IDENTIFYING OPPORTUNITIES IN COLOUR COSMETICS JOANNA CHAN ANALYST, BEAUTY & FASHION K-BEAUTY EXPO 2017

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1 JOANNA CHAN ANALYST, BEAUTY & FASHION K-BEAUTY EXPO 2017

2 ABOUT EUROMONITOR INTERNATIONAL INDUSTRY SNAPSHOT OPPORTUNITIES / WHITE SPACE GEOGRAPHICAL EXPANSION TARGETING AGEING CONSUMERS HEALTH ALIGNMENT FUTURE OF COLOUR COSMETICS

3 ABOUT EUROMONITOR INTERNATIONAL Research coverage 3

4 ABOUT EUROMONITOR INTERNATIONAL Research Expertise Consumer Products Alcoholic Drinks Apparel Automotive Beauty and Personal Care Consumer Appliances Consumer Electronics Consumer Health Eyewear Fresh Food Health and Wellness Home and Garden Home Care Hot Drinks Luxury Goods Ethical Labels Nutrition Packaged Food Personal Accessories Pet Care Soft Drinks Tissue and Hygiene Tobacco Toys and Games Services Consumer Finance Consumer Foodservice Institutional Channels Retailing Travel Supply Ingredients Packaging Economies Business Dynamics Cities Economy, Finance and Trade Industrial Consumers Digital Consumer Households Income and Expenditure Lifestyles Population 4

5 ABOUT EUROMONITOR INTERNATIONAL INDUSTRY SNAPSHOT OPPORTUNITIES / WHITE SPACE GEOGRAPHICAL EXPANSION TARGETING AGEING CONSUMERS HEALTH ALIGNMENT FUTURE OF COLOUR COSMETICS

6 USD Billion Global Retail Value Sales of Colour Cosmetics Current, Fixed % 7.0% % 5.0% 4.0% 3.0% Australasia Eastern Europe Middle East and Africa Latin America Western Europe North America % 1.0% Asia Pacific Growth rates %

7 CAGR 7 14% 12% 10% 8% Colour Cosmetics Growth by Region Middle East & Africa Latin America Eastern Europe Asia Pacific 6% 4% 2% 0% Australasia Western Europe 0 1,000 2,000 3,000 4,000 5,000 Growth in USD million Current, Fixed 2016 North America

8 Growth Rate Colour Cosmetics Growth in Asia Pacific USD Fixed 2016 Exchange Rate 8 30% 25% 20% 15% 10% 5% 0% % India China Developing - ID TH PH VN Korea Developed - HK TW SG MY Japan

9 USD million CAGR Colour Cosmetics Sales by Category in APAC Current, Fixed

10 ABOUT EUROMONITOR INTERNATIONAL INDUSTRY SNAPSHOT OPPORTUNITIES / WHITE SPACE GEOGRAPHICAL EXPANSION TARGETING AGEING CONSUMERS HEALTH ALIGNMENT FUTURE OF COLOUR COSMETICS

11 Geographical Expansion 11 Korean Beauty Exports by country in 2016 China Hong Kong Japan 9% 9% 82% of exports to Asia Thailand Taiwan Singapore 3% 2% 3% 3% 4% 36% Low exports to fast-growing Asian countries Other Asia USA Rest of the World 31% Developing Asia holds potential for mass brands

12 Key Market Highlights: USA 2016 Key Facts: Spending per capita USD 49.0 Market size USD 15.9 trillion CAGR % Colour Cosmetics sales by cateogry Facial Make-Up Eye Make-Up Lip Products Nail Products 0 2,000 4,000 6, Distribution by Channel in % Others Direct Selling 12 Department Stores Internet Retailing Beauty Specialist Retailers Drugstores /Parapharmacies Modern Grocery Retailers

13 Key Market Highlights: Indonesia 2016 Key Facts: Spending per capita USD 1.6 Market size USD 426 million CAGR % Colour cosmetics sales by category Lip Products Facial Make-Up Eye Make-Up Nail Products 0 1,000 2,000 3,000 Billion rupiah Distribution by Channel in % Others Direct Selling 13 Department Stores Outdoor Markets Health and Beauty Specialist Retailers Traditional Grocery Retailers Modern Grocery Retailers

