Croatian company Gold Partner Ltd., based in Zagreb, was founded in 1995th on the traditional gold crafting. Today company is focused on production

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3 Croatian company Gold Partner Ltd., based in Zagreb, was founded in 1995th on the traditional gold crafting. Today company is focused on production of precious metal items and the import of jewelry made of gold and silver. Alongside silver and gold jewelry business, Gold Partner began to invest in watches aswell. It all started in cooperating with groups - Morellato - Sector, Just Cavalli, John Galliano and Philip Watch and Arikan - Slazenger, I-watch, Quantum and Belmond. In we began with distribution of Hector and Girl Only. In Gold Partner became an exlusive dealer for one of the biggest watch producing companies within mid price segment - Jacques Lemans, and two brands in the group Pierre Petit and Alpha Saphir. The Gold Partners equity capital from 100 percent domestic origin is 2,13 million euros and total assets of the company is in the amount of 11,89 milllion euros. Gold Partner Ltd. as a financially stable and adequately capitalized company its own performance achieves by coordinating cooperation between production and sales sectors in which operates 40 employees. They are mostly a professional designers of jewelery, specialized masters and senior management who oversees and directs the work of sister retail companies - Argentum and Zaks. Because of the long professional experience of its employees in the core business sales of jewelry made of gold and silver - company Gold Partner headed by the CEO Kresimir Glasnović often improves production processes and is investing in the usage of high production technologies without neglecting traditional techniques in making jewelry. The most important channels for the sale of precious metal items that company produces are Gold Partner sister companies Argentum and Zaks. Argentum, selling only silver items, today has 50 stores nationwide. Given the recently published respectable consumer survey called Quadal that says Argentum is the best selling jewelry chain in the country with the assortment as well as the services it offers, owners of Gold Partner are aware of the bright future for Argentum. Off course, it will probably lead to the opening of new Argentum stores in the home country and in region. Another sister company, Zaks Ltd. has total of 12 luxuriously furnished stores in Croatia and one in Serbia. Unlike its sister company Argentum, company Zaks Ltd. for sale offers items made of both, gold and silver. Precisely because of the great attention given to the design and quality of gold and silver jewelry which is sold at Zaks, this company was soon recognized by consumers in Croatia Zagreb, Klaićeva 23, Croatia Tel , Fax ,

4 Pierre Petit

5 Jacques Lemans

6 Store s Visual

7 Identity IDENTITY - No. 1 gold jewlery retail chain in Croatia ZAKS ltd., having its registered office at Klaićeva 23, Zagreb, has developed its premium gold and silver jewelry retail brand since its establishment in Established with a 100% domestic capital and led by its director Krešimir Glasnović, it soon developed its own retail network in Croatia and abroad. Registered for production of jewelry and related items, it combines the great tradition and experience of two well-known families Glasnović and Dodić. As a result of effective monitoring of global trends and highest production standards, as many as 13 Zaks stores have opened by 2015, where this brand is presented to customers in a pleasant setting, with a professional and friendly staff. The corporate mission is to constantly present Zaks as a place to buy superbly designed jewelry of permanent pecuniary and emotional value, while the corporate vision is to become a regional jewelry retail leader with prominent fundamental values: a combination of tradition, quality and fashion trends, our customers being our top priority. RETAIL FORMAT A premium Croatian gold and silver jewelry retail brand, Zaks offers an extensive range of men s and women s gold, silver and steel jewelry and watches. Jewelry offered in Zaks jewelry stores is appreciated for its modern design and top quality, however, our product range also includes many classic, traditional items. Some of the most popular ones, such as name tag necklaces, may be custom made. Such and similar accessories are a perfect gift for occasions such as christenings, confirmations, graduation celebrations and weddings. Although selling precious metal jewelry is a very difficult task for any company in Croatia or anywhere in the world because of the bad economic circumstances, all Zaks stores also exchange old jewelry for new and buy gold and silver from their customers, thus attaining positive figures.

8 Store s Visual

9 Store s Visual

10 Human resources HUMAN RESOURCES Zaks ltd. employs a number of educated people of different profiles, most of them retail advisors, for the purpose of becoming recognizable on the market in the long term for the quality of its products offering lasting pecuniary value. Thanks to our ongoing investments in our employees training, Zaks is now able to compete on the market with its strong workforce that is able to satisfy even the most demanding clients, in addition to extensive product range. The key assets and business success, the drivers of our company are our employees characterized by: professionalism, persistence, good communication skills, kindness and hard work. It is these characteristics, which we encourage and develop in all our employees, that make us remain recognizable not only as a company offering its customers high-quality jewelry, but also as an employer that invests in the development of each employee s potential to contribute to their continuing satisfaction and development. What we provide to all our future employees Zaks offers its future employees an opportunity to work in a positive, dynamic and stimulating working environment where both individual and team success are encouraged and positively evaluated. From day one, our new employees join our Beginner s Compass program where each of them is acquainted with the company and its operating methods with help from their mentor and receives answers to any questions concerning their position. We thus aim to ensure that our new employees feel competent, secure and ready for successfully performing their tasks right from the start. Our employees professional development is very important to us, which is why we are particularly focused on their training. Consequently, we provide all our retail advisors with numerous professional trainings concerning the characteristics of jewelry and its production. We thus encourage excellence in their presentation of jewelry to our customers, which also makes Zaks recognized for its first-class jewelry and highly professional retail advisors. In addition to professional trainings, all our employees undergo training for the development of specific skills. In this segment of professional development, we encourage our employees to make their own suggestions for trainings they would like to attend. We thus respect their wishes and motivate them for ongoing development.

