeless practices of five different kinds of craftsmen: the designer (chitera), the goldsmith (sunar), the engraver and the enameller (minakar), the gem-setter (jadiya), and the stringer (patwa). The contribution of these craftsmen is immeasurable because the value of Moughal jewellery is determined as much by its delicate enamelling and design as by the intrinsic worth of the gemstones and gold used, Pracheer Surana notes. Customers of Bhuramal Rajmal Surana (Mfrs.), understandably, come from around the globe. As a brand, they enjoy a rare privilege among connoisseurs and distinguished customers, and as craftsmen, they are regarded as creators of the finest kundan-meena and traditional Moughal jewellery. THE CELEB LIST The finesse of their jewellery has won them distinguished clients right from Rajmata Gayatri Devi, Lady Diana to Princess Michael of Kent; top Bollywood actors like Rekha, Hema Malini, Jaya Bachchan, Dimple Kapadia, Twinkle Khanna, Kareena Kapoor and Karisma Kapoor. Even corporate giants like the Mittals, Goenkas, Modis, Sekhsariyas, Ambanis and Munjals patronise Bhuramal Rajmal Surana (Mfrs.). Contact: Mr. Pracheer Surana Tel: jaipur@suranas.com

10 BRAND WATCH Royal Grandeur The iconic jewellery brand Birdhichand Ghanshyamdas Jewellers of Jaipur unveils the splendid Delhi Durbar collection that showcase the brand s artistic craftsmanship. Each and every piece, embellished with handpicked precious gemstones and diamonds, is striking and fit for present-day royalty. Run your eye over these arresting beauties inspired by the Mughal Gardens. Encrusted with Colombian and Zambian emeralds, pink sapphires, rose-cut diamonds, pearls and diamonds, the mesmeric collection consists of long haars, chokers, earrings, rings and more. Traditional Spin Designer Jewels, a manufacturer and wholesaler of traditional antique gold jewellery, prides itself in making plain gold Kolkata jewellery, antique gold jewellery catering to jewellers across India. The brand also specialises in lightweight jewellery embedded with pearls, moissanite, semi-precious stones and accented with enamel. This time, they showcase a range of classic gold necklace that are timeless. Geometric Wonders RV Ornaments from Rajkot, first-time participants at IIJS, present an ultramodern collection of rings. The 18- and 22-karat solitaire rings set with Swarovski gemstones are crafted with utmost care in terms of quality and finish. The decade-old company believes in investing in R&D and design development. The minimalistic yet striking ring collections in yellow and rose gold are an ideal choice of jewellery for millennials. 10

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12 FASHION SHOW IIJS Prelude: An Evening of Glitter & Glam I IJS Prelude 2018 showcased special collections by 15 IIJS exhibitors at JW Mariott hotel in Mumbai on August 8th. Top models flaunting statement pieces sashayed down the aisles, among guests. The participants were: Achal Jewels Pvt. Ltd., Agarwal & Co., Alma Jewels, Chokshi Vachhraj Makanji & Co., Hreenkar Jewellers, Kulthiaa Jewel (P) Ltd., Laxmi Jewellery Export Pvt. Ltd., Mehta Gold Pvt. Ltd., Midas Diamonds Pvt. Ltd., Romil Jewelry, Sheetal Jewellery House LLP, Sparsh Jewellers, Sanskriti Jewels, Tara Fine Jewels, and Tatiwalas Gehna. IIJS Prelude 2018 was held in association with Diamond Producers Association (DPA) and powered by Gemological Institute of America (GIA); Achal Jewels co-partnered the event. (From left) Sabyasachi Ray, Milan Chokshi, Jean-Marc Lieberherr, Pramod Agrawal, Colin Shah, Nirupa Bhatt and Shailesh Sangani at the launch of Prelude to IIJS. Sparsh Jewellers Tatiwalas Gehna Tara Fine Jewels Alma Jewels 12 Tatiwalas Gehna

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