June Hong Kong Jewellery & Gem Fair Exhibitor Survey Report

Transcription

1 June Hong Kong Jewellery & Gem Fair Exhibitor Survey Report

2 Survey Summary Total number of exhibitors: 1,841 Onsite survey Collected: 1,130 Onsite survey response rate: 61.4% [1,130 / 1,841] Online survey successfully sent out: 1,828 Online survey collected: 170 Online survey response rate: 9.3% [170 / 1,828] Total number of collected survey: 1,300 Overall response rate: 70.6% [1,300 / 1,841] 6JG13 Exhibitor Survey Report 2

3 If you are exhibiting in group or themed pavilions, please tick: No. of respondent : 1076 Jadeite Gallery Mounting Jewellery Pavilion Antique & Vintage Jewellery Pavilion Fine Gem Pavilion Hong Kong Premier Pavilion Jewellery Accessories, Packaging, Tools & Equipment Silver Jewellery Pavilion Fine Design Pavilion Pearls Pavilion 1% 1% 1% 2% 4% 4% 6% 7% Gemstones Pavilion Fine Jewellery Pavilion Diamonds Pavilion 10% 11% 14% Other Country Pavilion 3 0% 10% 20% 30% 40% 6JG13 Exhibitor Survey Report 3

4 If you are exhibiting in group or themed pavilions, please tick: - base: exhibitors who are exhibiting in group pavilion No. of respondent : 372 Antwerp Turkey Brazil ICA Israel Korea Sri Lanka USA India Germany Belgium Italy Taiwan region Japan Mainland China Thailand 1% 1% 2% 2% 2% 2% 3% 3% 3% 4% 9% 17% 18% 24% 0% 10% 1 20% 2 6JG13 Exhibitor Survey Report 4

5 Nature of business(es) of visitors No. of respondent : 1232 Manufacturer/Supplier Wholesaler Exporter Importer Retailer Jewellery Designer Buying Agent Jewellery Trade Association Gem Laboratory / Gemologist Department / Chain Store Mail Order House / E-Tailer Gift Shop Private Jewellery Collector Publication 4% 4% 1% 1% 1% 1% 0% 0% 0% 13% 26% 4 57% 6 0% 10% 20% 30% 40% 50% 60% 70% 6JG13 Exhibitor Survey Report 5

6 Are you a first-time participant in this exhibition? No. of respondent: 1079 No. of respondent: (9%) 123 (10%) First-time exhibitor Repeated exhibitor First-time exhibitor Repeated exhibitor 980 (91%) 1158 (90%) High ratio of repeated exhibitors to first-time exhibitors recognised the June Fair s significance in jewellery industry. 6JG13 Exhibitor Survey Report 6

7 Do you download the Fair's mobile app? No. of respondent : (10%) - Analysis based on exhibitors who downloaded the Fair s mobile app Downloaded Did not download Yes No 1113 (90%) The app is very user-friendly 8 The app is very informative 90% 11% I will recommend to my peers 90% 10% 0% 20% 40% 60% 80% 100% Relatively low usage rate of the fair mobile app between exhibitors, yet mobile app users are fairly satisfied with the app. 6JG13 Exhibitor Survey Report 7

8 How did you learn about this exhibition? No. of respondent : 1235 No. of respondent : 1047 Regular Exhibitor of June Fair 5 59% At other UBM Asia's jewellery exhibition 47% 50% Advertisement 23% 21% Word of mouth Direct mail Website Electronic promotion At other exhibitions 11% 10% 9% 8% 6% 6% 6% 4% 2% 4% 0% 10% 20% 30% 40% 50% 60% Learn the June Fair at other UBM Asia s jewellery exhibition again rank the second in indicates other jewellery fairs are an optimal platform for enhancing the June Fair s awareness. Slightly increase in areas of advertisement, WOM, DM and electronic promotion also confirms the increasing effectiveness of these promotion channels. 6JG13 Exhibitor Survey Report 8

