he s not just a chemist, he s a pioneer of cosmeceuticals.

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Rodger Lambert
5 years ago
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2 You may not realize it, but you re involved, perhaps deeply, with Joe (Joseph A. Lewis II), even though you may have never met him! Just have a look in your bathroom vanity cabinet or handbag; if it contains a product with alpha-hydroxy acid (AHA), Idebenone, or CoffeeBerry, you re likely relying on Lewis to put your best face forward. Lewis sourced and introduced these ingredients for some of the skincare industries most innovative breakthrough anti-aging products. That s why in the beauty industry, he s not just a chemist, he s a pioneer of cosmeceuticals. The business model of Lewis and his business partner, Joseph C. DiNardo, also a master product formulator and toxicologist, might be unusual, but it s impressively successful. The two (known to some as the Joe s ) invest years of scientific research, coupled with large amounts of R&D dollars, to bring new anti-aging technologies to the marketplace. These top anti-aging technologies, both pharmaceutically and medically endorsed, have been presented at the largest dermatology meetings in the world and in worldrenown, peer-reviewed medical journals. PRIORI, The Anti-Aging Authority, is the most innovative source of anti-aging science and proprietary patented technologies for the professional skincare market worldwide that are simply not available through any other professional skincare brands. Providing beauty professionals with unparalleled treatments and anti-aging regimens, to experience a whole new level of skin rejuvenation beyond traditional cosmeceuticals. PRIORI comes from the Latin phrase a priori meaning from cause to effect. The name superbly describes our theory on the proper treatment of skin aging from its source, thereby delivering the best effect. This is why PRIORI should be your PRIORITY when it comes to skincare therapy. he s not just a chemist, he s a pioneer of cosmeceuticals. Joseph A. Lewis II PRIORI Founder and Chemist Your Anti-Aging Secret Weapon

3 The only professional skincare brand with Advanced AHA! Improved skin moisturization and exfoliation leads to normalized skin function and better skin health, returning the skin to a more youthful, healthy appearance. It s the only AHA brand with LCA Complex: ph correct Lactic Acid and essential skin vitamin antioxidants: A, C, E & Pro-Vitamin A in a time-released liposome complex. Advanced moisturization and multilayer skin renewal lead to skin health and normalization, the first step in any anti-aging skincare program. Acclimates skin and prepares it for graduation to Superceuticals with Idebenone. The first signs of skin aging come from decreased skin moisture content combined with a decrease in skin s natural exfoliation and renewal rate, resulting in dull skin, lack of suppleness, dryness, uneven pigmentation, fine lines and wrinkles. Advanced AHA with LCA Complex, a unique combination of Lactic acid with recyclable essential skin antioxidant vitamins, corrects both of these problems and helps normalize skin exfoliation and cell renewal rate to return the skin to a more youthful, healthy appearance. AHAs are natural skin exfoliators. Our skin is constantly renewing itself by a natural process of cell turnover. As we age, the process slows down, dead cells back up in our outer skin layer, the skin becomes dull, sallow, coarse, and is prime residence for fine lines, wrinkles and uneven skin tones. AHAs exfoliate the skin and return skin cell exfoliation to its natural youthful rate, resulting in improved appearance in fine lines, wrinkles, pigmentation and restoring a more youthful, radiant glow to the skin. AHAs are moisturizers. Unlike typical moisturizers that act by forming an occlusive barrier on the skin to prevent excessive skin moisture evaporation, AHAs moisturize by signaling the skin cells to increase production of the natural moisture-binding substance found in the extra cellular matrix Hyaluronic acid or HA (not to be confused with AHA). HA can bind thousands of times its molecular weight in water. HA is the skin s natural moisture retention substance. AHAs moisturize the skin at the cellular level, from the INSIDE OUT! Clinical Science Visible Proof Evaluation for the Treatment of Photodamaged Skin Using a PRIORI Advanced AHA Skincare Regimen of Gentle Facial Cleanser, Smoothing Eye Serum, Skin Renewal Cream, Barrier Repair Complex and Daily Defense SPF 30 Percent Improvement (Increase or Decrease) from Baseline 3 weeks, double blind, twice daily use, dermatologist expert grader evaluation, 12 subjects after 80 Acne, skin normalization, moisturization, exfoliation, fine lines and wrinkles after 20 0 Fine Lines/Wrinkles Dryness Roughness Moisturization

