Welcome to Your Advanced AHA Education Class

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Jason Parks
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1 Welcome to Your Advanced AHA Education Class

2 Welcome to true Solutions

3 Cosmetics vs Cosmeceuticals PSEUDOCEUTICALS Cosmetics with cosmeceutical ingredients well below optimum %. Cosmetic mentality

4 Cosmetics vs Cosmeceuticals Examples of Cosmeceuticals AHAs BHAs Retinoids Vitamins Enzymes Botanicals Antioxidants Growth Factors Barrier Repair Cell Signaling Functions of Cosmeceuticals Mosturisers: increase GAG, improve barrier function Exfoliators: decrease corneocyte cohesion, increase cell mitosis, digest dead cells Antioxidants/anti-inflammatories: prevent oxidative stress and inflammation Cell Communicators: stimulate collagen and GAG production, muscle contraction, growth factors, cell repair mechanisms etc. Correct skin conditions: acne, pigment, wrinkles, photodamage

PRIORI The Anti-Aging Authority Raising the Bar Putting Professional Back into

Developed by renowned Cosmeceutical research scientists, Joseph A.

EXCLUSIVE TECHNOLOGIES: Founded in scientific R&D based on Proprietary Patented

COSMECEUTICAL INNOVATION LEADERS from the introduction of AHA in 1983, these

CLINICALLY PROVEN results based on double blind, third party Independent,

5 PRIORI The Anti-Aging Authority Raising the Bar Putting Professional Back into Professional Skincare SCIENTIST S BRAND: Not another doctor s brand! Developed by renowned Cosmeceutical research scientists, Joseph A. Lewis II, BS chemistry, and Joseph C. DiNardo, MS toxicology. EXCLUSIVE TECHNOLOGIES: Founded in scientific R&D based on Proprietary Patented Technologies; i.e. PRIORI has no competition. COSMECEUTICAL INNOVATION LEADERS from the introduction of AHA in 1983, these scientists started the Cosmeceutical Revolution. CLINICALLY PROVEN results based on double blind, third party Independent, pharmaceutical grade clinical trials PHARMACEUTICAL & MEDICAL ENDORSEMENT Technologies presented at the world s top dermatology meetings and published in peerreviewed journals. Joe Lewis & Joe DiNardo Cosmetic Dermatology 2009 AAD Poster 2011

6 Science of Skin Aging

7 Signs of Skin Aging Lines & wrinkles Sun damage & pigmentation Dull, sallow complexions Rough skin Dry skin Sagging/elastosis Skin thickening - stratum corneum Thin skin - epidermis Inflamed skin

8 Oxidative Stress the Major Cause of Skin Aging! Oxidative stress is damage caused to cells by reactive oxygen molecules, most notably free radicals Oxidative stress is the same natural process that causes metal to rust and apple slices to turn brown Oxygen is a toxic, pollutant, mutagenic, bi-radical, dangerous, poisonous, gas! Oxygen is absolutely necessary for all aerobic organisms in the production of cellular energy Oxygen the double edged sword both the Boon and the Bane of life!

9 What are Free Radicals? Agents of Aging Free radicals are unstable molecules with unpaired electrons that must return to a stable state Free radicals damage and destroy essential skin components such as phospholipids and collagen Free-radical damage expresses itself as aging! The main source of free radicals is the oxygen molecule!

10 What are ANTIOXIDANTS? Antioxidants are molecules that protect cells from oxidative stress Antioxidants work by neutralizing or scavenging dangerous free radicals

Antioxidant Categories Biological Antioxidants COSMECEUTICALS Those antioxidants required by

Vitamins A, C, E & Pro-A) either made by the body, acquired through diet, or by external

11 Antioxidant Categories Biological Antioxidants COSMECEUTICALS Those antioxidants required by the human body (e.g. Vitamins A, C, E & Pro-A) either made by the body, acquired through diet, or by external application to the skin Bioengineered Antioxidants SUPERCEUTICALS mitochondriatargeted antioxidants (e.g. Idebenone) relieve oxidative stress by entering the respiratory chain; the only antioxidants that fight both intrinsic and extrinsic aging UV VIT E VIT C E º Pro-A º UV C º Pro-A UV PRIORI Antioxidant Technologies Exclusive and Best in Class in every category!

