New Product Launches and Brand Restages in the recent past. February 2019
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1 New Product Launches and Brand Restages in the recent past February 2019
2 In Q3FY19
3 India
4 Hair & Care Dry Fruit Oil - Hair & Care, in its latest avatar, combines the goodness of almonds and walnuts in one potent oil, further enriched with Vitamin E and B5 - Has been launched in Maharashtra and Rajasthan 4
5 Set Wet Global Edition - Perfume Sprays - Premium fresh fragrances that are long lasting and inspired by destinations around the world - Available in two fragrances: Bali Bliss & Las Vegas Live 5
6 Saffola FITTIFY Gourmet Range (1/2) - Launched India s first healthy gourmet range offering nutrient rich foods backed by superfood goodness. - Holistic fitness and weight management solution. High in protein and low in calories Natural Superfoods High Dietary Fibre Rich in vitamins and minerals 6
7 Saffola FITTIFY Gourmet Range (2/2) Healthy Green Coffee (5 Flavours) Moringa Green Tea (6 Flavours) Hi-Protein Slim Meal-Shake (7 Flavours) Hi-Protein Meal-Soup (3 Flavours) 7
8 International
9 Parachute Advansed Petroleum Jelly - Bangladesh Launched Parachute Advansed Petroleum Jelly, enriched with the natural goodness of Aloe Vera & Cocolipid for soft & glowing skin, even during winter. 9
10 Parachute Just For Baby - Bangladesh Launched a baby skin care range with the goodness of olive and almonds oils. Comprises: - Baby Wash - Baby Lotion - Baby Oil 10
11 Other recent launches
12 India
13 Nihar Naturals Extra Care - Reduces Hairfall by upto 8X - Brings alive the age-old recipe of soaking seeds in oil - Carries a potent mix of Activ-seeds - Til (Sesame), Methi (Fenugreek), Sarson (Mustard), Kalonji (Nigella) and Lauki (Bottle Gourd) 13
14 Parachute Advansed Coconut Crème Oil Range Pre-Wash Hair Nourisher (Provides Nourishment in 30 mins) Intense Nourishment Shampoo Serum Oil - Launched in Q1FY19, a new-age hair nourishment product range to capture the pre-wash, in-wash and post wash hair nourishment needs of consumers who usually neglect their hair health for want of time. 14
15 True Roots Botanical Hair Tonic - Formulated with powerful botanical actives and Apigenin (which is a natural extract from chamomile flowers) - Increases melanin levels in the hair roots in a natural way - Dermatologically tested and clinically proven to show no new greys in 90 days - Available on E-Commerce, General Trade in Mumbai and Modern Trade in top 8 cities - o delay^ greying 15
16 Livon Serums New Variants Specifically formulated for common hair care needs Livon Serum for Dry and Unruly Hair - Gives salon smoothness for 24 hours Livon Serum Colour Protect - Protects against fading to give longer lasting, salon-like colour Livon Shake and Spray Serum for Salon finish hair on-the-go Livon Serum for Dry and Unruly Hair Livon Serum Colour Protect Livon Shake and Spray Serum 16
17 Set Wet Studio X Range Co-created by top celeb stylist Aalim Hakim, an expert grooming range for men who want to sport the celebrity look everyday. Marico s first exclusive brand for the digital platform It houses a range of products including shampoos, body wash, face wash, hair pomade, hair wax, hair & beard serum and perfume between the price points of INR 200 to 400. It houses a range of products including shampoos, body wash, face wash, hair pomade, hair wax, hair & beard serum and perfume between the price points of INR 200 to
18 Set Wet Hair Waxes Water and oil based hair wax allows restyling of hair Works well with hair of varied lengths and for every kind of hair style Launched in select regions of Mumbai, Punjab, Delhi, Kerala and Haryana. Also available on E-Commerce Two variants Matte Magic and Glaze Amaze well with hair of varied lengths, from very short, to very long 18
19 Saffola Masala Oats - New Variants Current Variants New variants added in FY19 Also with Multigrain Crunchies Introduced new variants suited to Indian palate Also launched Multigrain Crunchies to add a crunch to a serving of Savoury Oats 19
20 Saffola Masala Oats Dispensing Machine First of its kind Hot Food Dispenser in the country dishing out ready-to-eat oats and soups in under a minute machines prototyped, reaching ~200,000 consumers across 200 commercial establishments in Mumbai, New Delhi and Pune. Marks the brand s entry into the OOH (out of home) channel with twin objectives of : Increase in the penetration of the product; and Indirect positive rub-off on the retail sales of the parent brand. 20
21 Coco Soul Cold Pressed Virgin Coconut Oil Company's First Organic Super Food Cold Pressed. Unrefined. No Trans-Fat. Helps Support Cognitive Function. Aids Digestion. Boosts energy and helps maintain weight Currently launched exclusively in E-Commerce 21
22 International
23 Sedure - Vietnam - Female grooming range - Shower Gels, EDT Deodorants and Roll-on Deodorants - Alluring fragrances for the confident and independent woman of today 23
24 Thank You To be continued
New Product Launches and Brand Restages since FY17. March 2018
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