Annexure I: Questionnaire

Transcription

1 ANNEXURE 167

2 Annexure I: Questionnaire The present questionnaire will be used for studying various factors on buying behaviour of male cosmetics. The present study is meant purely for academic purpose only. You are requested to respond for all the questions. Section I : Personal Information 1. Name of the Respondent: 2. Age: years 3. Marital Status a. Single b. Married c. Widower d. Divorcee 4. Occupation a. Student c. Service b. Business d. Professionals 5. Family s Monthly Income (INR) a. Less than - 10,000 d. 10,001-20,000 b. 20,001-30,000 e. 30,001-40,000 c. 40,001 - and above 6. Whom do you live with, presently? a. Family c. Friends b. Single d. Colleagues (peer group) 7. No. of household members Less than 18yrs 18 to 50yrs more than 50yrs a. Male b. Female 8. Do you take any efforts to maintain your health? a. Yes b. No (if yes, tick whichever applicable from below) 1. Morning/Evening Walk 2. Sports (Cricket, football, etc) 3. Gym Exercise 4. Diet 5. Yoga 6. Other (If any, please specify) Section II : Consumption Habits 9. Do you use cosmetics? a. Yes *If Yes, continue question 10 b. No **If No, go directly to question How regularly do you use cosmetics? a. Daily b. Only on certain occasions 168

3 11. Which cosmetics products do you purchase? (Please tick whichever applicable) 1. Fairness Cream 9. Hair Styling Gel 2. Shower Gel/Foam/Cream 10. Hair Colour/Dye 3. Anti Dark Circle/Anti Age Cream 11. Deodorant 4. Face Pack/Scrub 12. Face Wash 5. After Shave Lotion 13. Sunscreen 6. Talcum Powder 14. Perfumes 7. Shampoo 15. Colognes 8. Conditioner 16. Other (Pls specify) 12. Which of the following category do you purchase? a. Exclusive Men Products b. Undifferentiated products 13. Which according to you are more typical for men? (Please tick whichever applicable) 1. Fairness Cream 9. Hair Styling Gel 2. Shaving Gel/Foam/Cream 10. Hair Colour/Dye 3. Anti Dark Circle/Anti Age Cream 11. Deodorant 4. Face Pack/Scrub 12. Face Wash 5. After Shave Lotion 13. Sunscreen 6. Talcum Powder 14. Perfumes 7. Shampoo 15. Colognes 8. Conditioner 16. Other (Pls specify) 14. From where do you buy cosmetics? (Pls. tick whichever applicable) a. Convenience Store c. Shopping Mall b. Medical Shop d. On-line 15. Which cosmetics brands are you aware of? (Please tick whichever applicable) 4Voo AXE Clinque Seki Edge Biotherm L oreal Lakme Revlon Ponds Emami Ayur Avon Estee Lauder Neutrogena Colgate Palmolive Gillette Garnier Nivea Pantene Olay Head & Shoulder Old spice Gucci Rexona Dove Lux Vaseline Sunsilk 16. How much time (in minutes) do you spend daily on personal grooming? a. Less than 5 min s c min s b min s d. more than 15 min s 169

4 17. On an average, how much amount of money (INR) do you spend on cosmetic products per month? a. Less than 300 b. 301 to 600 c. 601 to 900 d. 900 and above 18. Number of cosmetics purchased in last six months: 19. Please circle a rating indicating your perceived level of agreement (as 5:Strongly Agree, 4:Agree, 3:Undecided, 2:Disagree, 1:Strongly Disagree) a. I do not feel awkward while Buying Cosmetics b. I do not feel awkward while Using Cosmetics c. Cosmetics is not only a women area d. I am not afraid of being teased as feminine because of using cosmetics e. I see myself as Urban fashion man when using cosmetics products f. Cosmetics can be used irrespective of age g. I should keep-up with latest trends in cosmetics h. Using cosmetics is a good idea i. I like to use cosmetics products The reasons of using cosmetics? Strongly Agree Agree Undecided Disagree Strongly Disagree Please circle a rating indicating your perceived level of agreement. 1. Fairness Personal hygiene Improving skin Anti-aging Skin care Fragrance Self-esteem Anxiety Self-presentation Conformity (traditional values) Emotional stability To distinguish my image between Social Field To distinguish my image between the Professional Fields for career success

