SHOW US YOUR VISION. GO BEYOND THE EXPECTED

Transcription

1

2 SHOW US YOUR VISION. GO BEYOND THE EXPECTED You re invited to take part in our competition and set your skills against the best stylists and colorists at the Wella Professionals National TrendVision Awards. Bring your personal vision of the Wella trends to life, and showcase your talent at one of the most prestigious events in hairdressing. Our annual TrendVision Awards recognizes both emerging stylists, and the most masterful colorists within the industry on a spectacular platform to encourage creativity and showcase talent. Feel the incredible thrill of competing in one of three categories: The Color, The Young Talent or The Student Category. For the winners, there is a fantastic array of prizes and the chance to make your mark in the industry. The Color, The Young Talent and The Student Category will each feature a gold, silver and bronze award. All national gold winners will be able to continue their creative journey to a global competition, the International TrendVision Awards. WE VE GOT BIG NEWS TO SHARE WITH YOU! For the first time, all National TrendVision gold winners will automatically win a customized mentoring program with Wella Professionals. This mentoring opportunity will prepare contestants for the challenges of the International TrendVision Awards. GET MORE INSPIRATION FOR WELLA TRENDVISION 2014 AT WELLA.COM AND TRENDVISIONLIVE.COM WELLA PROFESSIONALS TRENDVISION AWARDS

3 THE SPRING/SUMMER TREND WELLA PROFESSIONALS TRENDVISION AWARDS 2014 WELLA PROFESSIONALS TRENDVISION AWARDS

4 THE MOVEMENT OF SPRING/SUMMER URBAN NATIVE A new breed of tech-savvy, nature-connected people have gone Urban Native. They ve de-cluttered, slowed down, and re-connected with life. Perfectly at home with technology, and equally at ease switching it off, they pick what they need from nature and city-life to live how they want: in a more satisfying, relaxed and turned-on now. Enjoy the art of being. And share. WELLA PROFESSIONALS TRENDVISION AWARDS

5 THE LOOK OF SPRING/SUMMER 2014 HAVE IT YOUR UNDONE WAY The perfect, easy-going style is desirable because it never looks like it tries too hard. Inspired by the idea of worn-in comfort, it combines stone-washed colors with frothy textures for an effortless Urban Native style. Get inspired, challenge your mind, and show us your vision. Think outside the box and dare to get edgy. HAIR COLOR A relaxed look: touchable, soft and full of life. From creamy nude tones to faded brights, broadened into stonewashed corals and brunettes alive with depth. CUT AND STYLE The hair shapes have a feel of grown-out contours, full of lived-in movement. worn with a natural frothy feel, foamy textures are beautifully undone, as if by sun, wind and water. MAKEUP The look is very light and sensually soft, created using a faded bright palette. A clean, minimalist look is what you should be aiming for when it comes to complexions. Subtle definition around eyes is essential. Think lightly feathered brows with a natural arch, gently curled lashes and powdery lips. WARDROBE Inspired by the idea of worn-in comfort: like your favourite fashion outfit, prewashed to be beautifully soft with slip-on ease. Sensual and light, there s an effortless freedom about the looks. WELLA PROFESSIONALS TRENDVISION AWARDS

6 THE FALL/WINTER TREND 2014 This is your chance to give the Wella Professionals Trends your personal touch: show your vision and craftsmanship to the industry and the world. MORE INSPIRATION AVAILABLE AT WELLA.COM WELLA PROFESSIONALS TRENDVISION AWARDS

7 THE MOVEMENT OF FALL/WINTER 2014 BORDERLINE BEAUTY What will beauty be tomorrow? A changing world demands a new perspective: the undesired of today will be the beauty of tomorrow. Tastemaking experimentalists venture beyond the boundaries of age, color and shape, connecting the real and virtual, future and past, human anatomy and android artifice. They create an unexpected, new aesthetic. WELLA PROFESSIONALS TRENDVISION AWARDS