13 Alpha Hydroxy Acids (AHAs)

14 Alpha Hydroxy Acids (AHAs) AHAs were the first molecules to start the cosmeceutical revolution AHAs are still the best cosmeceuticals for skin normalization and basic anti-aging skin health & fitness

15 Alpha Hydroxy Acids (AHAs): Derivation AHAs are members of a food group of naturally occurring organic acids typically derived from fruits and foods

16 Advanced AHA Benefits All Skin Conditions will benefit from AHAs Maintenance of healthy skin proper skin fitness Normalizes skin renewal rate Hydrates the skin from within stimulates HA Increases epidermal thickness Increases dermal proteins (collagen and elastin) Photodamage & Skin discolorations: Hyperpigmentation evens skin tone Fine lines & wrinkles decreases visible signs of skin aging Acne & problem-prone skin: improves complexion Scarring

17 Alpha Hydroxy Acids (AHAs) Mechanism of Action Think of the stratum corneum as the roof of your house Dead skin cells can be UP TO 80 layers thick! Think: burnt toast! Exfoliation is essential to healthy skin-- FACE and BODY

18 Alpha Hydroxy Acids (AHAs) Mechanism of Action AHAs work by two main mechanisms of action - they are natural chemical exfoliators and potent moisturizers The result of topical AHA use is skin NORMALIZATION a return of the skin to normal moisture content and proper exfoliation rate back to basic skin fitness and health

Alpha Hydroxy Acids (AHAs) Moisturization Dry Skin With Typical Moisturizer With AHA Use AHAs are true moisturizers, capable of improving the skin s natural ability to bind moisture by

19 Alpha Hydroxy Acids (AHAs) Moisturization Dry Skin With Typical Moisturizer With AHA Use AHAs are true moisturizers, capable of improving the skin s natural ability to bind moisture by increasing glycosaminoglycan (GAG) deposition in the epidermis and dermis Typical moisturizers prevent transepidermal water loss (TEWL) by forming an occlusive barrier on the surface of the skin

20 Hyaluronic Acid: HA Essential Skin Glycosaminoglycan (GAG) The Skin s natural Moisture Retention Substance Binds 1,000 times its own molecular weight in water: skin sponges Critical Extra Cellular Matrix (ECM) medium for cell mobility Tissue Differentiation Wound healing Rapid Anabolism and Catabolism in Skin 48 hr half-life Anabolism naturally induced by presence of lactic acid, the cell signal agent for HA

21 Alpha Hydroxy Acids (AHAs) Why is ph Important? Skin surface ph is between 4 and 6.5 in healthy people Skincare products with a ph below can be very irritating for the skin Low ph is not necessary to deliver optimal product results Acidic Normal Skin Water Basic 0 4 6, When performing professional peels, a more acidic ph will dramatically reduce the contact time - reducing the irritation value

22 PRIORI s Advanced AHA

23 Advanced AHA - Advantage Lactic Acid & Glycolic Acid Lactic is natural to the body Lactic is a superior moisturizer Lactic stimulates HA: 70-95% more effective at stimulating Hyaluronic Acid deposition in epidermis Lactic is the wound healing AHA Lactic is the cell signal AHA

24 The LCA Complex Lactic Acid + sodium lactate (ph ) AHA: Moisturizing & Multi-layer Skin Renewal PLUS A Multi-functional Antioxidant Sequence (MFAS): Vitamin A + Vitamin C + Vitamin E + Pro-Vitamin A MFAS: Antioxidant Protecting and Essential Vitamin Correcting Delivered in a time-released liposome complex Unique - The only AHA brand with LCA Complex

25 Multi-Functional Antioxidant Sequence Phospholipid Liposome containing: VIT-A (Retinyl Palmitate) - enhances cell metabolism/mitosis VIT-C (Ascorbyl Palmitate) antioxidant/collagen synthesis VIT-E (Tocopherol) - antioxidant/cell membrane protection Pro-VIT A (Beta-Carotene) - antioxidant/cell reservoir for VIT-A Liposome delivered, time released, self regenerating & stable formula Always 1% of the LCA Complex

26 Pro-VIT A: Natural Cell Reservoir for Vitamin A 1 Beta-Carotene oxidation yields 2 VIT-A molecules Vitamin A Vitamin A

27 Unique Ingredient Complexes Within Advanced AHA LCA Complex (Lactic Acid, MFAS Vit A, C, E & Pro-Vit A) Anti-Irritant Complex (Allantoin Glycyrrhetinic Acid, Bisabolol, Sucrose Cocoate) Fortifying Epidermal Complex (FEC - Ceramide III, Millet Extract, Cholesterol, Essential Fatty Acids)

28 Advanced AHA Product Range

29 30 years of results What do you want for your skin? Products that give you the results you want. Fast. Innovative patented technology Quality active ingredients in optimum concentrations Experienced Formulators that have tried, tested and had proven results by millions of people world-wide over the last 20 years.

