Let s Get this Party Started!

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Piers Nash
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1 Let s Get this Party Started! Learning how to present the products in a fun and informative fashion is one of the most important parts of becoming a successful beauty consultant. There are several things you will need to prepare before you begin. You will find the PDF files on the Crackerjack Unit Website: From the left menu, choose Skin Care Class 1. Assemble your 2015 Class Flip Book. Print and cut the note cards. Insert them in a 4 X 6 photo book. The Love Your Skin Party note cards will take you step-by-step, word-for-word through the presentation. Practice makes perfect! Repetition of the presentation will build your confidence 2. Print and file your Masters Copies. There are a few files you will need to copy over and over. Print, place in page protectors and file it in your notebook for easy access. Tray Insert Guest can follow along with the order of application. Place under plastic tray. Print 6 8. Opinion Polls $100 Survey Fast Facts Marketing label to apply to the back of every beauty books. Print on address labels. 3. Assemble 6-8 two sided Party Placemats by inserting the following in heavy duty clear page protectors. Products with Prices Closing Sheet Have You Ever Pondered P-I-N-K? 4. Referral Game Goody Bags Purchase several small handled bags and tissue paper at the Dollar Store Add few product samples and a piece of chocolate candy to each bag ( EXAMPLE: hand cream, microdermabrasion, eye color, cheek color etc. ) 5. Hostess Program Make 1 color copy of the program and either put it in a clear frame or Laminate it. Copy several others for your future hostesses

2 LOVE YOUR SKIN PARTY 2015 Always remember, they are buying YOU before they buy the product. For the most professional image, it is strongly recommend to purchase a MK Beauty Coat ( MKconnections.com ) and wear to all appointments Extras: A few wrapped section 2 gifts for drawings, Fast Facts label on your Beauty Books, filled 13 Pocket folder & bubble mailer for heating facial cloths Before the Class - Arrive early to set up (45 minutes if you are doing hostess makeover prior) - Find good lighting for foundation matching. Coach the hostess to greet guests & introduce them to you. Have snacks served AFTER your presentation. Set up individual closing area & supplies. Give hostess Satin Hands & show her how she will give each guest their treatment when they arrive. Ask the hostess, who is coming today that might be good doing what I do? How about you? Watch what I do tonight. (planting seeds of opportunity) Meet & Greet each guest. Ask her to fill out her profile card & as soon as she s done, match her foundation. Decide Ivory, Beige or Bronze; Then stripe 2 shades next to each other from jaw line to neck, the one that disappears is the correct one. Ask her to write her shade on the back of her Customer Profile Card immediately. 1 GUEST INTRODUCTION My name is I ll tell you a little more about myself in a minute but before we get started, I d like to learn about you. Say your name...how you know (hostess)..and what else do you do besides come to Mary Kay parties OVERVIEW My goal is for you to feel pampered, relaxed AND learn more about your skin over a lifetime of shopping at counters! Mary Kay always asks us to give our customers 2 makeovers. Since we re meeting for the first time today, we ll be focusing on skin care. You ll experience our PHENONMIMAL skin care products... from our the Miracle Set with 11 age defying benefits to our 2 step Microdermabrasion Spa treatment. We ll do treatments for your hands and eyes We ll exfoliate and moisturize your lips. We'll cover any minor imperfections and match your skin tone with the right shade of foundation. And we ll end with a pop of color for your lips and cheeks. 2 3 At your second makeover, we ll focus on color. I will take the information you filled out on # 6 of your customer profile, and with the help of Mary Kay s makeup artists, I can create a personalized mineral color look for you to try at your appointment. I ll also check the progress of your skin care. We can book your second appointment before you leave today. I want you to know that you are under NO obligation to purchase anything today, but you ll love the fact that Mary Kay has a try before you buy policy. You ll know what Mary Kay smells like, looks like & feels on your skin... and that will prevent you from ever making another buying mistake again! I m sure you ll appreciate our 100% satisfaction guarantee and my personal service. Your profile card ( hold it up ) will go with me the rest of my Mary Kay life...and I hope your face will go with me the rest of your life : ) Tell your I Story in a maximum of 2 3 minutes. I ve been building my business for (how long) I am (married, single, children etc.) I am ( current and/or former occupation ) I joined MK because Share what you love about your business - Keep it positive. So let s open your Beauty Books to the first page Mary Kay Ash was a visionary leader. She founded her company on the Golden Rule and emphasized the importance of giving back to others. I m very proud that our company has established the Charitable Foundation to fund research of cancers affecting women and supporting programs devoted to addressing the serious problem of violence against women. Did you know that our products are dermatology tested & safe for sensitive skin? Did you know that MK has won awards for their environmental efforts?. Did you know we do NOT test on animals? In fact we gave a Million $$ grant to the Johns Hopkins University for Alternatives to Animal Testing. Did you know our customers have given the United States the privilege of representing the #1 brand of skin care year after year! Did you know More than 2 million women in 35 countries worldwide have embraced the Mary Kay opportunity making us one of the largest direct sellers of skin care and color cosmetics in the world? 4

