New. BBcolor. brightens up with light, brilliant shades of blond.

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Jocelin Mitchell
5 years ago
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2 BLOND AGE

New BBcolor brightens up with light, brilliant shades of blond. Feminine and sensual this is blond hair, a classic that knows no fashion but lots of different seasonal trends to experiment with.

3 New BBcolor brightens up with light, brilliant shades of blond. Feminine and sensual this is blond hair, a classic that knows no fashion but lots of different seasonal trends to experiment with. This luxurious color can be interpreted in many and surprising ways: ultra-light natural blond, cool ash and many warm nuances to give greater softness to the face golden blond, copper blond or beige copper. A further touch of originality? The ash blond with an unexpected copper hue. A DIFFERENT COLOR FOR EVERY IDEA OF YOURSELF, TO FEEL AT EASE IN EVERY BLOND EVEN WHEN THERE ARE SOME GREY HAIRS OR WHEN THEY ARE ALREADY ALL GREY! Here are the new BBColor blonds: 10.0 Ultra light blond Light ash blond Ultra light ash blond Very light ash blond 94.2 Light copper ash blond Very light golden blond Very light golden copper blond Very light beige copper blond Coppery or golden hues, cool as ice or bright and glowing as gold! The Blond Age collection also provides perfect cover for grey hair!

4 is unique The formulation is decidedly rich and luxurious. It is a good balance between natural and high-tech ingredients. It is truly innovative, much more than a good mix of color performance and cosmetic effect: to all intents BBColor nourishing color cream is a product with extraordinary coloring power designed to solve the problem of grey hair. as BLEMISH as BALM A color result without imperfections: An unequalled treatment: cover, uniformity, elegance and naturalness thanks to BLEMISH SYSTEM UREA, SODIUM SILICATE in synergy with ETHANOLAMINE and OLEIC ACID. the regenerating effect is immediately visible, the hair is soft, glossy, full of vitality and with a silk effect movement, while scalp protection is enhanced thanks to BALM SYSTEM: KERADINE, HP AMINOPOLYMER, OMEGA BLUE + TRIMETHYLGLICENE.

5 Extraordinary ease of use Sure results Fidelity to lock color 04 Uniformity 05 Fast and easy application S10 the 10 benefits of use in the Salon Delicate fragrance and pleasurable application Exceptional cosmetic and conditioning quality Excellent yield Time-saving: no mixing needed to achieve cover Optimization of resources: can also be used by lessexperienced colorists.

6 The range comprises 39 nuances divided into: 9 nuance Naturals 7 nuance Ash 4 nuance Cool Browns 9 nuance Golden Coppers 5 nuance Coppers 2 nuance Mahogany Reds 3 nuance Pure Color Special double protection 20 and 30 Vol. developers are paired with the nourishing coloring creams to enhance the color result. The BBColor Developer s «dedicated» formula, enriched with Trimethylglycine for enhanced scalp protection, increases the comfort offered by BBColor coloring cream during application and has a determining effect on cosmetic color development times as well as enhancing the depth of color. New formulation made even more creamy and providing an even better outcome.

BBColor is designed to make the coloring service most

presence of grey hair, often in large amounts.

the majority of the coloring services carried out by

Where there is from 50-60% to 100% grey hair, BBColor

7 BBColor is designed to make the coloring service most frequently requested in the salon quick and easy: the presence of grey hair, often in large amounts. Clients wanting to cover grey hair represent by far the majority of the coloring services carried out by the stylist. Where there is from 50-60% to 100% grey hair, BBColor is the solution: with a single gesture and without mixing the fashion shades with the natural ones.

8 How to use BBColor An initial diagnosis and a correct assessment of the percentage of grey hair is critical. > 50-60% < 50-60% On a percentage of more than 50%-60% grey hair, apply the desired shade On a percentage of less than 50%-60% grey hair always choose a color 1 tone lighter than the desired shade (natural result) (natural result). 20 Vol. Developer 30 Vol. Developer Maximum cover of grey hair To lighten up to 1-2 tones To darken any tone To illuminate the color on a low percentage of grey hair. To lighten up to 2-3 tones All nuances can be mixed to create new shades 2-3 tones BBColor lightens up to 2-3 tones. 35 Processing time on roots: 35 minutes without heat source. Processing time on lengths: If the color of the lengths has faded by 1 tone: 5 minutes, If the color of the lengths has faded by by 2 tones: 10 minutes, If the color of the lengths has not faded: lather and rinse after a few moments. 1+1 Mixture ratios should always be respected and a scale used

9 When to use Pure Colors We remind you that pure colors are pure shades without base and so they do not provide coverage. They are used to obtain long-lasting, deep, luminous colour. A. To intensify reflection Where there is a low percentage of grey hair, use Pure Colors to intensify reflection. EXAMPLE Nuance 65 + Pure Color in a 4+1 ratio + 30 Vol. Developer gives a brighter color. N.B. the greater the percentage of Pure Color, the deeper the final reflection. B. To illuminate the nuance Where there is a low percentage of grey hair, use Pure Colors in a 2+1 ratio EXAMPLE 34g Nuance g Pure Color 03.3 mixed with 50g 30 Vol. Developer gives a shade 1 tone lighter and more highlighted, very close to nuance C. To tone Used PURE and mixed with 20 Vol. BBColor 20 Vol. Developer on de-colored, lightened or bleached hair, Pure Colors give contrasts with bright, long-lasting highlights.

Special cases POROUS HAIR In the case of particularly porous hair (treated and sensitized), choose a shade or 1 2 tones lighter than the shade desired.

10 Special cases POROUS HAIR In the case of particularly porous hair (treated and sensitized), choose a shade or 1 2 tones lighter than the shade desired. VERY DARK NATURAL BASE On natural very dark bases (level 3 to 4), with a low percentage of grey hair, if you want to enhance the reflection choose a nuance 2-3 tones lighter (level 6 or 7) eventuali mixed with PURE COLOR. e.g. On a level 4 base, 0% grey hair: nuance Pure Color in a 4-1 ratio mixed with 30 vol. developer gives a copper level 6 RESISITANT HAIR In the case of a high percentage of grey hair and resistant hair, BBColor provides good cover also without the need to pre-pigment. P/038 GB

12 ICSEA HELEN SEWARD Via A. De Gasperi, 8/A Lainate (MI) ITALY - TEL

A complete bleaching system lightening up to 7 tones.

a complete range of products, designed to respect hair s specific needs and create cutting-edge treatments that are in line with the latest fashion trends. A complete bleaching system lightening up to