C ry stal. Fa nta sy

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1 C ry stal Fa nta sy

2 Preciosa Born in fire CRYSTAL IS THE EMBODIMENT OF COLD BEAUTY THAT LEAVES NOBODY COLD. THIS STATEMENT APTLY CHARACTERIZES PEOPLE S ANCIENT ADMIRATION OF CRYSTAL. MANKIND HAS ALWAYS BEEN FASCINATED BY THE SHINE OF PRECIOUS STONES AND SO MANKIND CREATED CRYSTAL, BECAUSE IT CONTAINS ITS OWN SOURCE OF BRILLIANT RAYS, ITS PERFECT PURITY, EXCELLENT BRILLIANCE AND UNIQUE SHINE ENHANCED BY PRECISE CUTTING AND POLISHING ARE THE BASIC BUILDING BLOCKS FOR THIS INTERNATIONALLY RENOWNED LEGACY OF THE OLD CZECH GLASSMAKERS. AND IMBUED IT WITH THE IDEAL OF BEAUTY, PURITY AND PERFECTION. THE CRYSTAL MADE BY PRECIOSA IS A DIRECT SUCCESSOR TO THE FAMOUS TRADITION OF CZECH CRYSTAL. crystal fantasy

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4 Preciosa Prosperity PRECIOSA CAN SATISFY EVEN THE MOST DEMANDING CUSTOMERS ALL OVER THE WORLD.. PRECIOSA PRODUCES CUT STONES FOR FASHION JEWELRY, BEADS AND SEED BEADS AS WELL AS JEWELRY, CRYSTAL DECORATIONS OR RESIDENTIAL LIGHTING FIXTURES. WINE LOVERS WILL BE PLEASED TO CHOOSE FROM A RANGE OF ALL-PURPOSE WINE BOTTLE STOPPERS. PERS. P crystal fantasy

5 PRECIOSA, a.s. PRECIOSA - LUSTRY, a.s. PRECIOSA FIGURKY, s.r.o. PRECIOSA ORNELA, a.s. PRECIOSA GS, a.s.

6 Preciosa Reliability THE HISTORY OF PRECIOSA GOES BACK TO 1376 WHEN THE VERY FIRST GLASS FURNACE WAS LIT IN NORTHERN BOHEMIA. EVER SINCE BOHEMIA HAS BEEN RENOWNED AS A GLASS MAKING SUPER POWER AND HAS MAINTAINED THIS REPUTATION FOR SEVEN CENTURIES TO THIS DATE. PRECIOSA CONTINUES THE GLASS MAKING TRADITION OF NORTHERN BOHEMIA. ITS CORPORATE POLICY IS BUILT ON THE RENOWN OF CZECH CRYSTAL AND ON THE CRAFTSMANSHIP OF GLASS MAKERS THAT HAVE BEEN PASSED FROM GENERATION TO GENERATION FOR CENTURIES. IN ITS DAILY PURSUITS PRECIOSA FOLLOWS ITS VISION: TO BRING JOY, BEAUTY AND ELEGANCE INTO THE LIFE OF OUR CUSTOMERS. Rcrystal fantasy

7 Pendant Brooch - After1936 Brooch - around1935 Brooch Earrings1860 Earrings Data were provided by the museum in Jablonec nad Nisou.

8 CLASSICAL ELEGANCE SOPHISTICATED ELEGANCE AND REFINED MANUFACTURING GIVE OUR JEWELRY A TIMELESS VALUE. BEAUTY AND ELEGANCE FOR EVERY DAY IS THE RIGHT SLOGAN TO INTRODUCE THIS LINE OF JEWELRY MADE OF RHODIUM PLATED SILVER OR SURGICAL STEEL. Preciosa Exclusivity THE BRILLIANCE AND GLITTER MAKE EVERY WOMAN LOOK GLAMOROUS REGARDLESS OF HER AGE OR FASHION STYLE. UNIQUELY ME DIGNIFIED AND ELEGANT JEWELRY OF CUT CZECH CRYSTAL EMPHASIZES THE INDIVIDUALITY AND PERSONALITY OF TODAY S WOMAN. THIS JEWELRY LINE FOLLOWS THE LATEST FASHION TRENDS, IS PLAYFUL AND FASCINATING. IT IS DESIGNED FOR WOMEN WHO ARE ORIGINAL AND SELF-CONFIDENT AND KNOWN WHAT S IN. PRECIOSA ALSO OFFERS PECULIAR, NOVEL DESIGNS E BY THE WORLD S RENOWNED DESIGNERS. EACH PIECE OF JEWELRY REPRESENTS AN ARTISTIC STATEMENT MADE BY A DESIGNER WHO ACCENTUATES THE UNIQUE, FEMININE BEAUTY OF EVERY SINGLE WOMAN IN EVERY CREATION. crystal fantasy

