m essence world s first certified organic skin care range unrivalled purity, potency & freshness

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1 m essence unrivalled purity, potency & freshness world s first certified organic skin care range our logo, the heart-shaped leaf of the bodhi tree, symbolises wisdom, unity, prosperity and longevity

2 introduction and ethics Our policy of using only 100% natural and organic ingredients, stems from our belief in the body s innate wisdom, which resonates in harmony with nature. Our absolutely pure products truly support and encourage glowing skin, shiny hair and a vital body! We thank you for your interest in Miessence (pronounced my-essence) and warmly invite you to continue your journey towards true health and beauty with us. Unrivalled Purity: So pure you could eat them! Yes, our certified organic products meet organic food standards. EVERY ingredient in every certified organic Miessence product is beneficial to you and your body. Narelle Chenery Miessence Creator Unrivalled Potency: Handcrafted via a unique and revolutionary cold formulation process, our precious ingredients are unaltered by heat or synthetic emulsifiers and retain significant quantities of bio-available nutrients to feed your skin. the miessence promise: unrivalled purity, potency and freshness Unrivalled Freshness: Miessence is unique in the world. We hand-blend every one of our short shelf-life products on a monthly basis. Our fresh, handmade products are shipped directly to our customers and retailers from our manufacturing plant in Nerang, QLD. greenwashing avoid misleading labelling What is Natural? Did you know there is no legal definition of natural for cosmetics? We believe the ultimate definition of a truly natural ingredient is one that has been extracted and processed without a harmful chemical process. This produces a product that is truly safe, edible and food grade. The vast majority of natural cosmetic and skin care products do not meet this definition. What is Organic? Our research shows that the vast majority of cosmetic and skin care products that claim to be organic still contain synthetic, toxic ingredients. Some companies even claim to meet organic standards, but that certification is an unnecessary expense. Organic certification fees amount to 0.2% of organic products sales. The majority of the cost of certified organic products is in the raw materials used, not the certification itself. What is Certified Organic? Did you know that Miessence is the world s first certified organic skin care range? [2001] The only way to verify an organic claim is to look for the seal of approval by an independent third party certifying body such as: Certified Organic is: an independent guarantee of true organic content (minimum 95%) an independent guarantee of the purity and integrity of every single ingredient We challenge any organic company to get real, and get certified! Only certification can guarantee that truly certified organic ingredients are used. Remember, only certified organic products can bear a certifiers logo. Without the logo, it s just greenwashing.

3 skin care Rich, creamy, delicious smell... Everyone loves these qualities in their skin care products. But the bottom line is performance. miessence products are designed around four different skin profiles. O u r wildcrafted, natural and certified organic product range, including Cleansers, Moisturisers, Conditioners and Serums get results naturally through active, vital botanical ingredients with properties that target dryness, redness, dullness, fine lines, dirt and pollution. essential oils Imagine squeezing only the best of nature into little bottles for your health, beauty, and pleasure. miessence has done just that! Our certified organic Essential Oils are the purest essence of the plant. That means exceptional colour, fragrance, sensory experience, and mood enhancing qualities you have to try to believe.

4 hair We all desire a full head of silky, shiny, healthy hair. Miessence hair care is both good for you and the environment. Organic aloe vera, mild and natural cleansing agents like yucca juice, vitamins, herbal and fruit extracts promote a strong and lustrous crowning glory. oral A smile is your gift to the world. Make yours a beautiful one with Miessence oral care. F r e s h and cool organic mints, zesty spices and sweet citrus extracts freshen your breath and maintain healthy teeth and gums - without health-compromising fluoride, aluminium, artificial sweeteners, and detergents.

5 body Accounting for around 15% of your body weight, your skin is not only a protective barrier, it is the communicator between the external environment and you. Miessence bathing, deodorising, moisturising and protective products serve to support and nurture your skin without impeding it s vital natural functions. Delight in the aromatic sensations of invigorating citrus extracts, cold-pressed fruit and nut butters and exotic blossoms. With choices like that from miessence, who would want to use synthetic impostors? mother&baby Give your baby the purest start to life. Gentle enough even for newborns, Miessence baby products are totally free from semi-naturals, allergens, fragrances, and even essential oils.

6 cosmetics Reveal your natural, fresh beauty with a palette of simple hues and pigments from Miessence. Made from nourishing fruit oils, botanical waxes and mineral pigments so fine, you ll hardly know they re there. Your admirers will just think you have a perfect complexion! Foundations & Concealers are available in four natural shades. perfumes Miessence Botanical Perfumes are hand-blended in the traditional artisan method of natural perfumery using rare and exquisite botanical extracts, absolutes and essential oils solely as their aromatic source. Miessence Botanical Perfumes are imbued with a depth of character lacking in synthetic perfumes. True plant extract perfumes are the highest valued perfumes in the world & Miessence presents these exquisitely packaged at an affordable price!