3 Turn to page 5 in your beauty books Mary Kay always says: How old you are is your business, but how old you LOOK is mine. (Have them read their age paragraph ) Take a look at your skin in the mirror...i will be verbally instructing your thorough some amazing skin treatments. First I would like to show you our Oil Free Eye makeup Remover - one of Mary Kay s best sellers it s an I-can t live-without-this product! Always give the bottle a couple of quick shakes to mix it s oil free (silicone base). Safe for sensitive eyes & contact lens wearers. It gently removes all types of eye makeup even waterproof mascara without tugging & pulling the delicate eye area. Demonstrate: Using a tube of mascara, swipe a little on the back of someone s hand pour some on a cotton ball, press it on to the mascara, then swipe it off. It s like magic!!! 5 Turn to page 6/7 ***Miracle Set ***For young or sensitive skin, you can substitute Botanical Cleanser & Moisturizer and substitute a cotton ball sprayed with freshener for the Day Solution Hold each product in your hand as you are describing it We have 4 skin care product lines in MK. So depending on your skin needs and age, we have the perfect skin care for you! The TW Miracle Set id designed for moderate signs of aging. Who wants a miracle for their skin? (raise hand and nod..(the more you raise your hand & nod, the more participation and excitement you generate in the class...keep them engaged) The Miracle Set is a premium collection of age fighting products it s Oil & fragrance free, designed for sensitive skin & has Good Housekeeping Seal and is 1 of 2 anti-aging systems we now carry. Microwave facial cloths for 10 seconds Time wise 3-in-1 cleanser. Scoop up & work product upward & outward motion avoiding the eye area. Can you feel the beads in there? They are exfoliating dull surface cells as well as releasing anti-aging benefits onto your skin. You are cleansing, exfoliating & toning your skin all at the same time.. it does 3 things in one! Can u get excited about something quick & easy? This cleanser comes in a creamy formula for norm/dry skin, a foaming cleanser for combo/oily skin & if you are a girl that likes that squeaky sudsy feel it does come in a cleansing bar. We can discuss the best formula for you at your individual consultation at the end of the class. Next we are going to move to our Dynamic Duo Day & Night Solution. (Hold up Day Solution) Does anyone have a sensitivity to sunscreen SPF? Then don t have them try it!!!! Scoop up product in well #2 and dot your forehead, nose, cheeks & chin. Blend up & out. This is our Vitamin treatment Day Solution, recommended by the skin cancer foundation, with UVA/UVB protection, SPF 35, as well as a collagen booster. Would you like to be a grape or a raisin? A grape of course! This product plumps & protects the cells so you look hydrated & soft. Our products are both preventative and restorative, but wouldn t your agree that it s a lot easier to prevent now than repair later? Let me tell you about the Night Solution See the little beads in the jar? Every time you pump the pump the beads burst open & it s like releasing the freshest vitamins & peptides on your skin every night. Your skin repairs & renews at night!! Peptides work on preventing fine lines and wrinkles Next is our TW Age Fighting Moisturizer in well #3. You have the lotion that is correct for your skin type. This is an oil-free lotion that hydrates up to 10 hrs. so putting it on morning & evening you are getting around the clock hydration

