Post-Show Report. The most interactive event in North America for personal care ingredients.

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1 LEARN EXPLORE NETWORK CREATE The most interactive event in North America for personal care ingredients 2018 Post-Show Report In association with: Organized by:

2 in-cosmetics North America inspires the next wave of new product development ideas in-cosmetics North America made a triumphant return to New York for its third edition. The show is rapidly establishing its position as the place where North American cosmetic and contract manufacturers, private labels and Indie brands come to be inspired. Over the course of two days 2,670 visitors from the likes of Johnson & Johnson, L Oréal, Chanel and Crabtree & Evelyn descended on the Javits Center to interact with 167 personal care ingredients suppliers from around the world. The atmosphere was electric as visitors were able to get close to many of the innovative personal care ingredients and technologies being showcased. In particular the show s highly acclaimed Formulation Lab, Innovation Zone, Sensory Bar and Make-Up Bar proved to be a resounding success, as visitors imagination took over to inspire countless new product ideas. The show certainly lived up to its billing as being the most interactive personal care ingredient event in North America, providing attendees with the opportunity to update their skills and knowledge through the show s world-class educational program of 55+ seminars. The next action-packed edition of in-cosmetics North America will take place at the Javits Center, New York from October Key Statistics Total visitors: 2,670 Day One: 1,575 Day Two: 1,095 6% Increase in visitors North American visitors vs 91% International visitors I have attended in-cosmetics North America every year and it is perfect for me, as a formulation chemist, to meet people and be introduced to new ideas. The show is amazing in its innovation and inspiration. Varada Sulakhe, Formulation Chemist, Intercos America (Visitor) 9%

3 Visitor Profile - geographical breakdown 41 COUNTRIES REPRESENTED United States Canada China Mexico France 2,349 North American Visitors CALIFORNIA 5% NEW YORK 36% CONNETICUT 5% NEW JERSEY 35% Top 20 States New York 684 New Jersey 656 Connecticut 87 California 86 Pennsylvania 49 Florida 36 Texas 36 Illinois 33 Massachusetts 18 Ohio 18 North Carolina 17 Washington 16 Virginia 14 Georgia 10 Maryland 8 Rhode Island 8 South Carolina 8 Tennessee 8 Vermont 8 Colorado 6 I attended in-cosmetics North America to source new raw materials. We are involved in a lot of innovation and formulating so the Innovation Zone was really useful - I found a lot of interesting pigments and it is so great to be able to touch and feel ingredients from different companies, rather than just reading about them. Nicole Comeau, Product Development Manager, Cosmopak USA (Visitor)

4 Visitor Profile and Interests 75% Direct or influence the purchase of ingredients Visitors by Company Activity Visitors by Number of Employees Manufacturer of Editor / Journalist finished products/ 1% contract manufacturer / Assistant / Executive private label Senior Manager / 4% Department Head / 38% Manufacturer Laboratory of raw materials Manager 12% and ingredients 21% Manager / Product Manager Indie Formulator Brand / 23% 8% Consultancy / Chemist / Scientist / Other business Engineer 19% services 9% Distributor CEO / Director / 14% 1% Fragrance Other President / Owner 14% House 27% Other 9% % % % 32% % 10% 10% Visitors by Job Description Visitors by Company Function 4% 23% Assistant / Executive Manager / Product Manager Editor / Journalist 1% Senior Manager / Department Head / Laboratory Manager 12% Formulator / Chemist / Scientist / Engineer 19% 34% 17% 6% Research and Development, Formulation, Fundamental Research Sales / Distribution Consultant Management / Business Development Marketing 19% 9% 14% Other CEO / Director / President / Owner 27% 2% 7% Production / Manufacturer Other Purchasing / Buyer Quality / Safety Control, Regulatory Affairs 4% 2% Top Three reasons visitors come to in-cosmetics North America 1 Visit exhibitor stands to discover new innovations and ingredients 2 Stay up-to-date with the latest industry trends and techniques 3 Networking to create new opportunities and people 8% 54% Indie Brands First time visitors 54% The show is very useful to us, particularly for sourcing new products and ingredients. It is also a brilliant place to expand your contacts book and network - I met a lot of valuable people. Mickael Devassine, Senior R&D Chemist, Arcade Beauty (Visitor)

