SATURDAY, FEBRUARY 24, 2018

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1 Partnership Opportunities SATURDAY, FEBRUARY 24, 2018 WEST BANK OF THE FLATS CLEVELAND 20,000+ ATTENDEES

2 ABOUT BRITE WINTER WAS STARTED AS AN IDEA: that Clevelanders don t want to hibernate through countless brutal winters. Fast forward nine years and now that idea has grown into the region s top music and arts festival. Brite is once again headed back to the Flats in 2018 to bring together the region s best sights, sounds and smells for our biggest winter celebration yet. Brite Winter has become something of a wintry institution in this town. We re a gritty, freezing tempbred city, so a music and arts festival in the middle of winter OUTDOORS, no less is just as sensible as anything. Plus, the music and arts offerings are topnotch and getting better each year. ERIC SANDY, SCENE MAGAZINE 2 I PARTNERSHIP OPPORTUNITIES

3 MUSIC BRITE S MISSION IS FOR ATTENDEES TO EXPLORE AND DISCOVER. Bringing together local, regional and national acts of pop, indie, folk, hip-hop, rock, funk and beyond, there is something for every taste all encompassing a unique and quirky community that makes Brite happen. 76% of festival goers discovered a new band because of Brite Winter! 37 musical performances 2 outdoor stages 4 indoor stages That s why we love Brite Winter, which brings us a bounty of great bands while we wear our parkas and scarves and huddle around fire pits... Brite 2016 was larger and more badass than ever, with thousands in attendance. It s one reason not to dread the arrival of winter on the North Shore. BRITE GOER 3 I PARTNERSHIP OPPORTUNITIES

4 ART BRITE ART IS CREATED BY THE COMMUNITY AND FOR THE COMMUNITY to make winter beautiful. Art at the event provokes thought-fueled conversations & creates uniquely Brite experiences. From large physical structures and local artisans to ice sculptures and fire shows, Brite is a showcase for the creative community. 67% of festival goers discovered a new visual artist or gallery because of Brite Winter!...the art, music and culture fest has become one of Cleveland s biggest annual events... LAURA DEMARCO, PLAIN DEALER 4 I PARTNERSHIP OPPORTUNITIES

5 EXPERIENCE FESTIVALGOERS IN 2017 EXPERIENCED: the fire & ice tower (pictured), ice-carving demonstrations, fire pits with s mores, infrared heat mapping projected larger than life onto a building, dance parties in the art tents, ping-pong, food trucks, cornhole, ice bowling, a pop-up marching band, and buskers all in addition to the beautiful winter art and a diverse music lineup from Cleveland and around the country. It was so well organized. I was amazed by how much time and thoughtfulness went into making sure there was something for every age group to experience BRITE GOER 5 5 I PARTNERSHIP OPPORTUNITIES

6 CROWDS POST EVENT SURVEYS CONFIRMED BRITE HAS THE BEST CROWDS! A typical February evening on the West Bank of the Flats is pretty quiet. Not so during Brite Winter. The festival brought people of all ages, incomes, and backgrounds together, allowing them to discover new music and art and enjoy their community. The information below was collected through an anonymous survey after the 2017 festival which welcomed 20,000+ unique visitors. TOTAL HOUSEHOLD COMBINED INCOME? BRITEWINTER.COM TV: WKYC, WEWS, WJW, WOIO, 3% Under $15k 102,255 impressions TV20 2% $15k 24k 24% $25k 49k 22% $50k 74k 17% $75k 99k 28% $100k 199k 4% Over $200k 52,155 unique sessions 36,128 unique users FACEBOOK 21,676 post engagements 454 new page likes RADIO: WLFM (Hispanic), owow, NBC Radio PRINT/ONLINE: The Plain Dealer, Cleveland Scene Magazine, Cleveland Magazine, The Case Western Reserve Observer, Fresh HOW OLD ARE YOU? 1% Under 18 13% % % % % TWITTER 154K impressions 226 new followers 8,046 profile visits 581 mentions Water Cleveland, The Carroll News John Carroll University, Cleveland.com, Examiner.com, MSN.com, PluggedInCleveland.com, WorldNews Network 20% retweets HOW MUCH DID YOU SPEND? 6% $0 9% $ % $ % $ % Over $100 INSTAGRAM 1,929 followers 4,177 engagements 1,041 views per video post 45% $21-50 SNAPCHAT 1.9K uses of GeoFilter 94K views of GeoFilter 6 I PARTNERSHIP OPPORTUNITIES

7 JOIN BRITE ALIGN YOUR BRAND WITH THE MIDWEST S TOP WINTERTIME EVENTS! Below are examples of the available sponsorships for Brite Winter welcomes collaboration to customize partnership assets to maximize partner benefits of all Brite has to offer. $15K+ $10K+ $5K+ $2.5K+ Outdoor Stage Indoor Stages Art Tents Ice Carvings Giant Tent Stage Beach Party Experience Interactive Family Village Fire Pits Custom Assets VIP Lounge Shuttle Service Fire + Ice Tower Warm Beverage PREVIOUS SPONSORS: Chipotle Classic MINI Cooper US Bank Goose Island Beer Company GE Lighting CoverMyMeds Cleveland Clothing Company Fireball Whiskey Red Bull Greater Cleveland Aquarium Great Lakes Brewing Company Medical Mutual Tito s Handmade Vodka Cleveland State University 87.7 Cleveland s Sound Platform Beer Co. DayGlo Ports Petroleum RTA Aloft 7 I PARTNERSHIP OPPORTUNITIES

8 CONTACT US TO FIND THE BEST WAY TO INTEGRATE YOUR BRAND INTO BRITE WINTER: BRIAN HORSBURGH Executive Director BRITEWINTER.COM