7 health home Do you want to live a long, healthy life? Our mission is to support you in this vision! Two supplements stand out above the rest to supercharge the body s natural health: Probiotics and Antioxidants. Miessence In-Liven probiotic superfood is a unique combination of the complete 13 strains of the digestive-friendly lactobacillus family combined with 26 whole foods. Fast-Tract is a gluten free probiotic liquid. Berry Radical, our revolutionary antioxidant superfood, is full of the most potent antioxidants known to assist the body in neutralising free radical damage that may be caused by cigarette smoke, toxins, pollutants, and poor eating habits. Care for your home, and you do yourself with the Miessence range of non-toxic, certified organic home care products to clean and freshen your sanctuary. Purifying, environmentally friendly essential oils, beneficial bacteria and ultra-mild ecological cleaners make light work of your daily chores. core purpose To seek out the most pure, potent and beneficial ingredients available in nature to create innovative, certified organic products that support vibrant health, total well-being and true beauty for our customers who absolutely love using them! vision To have a planet of contented, healthy and loyal employees, customers and representatives whose endeavours are rewarded abundantly via ethical, fun, and educational experiences. To achieve this, we will be: an outstanding community of inspiration, conviction and integrity that is a transformational force for ethical and ecological business practices.

8 why we developed certified organic products To be a beacon of integrity amongst the plethora of fake natural and organic products To support growers in the ethical and sustainable use of the earth s resources To offer products that are truly safe and effective dare to take the toxic test! These are Ingredients and Contaminants of Concern in Personal Care Products. (Go to your bathroom now and check your product ingredients lists for these chemicals.) Parabens and/or Honeysuckle extract Parabens are known endocrine disrupters that influence the hormonal system, can affect foetal development, and are suspected to influence breast cancer. Plantservative, labelled as Japanese Honeysuckle Extract, is a highly processed and concentrated paraben extraction that may be contaminated with synthetic parabens. Avoid these paraben preservatives: methyl, ethyl, propyl, and butyl paraben. Ethoxylated ingredients (..eth..) Ethoxylation is a chemical process that generates 1,4-dioxane as a by-product and is known to the State of California to cause cancer under proposition 65.It is also a suspected kidney toxicant, neurotoxicant, and respiratory toxicant according to the California EPA. Avoid these ethoxylated ingredients: PEG or polyethylene glycol, polyethylene, polyoxyethylene, any ingredient with -eth- in the name (such as sodium laureth sulphate), oxynol, ceteareth or oleth. Formaldehyde donating ingredients Some ingredients release formaldehyde, which is linked to cancer. The EPA classifies it as a possible carcinogen. Avoid these formaldehyde donating ingredients: Sodium hydroxymethylglycinate (Suttocide) Imidazolidinyl urea (Germall 115) Diazolidinyl urea (Germall II) Quaternium-15 2-bromo-2-nitropropane-1,3-diol (Bronopol) DMDM Hydantoin (Glydant) Nitrosamine contaminants (MEA, DEA, TEA) Nitrosamines have been identified as one of the most potent classes of carcinogens, having caused cancer in more than 40 different animal species as well as in humans. NDELA (nitrosodiethanolamine) is the specific nitrosamine to which human exposure is the greatest, since it occurs in cosmetics and is absorbed readily through the skin. (Carcinogenesis 1985, National Cancer Institute). Nitrosamines are created when nitrosating agents are combined with amines. Avoid these nitrosamine contaminating ingredients: MEA (Monoethanolamine), DEA (Diethanolamine), TEA (Triethanolamine), e.g. Cocamide MEA, DEA Oleth-3 Phosphate, TEA Lauryl Sulfate. Synthetic Sunscreens Chemical compounds in sunscreens can accumulate in body fat and in breast milk. These chemicals mimic oestrogen and can cause hormonal changes within the body such as increasing the size of the uterus. Avoid these synthetic sunscreen chemicals: Benzophenones (dixoybenzone, oxybenzone) PABA and PABA esters (ethyl dihydroxy propyl PAB, glyceryl PABA, p-aminobenzoic acid, padimate-o or octyl dimethyl PABA) Cinnamates (cinoxate, ethylhexyl p-methoxycinnamate, octocrylene, octyl methoxycinnamate) Salicylates (ethylhexyl salicylate, homosalate, octyl salicylate) Digalloyl trioleate Menthyl anthranilate Avobenzone [butyl-methyoxydibenzoylmethane; Parsol 1789] m essence - unrivalled purity, potency & freshness

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