9 How did you learn about this exhibition? Base: exhibitors who learnt the fair from advertisement No. of respondent : 257 No. of respondent : 184 Outdoor advertising 12% 11% Mass media 34% 34% Trade publications 71% 74% 0% 20% 40% 60% 80% As a B2B jewellery fair, trade publication is always the main information source of exhibitors. 6JG13 Exhibitor Survey Report 9

10 How did you learn about this exhibition? Base: exhibitors who learnt the fair at other UBM Asia s Jewellery Exhibitions No. of respondent : 576 No. of respondent : 523 September Hong Kong Jewellery & Gem Fair 100% 99% China International Gold, Jewellery & Gem Fair Shanghai China International Gold, Jewellery & Gem Fair Shenzhen 8% 8% 4% Treasures Hangzhou 1% 1% 0% 20% 40% 60% 80% 100% 6JG13 Exhibitor Survey Report 10

11 What is your major product category? If your business involves in more than one category, please indicate. No. of respondent : 1269 No. of respondent : 1091 Finished Jewellery 33% 37% Gemstones 24% 29% Diamonds 2 24% Fine Jewellery Pearls % 23% Silver Jewellery * 12% 14% Mounting Jewellery & Jewellery Accessories Packaging & Technology 4% 2% * In, stainless steel jewellery was included in this category. 0% 10% 20% 30% 40% Opening up Chancellor Room for more gemstones exhibitors may be the main reason for the growth in Gemstones category. 6JG13 Exhibitor Survey Report 11

12 Which are your current (geographical) markets? No. of respondent : 1259 No. of respondent : 1090 Asia (exclude mainland China & HK region) Hong Kong region Mainland China Western Europe North America Middle East Eastern Europe Central & South America Others 6% 53% 51% 49% 44% 40% 43% 38% 43% 31% 29% 28% 31% 24% 24% 62% 6 0% 20% 40% 60% 80% 6JG13 Exhibitor Survey Report 12

13 Which are your new target (geographical) markets? No. of respondent : 1161 No. of respondent : 1005 Mainland China Asia (exclude mainland China & HK region) Hong Kong region Eastern Europe Middle East Western Europe North America Central & South America Others 3 28% 33% 29% 30% 29% 28% 28% 26% 2 26% 2 51% 50% 46% 42% 0% 20% 40% 60% 6JG13 Exhibitor Survey Report 13

14 June Hong Kong Jewellery & Gem Fair and the June edition of the Asia s Fashion Jewellery & Accessories Fair are held concurrently at HKCEC this time. Do you think this arrangement is beneficial for your company? No. of respondent: 1061 No. of respondent: (47%) Beneficial Not beneficial No Comment 403 (38%) 530 (47%) Beneficial Not beneficial No Comment 460 (40%) 159 (1) 152 (13%) Similar to last year, around 40% of the exhibitors prefer the AFJ to be held concurrently with the June Fair. 6JG13 Exhibitor Survey Report 14

15 To what extent do you think your objectives for exhibiting in this exhibition have been achieved? No. of respondent : 1225 Look for new buyers 7% 3 42% 1 1% Seek franchisers partners / agents 3% 17% 30% 19% 31% Explore new markets 28% 41% 20% 6% Launch new products 7% 33% 32% 12% 16% Brand-building 6% 36% 30% 11% 17% Collect market information 8% 44% 32% 10% 6% 10% 46% 30% 9% 0% 20% 40% 60% 80% 100% Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable 6JG13 Exhibitor Survey Report 15

16 To what extent do you think your objectives for exhibiting in this exhibition have been achieved? (comparison of & : Fully achieved + Fully well achieved ) No. of respondent : 1225 No. of respondent : 1067 Look for new buyers 36% 41% Seek franchisers partners / agents 21% 18% Explore new markets Launch new products Brand-building 33% 30% 39% 36% 42% 37% Collect market information Consolidate contacts with buyers/ business partners 52% 49% 56% 51% 0% 10% 20% 30% 40% 50% 60% 6JG13 Exhibitor Survey Report 16

17 In case you also exhibited at the June Hong Kong Jewellery & Gem Fair, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year? No. of respondent : (28%) 81 (9%) 95 (10%) Over 20% more this year Between 0-20% more this year Around the same this year as last year 200 (21%) 299 (32%) Between 0-20% less this year Over 20% less this year 6JG13 Exhibitor Survey Report 17