8 THE LOOK OF FALL/WINTER 2014 WHICH SHAPE LANGUAGE DO YOU SPEAK? Shaping a new language in hair: pushing the boundaries of old beauty norms. Shapes in the hair are set in deliberate contrast against the shape of the head, the nape of the neck, and the very bone structure of each individual to find new lines of beauty. Get inspired and challenge your mind to show us your vision. HAIR COLOR Color redefines the anatomy of shape in minimalist fashion with a hidden complexity. This season, the opposite attracts. CUT AND STYLE Be experimental with shapes, using the same shapes in different layers. Create an untapped aesthetic. MAKEUP Shadow color: from vibrant colors to montones like color going into shadow, an ageless palette of almost barren beauty, based on gray as a catalyst for looking at color differently. WARDROBE Paradox texture: beautifully challenging textures that give a new definition of volume and shape. Refined minimalist form, structured to be smooth and loose. Inventive textures vary the shapes to bring them alive. WELLA PROFESSIONALS TRENDVISION AWARDS

9 APPLY CATEGORIES Celebrate your craftsmanship and show us your vision of what s new, cool and inspiring. Use one of the Wella trends as your inspiration, but make it your own. NOW FOR THE 2014 AWARDS The Color category is open to hairdressers of all ages. This category recognizes the best-in-class color work. For rules and regulations, please see relevant category pages. The Young talent category is open to hairdressers aged 30 or younger. This category recognizes the best-in-class overall look. For rules and regulations, please see relevant category pages. The Student category is open to students or recent (6 months) graduates (after March 2014). This category recognizes the best-in-class overall look. For rules and regulations, please see relevant category pages. WELLA PROFESSIONALS TRENDVISION AWARDS

10 HOW TO ENTER STEP 1 Choose the category you want to participate in (Young Talent, Color or Student) and carefully read the rules and regulations for that category. STEP 2 Select the 2014 seasonal trend movement that has inspired you most, and demonstrate a significant change to the model s hair. STEP 3 Form your team including: a model, assistant/makeup artist, photographer, and wardrobe stylist (optional). STEP 4 Prepare your registration package, including: Completed entry form (found at Bloom.com/wellatrendvision). One photo of your finished look, and one before photo (see photo details in the corresponding category s rules and regulations). Completed category questions, found at Bloom.com/ wella-trendvision. Overuse of photoshop will result in disqualification. It may be used to even out skin tone, tidy up clothing or remove an errant hair. It shouldn t be used to create, enhance or manipulate the hair. TOP TIPS FOR YOUR PHOTOGRAPHIC ENTRY Professional photographs are not necessary for entry. Photos should be high resolution and under 10 MB each. For best presentation quality, upload images that are at least 500 px wide. THE FOLLOWING TIPS ARE FOR GUIDANCE ONLY: Use a plain background. Focus on hair. Consider the pose you choose. Overuse of photoshop will result in disqualification. It may be used to even out skin tone, tidy up clothing or removing an errant hait. It shouldn t be used to create, enhance or manipulate the hair. All entrants must submit a before and after photo on Bloom.com so that the judges can see the transformation. 18 WELLA PROFESSIONALS TRENDVISION AWARDS 2014

