ESSENTIAL SKIN CARE GUIDE. solutions. Your handbook to Avon s Skin Care brands & innovations

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1 ESSENTIAL SKIN CARE GUIDE Your handbook to Avon s Skin Care brands & innovations solutions

INTRODUCING targets key signs of aging GENICS Who is Genics for?

aging, including discolorations and lack of vitality and firmness. Anew Genics is designed to work with any Anew regimen to help deliver optimal results.

* Visibly reignites skin s youth; looks dramatically smoother Helps skin look up to 10 years younger Dramatically reduces the look of fine lines and

Anew Genics is the 1st with patented YouthGen Technology formulated to: Stimulate Youth Gene activity** Help skin cells act younger** * Based on a

a discovery in youth gene science Anew Genics Concentrate The latest breakthrough from Genics contains X the concentration of YouthGen Technology

The serum boosts skin s moisture by up to 165%. Use after cleansing and follow with any Anew Day with SPF in the morning and Genics Night in the evening.

2 INTRODUCING targets key signs of aging GENICS Who is Genics for? G E N I C S TARGETS KEY SIGNS OF AGING look up to 10 years younger * PAULINA PORizkOVA supermodel, actress and author People experiencing key signs of aging, including discolorations and lack of vitality and firmness. Anew Genics is designed to work with any Anew regimen to help deliver optimal results. What does Genics do?* Visibly reignites skin s youth; looks dramatically smoother Helps skin look up to 10 years younger Dramatically reduces the look of fine lines and wrinkles Provides a more radiant, brilliant look How does Genics work? Anew Genics is the 1st with patented YouthGen Technology formulated to: Stimulate Youth Gene activity** Help skin cells act younger** * Based on a consumer-perception study on subjects years old. **Based on testing in skin cells. Versus Anew Genics Night. Based on a clinical study. a discovery in youth gene science Anew Genics Concentrate The latest breakthrough from Genics contains X the concentration of YouthGen Technology designed to boost skin s Youth Gene activity**. Instantly, expression lines are softened*; skin looks and feels firmer*. The serum boosts skin s moisture by up to 165%. Use after cleansing and follow with any Anew Day with SPF in the morning and Genics Night in the evening. 1 fl. oz. $39.99 Anew Genics Eye Anew Genics Eye will make your eyes look reenergized and younger.* Genics Eye with YouthGen Technology is designed to stimulate Youth Gene activity to help skin cells act younger** and help you reclaim up to 10 years of visible youth*..5 oz. net wt. $36 Anew Genics Night The ONE anti-aging treatment that everyone should use! A luxurious textured cream that leaves skin feeling silky and smooth. Use every evening after cleansing, in place of your current night moisturizer. 1 oz. net wt. $38 3

Combats SERIOUS signs of aging 60+ Who is the Platinum regimen for?

sagging, deep wrinkles (on neck and between the brows), loss of color and extreme dryness.

moisturized. 4. fl. oz. $13 Step treat Apply Serum after cleansing and before moisturizing day and night.

Contains a peptide, only available in the Serum, designed to help restore collagen s youthful structure. 1 fl. oz. $34.

Targets deep wrinkles Minimizes the look of neck sagging Restores youthful color and radiance Relieves extreme dryness How does the Platinum regimen

shape and contours Platinum Recontouring System -Week Kit eye & Lip.5 fl. oz. TrY-IT Sizes Day SPF 5.5 fl. oz. Night.5 fl. oz. $40 the kit Platinum Recontouring System Full-Size Kit 4.

Step 3 moisturize Day SPF 5 Helps restore youthful color and radiance to skin in 3 days.** $38 Night Drapes skin in a veil of soft plushness, instantly.