4 Moisturizer is essential to keep your skin elastic with bounce back ability. At your 2nd appointment we will make sure that you are happy with everything and that it is the correct formula for your skin type. Now you don t need 20 different products but need one good skincare system & an eye cream. This will take you only 2 minutes in morning & 2 minutes at night. And if I teach you anything tonight remember 1 thing: DO NOT MIX Skincare products Why? Products are formulated to work together and you can get chemical warfare on your face. So we recommend always stay with one line of skincare. You get the best results on your skin when you stay with one line of product. And MK is less expensive than any of the dept. store brands Firming Eye Cream in well #4. The reason we get fine lines and dark circles around the eye is that the skin is much thinner there. Pick up with ring finger and stipple product under 1 eye and in the crows feet area. It reflects light, making under eye circles appear less dark, hydrates & reduces appearance of wrinkles & fine lines.! 9 Satin Lips treatment in well #5 & #6. LIP MASK exfoliates dead skin from lips. Circle gently & remove. Nothing will ever penetrate a dead skin cell so exfoliation for your skin is essential. FABULOUS REFERRAL GAME Since the Lip Mask needs to sit on your lips for a few minutes, we re going to play a fun little game while it s working it s magic Have you enjoyed your session so far? ( raising your hand and shaking your head up and down) Great! I am going to give you a chance to offer the same pampering experience to women you know (MAKE SUGGESTIONS). and YOUR going to have a chance to win this fabulous little gift.! (hold up the bag) You re going to Grab your pens, grab your cell phones, & the referral sheet under your tray and I m going to set my timer for 2 minutes The person who writes the most names and phone numbers in, wins the gift!! READY! SET! GO!! Remove mask and apply Lip Balm: our lip balm hydrates up to 6 hours. lips and waste $; never use anything medicated on the lips Microdermabrasion Page 13 Share the facts as you're applying Microdermabrasion Refine Step 1 (well # 7) Wet the top of one hand with your facial cloth and massage it into the back of one dampened hand for 1 minute remove with facial cloth. Microdermabrasion Replenish Step 2 (well # 8) Apply. Feel and compare hands At your second appointment, after I review your profile card. I can address any special skin care concerns you may have and show you some skincare supplements that could be added to the skincare we used today Foundation Primer I call this my WOW product. Dot on face/blend downward. It creates a barrier between your skin and foundation. Giving your foundation to adhere to and stay on all day!\ Concealer Next we ll apply concealer. Dip your finger into the concealer, then rub it off on to the tray it is very concentrated...gentle stipple in dark or red areas to cover any imperfections. Never rub concealer into the skin You ll want to load the brush, tap off excess and press into skin in a circular motion. FOUNDATION Page 11 Our award winning foundation are part of our skin care regimen Mineral Powder Foundation- Now on to Foundation to complete our skin care line: Did you know that nearly 70% of women aren t sure if they are wearing the correct foundationit will even out your skin tone beautifully it s the protection step for the skin If you are not wearing foundation you are wearing pollution. All pollutants sit on surface on skin.bacteria can age the skin. So you want protection, not pollution on your skin. We have several different formulas of foundations.today you will be trying CC cream or Mineral Powder Apply foundation DASH OUT THE DOOR COLOR LIPS AND CHEEEKS ONLY Lips Put a variety of lip gloss or lipstick samples on the table and have them pick one and apply Cheeks: Swipe cheek color on a large cotton ball from a full size. Sunny Spice Cheek Color ( ivory beige skin tone) Sparkling Cider (bronze) COMPLIMENT TIME; Look around the room & pay compliments to your friend s new skin/look. 12

