free of irritating toxins and phosphates hypoallergenic biodegradable and septic safe

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2 The Story Nellie's All-Natural was inspired by - you guessed it Nellie! She was a real person with real values. She believed in honesty and simplicity, and she was going green long before the color was cool. It s these beliefs that made us love the Nellie name, which is why we ve developed a line of cleaning products to honor her. Nellie s products are free of irritating toxins and phosphates, creating a hypoallergenic experience. Our items are also biodegradable and septic safe, helping to keep the environment as spotless as your clothes.

3 Washington State Fair $50K in retail sales Nellie s All-Natural success across the nation! Minnesota State Fair $60K retail sales Orange County Fair $80K in retail sales Chicago Housewares Show Past 12 years Where Nellie s was started! Del Mar County Fair $60K retail sales

4 History of the Nellie s brand 1997 Nellie s All-Natural showcased Blue Dryerballs at the International Housewares Show in Chicago, IL. The show was a huge success! The owner, James Roberts saw a huge opportunity in the market for eco-friendly laundry products Nellie s All-Natural continued to develop brand awareness and sales through popular consumer exhibitions: Pacific National Exhibition, Minnesota State Fair and The Calgary Stampede 2008 Nellie s All-Natural launched into Costco Canada HSN: Nellie s All-Natural launched on Home Shopping Network (HSN) in the US 2012 Nellie s All-Natural continues steady organic growth in independent retailers and grocery through word of mouth and trade show presence Nellie s All-Natural launched into the Korean market Present Nellie s All-Natural continues to grow and is ever expanding. Nellie s All-natural is looking to launch into additional International Markets and continue to grow in grocery in channels

5 Nellie s Success in Channels State Fairs Minnesota State Fair, Orange County Fair & Del Mar County Fair Wholesale Trade Shows -Natural Products Expo East and West, International Housewares Show, National Grocery Association Show Hardware Home Shopping Network (HSN) US & Show TV (Australia) Housewares Kids and Baby Hardware Wholesale Distributor Grocery Costco Canada Online and E-Commerce Amazon / iherb International Markets

6 Nellie s All-Natural on Social Media Targeted advertising through regular Facebook and Instagram posts Celebrities who love Nellie s All-Natural Jillian Harris Love it or List It Vancouver (HGTV), ABC s The Bachelor and The Bachelorette 743K Instagram followers - 269K Facebook Followers - Charity Support Popular Canadian talk show host Marilyn Denis Eco-Expert Candice Batista featured Nellie s as her top natural product pick in 2016! Lifestyle Blogger Lauren Scruggs did an Instagram Story featuring Nellie s All-Natural Products 261k Instagram followers - Charity Support In 2017, YouTuber Theodore Leaf, who works with Martha Stewart, promoted Nellie s through a Facebook Live event Charity Support Nellie s All-Natural actively supports local charities

7 Top Selling SKU s UPC Item Code MSRP - USD ITEM DESC SIZE UOM PACK NLS-100T $21.00 NELLIE S ALL-NATURAL 100 LOAD LAUNDRY SODA TIN 3.3 LB NLS-50 $11.00 NELLIE S ALL-NATURAL 50 LOAD LAUNDRY SODA POUCH 1.7 LB NOX-ET $16.00 NELLIE S ALL-NATURAL OXYGEN BRIGHTENER TIN 2.2 LB NOX-S $15.00 NELLIE S ALL-NATURAL OXYGEN BRIGHTENER POUCH 1.7 LB NWDBT $30.00 NELLIE S LAMBY WOOL DRYERBALLS 4 EA NAD-E $19.00 NELLIE S ALL-NATURAL DISHWASHER POWDER TIN 2.2 LB NSS-B $9.00 NELLIE S ALL-NATURAL STAIN REMOVER STICK 76.5 G 12

8 Laundry Soda Free From SLS, SLES, Gluten, Phosphates, Fragrance, Chlorine Efficient 100 Loads/Tin = 1 Tablespoon/Load Highly concentrated formula Dissolves easily HE Machine certified Hypoallergenic

9 Laundry Soda Free From SLS, SLES, Gluten, Phosphates, Fragrance, Chlorine Efficient 100 Loads/Tin = 1 Tablespoon/Load Highly concentrated formula Dissolves easily HE Machine certified Hypoallergenic

10 BABY Laundry Soda Free From SLS, SLES, Gluten, Phosphates, Fragrance, Chlorine Gentle Plant based and mineral based Extra stain fighting! Added concentration of sodium percarbonate for extra natural brightening Addition of pure vegetable soap eliminating need for whiteners or brighteners Pouch = 50 Loads tin = 80 Loads hypoallergenic

11 Oxygen brightener Free From SLS, SLES, Gluten, Phosphates, Fragrance, Chlorine Color safe Septic-safe Tin = 60 Scoops Pouch = 50 Scoops Hypoallergenic

12 Dish detergent Powerful clean Phosphate free No chemical smell Biodegradable Environmentally safe Tin = 80 loads nuggets = 24 loads

13 Wool Dryerballs 100% pure new Zealand wool Reusable tin (doubles as piggy bank!) Place 4 Dryerballs in the dyer Reduces dying time Softens fabric Reduces wrinkles Separates fabrics No nasty chemicals Last 2 years

14 scented Dryerballs 100% pure new Zealand wool Essential oil Add 1 scented Dryerball in with your 4 Lamby non scented Dryerballs to add beautiful fragrance No nasty chemicals Fragrance last 50 drying loads

15 Dryerballs Lift & Separates fabric Place Dryerballs in the dyer Reduces dying time Softens fabric Reduces winkles No nasty chemicals PVC free Last 2 years

16 Wow stick Lemongrass & sweet orange Free From Synthetic Dyes, Synthetic fragrances SLS, SLES, Gluten, Phosphates, Fragrance, Chlorine Unique stick shape Easy to remove stains Feels more natural

17 One soap Dishes, hands, and even pets! Free From Colour, SLS, SLES, Gluten, Phosphates, GMO Hypoallergenic

18 Wrinkle b-gone Plant-based formula Naturally removes wrinkles and relaxes fabric! Shake, spray, smooth and snap!

19 Household cleaners Free From SLS, SLES, Dyes, Phosphates, Chlorine Lemongrass-scented Strong cleaning power

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