Designing High Quality Skincare the Natural Way Stacey Fraser, Wellington, New Zealand

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1 Designing High Quality Skincare the Natural Way Stacey Fraser, Wellington, New Zealand

2 WHY NATURAL PRODUCTS?

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8 Challenges Potential extinction of plants and animal habitat Supply and quality issues Commercial acceptability doesn t always look the same or feel the same as the expected mainstream products we have all been used to. Stability shorter shelf life Cost more to make Packaging issues need to ensure its packaged well, protection from light air and cross contamination

9 SWITCH OUT SYNTHETIC FOR NATURAL

10 Switch Out Ingredients Synthetic/Man Made Natural or Naturally Derived

11 CULT BRAND

12 A Premium natural alternative to the ordinary HA Serum Aqua (Water), Sodium Hyaluronate, Pentylene Glycol, Propanediol, Sodium Hyaluronate Crosspolymer, Panthenol, Ahnfeltia Concinna Extract, Glycerin, Trisodium Ethylenediamine Disuccinate, Citric Acid, Isoceteth-20, Ethoxydiglycol, Ethylhexylglycerin, Hexylene Glycol, 1,2- Hexanediol, Phenoxyethanol, Caprylyl Glycol. Glycerin, Isopropyl Palmitate, Aqua, Sucrose Stearate, Sucrose Laurate Aqua (Water), Glycerin Propanediol, Pentylene Glycol Hyaluronic Acid, Caprylic/Capric Triglycerides, Avocado Oil.

13 Then I Met You LIVING CLEANSING BALM Massage this luxurious, sorbet-soft oil cleanser into the skin to melt away oil-based impurities, such as sunscreen, makeup and excess sebum while nourishing the skin with antioxidants, essential fatty acids and vitamin E. Oil: 90 g / 3.17 oz For all skin types. Cruelty free and vegan. Free of mineral oil, alcohol, silicone, parabens, artificial colouring and synthetic fragrances.

14 Natural Alternative Formula Olea Europaea (Olive) Fruit Oil, Vitis Vinifera (Grape) Seed Oil, Cetyl Ethylhexanoate, PEG- 20 Glyceryl Trii-sostearate, PEG-8 Isostearate, Cera Microcristallina (Microcrystalline Wax/Cire Microcristalline), Hippophae Rhamnoides Oil, Ceresin, Synthetic Wax, Orbiignya Oleifera Seed Oil, Diospyros Kaki Fruit Extract, Aniba Rosaeodora (Rosewood) Wood Oil, Citrus Paradisi (Grapefruit) Peel Oil, Rosemarinus Officinalis (Rosemary) Leaf Oil, Tocopheryl Acetate, 1,2-Hexanediol, Bis- Diglyceryl Polyacyladipate-2, Ethylene/Propylene Copolymer. Olea Europaea (Olive) Fruit Oil, Vinifera (Grape) Seed Oil Cocos Nucifera (Coconut) Oil, Cera Alba (Beeswax), Polyglceryl-3 Palmitate, Mangifera Indica (Mango) Seed Butter, Hippophae Rhamnoides Oil, Oleifera Seed Oil, Diospyros Kaki Fruit Extract, Aniba Rosaeodora (Rosewood) Wood Oil, Citrus Paradisi (Grapefruit) Peel Oil, Rosemarinus Officinalis (Rosemary) Leaf Oil Tocopheryl Acetate (vitamin E), Polyglyceryl-2 Dipolyhydroxystearate. * This formula would fit Nature natural certification standards

15 Certified ingredients what and where to look for certified ingredients EWG Cert

16 So how do you design a highquality natural skin care product You look for a gap or create a new gap in the market You must always be seeking Active and story to the product or the Texture and uniqueness. You want the product to Come alive it must be a able to tell several different stories to bring about its uniqueness and so the consumer can find a real connection and buy in from it. Why it was made -What amazing thing/s does it do? How the ingredients chosen and how they tell a story together What about the packaging this can now also have its own story that can be connected to the product Fragrance not just for an aroma profile but this to can tell a story.

17 HOW TO SPOT A NATURAL IT INGREDIENT

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19 Lumicease - Lipotech ticks all the boxes It s on trend and emerging trend Ferment extract obtained from biotechnology Compliant with Natural and Global regulations Strong efficacy studies in-vivo and in-vitro Sustainable, exotic ingredient story Great marketing taglines - skin prep for life in the light Don t let Selfies age your skin

20 CASE STUDIES Successes in developing high quality skincare products

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23 Create your own Special Blend and Trademark it! Glycablend A nourishing blend of pure seed oils formulated to fight glycation. Glycablend works to improve the skin s overall texture, minimising the appearance of fine lines and wrinkles and restoring radiance. Rosapene Rosapene is our trademarked antioxidant complex, combining essential fatty acid-rich rosehip and cranberry seed oils with antioxidants from tomato seed and acai berry oils.

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27 Premium New Zealand Skincare

28 Recent Sale Snowberry Skincare founded in 2007 and was bought earlier this year by global giant Proctor & Gamble for a suggested price of tens of millions of dollars. Described by Proctor & Gamble executives as the Iintersection of nature and science.

29 Natural Fragrance Design Perfume should not be a random ingredient but a rather well defined compound totally mimicking the cosmetics story, feeling and functionality, reinforcing the chance of success for the product.

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31 What do you need to remember to design high quality skincare products naturally? Become knowledgeable and highly skilled in natural skincare ingredients and products. Ask your suppliers for substitutes to your existing synthetic products. Engage with industry specialists and use the services available - the value in this will save time and costly mistakes -FAST-TRACKING you to market making your a brand leader. Be active in the natural community. Learn what your consumer wants. Get involved in social and environmental issues. Think outside the box

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33 THANK YOU