3 Combats SERIOUS signs of aging 60+ Who is the Platinum regimen for? P L A T I N U M combats serious signs of aging experience a revolution in recontouring People experiencing serious signs of aging, including neck sagging, deep wrinkles (on neck and between the brows), loss of color and extreme dryness. 4-Step day & night Regimen Step 1 cleanse Gentle yet rich-textured formula removes all traces of makeup and impurities while also making skin feel moisturized. 4. fl. oz. $13 Step treat Apply Serum after cleansing and before moisturizing day and night. Serum Facial contours look reshaped for a more youthful definition. Contains a peptide, only available in the Serum, designed to help restore collagen s youthful structure. 1 fl. oz. $34.99 Use together with Night to increase skin softness by over 40%. * PLATINUM 4 What does the Platinum regimen do? Targets deep wrinkles Minimizes the look of neck sagging Restores youthful color and radiance Relieves extreme dryness How does the Platinum regimen work? Anew Platinum is the first with patented Paxillium Technology formulated to help: restore youthful cell shape Visibly recapture skin s youthful shape and contours Platinum Recontouring System -Week Kit eye & Lip.5 fl. oz. TrY-IT Sizes Day SPF 5.5 fl. oz. Night.5 fl. oz. $40 the kit Platinum Recontouring System Full-Size Kit 4. fl. oz Day SPF 5 Night eye & Lip.5 fl. oz. $105 the kit *Vs. Night alone. Based on clinical assessment of hydration, elasticity and texture. Step 3 moisturize Day SPF 5 Helps restore youthful color and radiance to skin in 3 days.** $38 Night Drapes skin in a veil of soft plushness, instantly. Helps skin around the neck to look dramatically firmer in two weeks.** $38 OR Night Tourmaline Emulsion Intensive nighttime moisturizer helps restore the look of youthful definition. Helps to reduce the look of deep-set wrinkles. 1.7 oz. net wt. $38 **Based on women who expressed an opinion in a consumer-perception study. Step 4 eye Eye & Lip One formula visibly reshapes the delicate areas around eyes and lips for a more youthful definition. Applicator included..5 fl. oz. $36 5

Defies advanced signs of aging 50+ U LT I M A T E 7 S DEFIES ADVANCED signs of aging Fight Advanced Signs of Aging e Who is the

oz. $1 Step treat Apply 7S Elixir after cleansing and before moisturizing day and night.

Formulated with X THE CONCENTRATION OF PRO SIRTUIN TX TECHNOLOGY AND Remodeling Protein Booster. * 1 fl. oz. $34.

volume and cushion, as well as deep wrinkles and age spots. What does the Ultimate 7S regimen do?

Ultimate 7S -Week Kit eye System,.5 oz. net wt. Elixir,.09 oz. net wt. TrY-IT Sizes cleanser day Broad Spectrum SPF 5.5 oz. net wt. Night.

$95 the kit Step 3 moisturize Day Broad Spectrum SPF 5 Instantly, skin looks more radiant and dramatically smoother.

4 Defies advanced signs of aging 50+ U LT I M A T E 7 S DEFIES ADVANCED signs of aging Fight Advanced Signs of Aging e Who is the Ultimate 7S regimen for? 4-Step day & night Regimen Step 1 cleanse Helps minimize the appearance of fine lines and wrinkles. 4. fl. oz. $1 Step treat Apply 7S Elixir after cleansing and before moisturizing day and night. Elixir Erases up to 10 years from the look of skin. Formulated with X THE CONCENTRATION OF PRO SIRTUIN TX TECHNOLOGY AND Remodeling Protein Booster. * 1 fl. oz. $34.99 * Compared with Ultimate 7S Night ULTIMATE 7S 6 People experiencing advanced signs of aging, including loss of elasticity, volume and cushion, as well as deep wrinkles and age spots. What does the Ultimate 7S regimen do? Restores cushion and bounce Reduces the look of wrinkles and age spots Visibly restores a youthful vitality to skin How does the Ultimate 7S regimen work? Formulated with Pro 7 Sirtuin Technology designed to: Boost all 7 essential Sirtuin Youth Proteins Help skin cells act younger Ultimate 7S -Week Kit eye System,.5 oz. net wt. Elixir,.09 oz. net wt. TrY-IT Sizes cleanser day Broad Spectrum SPF 5.5 oz. net wt. Night.5 oz. net wt. $38 the kit Ultimate 7S Full-Size Kit cleanser 4. fl. oz. day Broad Spectrum SPF oz. net wt. Night 1.7 oz. net wt. eye System,.5 oz. net wt. Elixir,.09 oz. net wt. $95 the kit Step 3 moisturize Day Broad Spectrum SPF 5 Instantly, skin looks more radiant and dramatically smoother. In 3 days, see natural volume return. 1.7 oz. net wt. $34 Night Visibly restores youthful cushion overnight; reduces the look of deep wrinkles over time. 1.7 oz. net wt. $34 OR Night Gold Emulsion Nourishing gel formula smoothes deep wrinkles and thinning skin. 1.7 oz. net wt. $34 Step 4 eye Eye System Aids in visibly reducing under-eye bags and deep wrinkles over time. Helps visibly restore elasticity and firmness instantly.,.5 oz. net wt. Elixir,.09 oz. net wt. $3 special care Total Body Age Defy First body treatment with PRO SIRTUIN Body TECHNOLOGY. 6.7 fl. oz. $30 7

