Clé de Peau Beauté Set to Drive Global Travel Retail Expansion

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1 14 September 2018 Shiseido Travel Retail Clé de Peau Beauté Set to Drive Global Travel Retail Expansion Shiseido Travel Retail is set to intensify the expansion of luxury skincare and makeup brand Clé de Peau Beauté in global travel retail, with the brand enjoying an upward trajectory as one of the Group s core brands in the channel. According to travel retail data-house Generation 1, sales of Clé de Peau Beauté grew +95.3% year-on-year worldwide in 2017, and now ranks as the 18 th largest perfume and cosmetics brand worldwide, up from rank 30 th in We have the ambition for Clé de Peau Beauté to become one of the top 10 beauty brands in travel retail worldwide. To date, we have focused on building momentum in strategic locations across Asia Pacific Travel Retail. Going forward, we seek to sustain Asia Pacific as a powerful growth engine especially through the Chinese traveling consumer but also take steps into Europe, the Middle East and Americas. Travel retail expansion is firmly part of the brand s overall vision to become a truly global luxury brand by 2023, says Brand Director (Skincare), Shiseido Travel Retail, Kristina Strunz. Clé de Peau Beauté s strategy in Asia is to use high-end experiences to engage and attract customers, with the aim of becoming the preferred luxury cosmetics brand among Chinese women. To further leverage on the brand s Chinese popularity, actress Zhang Ziyi was recently announced as Global Brand Ambassador. Zhang will represent La Crème, the iconic product that epitomises Clé de Peau Beauté s dedication to excellence. By leveraging best-selling icons like La Crème and introducing one-of-a-kind offerings, Clé de Peau Beauté is positioning itself as a unique and modern luxury lifestyle brand. Looking ahead, the brand will continue to grow its icons and build on its skincare pillars with exciting new product launches. Shiseido Travel Retail will showcase Clé de Peau Beauté s SS19 launches at the TFWA World Exhibition, Cannes in October at Riviera Village Stand RJ5. New Products for SS19 Details of the key products in the SS19 launches that will be available in Travel Retail Asia Pacific and Americas are as follows. 1 Generation Report 2017

Enhancing Eye Contour Cream Supreme and Vitality-Enhancing Eye Mask Supreme Enhancing Eye Contour Cream Supreme & Vitality-Enhancing Eye Mask Supreme Launching in March 2019, Clé de Peau Beauté s

2 Enhancing Eye Contour Cream Supreme and Vitality-Enhancing Eye Mask Supreme Enhancing Eye Contour Cream Supreme & Vitality-Enhancing Eye Mask Supreme Launching in March 2019, Clé de Peau Beauté s Enhancing Eye Contour Cream Supreme instantly imbues the skin with long-lasting hydration. Using a pioneering scientific approach, the product targets dullness and wrinkles to deliver re-energised and vibrant skin. With continued use, skin will appear plumped and more youthful. Pairing it with the new Clé de Peau Beauté Vitality-Enhancing Eye Mask Supreme helps address eye concerns for increased skin benefits. The 10-minute mask ideally applied before bed covers the entire eye area for targeted efficacy. Signs of fatigue, worry lines and frown lies appear noticeably diminished and, come morning, the eye area is brightened. Both products contain refined essence of Iris Extract, revered for its ability to help stimulate skin and offset the decline in metabolic processes associated with aging. This key ingredient revitalises the skin s energy source, plumping and firming from within. Together, these high-end performance products promote a recontoured eye area for a more buoyant, lifted look.

Essential Refining Essence Essential Refining Essence Clé de Peau Beauté Essential Refining Essence promises renewed freshness and clarity for skin by introducing phytosterol derivatives a new

3 Essential Refining Essence Essential Refining Essence Clé de Peau Beauté Essential Refining Essence promises renewed freshness and clarity for skin by introducing phytosterol derivatives a new ingredient that addresses the cause of visible pores. In conjunction with the reformulated Surface Refining Complex EX, the derivatives target persistent impurities that build up in the pores, resulting in smooth skin with a fresh, dewy appearance. The essence also includes Clé de Peau Beauté's core skincare complex, Illuminating Complex Ex, a synthesis of potent elixirs that stabilise moisture to give the skin radiance and improve texture. Available in 170ml and in a travel retail exclusive 250ml bottle, Essential Refining Essence will be launching in January 2019.

Radiant Cream to Powder Foundation Radiant Cream to Powder Foundation The new Radiant Cream to Powder Foundation boasts a unique texture that delivers a natural-matte finish, flawless illumination

4 Radiant Cream to Powder Foundation Radiant Cream to Powder Foundation The new Radiant Cream to Powder Foundation boasts a unique texture that delivers a natural-matte finish, flawless illumination and weightless coverage. Upon application, the cream sets into a powder that is both shine-controlling and luminously sheer. The result is a refined yet natural look that lasts throughout the day. Dermatologically tested and non-comedogenic, this hybrid foundation also has broad spectrum SPF25 to protect against harmful UVB and UVA rays. The Radiant Cream to Powder Foundation is available in four shades - I10, O10, O20, B10 - from March 2019.

Refined Lip Luminizer Various shades of the new Refined Lip Luminizer The new Refined Lip Luminizer colour collection infuses lips with moisture, delivering a sophisticated shine and leaving lips

5 Refined Lip Luminizer Various shades of the new Refined Lip Luminizer The new Refined Lip Luminizer colour collection infuses lips with moisture, delivering a sophisticated shine and leaving lips feeling soft and hydrated. The slim, teardrop bullet hugs the lip line for precise application and the intense hues of the collection invoke the rebellious spirit and Rococo style that flourished in the court of Versailles. The 12 vibrant shades have enticing names to reflect the sweet, but rebellious spirit of the palette, such as Sweet as Candy and Perfect Peach. The collection launches in January ENDS

6 About Shiseido Group and Shiseido Travel Retail Shiseido was founded in 1872 as the first Western-style pharmacy in Japan. The business gradually evolved into a cosmetics company, offering the most advanced technology and the finest aesthetics available in the East or the West. Now known globally as the premier cosmetics company with its roots in Japan, Shiseido has come to represent the world s highest standards of quality, and the company s brands are sold in over 120 countries and regions. As part of its commitment to accelerate multi-brand growth in the travel retail channel, Shiseido Group has divided the world into six regional entities under its Vision 2020 corporate plan, with Travel Retail recognised as a territory in its own right. Shiseido Travel Retail, effective 1 May 2016 and headquartered in Singapore, takes a Think Global, Act Local approach in cultivating each of its brands based on region and market-specific needs, while accelerating decision-making and production development. The company s portfolio includes skincare brands Shiseido, Clé de Peau Beauté, Anessa and IPSA; make-up brands NARS, bareminerals and Laura Mercier; as well as fragrance brands Dolce & Gabbana, Issey Miyake, Narciso Rodriguez, Elie Saab, Alaïa Paris, Zadig & Voltaire, and Serge Lutens. For more information, please visit Shiseido Travel Retail media contacts: Lisa Bates Global Communications Director Shiseido Travel Retail Tel: lisa.bates@tr.shiseido.com Jenard Ng Public Relations Account Manager FILTR Tel: jenard@wefiltr.com

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