Premiumisation, gender fluidity and active ageing in colour cosmetics. Sunny Um Senior Analyst, Beauty & Fashion

Transcription

1 Premiumisation, gender fluidity and active ageing in colour cosmetics Sunny Um Senior Analyst, Beauty & Fashion

2 2 This PowerPoint presentation includes proprietary information from Euromonitor International and cannot be used or stored with the intent of republishing, reprinting, repurposing or redistributing in any form without explicit consent from Euromonitor International. For usage requests and permission, please contact us

3 ABOUT EUROMONITOR INTERNATIONAL 3 Euromonitor International network and coverage

4 ABOUT EUROMONITOR INTERNATIONAL 4 Research expertise Consumer Products Alcoholic Drinks Ethical Labels Nutrition Supply Ingredients Apparel Automotive Beauty Survey Packaged Food Personal Accessories Packaging Economies Beauty and Personal Care Consumer Appliances Consumer Electronics Consumer Health Eyewear Fresh Food Health and Wellness Home and Garden Home Care Hot Drinks Luxury Goods Pet Care Soft Drinks Tissue and Hygiene Tobacco Toys and Games Services Consumer Finance Consumer Foodservice Institutional Channels Retailing Travel Business Dynamics Cities Economy, Finance and Trade Industrial Natural Resources Consumers Digital Consumer Households Income and Expenditure Lifestyles Population

5 5 Industry snapshot

6 Asia Pacific North America Western Europe Latin America Middle East/Africa Eastern Europe Australasia US$ Billion CAGR % INDUSTRY SNAPSHOT 6 Asia leads colour cosmetics sales Colour cosmetics value sales by region (constant, US$ fixed 2017) value increase Western Europe US $2 billion CAGR % 1 0 North America US $3 billion Asia Pacific US $6 billion Source: Euromonitor International; value increase is an estimate

7 US$ Billion INDUSTRY SNAPSHOT 7 What are the best-selling products? 10 Colour cosmetics value sales: 2017 (constant, US$ Fixed 2017) 20% 16% 12% 8% 4% 0 0% Source: Euromonitor International CAGR %

8 8 Premiumisation

9 PREMIUMISATION 9 What is premiumisation? Experience more Less brand loyalty Search for personal identity More benefits demand Exclusive Personal Expect to be surprised

10 2017 Euromonitor Beauty Survey 10 Q: What are desired product benefits when buying colour cosmetics?

11 PREMIUMISATION 11 Millennials in developing economies seek good for skin benefits Top 5 desired benefits in colour cosmetics: Millennials, 2017 Thailand High quality Matched my skin tone Matched my skin tone Value for money Suits my skin concerns Natural or organic Hypoallergenic Indonesia Natural or organic China Suits my skin concerns Matched my skin tone Liked the colour Liked the colour Liked the colour Appropriate for skin type Value for money Value for money Liked the colour South Korea Low price Matched my skin tone Appropriate for skin type Liked colour Japan Value for money Matched my skin tone Low price Offered good coverage Source: Euromonitor Beauty Survey 2017 Source: Euromonitor International

12 PREMIUMISATION 12 Premiumisation kicks in in developing economies I prefer premium ingredients or formulation China Thailand Indonesia South Korea Japan Global average 39% % of Millennials respondents Source: Euromonitor Beauty Survey 2017 Source: Euromonitor International

13 PREMIUMISATION 13 Skin care-infused cosmetics in Asia ANTI-POLLUTION SENSITIVE SKIN Hera Urban Veil CC Laneige Anti-Pollution Finishing Pact VMV Hypoallergenics Skin Bloom Blush Pim Velvet Kiss Liquid Lip Colour Multi-shielding, a coating tech to block pollutants Dust-block powder; green tea calming Free from paraben, dye, acne-causing ingredients Paraben-free; vegan friendly (natural oils) Source: Hera, Laneige, Pim Cosmetix, Youngblood

14 14 Gender fluidity: men s make-up

15 GENDER FLUIDITY: MEN S MAKE-UP 15 Unisex marketing TOM FORD BOYS AND GIRLS LIPSTICKS Source: Tom Ford

16 GENDER FLUIDITY: MEN S MAKE-UP 16 Men s make-up goes mainstream CHANEL BOY DE CHANEL Sources: Chanel

17 GENDER FLUIDITY: MEN S MAKE-UP 17 Soaring demand for men-specific cosmetics Obstacles to use: foundation, Asia Not part of my routine Not interested in using Don't see a need Men-specific version not available 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: Euromonitor Beauty Survey 2017 % of male Millennials respondents

18 18 Active ageing: make-up for mature ladies

19 ACTIVE AGEING: MAKE-UP FOR MATURE LADIES 19 Active ageing, not anti-ageing Source: sixtyandme.com

20 2017 Euromonitor Beauty Survey 20 Q: How often do you use colour cosmetics?

21 % of Baby Boomers respondents ACTIVE AGEING: MAKE-UP FOR MATURE LADIES 21 Baby Boomers in Asia apply less colour cosmetics 100% Usage frequency: at least occasionally 80% 60% 40% 20% 0% Lipstick Foundation Eye make-up Millennals Baby Boomers Source: Euromonitor Beauty Survey 2017

22 ACTIVE AGEING: MAKE-UP FOR MATURE LADIES 22 because they are indifferent to make-up Top 5 obstacles to use: lipstick, Asia Not interested in using Don't see a need for use Not part of my routine Not appropriate for my age Don't like lipstick 0% 10% 20% 30% 40% 50% % of Baby Boomer respondents Don't see a need for use Don't like foundation Not interested in using Not part of my routine Not appropriate for my age 0% 10% 20% 30% 40% 50% % of Baby Boomer respondents Source: Euromonitor Beauty Survey 2017 Top 5 obstacles to use: foundation, Asia

23 23 23 L'Oréal: Age Perfect line Source: L'Oréal Paris

24 Thank you Sunny Um, senior analyst Beauty & Fashion Linkedin.com/company/euromonitor-international/