40+ R E V E R S A L I S T FIGHTS MODERATE signs of aging 4-Step Day & Night Regimen Fights moderate signs of aging reactivates skin s Repair Process Step 1 cleanse Renewal Foaming Cleanses

$11 Step treat Apply Renewal Serum after cleansing and before moisturizing day and night REVERSALIST 8 Who is the Reversalist regimen for?

Reduces the look of wrinkles Helps fade the look of blotchy discolorations Visibly brightens and evens skin tone Makes skin feel tighter How does the Reversalist regimen work?

Engineered to help reactivate the skin s repair process to recreate fresh, new skin and help dramatically reverse visible wrinkles.

fl. oz. day SPF 5 Night Illuminating Eye System Veil,.09 oz. net wt.,.5 fl. oz. $90 the kit Renewal Serum 5X more Activinol Technology.* Improves discolorations up to 100%. 1 fl. oz. $34.

5 40+ R E V E R S A L I S T FIGHTS MODERATE signs of aging 4-Step Day & Night Regimen Fights moderate signs of aging reactivates skin s Repair Process Step 1 cleanse Renewal Foaming Cleanses gently without stripping skin of vital moisture. 4. fl. oz. $11 Step treat Apply Renewal Serum after cleansing and before moisturizing day and night REVERSALIST 8 Who is the Reversalist regimen for? People experiencing moderate signs of aging, including wrinkles and discolorations. What does the Reversalist regimen do? Reduces the look of wrinkles Helps fade the look of blotchy discolorations Visibly brightens and evens skin tone Makes skin feel tighter How does the Reversalist regimen work? Formulated with Activinol Technology, designed to boost Activin, one of the body s key repair molecules. Engineered to help reactivate the skin s repair process to recreate fresh, new skin and help dramatically reverse visible wrinkles. Reversalist Renewal System -Week Kit Illuminating Eye System Veil,.09 oz. net wt.,.5 fl. oz. TrY-IT Sizes Foaming day SPF 5.5 fl. oz. Night.5 fl. oz. $36 the kit Reversalist Renewal System Full-Size Kit Foaming 4. fl. oz. day SPF 5 Night Illuminating Eye System Veil,.09 oz. net wt.,.5 fl. oz. $90 the kit Renewal Serum 5X more Activinol Technology.* Improves discolorations up to 100%. 1 fl. oz. $34.99 *Than Reversalist Night Renewal. Step 3 moisturize Day Renewal SPF 5 Makes skin look and feel reborn. Protects against UVA/UVB damage. $3 Night Renewal Reduces the look of wrinkles and discolorations, leaving skin feeling dramatically tighter. $3 OR Night Sterling Emulsion Nourishing gel formula creates fresh, new skin faster and helps skin look tighter. Use in place of Night Renewal for extra-dry skin. 1.7 oz. net wt. $3 Step 4 eye Illuminating Eye System Instantly helps reduce the look of dark circles and fine lines. Veil,.09 oz. net wt.,.5 fl. oz. $30

addresses early signs of aging 30+ R E J U V E N A T E ADDRESSES EARLY signs of aging reduces the appearance of fine lines & wrinkles in just 3 days! Who is the Rejuvenate regimen for?

