DEMI-PERMANENT COLOR CHOICES
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1 DEMI-PERMANENT COLOR CHOICES COLOR TOUCH SPECIAL MIX PLUS RELIGHTS SUNLIGHTS instamat!c SHADES COMMITMENT LOVED FOR WHAT WHO Seeks for vibrant, rich, gentle color. Low-commitment, flexible ammonia free multifaceted hair color for clients that like to change their hair tone more regularly. Creativity Enhancing Add depth & tone within 24 washes Asks for more edgy, creative results. Tonal intensity, creative mixing or vibrant color results. Creativity Enhancing Add tone within 24 washes Needs more gray coverage, but looks for gentleness. Up to 70 % gray coverage. Gray Coverage Add depth and tone Color Correction within 24 washes Looks for a tonal boost or refresh on pre-lightened hair. To refresh Blondor & Magma color/highlights whilst giving the surrounding hair a vibrant shine. Glossing Refreshing Add tone within 15 washes Seeks sunkissed beach hair or wants to be a little bit brighter. A gentle introduction to lightening and brightening on virgin hair: for a sunkissed holiday look. Ideal to blend in first signs of gray hair. Gentle lightening Changing tone Up to 2 levels of lift Seeks for low-commitment, fun color. New fashion forward matte gloss with a fine blend of color pigments for a diffused color finished. Matte Glossing Changing Tone Color Correction Fades beautifully WELLA Professionals Brilliance WELLA Professionals Enrich WELLA Professionals Elements SERVICES CARE MATTE RED HIDDEN TWIST CRYSTAL GLOSS RELIGHTS SOFT OMBRE MATTE GLOSS
2 T HE T EC HN O L O G Y BEHIND COLOR TOUCH COLOR TOUCH Light² Color complex is a powerful combination of: Light-reflecting color molecules that evenly penetrate into the hair to create high shine. Natural wax and a caring, ammonia free* formulation, infused with Keratin, for gentle color service. That allows for fashionable fast changes resulting in multi-dimensional vibrant color and high fashion shine. * C OLOR TOUCH, COLOR TOUCH Sunlights (except Sunlight/0) and COLOR TOUCH Relights. Light-reflecting color molecules Natural Waxes. Infused with Keratin.
3 WO R K IN G WI T H C O L O R T O U C H SHADE NUMBERING SYSTEM COLOR TOUCH CREATES BEAUTIFUL COLOR WITH UNPARALLELED SHINE AND DEPTH OF TONE. IT S ALSO THE PERFECT COMPLEMENT TO KOLESTON PERFECT. MARK DEBOLT 4/ Depth of color 2 Major tone of color 3 Minor tone of color 3 TONE NUMBERING SYSTEM /1 Ash (blue/green) /2 Matt (green) /3 Gold (yellow) /4 Red (warm) /5 Mahogany (red/violet) /6 Violet (cool) /7 Brown (red, yellow, blue) /8 Pearl (blue) /9 Cendre (blue/violet)
4 COLOR TOUCH COLOR TOUCH IS DEVELOPED TO PERFECTLY COMPLEMENT THE KOLESTON PERFECT SHADES. MIXING RATIO IS COLOR TOUCH + COLOR TOUCH EMULSION 1.9 % OR 4 % [1 : 2 ] PURE NATURALS 10/03 10/01 10/0 9/03 9/01 9/0 8/03 8/0 7/03 7/0 6/0 5/03 5/0 4/0 3/0 2/0 RICH NATURALS 10/81 10/3 10/1 9/36 9/16 9/3 8/81 8/38 8/3 7/89 7/3 7/1 6/37 6/35 6/3 5/37 5/3 5/1 2/8 DEEP BROWNS LOW-COMMITMENT, FLEXIBLE AMMONIA FREE MULTIFACETED HAIR COLOR FOR CLIENTS THAT LIKE TO CHANGE THEIR HAIR TONE MORE REGULARLY. 10/73 9/73 8/73 8/71 7/75 7/73 7/71 7/7 6/77 6/75 6/73 6/71 6/7 5/75 5/73 5/71 4/77 4/71 VIBRANT REDS 5/66 77/45 66/45 66/44 55/65 55/54 44/65 10/6 8/43 7/47 7/43 7/4 6/57 6/47 6/45 6/4 5/5 5/4 4/57 4/6 4/5 3/68 3/66 3/5
5 MIX WITH COLOR TOUCH EMULSION 4 % PLUS SPECIAL MIX 0/00 0/34 0/45 0/56 0/68 0/88 33/06 44/05 66/03 66/04 66/07 77/03 77/07 88/03 88/07 44/06 44/07 55/03 55/04 55/05 55/06 55/07 SPECIAL MIX TONAL INTENSITY: CREATIVE MIXING OR VIBRANT COLOR RESULTS. 1 PA R T COLOR TOUCH 2 PA R T S COLOR TOUCH EMULSION 1.9% OR 4% ADD INTENSIT Y OF TONE TO ANY COLOR TOUCH SHADE Depending on the desired intensity, mix e.g. 20 g COLOR TOUCH shade + 10 g Special Mix tone + 60 g COLOR TOUCH Emulsion. MORE COVERAGE THAN COLOR TOUCH TO HELP COVER THOSE MORE STUBBORN GRAY HAIRS: FOR CLIENTS NOT YET READY TO HAVE PERMANENT HAIR COLOR. REDUCE TONE INTENSIT Y Mix clear tone 0/00 to reduce color intensity for example, 20 g COLOR TOUCH shade + 10 g clear tone 0/ g COLOR TOUCH Emulsion. TO EMPHA SIZE INDIVIDUAL SELEC TIONS OF THE HAIR Mix Special Mix with COLOR TOUCH Emulsion in ratio 1:2. CREATIVE INTENSE MULTIFACETED RICH COVERAGE
6 SUNLIGHTS 8/0 RELIGHTS /0 /04 /08 /18 /36 /3 /7 /00 /03 /06 /18 /86 /44 /47 /56 /57 /74 RELIGHTS BLONDE 6/0 /0 /04 /18 /36 /3 /7 /8 /34 /43 RELIGHTS RED SHADE HERE YOU WILL FIND THE POSSIBLE RESULTS, BASED ON THE NATURAL HAIR COLOR AND THE SHADE YOU SELECT. TO REFRESH BLONDOR & MAGMA COLOR/HIGHLIGHTS WHILST GIVING THE SURROUNDING HAIR A VIBRANT SHINE. A GENTLE INTRODUCTION TO LIGHTENING AND BRIGHTENING ON VIRGIN HAIR: FOR A SUNKISSED HOLIDAY LOOK. IDEAL TO BLEND IN FIRST SIGNS OF GRAY HAIR. SUMMER TONE SUN ENHANCE SUNKISSED
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