4 (180 ml) Contains 13% LCA Complex (12% Lactic Compound + 1% MFAS*) in a gentle, light lathering cleanser that gently exfoliates the skin, leaving it soft, soothed and radiant. Gently removes makeup and daily residue. Ideal for all skin types, including the most sensitive. ph 4.4 Use Directions: Apply a small amount to moistened hands. Lather and gently massage over face. Rinse with water and pat dry. Use once or twice daily. (200 ml) Contains 16% LCA Complex (15% Lactic Compound + 1% MFAS*) in a gentle, light lathering and invigorating face and body scrub that gently exfoliates the skin, leaving it soft, smooth and radiant. Use once a week for normal skin and up to three times a week for rough and very dry skin. For all skin types. ph 3.8. Use Directions: Apply a liberal amount with hands, washcloth or sponge and gently massage over face and body, for a mild exfoliation. Rinse with water and pat dry. For very dry areas, apply dry and then put a small amount of water in your hands and massage the dry areas to get a more intense exfoliation. Leaves skin baby soft with a more youthful look. Use 1 to 3 times a week only. (30 ml) Contains 16% LCA Complex (15% Lactic Compound + 1% MFAS*) plus 1% Salicylic Acid and peptides in a gel texture. Ideal for mature problem-prone skin to minimize breakouts, pore clogging and reduce the appearance of fine lines and wrinkles. ph.3.8 Use Directions: Apply 1-2 pumps to facial skin and massage evenly into skin. Use once or twice daily. For best results, use together with Barrier Repair Complex and Daily Defense SPF 30. (50 ml) Contains 16% LCA Complex (15% Lactic Compound + 1% MFAS*) in a gentle, lightweight cream designed specifically for reducing the appearance of fine lines and wrinkles. Ideal for mature, dry, sun-damaged skin. Improves skin texture and radiance, revealing a softer, smoother complexion. ph.3.8 Use Directions: Apply 1-2 pumps to facial skin and massage evenly into skin. Use once or twice daily. For best results, use together with Barrier Repair Complex and Daily Defense SPF 30. (50 ml) Contains 2% LCA Complex (1% Lactic Compound + 1% MFAS*), plus a fortifying epidermal complex composed of natural skin lipid bi-layer components, including ceramides, cholesterol and essential fatty acids. All combined in a silky emulsion designed to enhance skin moisturization by providing essential skin nutrients that strengthen and help repair skin barrier function. Excellent for sensitive skin and mature, dry skin to replenish and revitalize impaired skin. ph 3.8 Use Directions: Apply 1-2 pumps to facial skin and massage evenly into skin. Use once or twice daily. For best results, use together with one of the Correctors and Daily Defense SPF 30 or as recommended by your skincare professional. (15 ml) Contains 11% LCA Complex (10% Lactic Compound + 1% MFAS*), plus a muscle relaxing hexapeptide designed specifically to reduce the appearance of fine lines, wrinkles and puffiness in the delicate eye area. With instant and lasting action, restores vital moisture and firmness to promote a radiant more youthful appearance. ph 4.4 Use Directions: Apply small amount to hand and apply thin layer evenly around eye area. Do not apply to eyelids. Use once or twice daily. E VIT C UV UV VIT E C Pro-A Pro-A UV Antioxidants in the human body are working together in a sequence to promote self-regeneration. MFAS-radical scavenging, self-regenerating.

(75 ml) Contains 3% LCA Complex (2% Lactic Compound + 1% MFAS*) plus broad spectrum UVB and UVA active ingredients to protect against the sun s damaging rays that lead to premature skin aging.