4-Step day & night Regimen Step 1 cleanse Revitalizing -in-1 Gel Deep cleanses and tones. Visibly reduces signs of aging. 4. fl. oz.

* Instantly, skin fatigue fades and imperfections are reduced. 1 fl. oz. $9.99 REJUVENATE What does the Rejuvenate regimen do?

Formulated to replicate the 3 steps of a professional anti-aging facial with a breakthrough fusion of pioneering technologies: Mini-Extraction Technology formulated to work like thousands of

REVITAFRESH TECHNOLOGY engineered to reinforce cell bonds and help make skin look more even and smoother. * Versus Night Revitalizing.

6 addresses early signs of aging 30+ R E J U V E N A T E ADDRESSES EARLY signs of aging reduces the appearance of fine lines & wrinkles in just 3 days! Who is the Rejuvenate regimen for? People experiencing the first signs of aging, including fine lines, uneven skin tone, dullness, rough texture and visible pores. 4-Step day & night Regimen Step 1 cleanse Revitalizing -in-1 Gel Deep cleanses and tones. Visibly reduces signs of aging. 4. fl. oz. $10 Step treat Apply after cleansing and before moisturizing day and night. Flash Facial Revitalizing Concentrate Ultra-concentrated treatment with 3X the RevitaFresh Technology. * Instantly, skin fatigue fades and imperfections are reduced. 1 fl. oz. $9.99 REJUVENATE What does the Rejuvenate regimen do? Smoothes skin texture Skin tone appears more even Visibly refines the look of pores How does the Rejuvenate regimen work? Formulated to replicate the 3 steps of a professional anti-aging facial with a breakthrough fusion of pioneering technologies: Mini-Extraction Technology formulated to work like thousands of micro-extractions to help visibly shrink pores. Exfo-Smoothing Complex designed to resurface skin to help clarify and reveal a fresher, younger look. REVITAFRESH TECHNOLOGY engineered to reinforce cell bonds and help make skin look more even and smoother. * Versus Night Revitalizing. Step 3 moisturize Day Revitalizing SPF 5 Over time, see up to 50% improvement in texture, clarity and tone. Protects against UVA/UVB damage. $30 Night Revitalizing In just 7 days, smoothes texture and reduces fine lines and visible pore size. $30 OR Night Sapphire Emulsion Nourishing gel formula shrinks the appearance of pores. Use in place of Night Revitalizing for extra moisturization. 1.7 oz. net wt. $30 10 Rejuvenate Revitalizing System -Week Kit 4 Hour Eye Moisturizer SPF 5.66 total fl. oz. TrY-IT Sizes -in-1 Gel Day SPF 5.5 fl. oz. Night.5 fl. oz. $34 the kit Rejuvenate Revitalizing System Full-Size Kit -in-1 Gel 4. fl. oz. Day SPF 5 Night 4 Hour Eye Moisturizer SPF 5.66 total fl. oz. $85 the kit Step 4 eye 4 Hour Eye Moisturizer SPF 5 Dual AM/PM formulas. Reduces puffiness, brightens shadows and smoothes fine lines..66 total fl. oz. $8 special care Mineral Facial Rinse-Off Dramatically refines pores and skin texture. $5 11

CLINICAL at-home options to dermatological procedures * Advanced targeted treatments formulated for specific skin concerns at any age Use with any Anew regimen.

Visibly lifts both the upper and lower eye areas Eye Lift Pro Dual Eye System.66 total fl. oz.

$3 Instantly, skin looks tightened and lifted Results superior to a 35% glycolic peel ** Advanced Retexturizing Peel 30 pads. $5 ** In 6 of 8 attributes tested over a 7-week period.

