SKIN CARE MARKET RESEARCH REPORT

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1 Johnson Health Tech Vietnam Beauty Department SKIN CARE MARKET RESEARCH REPORT By: Linh Nguyen

2 EXECUTIVE SUMMARY This market research conducted base on the survey of 300 people urban cities regionally distributed with the provided set of questionnaires of 12 questions asked both online and offline. For the purpose of knowing the current condition of the beauty market in general and skin care market specifically. So that Beauty department will have the clear vision of strategic plannings and effective operation that results in good performance for the corporate and Vietnam Beauty (See index for Questionnaires details) Johnson Health Tech VN-Beauty Dept Vietnam Skin Care Market Research

3 MARKET RESEARCH STEPS STEP 3 STEP 1 WORK WITH RELATED TEAM (MARKETING TEAM) FOR THE METHODS OF THE MARKET RESEARCH AND COME UP WITH THE SET OF QUESTIONNAIRES THAT SUIT BOTH NEED OF M.TEAM AND BEAUTY TEAM STEP 2 RESEARCH OF THE 3RD PARTY MARKET RESEARCH FOR THE INSIGHT AND SECONDARY DATE. OF THE RELEVANT NEED-KNOWN THINGS THAT ACCOMMODATE THE UPCOMING SURVEY AND JOHNSON BEAUTY MARKET RESEARCH ACTUAL SURVEY CONDUCT WITH GOOGLE FORM AND DISTRIBUTED ONLINE WITH FOCUS RESEARCHING GROUP THAT BEST DESCRIBE THE UP- COMING AUTHORIZED DISTRIBUTED BRAND, SMOOTH-E. PLAN ON THE SIZE OF 300 AND ON-GOING Johnson Health Tech VN-Beauty Dept Vietnam Skin Care Market Research see index for detail illustrated process of the research

4 WORTH TO NOTICE FIGURES & CHARTS STUDY FROM SECONDARY DATA 63% FEMALE POPULATION ARE AGE UNDER 35 REVENUE OF 82 MILLION, 2006 NIELSEN GROWTH RATE 16% A YEAR MARKET TRENDS TO MORE HIGHLY SEGMENTED BASE ON INCOME, AGE AND PROFESSION THAI BRANDS SHARE 13% OF THE MARKET PIE, NIELSEN 2008 SOURCE TO REFER TO BEFORE PURCHASE A BEAUTY PRODUCT NOW MORE SHIFTING INTO INTERNET BASE PLATFORM LIKE SOCIAL MEANS AND WEBSITE. STILL FRIENDS AND PEERS ARE THE LEADING Johnson Health Tech VN-Beauty Dept Vietnam Skin Care Market Research

5 ESEARCH CARRY OUT BY US - JOHNSON BEAUTY IN CHARGE: BEAUTY SALES TEAM & MARKETING TEAM TO ANSWER THE QUESTIONS LOCATION: 2 BIGGEST CITIES HO CHI MINH AND HANOI PRICING STRATEGY BASE ON AGE/ INCOME/ SKIN CONCERN PRODUCT LINES AND SIZE REFERENCE FOR EACH SEGMENTATION DISTRIBUTION CHANNELS REFERENCE, MARKETING STRATEGIC PLANING AND STOCKING CYCLE CONSIST OF 12 QUESTIONS ASKED IN VIETNAMESE PLANNED SIZE OF 300 SURVEYS -ON GOING AND CURRENTLY AT 144 MADE BY GOOGLE FORM S DISTRIBUTED BOTH OFFLINE AND ONLINE WITH Johnson Health Tech VN-Beauty Dept Vietnam Skin Care Market Research

6 THE AGE GROUP 29 TO 34 18% 34 AND ABOVE 5% 19 TO 24 23% THE GENDER 24 TO 29 54% JOHNSON BEAUTY VIETNAM SKINCARE MARKET RESEARCH INCOME GROUP

