SITUATION. Aviva Kamler, Founder

Size: px
Start display at page:

Download "SITUATION. Aviva Kamler, Founder"

Transcription

1 !!

2 SITUATION ABOUT US SHELF started out as just an idea. The chaotic world of beauty and cosmetics can become confusing and overwhelming to the typical consumer and CEO & Founder, Aviva Kamler wanted to address this problem and offer a solution. Her solution was SHELF, a mobile app designed to make the process of selecting and purchasing nail polish and cosmetics simpler and more convenient for women like herself. Aviva was then admitted to American University s Entrepreneurship Incubator because not only did she believe in her idea, but other people started to as well. This is where her idea became a reality. Aviva then recruited like-minded women, all with different skills and personalities to contribute to the company, and the SHELF Cosmetics team was born. Aviva Kamler, Founder SHELF was made to help women navigate the highly saturated cosmetic industry. Our goal is to offer women a more convenient option for selecting and buying nail polish and cosmetics. We at SHELF are committed to ensuring user satisfaction. COMMUNICATION ISSUE One of SHELF s features is displaying a list of the chemical makeup of the different brands of nail polishes. Since SHELF s launch, users have expressed deep concern with the chemical make up of certain nail polish products. The nail polish brands featured on the app include: Essie, O.P.I., Zoya, Shellac and Gellish. Recently, SHELF has been facing criticism from Essie and O.P.I. expressing concern with having their products' chemicals listed in the app. The chemical in question is triphenyl phosphate, or TPP. A chemical listed as an ingredient in nearly 50 percent of nail polishes including Essie and O.P.I., which are the only two that are also on SHELF. TPP is commonly used in nail polishes to make the product strongly stick to the nail. A recent study at Duke University shows that TPP has the ability, unlike other nail polish ingredients, to leach into the fingernail bed. The study s results showed that fingernails that use nail polishes including TPP are more likely to grow fungus leading to infections. The study has caught the attention of many nail polish buyers around the world, thus effecting SHELF.

3 TARGET AUDIENCE SHELF Cosmetics attracts two separate, yet similar targeted audiences. The first is females between 18 and 25 years. The second is females between 26 and 35 years. i Andrea Bellorin, 19! location: Miami, FL relationship status: single occupation: University of Miami student HHI: n/a interests: pop culture, tennis, e! entertainment, reading, crafting, photography media consumption: snapchat, instagram, facebook, cable tv, celebrity gossip magazines, buzzfeed and youtube ii Rebecca Mabbott, 33! location: Miami, FL relationship status: married occupation: stay at home mother, cares for her baby boy HHI: $100,000 interests: soulcycle, cooking, online shopping, yoga, media consumption: facebook, cable tv, celebrity gossip, radio, online magazines and newspapers, and instagram

4 GOALS GOAL i To support and inform SHELF users and nail polish buyers with accurate information regarding their concern of hazardous ingredient triphenyl phosphate (TTP.) Nail polish buyers around the world have been shaken up with the recent release of Duke University s study. SHELF will make a company goal to first and foremost support and inform our users. SHELF s goal is also to support and inform not only our users, but the greater nail polish buyer community worldwide. GOAL ii To aid featured SHELF nail polish brand s (Essie and O.P.I.) needs and concerns Because SHELF deeply values the partnership we have with our featured nail polish brands, we feel it necessary to stand by our partners. In a situation like this, it could be easy for Essie and O.P.I. to release their agreement with SHELF. It is SHELF s goal and priority to support Essie and O.P.I. in such a time of crisis. GOAL iii To stress the importance of knowing the ingredients of products consumers apply onto their body and consume on a dayto-day basis. One of SHELF s values is transparency specifically the transparency between ingredients and consumer. SHELF s goal is to encourage more brands and companies to list the ingredients included in their products. SHELF also wants consumers to demand and gain awareness of listed ingredients.

5 OBJECTIVES goal i: To support and inform SHELF users and nail polish buyers with accurate information. goal ii: To aid featured SHELF nail polish brand s (Essie and O.P.I.) needs and concerns. To distribute timely and accurate information and updates regarding the triphenyl phosphate (TTP.) To notify and provide SHELF users and nail polish buyers a complete list of which brands do and do not contain triphenyl phosphate. To help Essie and O.P.I. fans gain a better understanding of the nail polish brand s futures in the most positive light possible. To stay in close contact and communication with the Essie and O.P.I. teams as well as standing by any and all announcements the brands make. goal iii: To stress the importance of knowing the ingredients of products consumers apply onto their body and consume on a day-to-day basis. To encourage non-shelf users to download the SHELF app in order to keep track of ingredients contained in nail polishes. To spread awareness of what could happen if consumers stop keeping track of what constitutes products.

6 TACTICS goal i: To support and inform SHELF users and nail polish buyers with accurate information. To distribute timely and accurate information and updates regarding the triphenyl phosphate (TTP.) 1. Monitor TTP news (social media, television, radio etc.) 2. Create a special TTP section on shelfcosmetics.com website formatted as Q & A! Answers: who, what, when, where, why and how? 3. Keep the SHELF blog (blog.shelfcosmetics.com) up-to-date and easily accessible 4. Send updates regarding the TTP situation to SHELF list 5. Reach out to authors/scientists of articles pertaining to TTP in attempt to receive more information 6. Create a visually attractive infographic that summarizes the TTP findings and upload it to social media platforms (with the intention of it being shared) To notify and provide SHELF users how they specifically may be affected by the TTP findings. 1. a completed list of which brands and nail polish bottles do and do not contain TTP 2. Contact a well-known dermatologist (SME) to speak on the TTP findings from a medical standpoint! Create a video of the dermatologist to share via and social media platforms goal ii: To aid featured SHELF nail polish brand s (Essie and O.P.I.) needs and concerns. To help Essie and O.P.I. followers and users to gain a better understanding of the nail polish brand s futures in the most positive light possible. 1. Share and engage with all Essie and O.P.I. s social media accounts and posts that pertain to the TTP crisis