11 THE RULES

12 / THE RULES THE HAIRDRESSER/TEAM 1. The Young Talent category is open to hairdressers no older than 30 years of age at the time of registration. Proof of age may be requested at any time and non-compliance will result in immediate disqualification. There is no age limitation for the model and the assistant. The Student category is open to students or recent (6 months) graduates (after March 2014). This category recognizes the best-in-class overall look. For rules & regulations, please see relevant category pages. 2. No employee of Wella Professionals, or their families, will be allowed to enter the competition. 3. The competition team consists of a hairdresser and a model, and can be supported by an assistant. However, only the hairdresser (whose name is on the entry form) can do the hair work and receive the award. 4. The hairdresser must be a qualified hairdresser employed by a salon; there is no such obligation for the model or the assistant. 5. Between the photo entry selection and the competition, the model can be changed. The assistant may be changed at any stage during the competition. 6. The assistant and model are not required to be employed by the participating salon. THE SALON (FOR YOUNG TALENT ONLY) 7. Salons are allowed to enter as many competitors as they like, but only one competitor is allowed per entry form. Competitors may only submit one entry and in only one category either Young Talent or Color. 8. The salon that appears on the entry form will be the salon that the hairdresser must represent during the competition. Should a competitor leave his/her employment (i.e. move to a different salon) during any stage of the competition, he/she will lose the right to compete. In the case of withdrawal of a competitor, the salon loses the right to compete. JUDGING The judges will specifically be looking for the highest hair craftsmanship skills, creative interpretation of the individual s vision of what s new, cool and inspiring using the Wella Professionals Seasonal Trend Collections as inspiration. The hairdresser s own vision should demonstrate a significant change to the model s hair, while achieving a beautiful end result. 9. The competitor will be judged for his/her individual vision: 60 % CREATIVE STYLING Haircut technique, shape and form, suitability and balance Haircut, including styling Selection and appropriate use of Wella Professionals products 40 % OVERALL VISION & LOOK Suitable overall look Relevant individual vision/interpretation/ creative personalization Haircut enhancement with color 10. The judges decision is final. No correspondence will be entered into after the competition is complete. Entrants have no right to legal recourse. OUNG TAL- PRODUCTS & TOOLS 11. Only Wella Professionals products may be used. The products used must be tagged to the photo entry on Bloom.com. 12. The use of fake hair pieces is forbidden unless it is used as padding/filling material inside the hair look and not visible on the surface. 13. Each hairdresser/team is responsible for providing his/her own personal equipment, such as scissors, brushes, combs, makeup, and clothing for completing the finished look. 14. Electrical equipment used by the hairdresser must comply with the terms of the Health and Safety Act Requirements for Electrical Safety in the Workplace and must have a valid safety certificate. 15. Wella Professionals accepts no responsibility for loss of and/or damage to electrical equipment. THE ENTRY FORM/PHOTO STAGE 16. The Young Talent or Student category application form consists of: 16.1 Completed entry form found at Bloom.com/ wella-trendvision 16.2 Signed disclaimer found at Bloom.com/ wella-trendvision 16.3 Two model pictures, each high resolution (one head-and-shoulders picture of the model before, and one head-and-shoulders picture of the model after with the final look) 16.4 Completed Young Talent or Student category package, found at Bloom.com/wellatrendvision, out lining the concept of the look, which must include: Reasons outlining why this look fits the individual vision Haircut description Styling explanation Description of the techniques used/color results to enhance the haircut The Wella Professionals products used 17. Deadline for entry is May 15, 2014, and applications must be submitted at Bloom.com/ wella-trendvision. Entries received after this deadline cannot be accepted. 18. Entries/photos that have been previously published cannot be considered (photo rights during the competition are reserved for Wella Professionals). All photographs taken and received become the property of Wella Professionals and may be used for publicity purposes. Photos will not be returned. THE REGIONAL AND NATIONAL COMPETITION STAGES 19. This is a live competition stage, where, in front of the judges, the hairdressers will be expected to present their models within 3 hours, including: 19.1 Haircut: To be done live on the day of the com petition; the competitor will be expected to create a significant change to the hair and must cut off a minimum of.75 inches Color work: The majority of color can be prepared prior to the competition, however, on the day of the competition, the participant will be expected to personalize the color Show styling and finish Present the overall look/result. 20. The hairdresser will be expected to present their overall Look Concept in up to 5 minutes, supported by a mood board, which should include: 20.1 Reasons outlining why this look fits the individual vision 20.2 Haircut description 20.3 Styling explanation 20.4 Description of the techniques used/color result to enhance the haircut 20.5 Wella Professionals products used PLEASE NOTE ANY FAILURE TO COMPLY WITH THE RULES & REGULATIONS WILL RENDER A COMPETITOR LIABLE FOR DISQUALIFICATION. 22 WELLA PROFESSIONALS TRENDVISION AWARDS 2014 WELLA PROFESSIONALS TRENDVISION AWARDS