5 21. How likely of the following people influence your buying behavior for cosmetic products being used by you? Almost Always Usually Occasionally Usually Not Almost Never Please circle a rating indicating your perceived level of agreement. 1. Female friends Male friends Parents/Family members/spouse Doctors Sales representatives Celebrity endorsement/presenter Other customers Which of the following information sources do you use to find out appropriate cosmetic products for you? Almost Always Usually Occasionally Usually Not Almost Never Please circle a rating indicating your perceived level of agreement. 1. Magazines TV Advertising TV Programmers Manufacturers brochures Articles (Newspaper/Internet) Consumer association Exhibitions Point of purchase Which of these following elements are important to you while purchasing male cosmetics products? Very Important Important Moderately Important Of Little Important Unimportant Please circle a rating indicating your perceived level of importance. 1. Manufacturer s credibility Affordability Packaging (Attractive & Eco-friendly) Ingredients ( like Natural contents) Product is domestic Texture of product (smell, colour, etc) Promised effects Previous usage experiences Suitability to skin type Innovativeness Price (value for money) Brand Quality Advertising/Promotion Store location

6 24. Which of the following aspects do you pay attention to in the male cosmetics products advertising? Very Frequently Frequently Occasionally Rarely Never Please circle a rating indicating your perceived level of importance. 1. Manufacturing Brand Promised effects Research claims about the effectiveness of the product Package appearance Model / Actor in commercial Colour scheme in commercial Ecological and ethical characteristics of the product Others (if any) For all people who are using cosmetics products, the following question do not concern you, thank you! 25. The reasons why you do not use cosmetics products (Please tick whichever applicable) a. Medical reasons / allergy b. Most products have been launched for women c. Not necessary from your point of view d. Beauty care products are expensive and lavish e. The effect of being considered as feminine f. Others (Please specify) 172

7 Annexure II: Model Fit Summary (Measurement Model) CMIN Model NPAR CMIN DF P CMIN/DF Default model Saturated model Independence model RMR, GFI Model RMR GFI AGFI PGFI Default model Saturated model Independence model Baseline Comparisons Model NFI RFI IFI TLI Delta1 rho1 Delta2 rho2 CFI Default model Saturated model Independence model Parsimony-Adjusted Measures Model PRATIO PNFI PCFI Default model Saturated model Independence model NCP Model NCP LO 90 HI 90 Default model Saturated model Independence model FMIN Model FMIN F0 LO 90 HI 90 Default model Saturated model Independence model

8 RMSEA Model RMSEA LO 90 HI 90 PCLOSE Default model Independence model AIC Model AIC BCC BIC CAIC Default model Saturated model Independence model ECVI Model ECVI LO 90 HI 90 MECVI Default model Saturated model Independence model HOELTER Model HOELTER HOELTER Default model Independence model

9 Annexure III: Model Fit Summary (Structural Model) CMIN Model NPAR CMIN DF P CMIN/DF Default model Saturated model Independence model RMR, GFI Model RMR GFI AGFI PGFI Default model Saturated model Independence model Baseline Comparisons Model NFI RFI IFI TLI Delta1 rho1 Delta2 rho2 CFI Default model Saturated model Independence model Parsimony-Adjusted Measures Model PRATIO PNFI PCFI Default model Saturated model Independence model NCP Model NCP LO 90 HI 90 Default model Saturated model Independence model FMIN Model FMIN F0 LO 90 HI 90 Default model Saturated model Independence model

10 RMSEA Model RMSEA LO 90 HI 90 PCLOSE Default model Independence model AIC Model AIC BCC BIC CAIC Default model Saturated model Independence model ECVI Model ECVI LO 90 HI 90 MECVI Default model Saturated model Independence model HOELTER Model HOELTER HOELTER Default model Independence model