$38 Diminishes the look of discolorations forget everything you know about anti-aging skin care C L I N I C A L Pro Line Eraser treatment 100% of women tested showed improvement in fine wrinkles Who

7 CLINICAL at-home options to dermatological procedures * Advanced targeted treatments formulated for specific skin concerns at any age Use with any Anew regimen. Apply Clinical treatments immediately after cleansing and before moisturizing, and prior to Anew serum or elixir treatments. Visibly lifts both the upper and lower eye areas Eye Lift Pro Dual Eye System.66 total fl. oz. $30 Improves deep wrinkles by up to 50% Visibly tightens and firms skin in just 3 days ThermaFirm Face Lifting 1 fl. oz. $3 Instantly, skin looks tightened and lifted Results superior to a 35% glycolic peel ** Advanced Retexturizing Peel 30 pads. $5 ** In 6 of 8 attributes tested over a 7-week period. Reduces the look of dark spots & retexturizes for younger-looking skin Dramatically retexturizes skin to reveal the look of youthful radiance Resurfacing Expert Smoothing Fluid 1 oz. net wt. $38 Diminishes the look of discolorations forget everything you know about anti-aging skin care C L I N I C A L Pro Line Eraser treatment 100% of women tested showed improvement in fine wrinkles Who is Pro Line Eraser for? People experiencing fine lines or deep wrinkles. Anew Clinical Pro Line Eraser is designed to work with any Anew skin care regimen to help optimize results. What does Pro Line Eraser do? in 7 days Clinically shown to begin to improve fine lines and deep wrinkles. over time Up to 50% improvement in fine lines and deep wrinkles. A-F33 is an Avon exclusive... not even available in a dermatologist s office! How does Pro Line Eraser work? Advanced Wrinkle Corrector $3 Lift & Firm Pro Serum 1 fl. oz. $39.99 Luminosity Pro Brightening Hand SPF 15.6 oz. net wt. $15 Luminosity Pro Brightening Serum 1 fl. oz. $39.99 With technology inspired by Nobel Prize-winning research, the treatment is formulated with A-F33 an exclusive ingredient that helps intercept collagen blockers to boost collagen production in a whole new way, in just 7 hours. ANEW Clinical Pro Line Eraser 1 oz. net wt. $ * Results not comparable to professional procedures. 13

clearskin professional Available individually clearskin professional treats

Fights all phases of the acne cycle before, during & after a breakout.

oz. Clarifying Toner Pads 45 pads. Daily Correcting Lotion fl. oz.

Acne Mark $1 Invisible Blemish.5 fl. oz.

Clarifying Toner Pads 14 pads. Daily Correcting Lotion.5 fl. oz.

8 clearskin professional Available individually clearskin professional treats serious acne/blemishes skin looks clearer in just 3 days For chronic acne. Fights all phases of the acne cycle before, during & after a breakout. Acne System $3 the kit Full-Size KIT INCLUDES: Deep Pore Cleansing Scrub 4. fl. oz. Clarifying Toner Pads 45 pads. Daily Correcting Lotion fl. oz. Deep Pore Cleansing Scrub 4. fl. oz. $1 Oil Free Lotion SPF 15 *.5 fl. oz. $16 available in a mini kit EASY- TO-USE ROLLER BALL! Acne Mark $1 Invisible Blemish.5 fl. oz. $1 Includes convenient 7-day trial sizes: Deep Pore Cleansing Scrub 1.3 fl. oz. Clarifying Toner Pads 14 pads. Daily Correcting Lotion.5 fl. oz. $15 the trial-size kit Daily Correcting Lotion fl. oz. $16 Clear Pore Thermal Mask.5 fl. oz. $1 Clearskin Professional is a simple, effective and affordable solution for anyone struggling with acne. dr. Cheryl Karcher Board-certified dermatologist and nationally recognized expert in aesthetic medicine; professional consultant for Avon. Clarifying Toner Pads 45 pads. $1 * Helps prevent against UVA/UVB rays; not for the prevention of acne

tough on blemishes, not your skin treats mild to

routines clear emergency 1 3 1. Intensive Spot.5 fl.

-in-1 & Hydrator 1 fl. oz. $5.99. Foaming 4. fl. oz. $5.49 3.

Blemish Clearing Acne Body Wash 8.4 fl. oz. $7.