18 In case you also exhibited at the June Hong Kong Jewellery & Gem Fair, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year? No. of respondent : 934 No. of respondent : 869 Over 20% more this year Between 0-20% more this year 9% 10% 9% Around the same this year as last year Between 0-20% less this year 21% 22% 32% 30% Over 20% less this year 28% 33% 0% 10% 20% 30% 40% In general, the US$ amount of business conducted during the Fair or as a direct result of the Fair resulted in positive way. 6JG13 Exhibitor Survey Report 18

19 To what extent are you satisfied with the exhibition on the following? No. of respondent : 1209 Business opportunities 7% 48% 38% 7% Visitor traffic 34% 4 16% Visitor quality 50% 37% 8% Service of our staff pre-show 1 72% 11% 2% Service of our staff onsite 16% 71% 11% 2% Facilities and services of the exhibition centre 14% 71% 12% 3% Official stand contractor(s) 13% 68% 1 4% Official forwarding agent(s) 13% 73% 11% 3% Move-in and move-out arrangement 13% 73% 11% 3% 0% 20% 40% 60% 80% 100% Extremely satisfied Quite satisfied Not so satisfied Not satisfied at all 6JG13 Exhibitor Survey Report 19

20 To what extent are you satisfied with the exhibition on the following? (comparison of & : Extremely satisfied + Quite satisfied ) No. of respondent : 1209 No. of respondent : 1049 Business opportunities Visitor traffic Visitor quality Service of our staff pre-show Service of our staff onsite Facilities and services of the exhibition centre Official stand contractor(s) Official forwarding agent(s) Move-in and move-out arrangement 39% 39% 5 51% % 87% 87% 86% 8 84% 81% 81% 86% 82% 86% 82% 0% 20% 40% 60% 80% 100% Growth is recorded in various aspects, and the survey result also shows that the Organiser maintained its high service standard this year. 6JG13 Exhibitor Survey Report 20

21 Please give an overall rating for your participation to this exhibition. (10=Excellent; 1=Very poor) No. of respondent : 1188 No. of respondent : % Average rating: % 0% JG13 Exhibitor Survey Report 21

22 How useful are the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition? No. of respondent : 1148 Printed invitation 10% 52% 30% 8% e-invitation 11% 53% 29% 7% Special invitation to your VIP buyers on your behalf 12% 53% 26% 9% Listing of your company on the website of this exhibition 14% 58% 22% 6% 0% 20% 40% 60% 80% 100% Extremely useful Quite useful Not quite useful Not useful at all 6JG13 Exhibitor Survey Report 22

23 How useful are the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition? (comparison of & : Extremely useful + Quite useful ) No. of respondent : 1148 No. of respondent : 996 Printed invitation 62% 63% e-invitation Special invitation to your VIP buyers on your behalf 64% 63% 6 61% Listing of your company on the website of this exhibition 72% 70% 0% 20% 40% 60% 80% 6JG13 Exhibitor Survey Report 23

24 If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are. No. of respondent : 1125 Invite buyers with phone calls 13% 50% 19% 4% 14% Invite buyers by s 13% 59% 19% 3% 6% Invite buyers by mail 7% 43% 29% 16% Run advertisements prior to the exhibition 8% 41% 2 4% 22% On-site advertising 7% 39% 26% 3% 2 0% 20% 40% 60% 80% 100% Extremely effective Quite effective Not quite effective Not effective at all Not applicable 6JG13 Exhibitor Survey Report 24

25 If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are. (comparison of & : Extremely effective + Quite effective ) No. of respondent : 1125 No. of respondent : 995 Invite buyers with phone calls Invite buyers by s 63% 58% 72% 69% Invite buyers by mail Run advertisements prior to the exhibition On-site advertising 50% 50% 49% 46% 4 43% 0% 20% 40% 60% 80% 6JG13 Exhibitor Survey Report 25

