In a single stroke, Keller Trading restores the beauty of our precious treasures

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1 Press kit August 2014

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4 In a single stroke, Keller Trading restores the beauty of our precious treasures Keller Trading SA presents Eau de l Or in its world premiere, a naturally-based solution for cleaning gold and gemstone jewellery. Swiss manufacturer Keller Trading SA, the leading designer of microfiber products for the watch and luxury goods industry, is expanding its range of cleaning solutions. Keller Trading launches Eau de l Or in its world premiere, a naturally-based solution with unrivalled effectiveness for the care of gold, platinum, titanium and precious stones. In less than five minutes, Eau de l Or restores the brilliance, sparkle and shine of the contents of our jewellery boxes. Labelled Swiss Made, Eau de l Or is presented in packaging that is intelligent, attractive, and practical. The liquid is packaged in 120 ml square vials. Each vial includes a basket to immerse the piece in the solution for direct cleaning. The lid contains a mini brush for removing dirt, as well as a Haute Couture microfiber cloth for drying and wiping the piece after it has been rinsed in water. With clean and simple design, the vials are dressed in a small black velour sleeve. The vials can be customised on every surface by product designers. Tastefully packaged and effective, it is the perfect product for hotels or jewellery boutiques, as well as in interiors or on a yacht. Eau de l Or is accompanied by elegant enamelled black displays that match any sales counter, with a capacity to hold nine vials. Our specialists have created this environmentally-friendly solution using less than 5% of anionic surfactants, and 95% water drawn from the Rhône River, which has its source in the heart of the Swiss Alps. It was important for me to offer products that are effective while being respectful to the environment, explains the president of Keller Trading SA, Babette Keller-Liechti. The natural composition of Eau de l Or makes it colourless and practically odourless, allowing for the possibility of adding a particular fragrance, such as jasmine or vanilla. The characteristics of Eau de l Or make this an absolutely unique product on the market. Other existing solutions are often of poor quality, chemical-heavy, abrasive, and difficult to use. Professional-grade cleaning and care products are generally inaccessible to the consumer. The introduction of Eau de l Or will be followed by Eau de Perles and Eau d Argent before the end of the year. These three products will constitute the Eau de Joaillier range. This exclusive new line joins other gentle cleaning liquids that Keller Trading SA has developed to accentuate the already stunning results obtained with its microfibers.

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6 Our jewellery represents gifts of Love Eau de l Or is not an ordinary cleaning product. It is a solution that cares for the loveliest gifts we receive: our jewellery. Our jewellery represents, for each one among us, Love shared the celebration of special occasions, and the memory of loved ones. I wanted to offer, for the first time, the opportunity to restore our precious treasures at home, easily and without risking damage." Swiss Made, our products are the culmination of more than twenty years of internationallyrecognised expertise. We have the proven know-how in the care of time pieces, luxury jewellery and their components. Today, it was important for me to be able to offer to the world market an innovative, effective, gentle liquid, in a sophisticated package. Babette Keller-Liechti, president of Keller Trading SA

7 Characteristics and use Eau de l Or is extremely easy to use, store and transport. The liquid can be handled with bare hands; the capped vial prevents any overflow. Contents Square 120 ml vial with jewellery basket, mini cleaning brushes, Haute Couture microfiber cleaning cloth, and instruction booklet in eight languages. Colour Black. Texture Velour. Composition of the liquid 95% of water and less than 5% of anionic surfactants. How to use? Unscrew the vial s main lid by a quarter turn, remove the small sealing cap and immerse the piece to be cleaned in the liquid. Leave the piece submerged for five minutes, then remove it without wetting your fingers by using the basket. Rinse the piece in water and dry it using the Haute Couture cloth. Magical results Beautiful as on the first day, gold regains its lustre. Diamonds sparkle with a thousand lights. Shelf life The liquid undergoes changes depending on the frequency of use, but can be kept for several months if unused. Price The price of Eau de l Or is equivalent to that of a lovely bouquet from the florist. The only difference is that the beauty of your jewellery is extended for years. Per vial: 49 CHF, 52 USD, 418 HKD. Displays Eau de l Or is accompanied by sleek black lacquered displays for sales counters, with a capacity of nine vials.

8 About Keller Trading SA Founded in 1991 by Babette Keller-Liechti, the manufacturer Keller Trading SA designs microfiber products for the clock and timepiece, fine jewellery and jewellery industries, as well as other sectors such as hospitality, media, medical or sport. Its polishing cloths, presentation gloves, protective cases and innovative care products are distinguished by their finish, their quality and their æsthetics. All products are made in the town of Bienne, located at the very heart of Switzerland s Watch Valley, where the company is based. Keller Trading SA serves nearly 3,000 customers throughout the world. It employs 33 people and has an office in Hong Kong since Babette Keller-Liechti, at the service of watch makers and jewellers Babette Keller-Liechti (1963), founder and president of Keller Trading SA, won the Veuve Clicquot Business Woman Award in This self-made woman and mother of four bought her first sewing machine on a payment plan. The cornerstone of her philosophy is respect. Respect for customers, associates, suppliers, the product and the environment. Since becoming a laureate of the Veuve Clicquot award, she has continued to apply a different kind of management within her company: Pay must reflect the work and it is necessary to take into account our associates family life, to listen to their concerns. A satisfied associate is an effective associate.

9 I want to be a responsible entrepreneur. photographer: Jean-Claude Capt

10 25 Years of history 1989 Babette Keller Liechti is mandated by Breitling to make simple cotton cases for watch-heads, for use by watchmakers She buys her first sewing machine, obtains payment terms, and completes the order. Further orders quickly follow Founding of KELLER TRADING As a result of a terrible accident that put everything on halt for several months, Babette Keller Liechti reorganises the company, takes on new subcontractors and, against all expectations, expands the structure of the company Babette Keller Liechti discovers microfibre and obtains exclusivity rights in Switzerland, followed by in Europe in Exclusive global rights, earned through the material s quality, mark a real revolution in the watch-making and jewellery industries KELLER TRADING moves to its new premises, in an industrial zone of Bienne (in the centre of the Jura Arc, the clock-making capital of Switzerland) and opens its own silkscreenprinting workshop. The use of microfibre products increases, becoming more sophisticated; the now famous signature KELLER TRADING enters into watch-making history.

11 2009 KELLER TRADING, still in charge of its share capital, and directly dependent on the watchmaking industry, falls on hard times. Over eighteen months, through tight financial and administrative management, as well as through the introduction of part-time work, Babette Keller Liechti fights hard to keep the company in business. Moreover, she plans to develop new products. At the same time, she is elected businesswoman of the year and receives the Swiss prize Veuve Clicquot, which recognises her vision of a management, values, and different business culture, and its significance The accounts are balanced again. KELLER TRADING participates in the SIJS exhibition (Singapore International Jewellery Show) and continues its research on improving its product and optimising cost efficiency The seeds that were planted with the 2011 Singapore exhibition begin to blossom: Babette decides to start to develop KELLER TRADING into the international market. She participates in the Hong Kong Watch & Clock Fair and, following this, opens a branch in the wellknown Hong Kong IFC The introduction of new product lines, namely: - L Eau de Joaillier (eco-friendly) - L Eau de Brume - Carbon Cleaner (50% carbon fibre, 30% polyester, 20% nylon) KELLER TRADING is now also directly in contact with its end customers and other industries (hotel, medical, art, sport, multimedia).

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