13 THE RULES THE HAIRDRESSER/TEAM 1. The Color category is open to all hairdressers of all ages. 2. No employee of Wella Professionals, or their families, will be allowed to enter the competition. 3. The competition team consists of a hairdresser and a model, and can be supported by an assistant (to help with hair cut, styling and finish). However, only the JUDGING The judges will specifically be looking for the highest hair craftsmanship skills, creative interpretation of the individuals vision of what s new, cool and inspiring using the Wella Seasonal Trend Collections as inspiration, as well as the hairdresser s own vision to demonstrate a significant change to the model s hair, while achieving a beautiful end result. 13. Each hairdresser/team is responsible for providing his/her own personal equipment, such as scissors, brushes, combs, makeup, and clothing for completing the finished look. 14. Electrical equipment used by the hairdresser must comply with the terms of the Health and Safety Act Requirements for Electrical Safety in the Workplace and must have a valid safety certificate. 17. Deadline for entry is May 15, 2014, and applications must be submitted at Bloom.com/wella-trendvision. Entries received after this deadline cannot be accepted. 18. Entries/photos that have been previously published cannot be considered (photo rights during the competition are reserved for Wella Professionals). All photographs taken and received become the property of Wella Professionals and may be used for publicity purposes. Photos will not be returned. hairdresser (whose name is on the entry form) can do the hair work and receive the award. 9. The competitor will be judged for his/her total individual vision: 15. Wella Professionals accepts no responsibility for loss of and/or damage to electrical equipment. THE REGIONAL AND NATIONAL COMPETITION STAGES 19. This is a live competition stage, where, in front of the 4. The hairdresser must be a qualified hairdresser employed by a national salon; there is no such obligation for the model or the assistant. 5. Between the photo entry selection and the national/ regional competition, the model can be changed. The assistant may be changed at any stage during the competition. 70 % COLOR TECHNIQUE Technique, application, color selection, commercial usability explanation Color compliments the haircut (shape and length) Finished color result 30 % OVERALL VISION & LOOK THE ENTRY FORM/PHOTO STAGE 16. The Color category application form consists of: 16.1 Completed entry form found at Bloom.com/ wella-trendvision 16.2 Signed disclaimer found at Bloom.com/ wella-trendvision 16.3 Two high res model pictures, head-andshoulders picture of the model before, and 1 judges, the hairdresser will be expected, within 3 hours, to: 19.1 Present a creative haircut. This can be pre-cut before the competition day, allowing the competitor to focus on the color application Do the color work live (All color work must be done on the competition day and there may be no preparation of the color prior to the competition). Competitors will be expected to make a complete and significant color change. 6. The assistant and model are not required to be employed by the participating salon. THE SALON 7. Salons are allowed to enter as many competitors as they like, but only one competitor is allowed per entry form. Competitors may only submit one entry, and only in one category. Total look (style, finish, make up, clothes/fitting) Relevant individual vision/interpretation/ creative personalization Color enhancement with cut result 10. The judges decision is final. No correspondence will be entered into after the competition is complete. Entrants have no right to legal recourse. head-and-shoulders picture of the model afterwards with the final look) uploaded to Bloom. com Completed Color category package, found at Bloom.com/wella-trendvision, outlining the Color Concept, which must include: Reasons outlining why the overall look fits the individual vision Technique name and explanation of the 19.3 Show styling and finish Present the overall look/result. 20. The hairdresser will be expected to present their color concept in up to 5 minutes, supported by a mood board, which should include: 20.1 Reasons outlining why this look fits the individual vision 20.2 Technique name and explanation of the name 8. The salon that appears on the entry form will be the salon that the hairdresser must represent during the competition. Should a competitor leave his/her employment (i.e. move to a different salon) during any stage of the competition, he/she will lose the right to compete. In the case of withdrawal of a competitor, the salon loses the right to compete. PRODUCTS & TOOLS 11. Only Wella Professionals products may be used. The products used must be tagged on the photo entry on Bloom.com. 12. Use of fake hair is forbidden throughout the whole competition (no hairpieces, extensions, etc., are allowed). name An outline of how the color works with the haircut (shape, length) Suggested shades/mixtures with names and numbers The Wella Professionals products used A step-by-step description of the placement of color 20.3 An outline of how the color works with the haircut (shape, length) 20.4 Suggested shades/mixtures with names and numbers 20.5 The Wella Professionals products used 20.6 A step-by-step desciption of the placement of color PLEASE NOTE ANY FAILURE TO COMPLY WITH THE RULES & REGULATIONS WILL RENDER A COMPETITOR LIABLE FOR DISQUALIFICATION. 24 WELLA PROFESSIONALS TRENDVISION AWARDS 2014 WELLA PROFESSIONALS TRENDVISION AWARDS