26 How often do you make use of the following marketing channels to promote your business? No. of respondent : 1095 Trade exhibitions 37% 46% 14% 3% Sales representatives/agents 18% 38% 29% 1 Professional print publications 8% 31% 41% 20% Professional websites 14% 34% 33% 19% 0% 20% 40% 60% 80% 100% All the time Most of the time Seldom Not at all 6JG13 Exhibitor Survey Report 26

27 How often do you make use of the following marketing channels to promote your business? (comparison of & : All the time + Most of the time ) No. of respondent : 1095 No. of respondent : 973 Trade exhibitions 83% 80% Sales representatives/agents Professional print publications 39% 36% 56% 52% Professional websites 48% 48% 0% 20% 40% 60% 80% 100% 6JG13 Exhibitor Survey Report 27

28 Please tick the jewellery exhibition you rate most important for your company No. of respondent : 1287 September Hong Kong Jewellery & Gem Fair (Sep) Hong Kong International Jewellery Show (Mar) June Hong Kong Jewellery & Gem Fair (Jun) JCK Las Vegas Show (May) BaselWorld Fair (Apr) Bangkok Jewellery & Gem Fair (Feb) Vicenza Italy (Jan) Other exhibition Japan Jewellery Fair (Aug) Istanbul Jewellery Show (Mar) Istanbul Jewellery Show (Oct) Mumbai Jewellery & Gem Fair (Nov) Gem & Jewellery India International Fair - Chennai (Feb) Hyderabad Jewellery, Pearl & Gem Fair (Jun) Delhi Jewellery & Gem Fair (Sep) 10% 7% 6% 4% 3% 2% 2% 1% 1% 1% 0% 0% 22% 36% 63% 0% 10% 20% 30% 40% 50% 60% 70% 6JG13 Exhibitor Survey Report 28

29 Please tick the jewellery exhibition you rate most important for your company (Comparison of 2011, & ) No. of respondent : 1287 No. of respondent : 990 No. of respondent 2011: September Hong Kong Jewellery & Gem Fair (Sep) 63% 74% 68% Hong Kong International Jewellery Show (Mar) 36% 37% 49% June Hong Kong Jewellery & Gem Fair (Jun) 22% 20% 2 0% 20% 40% 60% 80% 6JG13 Exhibitor Survey Report 29

30 What are your plans for participating in this exhibition next year? No. of respondent: 986 No. of respondent: (12%) 12 (1%) (2%) (7%) Will participate May participate Will not participate Will participate May participate Will not participate 852 (87%) 1014 (91%) 6JG13 Exhibitor Survey Report 30

31 What are your plans for participating in this exhibition next year? No. of respondent : 1109 No. of respondent : Analysis based on exhibitors who will participate next year A larger booth 20% 19% A booth same size as this time 77% 79% A smaller booth 3% 2% 0% 20% 40% 60% 80% 6JG13 Exhibitor Survey Report 31

32 Are you interested in other UBM Asia's jewellery exhibitions? No. of respondent : Analysis based on exhibitors who are interested in other UBM Asia s jewellery exhibitions Hyderabad Jewellery, Pearl & Gem Fair - Jun % Kolkata Jewellery & Gem Fair - Jan % Delhi Jewellery & Gem Fair - Sep 2% Treasures Hangzhou - Oct 3% Gem & Jewellery India International Fair - Chennai - Feb % Mumbai Jewellery & Gem Fair - Nov JUNWEX St. Petersburg - Feb 2014 JUNWEX Moscow -Sep 7% JUNWEX New Russian Style - May % Istanbul Jewelry Show - Mar % Istanbul Jewelry Show - Oct 8% Jewellery & Gem Fair - JGF Europe - April % China International Gold, Jewellery & Gem Fair - Shenzhen - Feb % Japan Jewellery Fair - Aug 12% Taiwan Jewellery & Gem Fair - Nov 13% Singapore Jewellery & gem Fair - Oct 16% China International Gold, Jewellery & Gem Fair - Shanghai - Nov 18% September Hong Kong Jewellery & Gem Fair - Sep 77% [839] respondents are interested in UBM Asia's jewellery exhibitions 81% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 6JG13 Exhibitor Survey Report 32