11 Briljantni trenutci... zaželi.zauvijek.

12 Marketing & Socially responsible business MARKETING The operating results of Zaks retail stores are closely related to the company s marketing activities to which the Management Board allocates substantial funds every year. Our base for communicating with our customers and informing them of all promotions and benefits is our website: www. zaks.hr. In addition to its ongoing presence in lifestyle magazines and advertising on Google, most of Zaks s advertising budget is allocated to advertising on Croatia s top rated TV channel Nova TV. In 2011, as a result of their first TV appearance and a strategically elaborated media plan, the Zaks jewelry stores have become nationally recognizable as places to buy jewelry in line with the latest global trends. SOCIALLY RESPONSIBLE BUSINESS Helping those members of our community that need help is one of our group s top priorities. This is why we are pleased to support them in addition to numerous anonymous donations. UNICEF to help children with developmental problems Goodness is Always In is the unofficial title of the humanitarian / fashion night organized by UNICEF on 6 October last year in Lauba as part of the 20th Cro-à-porter. Unique rag dolls made by Croatia s top designer were the main stars featured that night. The dolls were sold to support UNICEF s project for finding foster homes for children with developmental problems. Almost HRK 100 thousand was raised during the night and our company was on the list of sponsors that supported this campaign. Firefly Association Established to help children and their families facing malignant diseases, the Firefly Association operates two apartments used by parents of seriously ill children during their treatment in Zagreb. Although parents are not required to pay any rent for the apartments, they must participate in paying utility charges that sometimes represent an unsolvable problem considering the high costs of treatment. Our company paid for all utility charges to be incurred within the following year for both apartments. Specifically, at least 12 children will be fully exempted of any utility charges for one year. Adress: Zaks d.o.o., Klaićeva 23, Zagreb, Croatia

13 Argentum_Store s Visual: islands and stores

14 Identity IDENTITY - No. 1 silver jewlery and watches retail chain in Croatia Established with a 100% domestic capital in 2008, Argentum Ltd., based in Zagreb, has extended its primary business, the sale of silver and steel jewellery and watches, to as many as 50 locations throughout Croatia. Given the recently published respectable consumer survey called Quadal that says Argentum is the best selling jewelry chain in the country with the assortment as well as the services it offers. Argentum, the lider Croatian silver jewellery chain store, offers a wide selection of men and women silver and steel jewellery and also renowned brands of watches. The silver jewellery sold in Argentum s stores is appreciated for its modern design and top quality; and thanks to the fact that we produce it ourselves, all items in our range can be purchased at very favourable prices. Some of them, such as name tag necklaces may be custom made. These and similar fashion accessories are the perfect gift for any occasion: christening, first communion, confirmation, graduation and wedding. Autochthonous Croatian jewellery, made using traditional techniques, such as Šibenik botun or with an addition of pearls and corals from the Adriatic Sea, is also often in demand. The price for most items in our range is determined by gram weight. Since silver jewellery will never go out of fashion, more and more customers have recently started buying their engagement and wedding rings in Argentum.

15 Ornela Vištica, cover face

16 Store s Visual: islands and stores

17 Marketing MARKETING The results of the work of Argentum s retail branches is closely related to the company s marketing activities, in which we allocate substantial funds every year. The basis for communicating with our customers and informing them of all promotions and benefits are our website: for retail stores. Moreover, the Facebook profile of Argentum jewellery stores is also recording a great deal of activity, and is being visited by all those interested in selling silver and watches. Apart from our ongoing presence in lifestyle magazines and advertising on Google, most of Argentum s advertising budget is allocated to advertising on Croatia s top rated TV channels - Nova TV and RTL. With its first television appearance and strategic media plan, in October Argentum became nationally recognized as the place where it is possible to buy jewellery in line with the latest world trends. Soon after that, other companies in this field copied our form of advertising and the entire range of Argentum s jewellery, in the hope that they would also increase their sales of jewellery in this time of crisis, when almost all retail companies are recording a fall in sales. Adress: Argentum d.o.o., Klaićeva 23, Zagreb, Croatia

18 Sector, Girl Only

19 Alpha Saphir

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