30 Four Primary Treatment Categories cleansers correctors hydrators protectors

31 Step Product Function Skin Type CLEANSE (AM/PM) Gentle Facial Cleanser Gentle face cleanser that exfoliates the skin leaving it soft, soothed and radiant. ph 4.4 Most skin types Invigorating Face and Body Scrub Offers a double exfoliation for the skin with AHAs and polyethylene granules Most skin types CORRECT(AM/PM) Perfection Facial Gel Minimises breakout, pore clogging and reduces the appearance of fine lines and wrinkles. ph 3.8 Most skin types, mature problem-prone skin Or CORRECT (AM/PM) HYDRATE FACE (AM/PM) HYDRATE BODY (AM/PM) Skin Renewal Cream Barrier Repair Complex Hand & Body Revitalizing Lotion Reduces the appearance of fine lines and wrinkles. Improves skin texture and radiance. ph 3.8 Provides essential skin nutrients that strengthen and help repair skinbarrier function. ph 3.8 Exfoliates to rejuvenate dry, aged, sun-damaged skin. ph 3.8 PROTECT (AM) Sunscreen Protective broad spectrum sunscreen and moisturiser in one. Most skin types, particularly mature, dry, sun-damaged skin Most skin types. Excellent for sensitive skin and mature dry skin Most skin types Most skin types SPECIAL CARE (AM/PM) Smoothing Eye Serum Replenishing Masque Reduces the appearance of fine lines, wrinkles and puffiness. Moisturizes and firms. ph 4.4 Leaves skin smooth, supple, fresh and hydrated Most skin types Most skin types

Gentle Facial Cleanser Gentle, Light-Lathering Cleanser that Removes Makeup and Residue Key Benefits Gently cleanses and exfoliates, leaving skin soft, smooth and radiant 13% LCA Complex

32 Gentle Facial Cleanser Gentle, Light-Lathering Cleanser that Removes Makeup and Residue Key Benefits Gently cleanses and exfoliates, leaving skin soft, smooth and radiant 13% LCA Complex Anti-irritant Complex Oil Free, non comedogenic ph: 4.4 People to Target Most skin types even most sensitive skin How to Use Apply small amount to moistened hands. Lather and gently massage Rinse with water, pat dry

33 Invigorating Face & Body Scrub A Gentle, Light-Lathering and Invigorating Face and Body Scrub Key Benefits Reduces appearance of fine lines, wrinkles and uneven skin tones Revitalizes dry, prematurely-aged, sun-damaged skin Great for use in manicures and pedicures Key Ingredients 16% LCA Complex Sucrose polysoyate emollient fatty acid Physical exfoliants ph: 3.8 People to Target Most skin types including most sensitive skin How to Use Apply wet then massage For extra dry skin apply dry, then apply water and massage Can mix 50/50 with cleanser for face Use 1 3 X week

34 Replenishing Masque First At home spa product Key Benefits: Instantly moisturizes Replenishes the skin s natural-barrier function Revitalizing the skin for a smoother, more supple complexion. Key Ingredients 2% LCA Complex: AHA (1% L-Lactic Compound) Humectants (10% Glycerin, Lactic Acid, Phospholipids) Emollients (Caprylic/Capric Triglyceride, Dimethicone) Brown Algae Extract (Laminaria) People to target Most skin types How to Use : Apply a thick layer of the masque weekly, evenly onto clean skin Leave on for minutes remove any residue with a tissue. Rinse thoroughly with warm water

Perfection Facial Gel Light Gel Lotion Designed for Mature Acne, Spots and Blemishes Key Benefits Minimizes breakouts and clogged pores/comedones Reduces fine lines and wrinkles Clears complexion Key

35 Perfection Facial Gel Light Gel Lotion Designed for Mature Acne, Spots and Blemishes Key Benefits Minimizes breakouts and clogged pores/comedones Reduces fine lines and wrinkles Clears complexion Key Ingredients 16% LCA Complex 1% Salicylic Acid Pentapeptide 4 Dermal Matrix-HA, collagen and elastin booster ph: 3.8 People to Target Mostskin types, all ages Ideal for mature, problem-prone skin How to Use Massage 1 2 pumps evenly on face 1-2 times daily for more oily skin or spot treat problem-prone areas; use 1-2 times weekly on dryer skin Follow with moisturizer