5 (75 ml) Contains 3% LCA Complex (2% Lactic Compound + 1% MFAS*) plus broad spectrum UVB and UVA active ingredients to protect against the sun s damaging rays that lead to premature skin aging. An essential part of any anti-aging skincare regime. ph 3.8 Use Directions: Apply daily as a city block and generously prior to sun exposure. Re-apply as needed or after swimming, towel drying, perspiring heavily or washing. (180 ml) Contains 16% LCA Complex (15% Lactic Compound + 1% MFAS*) in a silky luxurious emulsion that gently exfoliates to rejuvenate dry, aged, sun-damaged skin, leaving skin soft, smooth and hydrated. ph 3.8 Use Directions: Apply liberally to all areas of the body and massage into skin. Use once or twice daily. (90 Capsules) PRIORI Advanced AHA Cosmeceuticals is about achieving and maintaining basic skin health and fitness. The addition of PRIORI Advanced AHA Supplement can help improve the skin s health from the inside out. PRIORI Advanced AHA supplements are a unique and exclusive formula that provide four levels of vital support for maintaining healthy skin: 1. Essential Fatty Acids (from Evening Primrose Oil) helps skin appear smoother, more supple and more hydrated 2. Brassica Rappa Pollen enhances skin tone and resiliency 3. Sulfur (from MSM) helps to support connective tissues 4. AHAs provide enhanced moisturization Use Directions: Take 3 capsules daily, preferably with a meal. CLEANSE CORRECT Gentle Facial Cleanser Invigorating Face and Body Scrub Perfection Facial Gel Skin Renewal Cream All Skin Types [1-3 times per week] All Skin Types Problem-prone Skin Fine Lines and Wrinkles, Dry Skin HYDRATE Barrier Repair Complex All Skin Types, Dry Skin PROTECT Daily Defense SPF 30 All Skin Types SPECIAL CARE Smoothing Eye Serum Hand & Body Revitalizing Lotion DIETARY Supplements All Skin Types Fine Lines and Wrinkles (Eye Area) All Skin Types (Body) after after after after 3-WEEK PROBLEM-PRONE SKIN CLINICAL STUDY Evaluation for the treatment of problem-prone skin using a PRIORI Advanced AHA skincare regimen of Gentle Facial Cleanser, Smoothing Eye Serum, Perfection Facial Gel and Daily Defense SPF 30 3 weeks, double blind, twice daily use, dermatologist expert grader evaluation, 12-subject clinical study. Results may vary. 3-WEEK PHOTO-DAMAGED SKIN CLINICAL STUDY Evaluation for the treatment of photo-damaged skin using a PRIORI Advanced AHA skincare regimen of Gentle Facial Cleanser, Smoothing Eye Serum, Skin Renewal Cream, Barrier Repair Complex and Daily Defense SPF 30 3 weeks, double blind, twice daily use, dermatologist expert grader evaluation, 12-subject clinical study. Results may vary.

6 PRIORI Professional Treatments jump start the PRIORI anti-aging home care regimen, accelerating and maximizing the benefits of the products for even faster results. The purpose of these highly effective treatments is twofold: to help your skin look younger almost immediately,while taking your results to the next level. PRIORI offers a wide range of Professional Treatments for the face and body, including localized treatments for the hands, feet and problem areas such as the hips, abdomen and thighs. We also offer shorter lunchtime treatments that deliver immediate gratification in the form of quick and visible results with no downtime. PRIORI Advanced AHA Cosmeceuticals helps restore your skin s basic health and fitness. PRIORI provides the latest in AHA technological advances LCA Complex a powerful combination of lactic acid and essential vitamin antioxidants. Ideal for dry, sensitive skin, problem-prone skin and mature acne. Produces intensive results: Provides multi-layer skin exfoliation Revitalizes dry, mature and sun-damaged skin Increases epidermal and dermal moisture levels Evens pigmentation Stimulates dermal proteins, collagen and elastin fibers Minimizes the look of fine lines and wrinkles PRIORI is not just about the most advanced anti-aging technologies available in the industry it is also about providing consumers with choices to best meet their individual needs, personal skincare goals and lifestyles. In addition to the Advanced AHA Cosmeceuticals range, PRIORI offers: Offering an all natural alternative delivering optimum anti-aging efficacy. This is a lifestyle and core philosophy choice for the green planet eco-conscious consumers that expect great antiaging skincare and do not want to compromise on results. This is the only step in the PRIORI all natural anti-aging skincare system. Targets aging at the cellular source the mitochondria, and provides the highest level of topical free radical protection EPF 95. Ideal for consumers who have reached a plateau with their current skincare regimen and want more: the triathlon of skin fitness. The second step in the PRIORI anti-aging skincare treatment program, after the client has maximized skin health and fitness with Advanced AHA. *Protected by US and International pending patents. The CoffeeBerry trademark and related pending patents are exclusively licensed by J&J Technologies, LC. **Protected under US Patent No. 6,756,045 and additional patents pending, licensed from PCR Technology Holdings, L.C. USC

WHO SAYS YOU RE ONLY YOUNG ONCE?

WHO SAYS YOU RE ONLY YOUNG ONCE? ADVANCED AHA COSMECEUTICALS THE PROVEN MULTI-LAYER SKIN RENEWAL SYSTEM Advanced AHA Cosmeceuticals The first signs of skin ageing come from decreased skin moisture content