5 By Product Category Interest (% of registered visitors who ticked this segment) Emulsifiers 29% Emollients, lipids 26% Rheology modifiers, thickeners 26% Preservatives 25% Anti-inflammatory, anti-irritants, soothing agents 25% Film former 25% Antioxidants, radical scavengers 24% UV filters 24% Conditioners 23% Hydration/moisturising 23% Colorants, pigments, glitters 23% Fragrances 23% Anti-pollution 22% Botanicals, essential oils, plant extracts 22% Silicones 22% Waxes 21% Anti-ageing/anti-wrinkle 21% Solubilizers 21% Biological, marine extracts, bio-fermentation 20% Humectants 20% Vitamins 20% Acids/AHAs/BHAs 19% Anti-acne 18% Anti-bacterial 18% Opacifiers, pearlescents 17% Firming/lifting 16% Exfoliants 15% Fillers, extenders, binders 15% Cooling, heating 15% Oral care ingredients 15% Petroleum jellies, vaselines 15% Talcs, clays 15% Enzymes 14% Surfactants 14% Formulation 14% Lightening/whitening 13% Product evaluation/testing 12% Anti-cellulite, slimming, firming 11% Soap bases, syndets 11% Regulatory 10% Superfatting 9% Toning 8% Equipment 7% Anti-dandruff 7% Trade associations and media 7% Styling agents 6% Aerosols, propellants 5% Hair dyes, colorants 5% Nail polish ingredients 4% Deodorants, antiperspirants 4% Solvents 3% Tanning agents 2% Market Interest Body make-up Decoratives 34% Eye products Decoratives 40% Facial make-up Decoratives 42% Lip products Decoratives 41% Nail products Decoratives 25% Actives for hair Haircare 36% Colouring Haircare 23% Conditioning Haircare 35% Shampoo Haircare 39% Styling All Haircare 28% Actives for skincare Skincare leave on 59% Body care functional Skincare leave on 50% Facial care functional Skincare leave on 55% Hand/foot functional All Skincare leave on 39% Actives for skincare Skincare wash off 51% Body care functional Skincare wash off 45% Facial care functional Skincare wash off 47% Hand/foot functional All Skincare wash off 35% After sun Suncare 38% Protection Suncare 46% Self-tanning Suncare 27% Antiperspirant/Deodorant Toiletries 28% Depilatories Toiletries 15% Intimate hygiene Toiletries 17% Oral hygiene Toiletries 20% Shaving All Toiletries 23% Consultancy Laboratory/Consulting Services 37% Formulation Laboratory/Consulting Services 29% Equipment Laboratory/Consulting Services 15% Equipment - Bulk manufacture Laboratory/Consulting Services 15% Consultancy - Product evaluation/testing Laboratory/Consulting Services 25% Consultancy - Regulatory Laboratory/Consulting Services 20% We met plenty of new customers and footfall to our stand was boosted immensely through us displaying a product on the Sensory Bar. Visitors were intrigued by what they saw and followed directions to our stand, opening up the number and quality of people we were able to meet with at the show and creating all-important business opportunities. Shigeru Maeda, Marketing Manager, Sumitomo Seika Chemicals (Exhibitor)

6 Exhibitor Profile Main stand holders: 157 Stand space: 20,000ft² (1,858m²) Sharing companies: 10 First Time Exhibitors: 51 TOTAL: 167 Exhibitors by Country of Origin North America 49% Europe: 16% Middle East & Africa: 3% Asia Pacific: 24% Americas: 8% 23 Countries represented We found in-cosmetics North America to be brilliant for our needs. We had back-to-back meetings and sourced great new business potential from being present at the show. Jean McCormack, Technology Manager Vantage Speciality Ingredients The show drew a big turnout and we were very busy on the Sensient stand. We procured lots of sales leads to work on over the next few months, saw plenty of existing customers and found the experience to be very worthwhile and useful. It was our third year exhibiting and the show exceeded our expectations. Arlene Paloma, Sales Manager, Sensient (Exhibitor) Top 10 Countries United States 82 China 22 South Korea 12 Brazil 11 France 8 United Kingdom 5 Spain 4 Germany 3 Australia 2 India 2 Not booked your 2019 stand yet?

7 LEARN in-cosmetics North America is more than just a place to source new ingredients, it is a place to learn and develop, and this year was no exception. Leading international experts descended on New York to join the show s renowned education program. 55+ education seminars 2,736 seminar attendees 52 leading experts 2 Marketing Trends and Regulations Theaters 1 Technical Seminars Theater 1 Formulation Lab The content of the Marketing Trends sessions was very high. Most valuable and interesting to me were the insights around market research I will definitely attend the show next year. Christopher Chew, Product Manager, Modern Meadow (Visitor) Marketing Trends and Regulations Following on from previous years, the Marketing Trends and Regulations Seminars shone a light on some of the hottest trends set to shape the North American beauty market. Top Three Sessions 1. Faster beauty: decoding product development for marketers and R&D 2. Re-discovering Japanese beauty the new key drivers 3. How to s for Indie Brands: from inception to concept Technical Seminars Once again the Technical Seminars program brought to life new materials and technologies, as suppliers shared insights on innovative concepts. Top Three Sessions 1. The role of reconstructed skin models to study inflammation & barrier resilience 2. Blue-light, pollution and UV: how a natural molecule can fight urban skin stress 3. Microbial testing & quality control in cosmetic manufacturing