36 The Process in Pictures for Oily and Acne-Prone skin hyperkeratinized follicle 2. blocked follicle inflamed follicle, stage 1 4. inflamed follicle, stage 2 5. inflamed follicle, rupture

Skin Renewal Cream Gentle, Lightweight Cream that Diminishes the Visible Signs of Aging Key Benefits Reduces appearance of fine lines and wrinkles Improves skin texture and radiance Reveals softer

37 Skin Renewal Cream Gentle, Lightweight Cream that Diminishes the Visible Signs of Aging Key Benefits Reduces appearance of fine lines and wrinkles Improves skin texture and radiance Reveals softer smoother skin Key Ingredients 16% LCA Complex Super rich in humectants and emollients ph: 3.8 People to Target Most skin types Ideal for mature, dry, and sun-damaged skin How to Use Massage 1 2 Pumps evenly on face, neck and décolleté, follow with moisturizer 1 2 X daily

38 Smoothing Eye Serum Award-Winning Eye Serum! Key Benefits Reduces appearance of fine lines, wrinkles and puffiness Increases firmness, moisture & radiance Light reflecting Key Ingredients 11% LCA Complex Hexapeptide muscle-relaxing peptide Caffeine reduces puffiness Interference pearls ph: 4.4 People to Target Most skin types Wrinkle-prone or sagging areas How to Use Apply thin layer around eye area. Do not apply to eyelids. Use 1 2 X daily

39 Barrier Repair Complex Rich Cream to Support Skin s Natural Barrier Function and Restore Natural Skin Moisture Content 1 st Aid for Skin! Key Benefits Hydrates, strengthens and repairs barrier function Soothes and heals Oil-free, water-based hydrating cream: Rich NOT thick! Key Ingredients 2% LCA Complex Fortifying Epidermal Complex (FEC): Ceramides, Cholesterol and EFA Anti-irritant complex Green tea Licorice extract ph: 3.8 People to Target Most skin types. Ideal for sensitive/irritated skin, and mature dry skin. How to Use Massage 1 2 pumps evenly on face 24 hour cream day and night Use 1 2 X daily

Hand & Body Revitalizing Lotion A Lightweight Body Lotion that Gently Exfoliates and Revitalizes Dry Skin Key Benefits Leaves skin soft, smooth & hydrated Reduces appearance of fine lines & wrinkles

40 Hand & Body Revitalizing Lotion A Lightweight Body Lotion that Gently Exfoliates and Revitalizes Dry Skin Key Benefits Leaves skin soft, smooth & hydrated Reduces appearance of fine lines & wrinkles Evens skin tones Exfoliates Key Ingredients 16% LCA Complex Super rich in humectants and emollients ph: 3.8 People to Target All skin types. Ideal for dry, aged and sun-damaged skin Ingrowing hairs after hair removal How to Use Apply liberally to all areas of the body, including hands and feet Use as an after-sun lotion Use 1 2X daily

41 Professional Products

Professional PRO Peel Kit AHA (multiple MWs) + BHA + MFAS Multi-depth skin exfoliation Increases dermal moisture levels (glycosaminoglycans) Stimulates dermal proteins: collagen and elastin fibres

42 Professional PRO Peel Kit AHA (multiple MWs) + BHA + MFAS Multi-depth skin exfoliation Increases dermal moisture levels (glycosaminoglycans) Stimulates dermal proteins: collagen and elastin fibres Helps revitalize dry, mature and sun-damaged skin. Ideal for problem-prone skin and adult female recurring acne Minimizes fine lines and wrinkles, deeply hydrates and retexturizes Designed to accelerate and maximize the results obtained with PRIORI AHA home-care products

43 Professional PRO Peel Kit Pre-Peel Solution 5% Lactic Acid Alcohol Base Multi-Layer Peeling Gel 14.5% Lactic Acid 14.5% Glycolic Acid 1% Citric Acid 1% Salicylic Acid 1% MFAS ph minutes MAXIMUM contact time