99 blackhead eliminating 1. Daily 4. fl. oz. $5.49.

9 tough on blemishes, not your skin treats mild to moderate acne/blemishes start-to-finish anti-acne routines clear emergency Intensive Spot.5 fl. oz. $6.99. Intensive.5 fl. oz. $ Intensive Pack of 10. $ blemish clearing in-1 & Hydrator 1 fl. oz. $5.99. Foaming 4. fl. oz. $ Spot.5 fl. oz. $ Acne Pads 30 pads. $ Blemish Clearing Acne Body Wash 8.4 fl. oz. $7.99 Back Scrub Brush 10" L. $7.99 blackhead eliminating 1. Daily 4. fl. oz. $5.49. Daily Astringent 8.4 fl. oz. $ Deep Mask.5 fl. oz. $ For blackheads pore penetrating 1. Gel 4. fl. oz. $6.49. Invigorating Scrub.5 fl. oz. $ Dual-Ended Blackhead Remover 5" L. $5.00 For whiteheads 16 17

total radiance NORMAL SKIN skin so amazing, it shows

5 fl. oz. $8 Thermal 3.4 fl. oz. $8 Day Lotion SPF 15 4 fl.

50 ageless results AGING SKIN BODY visibly

$9 Day SPF 15 $15 Night $15 Eye.5 fl. oz. $14.

$17 Stretch Mark 4 Line Reducing 6.7 fl. oz. $19.

50 VIBES FOR ALL SKIN TYPES wake up your skin Wake

10 total radiance NORMAL SKIN skin so amazing, it shows visibly brighter, more radiant skin Foaming gel. 5 fl. oz. $8 Thermal 3.4 fl. oz. $8 Day Lotion SPF 15 4 fl. oz. $13 Night $13 Eye Gel.5 fl. oz. $1.50 ageless results AGING SKIN BODY visibly youngerlooking skin Exfoliating gel. 5 fl. oz. $9 Day SPF 15 $15 Night $15 Eye.5 fl. oz. $14.50 Liquid Bra Toning Gel 5 fl. oz. $17 Stretch Mark 4 Line Reducing 6.7 fl. oz. $19.50 Neck + Chest Perfector SPF fl. oz. $19.50 VIBES FOR ALL SKIN TYPES wake up your skin Wake Up Eye Roller Clinically shown to increase microcirculation..41 fl. oz. $17.50 problem solvers Visibly smoothes & firms skin in weeks Dramatic Firming $8.50 Adds much-needed moisture to dry skin Nurtura Replenishing $8.50 Skin tone visibly improves in weeks Banishing Skin Discoloration Improver.5 fl. oz. $

taking good care of your everyday needs A. Care Deeply Lip Balm.15 oz. net wt. 99 B.

99 B C D. Moisture Replenish Daily Hydrating SPF 15 6.7 fl. oz. $5.99 E.

99 G. Comforting Moisture Multi-Purpose 13.5 fl. oz. $6.

11 taking good care of your everyday needs A. Care Deeply Lip Balm.15 oz. net wt. 99 B. Silicone Glove Protective Hand 3.4 fl. oz. $5.00 C. 3-in-1 Cleansing Lotion 3.4 fl. oz. $3.99 B C D. Moisture Replenish Daily Hydrating SPF fl. oz. $5.99 E. Soothing Cold 3.4 fl. oz. $3.99 F. Rich Moisture Comforting Nourishing 6.7 fl. oz. $5.99 G. Comforting Moisture Multi-Purpose 13.5 fl. oz. $6.99 G E A D F To order, contact your Avon Independent Sales Representative: Phone BAR CODE Avon Products, Inc. Pk of

ANEW ULTIMATE 7 DAY TRANSFORMATION SYSTEM. Consumer Study, 118 people. Clinical Study, 21 people. Clinical Study, 33 people.

ULTIMATE 50+ ANEW ULTIMATE 7 DAY TRANSFORMATION SYSTEM Your skin needs an immediate boost of elasticity to improve its resilience and fight sagging skin and deep wrinkles on face, neck and chest. Treat