PARED DOWN TO THE EXCEPTIONAL.

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Cecily Shaw
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1 PARED DOWN TO THE EXCEPTIONAL. A brief portrait of COEUR DE LION Schmuckdesign GmbH COEUR DE LION is a leading manufacturer of fashionable designer jewellery based in Germany. Having launched the brand in 1987, Carola and Nils Eckrodt still run the company today. Carola Eckrodt is the chief designer. At the UK Watch and Jewellery Awards 2014, COEUR DE LION was chosen as Jewellery Brand of the Year. The distinguishing features of COEUR DE LION creations are the clean-lined language of design and Carola Eckrodt s fine sense of colour. It is this combination of artistic resolve and dedicated play with colours that makes COEUR DE LION inimitable. Carola Eckrodt s collections are timeless beyond measure, meaning they can be worn with any outfit. It is this that makes our jewellery, which is now on sale in about 30 countries around the globe, so special for so many women. 1 /6

2 Only top-quality materials are used for our COEUR DE LION jewellery. Such as 316L stainless steel, soft nappa leather, Swarovski crystals or diamond-cut, anodised aluminium with its remarkable satin finish. Or real gemstones like haematites, onyx and tiger s eye. COEUR DE LION also sets the highest standards when it comes to the manufacturing process. Numerous production steps are still carried out lovingly by hand at the studios in Stuttgart. For this reason, COEUR DE LION creations are often referred to as the finest fashion jewellery. Easily recognisable from the stainless-steel seal of quality engraved on every single necklace and every bracelet: your guarantee for a quality-tested product handcrafted in Germany. This identifies COEUR DE LION jewellery as belonging to the so-called bridge jewellery category premium products fashioned by hand and available at a fair price, bridging the gap between costume jewellery and genuine jewellery. 2/6

HANDMADE IN GERMANY CAROLA ECKRODT, DESIGNER OF EXCEPTIONAL ITEMS.

parts and turning them into jewellery. The crude, unusual creations instantly appealed to a famous couturier, and he bought up the entire first collection.

For more than 20 years she has been pursuing her own line with the aid of her team of designers: artistically streamlined forms are teamed with high-calibre materials and

3 HANDMADE IN GERMANY CAROLA ECKRODT, DESIGNER OF EXCEPTIONAL ITEMS. At the end of the 1980s, when people were dancing the night away to Eurythmics and Depeche Mode in clubs, the young designer Carola Eckrodt was experimenting with industrial parts and turning them into jewellery. The crude, unusual creations instantly appealed to a famous couturier, and he bought up the entire first collection. This was the start of COEUR DE LION s success story. Jewellery designed by Carola Eckrodt is now to be found all over the world. For more than 20 years she has been pursuing her own line with the aid of her team of designers: artistically streamlined forms are teamed with high-calibre materials and unconventional colour combinations in a show of never-ending diversity. The designer looks to architecture, art particularly modern art and draws inspiration from this creative reservoir. Her special talent lies in her ability to combine all these influences with a light touch and apparent ease and to rearrange them in aesthetic new juxtapositions. 3/6

4 She took her inspiration for the Geo Cube collection from the famous Bauhaus style, for instance. First released in 1999, the necklaces are now regarded as a classic German design, which Carola Eckrodt reinterprets every season anew: Appearing in the current Spring/Summer Collection 2015 are numerous fresh GEO CUBE designs with fine Swarovski crystals metallised with effects such as Aurora Borealis and Vitrail Medium. This finish allows the rich tones to sparkle through multiple facets and lends expression to the dramatic colours of the collection. The marketing campaigns for COEUR DE LION reflect the aesthetic standard of the brand and have received international recognition multiple times. 4/6

2014 at the UK Watch and Jewellery Awards 2014, the most

According to the jury, deciding factors here were above all a

5 DESIGNS THAT WIN HEARTS. AND PRIZES. 2014: COEUR DE LION is chosen as Jewellery Brand of the Year 2014 at the UK Watch and Jewellery Awards 2014, the most prestigious sector award in Great Britain. According to the jury, deciding factors here were above all a brand made particularly vibrant by colour and the impressive product variety. We would like to express our warmest thanks and we view this honour not only as acknowledgement but also as a stimulus for further successful years. 5/6

6 PARTICULAR INTEREST? If you would like to find out more about us and the special aspects of the COEUR DE LION brand, please contact Ms Dannenhauer directly by phone (+49 (0) ) or We look forward to hearing from you. 6/6

HANDMADE IN GERMANY FOR THE LOVE OF HANDMADE DESIGN 1/7. A brief portrait of COEUR DE LION Schmuckdesign GmbH

HANDMADE IN GERMANY FOR THE LOVE OF HANDMADE DESIGN 1/7. A brief portrait of COEUR DE LION Schmuckdesign GmbH FOR THE LOVE OF A brief portrait of COEUR DE LION Schmuckdesign GmbH COEUR DE LION is a leading manufacturer of fashionable designer jewellery based in Germany. Having launched the brand in 1987, Carola