14 TRENDVISION TIP SHEET MODEL SELECTION TIPS: Your model choice can make or break your TrendVision entry. Pick a model who looks like a model study body type and how lines, angles and cuts of clothing reflect the trend. Study your model s features and natural likeness for a particular trend. Measure your model s bust, waist, hips and inseam prior to shopping for your TrendVision wardrobe. Study your model s body shape and height, and find clothes that complement those lines, angles and general shape. NOTES: WARDROBE TIPS: Create a storyboard of inspiration, incorporating fabrics, color and a variety of textures that best reflect your trend. Accessories can tell a story and should carry the design element through to complete a picture without overwhelming the overall image. Use your imagination to create accessories out of nontraditional materials (e.g. recycled fabrics to reflect a green theme). Remember the emphasis should be on haircolor; choose clothing colors that enhance your haircolor selection. NOTES: Highlight and contour your model s natural bone structure. Use individual and single lashes rather than full strips to create a more realistic look on eyes. Matte eyeshadow and lipstick will add definition to your finished look. Before applying lipstick, exfoliate the model s lips to diminish lines. NOTES: PHOTOGRAPHY TIPS: Use your photograph to tell a story, show a relationship, and provide inspiration. Once you have defined your concept, figure out how the final still image can best capture it. Consider the play of light, composition, background and balance. Remember, hair and haircolor should be your focal points and need to come across strongest in the photograph. If budget allows, find a photographer who specializes in live model shoots not food, furniture or animals. There s an art and specialty to photographing people. NOTES: MAKEUP TIPS: Pressed and finishing powders can sit on the surface of the skin, giving a dusty appearance in the final photo, so apply sparingly. Blend at every step of the application eyes, lips and cheeks to give the model s skin an airbrushed look. A good powder brush is an excellent blending tool. NOTES: 26 WELLA PROFESSIONALS TRENDVISION AWARDS 2014 WELLA PROFESSIONALS TRENDVISION AWARDS

15 TREND COLLECTIONS SEMINAR INFORMATIONS BECOME AN EDITORIAL STYLIST AND ENTER THE TRENDVISION COMPETITION WHERE AND WHEN: LA Studio, 2014: March 2-3 TrendVision Haute Couture March TrendVision Editorial April TrendVision Editorial May 4-5 TrendVision Editorial World Studio, 2014: May 4-5 TrendVision Editorial WHAT: 2 day editorial class with Wella Professionals Top Stylist DETAILS: 1st day: Inspiration from Top Stylists and 2014 Trends immersion. You will create a mood board with your own look concept (mentoring from the artist). 2nd day: Execution of your trend look concept with mentoring by Wella Professionals Top Stylist (work with wardrobe stylist, make-up artist and a photographer). HOW TO SIGN UP: Call to get booked to the class REQUIREMENTS: Bring your own model and tools. Color and styling products will be provided. For further information and details please go to wellainteractive.com 28 WELLA PROFESSIONALS TRENDVISION AWARDS 2014 WELLA PROFESSIONALS TRENDVISION AWARDS

16 GET MORE INSPIRATION FOR WELLA TRENDVISION 2014 AT WELLA.COM AND TRENDVISIONLIVE.COM wellausa.com Wella Professionals USA The Wella Corporation WEP-NA-R