44 Advanced AHA Peel Treatment Session Breakdown 1. Perform the PRIORI Skin Analysis Form 2. Cleanse face twice with Pro Gentle Facial Cleanser: 2 pumps 3. Remove and pat dry. 4. Apply Pre-Peel Solution over face: 2-3 pumps 5. Start the Timer from when you start putting on the Multi-Layer Peeling Gel 6. Apply Multi-Layer Peeling Gel over face as recommended peel sequence: 2-3 pumps 7. Leave on 3 Minutes maximum 8. Remove with Tepid water & disposable cotton pads 9. Cleanse again with Pro Gentle Facial Cleanser: 2 pumps 10. Apply products according to treatment protocol Review detail of Advanced AHA Peel session on package insert

45 Sequence of Peeling Application Begin with the forehead, side of the face, nose, around the mouth, finally the cheeks, neck and décolletage Remove following the same sequence as the application

46 Advanced AHA Professional Lineup 1.Gentle Facial Cleanser 2. Invigorating Face & Body Scrub 3. Pre-Peel Solution 4. Multi-Layer Peeling Gel 5. Smoothing Eye Serum 6. Perfection Facial Gel 7. Skin Renewal Cream 8.Barrier Repair Complex 9. Replenishing Masque 10. Hand & Body Revitalizing Lotion (same as Retail) 1

47 Clinical Science Visible Proof

48 Clinical Trial: Advanced AHA Global Skin Improvement 3 Weeks CLINICAL ABSTRACT CLINICAL BEFORE & AFTER PHOTOS

49 Clinical Science Visible Proof Evaluation for the Treatment of Problem-Prone Skin Using a PRIORI Skincare Regime of Gentle Facial Cleanser, Smoothing Eye Serum, Perfection Facial Gel, and Daily Defense SPF 30 with Advanced AHA

50 Rosacea

51 PRIORI Advanced AHA Cosmeceuticals The Proven Multi-Layer Skin Renewal System What is it? The only professional skincare brand with Advanced AHA! How does it work? Improved skin moisturization and exfoliation leads to "normalized" skin function and better skin health and returns the skin to more youthful healthy appearance! How is it unique? It s the only AHA brand with LCA Complex: ph correct Lactic Acid + essential skin vitamin antioxidants; A, E, C and Pro-Vitamin A in a time-released liposome complex! Why should I use it? Advanced moisturization and multi-layer skin renewal lead to improve skin health and normalization, the first step in any anti-aging skincare program! Acclimates skin and prepares skin for graduation to Superceuticals with Idebenone Key Benefits: Acne, skin normalization, moisturization, exfoliation, lines & wrinkles Fitness Analogy: Basic Skin Health & Fitness

52 PRIORITY Advanced AHA Treatments

53 PRIORITY TREATMENTS Skin Analysis Form

54 Advanced AHA Cosmeceutical Peels Basic Skin Health and Fitness Provides multi-layer skin exfoliation, revitalizes dry, mature and sun-damaged skin, increases epidermal and dermal moisture levels, deeply hydrates and retexurizes, evens pigmentation, stimulates dermal proteins: collagen and elastin fibres and minimizes the look of fine lines and wrinkles For maximum benefit it is recommended that the PRIORI home-care treatment line will be used at home for 2 weeks prior to having a professional peel with no sensitivity or reaction If sensitivity was experienced with home skincare products, wait until the skin is adjusted before beginning sessions Contraindications Avoid using on open or irritated skin Sunburn or recently exposed to tanning bed Prior 48 hours no waxed skin (or plucking), clay masks, scrubs, selftanning other facials or face procedures Avoid if client has used Accutane within 1 year Avoid if client has used Retin-A or Renova, or other chemical exfoliation products

55 Post-Peel Recommendations The client is recommended to wait 24 hours before using PRIORI home skincare products If redness and sensitivity develops, recommend a soothing calming moisturizer and/or mask. If redness and/or sensitivity persist discontinue use of Advanced AHA-based products until symptoms disappear Avoid exercise for 24 hours Avoid for 48 hours: sun or sunbed exposure, Retin A or Vitamin A products, facial waxing, heat treatments (including: steam, sauna, facial steamers, hooded hairdryers, cooking in hot kitchens etc) and chlorinated water

56 PRIORITY TREATMENTS Skincare Recommendation Chart

57 Any Advanced AHA Questions?

58 Thank you for attending our Advanced AHA Education Class

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WHO SAYS YOU RE ONLY YOUNG ONCE?

WHO SAYS YOU RE ONLY YOUNG ONCE? ADVANCED AHA COSMECEUTICALS THE PROVEN MULTI-LAYER SKIN RENEWAL SYSTEM Advanced AHA Cosmeceuticals The first signs of skin ageing come from decreased skin moisture content