8 EXPLORE Focus on Marketing: The Story Behind The Science tour Focus on Marketing Tours were more popular than ever, bringing in the product marketing professionals that matter. Over the course of two days expert beauty consultant Cherie Buziak gave behind-the-scenes tours of new cosmetic technologies, ingredients and textures. 74 marketers and product developers 34 personal care ingredients and innovations 5 tours and 3 stops Stop One: Suppliers meet-up Stop Two: The Make-Up Bar and Sensory Bar Stop Three: The Innovation Zone Formulation Lab The Formulation Lab was a source of inspiration for many a cosmetic chemist attending this year s show. Over two days 146 formulators and R&D professionals were able to join leading ingredients suppliers to get practical advice and hands-on formulation training with some of the latest ingredients on the market. 146 Formulators and R&D professionals 5 Formulation Lab sessions 5 hours of hands-on formulation training 1 fully operational formulation lab

9 NETWORK The launch of Speed Networking this year further solidified the show s commitment to connecting R&D professionals and Indie brands with suppliers. With just five minutes to make an impression, dozens of suppliers took the opportunity to start the conversation with some of the most innovative cosmetic and contract manufacturers. 138 five-minute pitches 20 ingredient suppliers 13 cosmetic and Indie Brand buyers 1 hour of speed networking The speed networking program allowed me to meet a lot of relevant people in a much more timeefficient and manageable way than having to search out specific booths on the show floor. There were so many companies at the show that were new to me that I would definitely have missed some out, had it not been for the speed networking sessions. Kunito Kadoya Associate Director, Biological Research Allergan (Visitor) I would like another session to see more suppliers. The ones I met were great! Stacey Berger, EIG Personal Care (Visitor) IN-COSMETICS NORTH AMERICA AWARDS At the close of the first day, everyone came together to toast and celebrate innovations transforming the North American cosmetics and beauty market at the in-cosmetics North America Awards. Huge congratulations to all the winners and nominees! WINNER: Sandream Impact with Hydrating, Plumping, and Brightening Facial Mist WINNER: Sumitomo Seika Chemicals Co., Ltd for AQUPEC WINNER: Shiseido with Triple P Primer RUNNER-UP: Unilever with Urban Eco-defense Eco Mist product GOLD AWARD: Mibelle Biochemistry with MossCellTec TM No 1 SILVER AWARD: Sensient Cosmetics Technologies with Natpure Fibres BRONZE AWARD: Lipotrue with Munapsys TM

10 CREATE Media Partner: In association with/judged by: Judged by: Since it was first launched in 2016, the Formulation Challenge has become a key date in the calendar as brands and contract manufacturers attempt to create a new beauty product from a mystery box of ingredients in just 90 minutes. This year visitors were able to watch the action unfold as the challenge took a twist as the six teams battled it out to create an innovative and marketable product using a nonwater based formulation. 90 Minutes and 145 spectators 24 formulators & R&D professionals 12 marketing and brand experts 6 innovative and marketable products 1 mystery box of ingredients The Competitors Colgate Palmolive Johnson & Johnson Swiss American CDMO Estee Lauder Shiseido Unilever Mystery box of ingredients Bitop, Gattefossé, Geltor, Grant Industries, Jojoba Desert, LipoTrue, Lubrizol, Mibelle Biochemistry, Natura-Tec, Sensient Technologies, Shin-Etsu. The Winner Shiseido Winning product: Shiseido Triple P Primer Phase % w/w Trade Name When we first heard the challenge rules no water-based formulations allowed we thought it sounded really difficult, so we spent the first 10 minutes strategizing our game plan. It was very high pressure to begin with, but we all pulled together to create a winning formulation. We are a very happy team! Mohammad Aziz, an Associate Chemist for Shiseido A 12.5 Jojoba Golden Oil (Jojoba Desert) A 10.5 Schercemol CO Ester (Lubrizol) A 1.0 Natural Vaselin Type A (Natura-Tec) A 6.0 Plurol Diisostearique CG (Gattefosse) A 1.5 Oilkemia 5S Polymer (Lubrizol) A 2.0 AquaCacteen (Mibelle Biochemistry) B Water B 0.3 Ectoin (Bitop) B 1.0 Energinius (Gattefosse) B 0.05 Lipochroman molecule (Lipotec Active Ingredients) B 1.0 NaCl B 0.5 Glycoin Natural (Bitop) C 0.2 Fragrance (Sensient) 100.0% Total C 1.5 Tri-Stat Eco (Tri-K)

11 L E A R N E X P L O R E N E T W O R K C R E A T E New York City Javits Center October 2019 The most interactive event in North America for personal care ingredients Where personal care ingredients and creators come together Source ingredients from global and niche suppliers Touch and try the latest innovations Meet exhibitors from 20+ countries Learn about future personal care trends Establish profitable business networks Register and learn more at northamerica.in-cosmetics.com Organised by: #incosna