CUTE CIRCUIT. Fashion brand creator of Interactive Haute Couture and Ready to Wear

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1 CUTE CIRCUIT Fashion brand creator of Interactive Haute Couture and Ready to Wear

2 about CuteCircuit is a fashion brand that has created amazing Interactive Haute Couture and Ready to Wear and is changing the fashion landscape.

3 about CuteCircuit s work is frequently featured in international magazines and books about design, fashion and innovation. Fashioning the Future, Textile Visionaries, WWD, Time Magazine, Surface, WIRED, ELLE, Vogue, etc.

4 Company's objective Create something resonant, fashionable and special, visually and emotionally attractive.

5 history CuteCircuit was founded in 2004 During 2004 and 2010, They took part in INK Conference, TEDx Silk Road, PechaKucha Tokyo, IP Apparel, Smart Fabrics, Avantex, and more.

6 prêt-à-porter / ready to wear Their Ready to Wear Collection, launched in 2010, was the first ever micro-technology infused fashion collection on the market and continues to lead the way in interactive RTW.

7 WORKS

8 K-DRESS / STAR / DISC COLLECTIONS

9 K-DRESS The lights glow and sparkle in multiple colours and patterns

10 K-DRESS Similar to the dress Katy Perry wore at MET Gala in New York

11 STAR The t-shirt light up reacting to the body movement of the wearer

12 DISC Reacts to the body movements creating a magical effect around the wearer.

13 DISC The more you move the more your garment will light up!

14 T-SHIRT-OS An early prototype

15 The World very first wearable, sharable, programmable T-shirt.

16 T-shirt-OS looks like a simple grey t-shirt but allows you to share: Facebook Status / Tweets / Songs / Pictures.

17 A new way to communicate with the world.

18 Controlled using an App in your mobile phone

19 U2 JACKETS

20 Four spectacular jackets for the Worldwide 360º Tour of U2

21 White and black leather jackets hand embedded with over 5000 pixels each.

22 Lights that are individually synchronised and capable to recreate patterns and even video in real time.

23 No wires in the system, the circuitry is able to lay flat against the fabric

24 Lights escape through thousands of minuscule apertures in the jackets.

25 M DRESS

26 Elegant silk jersey dress that is also a functional soft electronics mobile phone.

27 Accepts a standard SIM card and allows the wearer to receive and make calls without carrying a cellular phone in their pocket or purse.

28 Designed after a research showed many phone calls being missed because mobile phones were inside women's bags.

29 The wearer inserts their usual SIM card in the small slot underneath the label

30 Bringing your hand to the ear will allow the sensor to open the call. Releasing the hand downwards will close the call.

31 THE HUG SHIRT

32 A shirt that makes people send hugs over distance

33 Sensors feel the strength of the touch, the skin warmth and the heartbeat rate of the sender and recreate the sensation of touch, warmth and emotion to the other wearer

34 Awarded as one of the Best Inventions of the Year by Time Magazine.

35 The Hug shirt sends via bluetooth to the user phone that send the data to the other one and transferir it to the shirt.

36 Even if you don't have a hug shirt, you can send a hug for a friend using the mobile app

37 GALAXY DRESS / AURORA DRESS

38 GALAXY Full-color pixels which are flat like paper and measure only 2 by 2 mm

39 GALAXY The circuits are extra-thin, flexible, and hand embroidered on silk

40 GALAXY Four layers of silk chiffon to diffuse the lights of the leds

41 AURORA Designed exclusively for an opera performance

42 AURORA A daring plunging neckline adorned with hundreds of Swarovski crystals

43 AURORA Creates different light patterns, from sparkly colours to an fall of rainbow.

44 AURORA Inspired by the spectacular colours and lights of the Aurora Borealis

45 TWITTER DRESS

46 World s first Haute Couture Twitter Dress.

47 Commissioned by EE to mark the launch of the company s super-fast 4G

48 Receives Tweets in real time. Everyone can use the hashtag #tweetthedress to see their words be part of the dress

49 PINK & BLACK COLLECTION

50 Designed for the launching of Magnum new flavours for summer 2013: Magnum Pink and Magnum Black.

51 Dresses are worn on the red carpet by famous models and actresses all over the world.

52 The animations and the color of the lights visible on the dresses can be controlled by anyone voting via twitter, using hashtags #makeitblack or #makeitpink.

53 Thank you! Paula Teixeira Wearable Technology - Fall 2013