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10 APART FROM CUT STONES FROM PRECIOSA GENUINE CZECH CRYSTAL THE CLIENTS CAN ALSO CHOOSE FROM FASHION JEWELRY STONES OF CUBIC ZIRCONIA THAT ARE MARKETED UNDER THE TRADEMARK PRECIOSA CUBIC ZIRCONIA & GEMS. THE OPTICAL PURITY OF CRYSTALS AND THE HIGH PRECISION OF THE CUT DEFINE THE HIGHEST SUPERIOR QUALITY OF THESE PRODUCTS. Preciosa Crystal and Cubic zirconia THE PREDECESSOR OF CZECH CRYSTAL WAS THE CRYSTAL MADE IN BOHEMIAN MOUNTAIN AREAS. SINCE TIME IMMEMORIAL CRYSTAL HAS BEEN BELIEVED TO HAVE UNEARTHLY QUALITIES AND THUS HAS GAINED GREAT POPULARITY. PRECIOSA CONTINUES THE FAMOUS TRADITION OF CZECH CRYSTAL. THE CURRENT PRODUCTION OF THE COMPANY THE PRECIOSA GENUINE CZECH CRYSTAL TRADEMARK GUARANTEES THE SUPERIOR QUALITY OF CZECH-MADE PRODUCTS THAT CAN BE OBTAINED ONLY FROM PRECIOSA. C RELIES ON THE PRECIOSA HI-PURE CRYSTAL TECHNOLOGY WHICH LENDS ITS PRODUCTS EXTRAORDINARY OPTICAL- ESTHETIC PROPERTIES. ES. I crystal fantasy

11 FIS Nordic World SKI Championship Liberec Czech Republic President Václav Klaus and his wife Livie Czech Republic Miss Moscow 2012 Russia The 2010 International exhibition EXPO in Shanghai China Montreal London Moscow New York Jablonec nad Nisou Shanghai Hong Kong Dubai Singapore Miss Universe 2004, 2005 USA Regional Offices Point of sale Fashion week Sao Paulo Brazil 2012, R. Rosner Preciosa International The Fajr International Film Festival 2012 Iran THE CZECH CRYSTAL MADE BY PRECIOSA REPRESENTS THE CZECH REPUBLIC AT TOP DIPLOMATIC MEETINGS AND OFFICIAL EVENTS. I ALL OVER THE WORLD, THE LOVERS OF CZECH CRYSTAL CAN VISIT PRECIOSA RETAILERS AND ADMIRE THE INIMITABLE BEAUTY AND BRILLIANCE OF CRYSTAL THAT HAS DECORATED THE WORLD AROUND US SINCE THE TURN OF THE 17TH CENTURY. PRECIOSA PRODUCTS ARE OWNED BY NUMEROUS VIPS AND CELEBRITIES IN THE CZECH REPUBLIC AND ABROAD. THE GLITTER OF CZECH CRYSTAL ADORNS PROMINENT CULTURAL AND SPORTS EVENTS. ITS BREATHTAKING BRILLIANCE IS AN INTEGRAL PART OF EVERY FUNCTION CARRIED ON THE WAVE OF CRYSTAL GRACEFULNESS.

12 Originality Preciosa PRECIOSA CONTINUES TO SEARCH FOR NEW STYLES AND NOVEL SOLUTIONS. O EVERY YEAR, IT INVESTS INTO MODERN TECHNOLOGIES, RESEARCH AND DEVELOPMENT. PRECIOSA INNOVATIONS ARE REFINED, ELEGANT AND HAVE A DISTINCT TOUCH OF EUROPEAN TASTE.. THE ORIGINALITY AND HIGH QUALITY OF CRAFTSMANSHIP ARE GUARANTEED BY THE PRECIOSA LOGO PLACED ON THE METAL COMPONENT OR ON THE STONE ITSELF.. EACH PRODUCT COMES WITH A CERTIFICATE THAT CONFIRMS THE AUTHENTICITY OF PRODUCTS BY PRECIOSA. S crystal fantasy

13 Preciosa Sales concepts PRECIOSA PROVIDES ITS BUSINESS PARTNERS WITH AN ELABORATE CHOICE OF SALES CONCEPTS. SALES SUPPORT IS DEFINED TO FULLY MEET THE NEEDS OF ALL PARTNERS WITHIN THE WHOLE SALES CHAIN. S

14 Preciosa Advertising PRECIOSA RETAIL SHOPS ARE DRESSED UP IN THE COLORS OF SEASONAL COLLECTIONS REGULARLY TWICE A YEAR. A 14 crystal fantasy DURING HOLIDAY SEASONS THE COMPANY S MARKETING PRECIOSA OFFERS ITS CLIENTS STRATEGY IS BASED SPECIAL COLLECTIONS OF JEWELRY ON ADVERTISING IN LEADING ALONG WITH APPROPRIATE MAGAZINES. MARKETING SUPPORT.. THE QUALITY AND QUANTITY OF PRECIOSA S PROMOTION INCREASES STEADILY.

15 PRECIOSA IS IN THE CONSTANT PURSUIT OF INNOVATIONS BASED ON NEW TECHNOLOGIES THAT REPRESENT THE DRIVING FORCE OF ITS WEB PRESENTATION. THE LATEST PLATFORMS ENABLE AND ESTABLISH PRECIOSA S PRESENCE ON SOCIAL SITES SUCH AS FACEBOOK, TWITER OR YOUTUBE AND BRINGS IT CLOSER TO CUSTOMERS WORLDWIDE.

16 C ry stal Fa nta sy

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