7 POPULAR BRANDS VS SKIN CONCERN THE OVERVIEW *SIZE OF THE TEST ILLUSTRATE THE REPEATED SEQUENCE PROPOTIONALLY *SIZE OF THE TEST ILLUSTRATE THE REPEATED SEQUENCE PROPOTIONALLY ACNE POPULAR WHITENING POPULAR MOISTURIZING POPULAR JOHNSON HEALTH TECH VN- BEAUTY DEPT VIETNAM SKINCARE MARKET RESEARCH

8 POPULAR BRANDS VS INCOME GROUP *SIZE OF THE TEST ILLUSTRATE THE REPEATED SEQUENCE PROPOTIONALLY UDNDER 5 MILLION PER MONTH FROM 5 TO 10 MILLION PER MONTH ABOVE 10 MILLION PER MONTH JOHNSON HEALTH TECH VN- BEAUTY DEPT VIETNAM SKINCARE MARKET RESEARCH

9 SKIN CONCERN VS PRODUCT LINES SIZE REFERENCE SIZE GUIDELINES AKE UPREMOVER SMALL: UNDER 100ML/ MEDIUM: 100ML TO 200ML/ BIG: ABOVE 200ML CLEANSER SMALL: UNDER 50ML/ MEDIUM: 50ML TO 150ML/ BIG: ABOVE 150ML SERUM SMALL: UNDER 10ML/ MEDIUM: 10ML TO 30ML/ BIG: ABOVE 30ML OISTURIZER SMALL: UNDER 20ML/ MEDIUM: 20ML TO 40ML/ BIG: ABOVE 40ML THE OVERVIEW ACNE CONCERN MOISTURIZING CONCERN WHITENING CONCERN OHNSON HEALTH TECH VN- BEAUTY DEPT IETNAM SKINCARE MARKET RESEARCH

10 SKIN CONCERN VS PRODUCT LINES CHOICEN PRIORITY PROPORTIONALLY CONSUMER PRIORITY ACNE CONCERN: PRIOR CLEANSER AND SERUM (SPOT TREATMENT) FOR THEIR ROUTINES WHITENING CONCERN EQUALLY DISTRIBUTED OF 4 PRODUCT LINES ANTI AGING: SLIGHTLY PRIOR CLEANSER AND MOISTURIZER MOISTURIZING FOR BASIC SKINCARE CLEANSER IS THE TOP CHOICE AND DOMINANT, MAKE UP REMOVER CONSIDERABLY COME AFTER NSON HEALTH TECH VN- BEAUTY DEPT TNAM SKINCARE MARKET RESEARCH

11 OVERVIEW. PRODUCT LINES PRICING REFERENCE SMALL SIZE PRODUCT MEDIUM SIZE PRODUCT JOHNSON HEALTH TECH VN- BEAUTY DEPT VIETNAM SKINCARE MARKET RESEARCH

12 OVERVIEW. PRODUCT LINES PRICING PREFERENCE CONT BIG SIZE PRODUCT OVERVIEW SUM UP. FOR BIG SIZE PRODUCT: Make up remover price ranging about 300,000 to 600,000 vnd, Cleanser 200,000 to 500,000 vnd, Serum ranging from 500,000 to 800,000 vnd. Moisturizer range from 5000,000 to 700,000 vnd FOR MEDIUM SIZE PRODUCT: Make up remover price ranging about 200,000 to 300,000 vnd, Cleanser 100,000 to 200,000 vnd, Serum ranging from 300,000 to 500,000vnd and Moisturizer range from 200,000 to 500,000 vnd FOR SMALL SIZE PRODUCT: Make up remover price ranging about 100,000 to 200,000 vnd, Cleanser 100,000 to 200,000 vnd, Serum ranging from 200,000 to 400,000vnd and Moisturizer range from 200,000 to 300,000 vnd JOHNSON HEALTH TECH VN- BEAUTY DEPT VIETNAM SKINCARE MARKET RESEARCH

13 SKIN CONCERN VS. PRODUCT LINES PRICING REFERENCE MAKE UP REMOVER SMALL SIZE TOBE CONTINUE JOHNSON HEALTH TECH VN- BEAUTY DEPT VIETNAM SKINCARE MARKET RESEARCH

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