14 ABOUT EUROMONITOR INTERNATIONAL INDUSTRY SNAPSHOT OPPORTUNITIES / WHITE SPACE GEOGRAPHICAL EXPANSION TARGETING AGEING CONSUMERS HEALTH ALIGNMENT FUTURE OF COLOUR COSMETICS

15 Population Pyramids 15 India, Philippines, Indonesia, Vietnam Hong Kong, Taiwan, Korea, Thailand, Singapore, China Japan USA

16 60+ Population not to be neglected 16 Source: Marc Jacobs Beauty Average Gross Income of consumers aged 65+ in APAC USD7,623

17 Euromonitor Beauty Survey 2016 n= Global Results 50% of women aged 60 & above use Foundation at least once per week 59% of women aged 60 & above use Lipstick at least once per week 52% of women aged 60 & above use Eye Make Up at least once per week

18 Products targeting ageing concerns 18 Source: Studio10 Beauty Studio 10 Hydralift I-Corrector Enriched with a unique combination of highly effective advanced skin-perfecting ingredients: Dermaxyl, Nyamplung Oil and Hyaluronic Acid, designed to target and repair the key areas affected by ageing Source: Elizabeth Arden Elizabeth Arden Flawless Finish Sponge-on Cream Our best-selling foundation is now infused with micronized diamond powder to reflect light, instantly diminish discolorations and fine lines to give you a perfectly even, radiant finish.

19 M.A.C targets all ages 19 Source: Seventeen Source: Reallyree Source: Temptalia

20 ABOUT EUROMONITOR INTERNATIONAL INDUSTRY SNAPSHOT OPPORTUNITIES / WHITE SPACE GEOGRAPHICAL EXPANSION TARGETING AGEING CONSUMERS HEALTH ALIGNMENT FUTURE OF COLOUR COSMETICS

21 Well-being remains paramount but meaning of health expands 21 Product Features Where consumers learn first Holistic wellbeing Function /Efficacy Active cosmetics Mild/ Safe Foods Consumer Health Leveraged in Beauty & Personal Care

22 Skin care infused make up 22 Anti-ageing Perricone MD No Blush Blush accentuates cheeks while providing firming benefits to skin Hypoallergenic Hypoallergenic is a desired feature in Colour Cosmetics in Euromonitor s Beauty Survey 2016 Hybrid Skincare specialist brands, diversify into colour cosmetics eg. La Mer & Dr. Hauschka Source: Sephora Source: BeautyMNL Source: Beauty Insider

23 Environmental concerns 23 Shiseido Benefique Deep Blocked Essence for UV and IR Lancome UV Expert CCC for UV and HEV Mary Kay Mineral Eye Colour & CC Cream Sunscreen Protect from Free Radicals Source: us.cosme.net Source: Lancome Source: Mary Kay

24 Niche active brands gain consumer interest 24 Arrow Revive Cooling Cheek Tint Source: Birchbox SWEAT, REFRESH, GO Healthy Portable Workout Essentials Source: Sephora Source: Yuni Beauty

25 Strategies in targeting active consumers 25 Travel Kits & Pack Sizes 01 Retail Distribution at Gyms 02 Brand Ambassadors Product Innovation Source: Yuni Beauty

26 ABOUT EUROMONITOR INTERNATIONAL INDUSTRY SNAPSHOT OPPORTUNITIES / WHITE SPACE GEOGRAPHICAL EXPANSION TARGETING AGEING CONSUMERS EFFICACY & SAFETY FUTURE OF COLOUR COSMETICS

27 USD Billion Forecast Global Retail Value Sales of Colour Cosmetics Constant, Fixed % % 3% 2% 1% Australasia Eastern Europe Middle East and Africa Latin America Western Europe North America Asia Pacific Growth rates %

28 Forecast Growth by Region 28 North America 2.9% Western Europe 2.5% Eastern Europe 2.8% Middle East & Africa 3.2% Asia Pacific 4.8% Latin America 3.9% Australasia 3.0%

29 Future Growth Opportunities for Beauty & Personal Care 29 Geographical Expansion 01 USA & developing Asia are focus markets which hold high potential for Korean Beauty Ageing Consumers Health Alignment Korean beauty companies export markets have a significant population of ageing consumers a key target segment Megatrend starting to play out in colour cosmetics in the form of addressing skin issues, environmental concerns and active needs

30 THANK YOU FOR LISTENING Joanna Chan Research Analyst For press enquiries, please contact: Benedicte Dia Communications Manager CONNECT WITH US!