5 Table Close Part 1 Placemat Refer them to the placemat Go over prices of sets, and other products you demonstrated Table Close Part 2 - Roll Up Bag Romance & hold up the Travel Roll Up Bag. Pull pockets from bag as you explain Pocket 1 Basic Set... Cleanser/Moisturizer ONLY...$44 Pocket 2 Miracle Set.$90 save $18 when you purchase as a set ( free brush ).. Pocket 3 Ultimate Set.Microdermabrasion, Eye $172 (free Travel Bag) Page 21 in Beauty Book Pocket 4 Color Compact to represent their personalized color makeover at 2nd App You ll be happy to know I accept all major credit or debit cards.. Table Close Part 3 Ponder Pink Marketing Now Turn your placemats over to HAVE YOU EVER PONDERED PINK? Read the ponder pink questions as they follow along Hold up the $100 Bill question Raise your hand if you would get excited to get a call telling you you ve win $100 in FREE Mary Kay product? 13 My Director doses a drawing every few months from these surveys and naturally I want you ladies to be entered.! The question is.if I only had 5 minutes to answer your biggest question about a MK business, what would it be? ( No product questions PLEASE) When they've finished, GO around quickly and read /answer their questions but DO NOT COLLECT THEM YET. I want you to know that we look for 3 types of women in Mary Kay Before I collect these I want you to put a number EITHER 1, 2 or 3 in the little circle to let me know which type YOU are. 1. Customer you loved the products and appreciates excellent service and you re willing to pay full retail ( smile) 2. Party Girl you love the products and likes steals, deals and discounts and wants to share ME with family and friends at a second appointment 3. Business Partners you would love 50% off discount on your MK products, earn extra income or maybe needs a back up plan from your current job, or you want to meet new friends, have more fun, freedom, and flexibility. We re looking for women who have Honesty & Integrity, a love of people, a good ethic and are women who are teachable and trainable. Does that describe YOU? COLLECT THE SURVEYS Table Close 4: Opinion Poll Lastly, on the flip side of your referral sheet, I am going to ask you to please fill out the Opinion Poll in its entirety Then I will meet with each one of you individually and I ll ask you to bring your completed Opinion Poll, Profile card and Beauty Book Individual Close Close everyone in a separate area Ask them for their profile card and opinion poll go over EVERY question of the opinion poll Sell Sets! Book the second appointment! Offer the opportunity!

6 COLOR APPOINTMENT Full color is typically offered at the second appointment never the first. You will want to arrive early and verbally instruct your hostess through the color Visit the Color Confident education site on the intouch website for color tips and techniques and to earn your Advanced Color Consultant designation. Go to Product Central /click Custom Color Looks. There you can use the personal information from your customers profile card to create a personalized color look for your customers. Eye color cards coming in 2015 follow the instructions on the card 1C EYE SHADOW Follow classic eye diagram on the color card to paint by numbers Peel the plastic off the eye shadows HIGHLIGHT ( first color ) Apply to eyelids & under the brow with sponge tip applicator MIDTONE (Middle Color) Swipe color on the clean side OF APPLICATOR and make a dot in the center of the brow bone. Using the finger, move the color back and d forth along brow bone like a windshield wiper. ACCENT color create an inverted V from the middle of the eyelid along lash line and up into the brow bone area to the middle Turn the sponge-tip back to the lighter side and blend the color upward from the darker to the lighter color EYELINER Apply along top lash line working the liner into the root of the lashes using short strokes rather than trying to draw a solid line. Bottom lash line: line the bottom into the lash line and smudge it out with a Q Tip Option: For a softer look, Use the accent color along bottom lash line 2C MASCARA (Give one mascara brush to each customer; don t re-dip because it s not sanitary) When applying mascara, don t pump it because you re drying out the mascara in the cylinder just twist. Also, you should replace your mascara every 2-3 months or bacteria can build up! Apply mascara from the root of the lashes wiggling it to the tips mimicking brushing your teeth. CHEEKS Take some blush off the Look Card with a cotton ball (or a brush if you have a demo set open). Place color in 3 dots on your cheekbone, no lower than the tip of your nose, and no closer than 2 fingers to the nose. Blend the dots along cheek bone, If you are getting complements on your cheek color, it s NOT a compliment ( SMILE ) Less is best 3 C LIPSTICK Peel off the lipstick part of your color card. Fold it back press lips together on card or use little applicator. Voila! The perfect amount of color! LIP GLOSS Swipe a little gloss on the tray to apply over lipstick. Our lip gloss has light reflectors which give shine without highlighting lines or wrinkles, I love this part of the class, it s COMPLIMENT TIME; look around the room & pay compliments to your friend s new skin/look Proceed with card # 14 Table Close. 4C LIPLINER (Optional) Draw a thin, natural line. Lip liner acts like a little fence for your lipstick; it helps to keep the lipstick from feathering.

Let s Get this Party Started!

Let s Get this Party Started! Learning how to present the products in a fun and informative fashion is one of the most important parts of becoming a successful beauty consultant. There are several things