7 2. If they have not already, encourage Essie and O.P.I. to release separate white papers! A section of this will contain the brand s next steps that SHELF can share and assure all users of a bright future To remain in the loop with the communication policies and crisis action plans of Essie and O.P.I. 1. Stay in close contact and communication with the Essie and O.P.I teams 2. Stand by (supporting) any and all announcements the brands make that relate to TTP 3. Create a two-way street of communication: SHELF stands by Essie and O.P.I. with hopes that Essie and O.P.I. will support and stand by SHELF goal iii: To stress the importance of knowing the ingredients of products consumers apply onto their body and consume on a day-to-day basis. To encourage non-shelf users to download the SHELF app in order to keep track of ingredients contained in nail polishes. 1. Start the #WhatsOnYourSHELF hashtag to centralize social media posts that pertain to keeping track of ingredients and labeling 2. Accept any TV/radio interview offers! Ask details of the interview! Thoroughly prepare CEO/Founder, Aviva Kamler before going on To spread awareness of what could happen if consumers start or stop keeping track of what products are made up of. 1. Have the CEO/Founder, Aviva Kamler write an Op-Ed piece for Glamour magazine! Op-Ed piece should be about why we (consumers) should know what we put in and on our bodies! Glamour magazine fits SHELF Cosmetics target audience 2. Create a Video News Release (VNR) that includes facts about general product tracking and how it could affect your life! VNR spokesperson = Aviva Kamler

8 TIMEFRAME BUDGET

9 EVALUATION

10

INFLUENCE OF FASHION BLOGGERS ON THE PURCHASE DECISIONS OF INDIAN INTERNET USERS-AN EXPLORATORY STUDY

INFLUENCE OF FASHION BLOGGERS ON THE PURCHASE DECISIONS OF INDIAN INTERNET USERS-AN EXPLORATORY STUDY INFLUENCE OF FASHION BLOGGERS ON THE PURCHASE DECISIONS OF INDIAN INTERNET USERS-AN EXPLORATORY STUDY 1 NAMESH MALAROUT, 2 DASHARATHRAJ K SHETTY 1 Scholar, Manipal Institute of Technology, Manipal University,

More information

MEET GRACIE & THE BLOG.. WHAT IS SNAPPED BY GRACIE?

MEET GRACIE & THE BLOG.. WHAT IS SNAPPED BY GRACIE? MEET GRACIE & THE BLOG.. Hi! My name is Gracie Parish, founder and author of Snapped by Gracie! Currently, I am an 18 year old teenage girl living bicoastal between Louisville, Kentucky and Los Angeles,

More information

18 February. Consumer PR HAN GAO

18 February. Consumer PR HAN GAO EASTPAK UK SOCIAL MEDIA METRICS REPORT 18 February Consumer PR HAN GAO 1 INDEX Terms of reference page 3 Social Media activity page 5 What has been tracked and measured page 8 Results page 10 Conclusions

More information

Maybelline New York Social Media Case Study

Maybelline New York Social Media Case Study Maybelline New York Social Media Case Study INTRODUCTION Maybelline New York is an American cosmetics company. It was established in 1915 and has been committed to making high-quality, affordable cosmetics

More information

Let's talk about beards for the bearded brothers. What s hot with black men beards right now?

Let's talk about beards for the bearded brothers. What s hot with black men beards right now? Let's talk about beards for the bearded brothers. What s hot with black men beards right now? Maybe you are an aspiring beard grower who wants to plan out how to take care of / style his beard in advance.

More information

Higg.org Platform Update What to Expect: Timeline and Next Steps

Higg.org Platform Update What to Expect: Timeline and Next Steps Higg.org Platform Update What to Expect: Timeline and Next Steps Sustainable Apparel Coalition 1 Higg.org Platform Transition The Sustainable Apparel Coalition will be updating the Higg Index technology

More information

Proenza Schouler. PR proposal

Proenza Schouler. PR proposal Proenza Schouler London Flagship Store Launch PR proposal Clemence GRELIER MA Public Relations Fashion PR Table of Content About Proenza Schouler I/Retail Concept 1. What 2. Where II/Target Audience 1.

More information

FOR THE TRENDSETTING CHILD. magazine. welcome kit

FOR THE TRENDSETTING CHILD. magazine. welcome kit FOR THE TRENDSETTING CHILD magazine welcome kit HELLO, WE RE BABIEKINS! // FASHION, DECOR AND DESIGN FOR THE TRENDSETTING PARENT AND CHILD Since the Southern California birth of Babiekins in 2010, the

More information

woven together Brand Ambassador Program

woven together Brand Ambassador Program NALA woven together Brand Ambassador Program About Nala Fighting Poverty Nala is a program of Faith that Works that combats poverty and oppression by teaching women to sew and paying them a fair wage for

More information

5.3. Australia s leading WOMEN S NETWORK. New Idea is Australia s biggest women s network delivering. MILLION touch points EVERY MONTH

5.3. Australia s leading WOMEN S NETWORK. New Idea is Australia s biggest women s network delivering. MILLION touch points EVERY MONTH MEDIA KIT 2 0 1 8 Australia s leading WOMEN S NETWORK New Idea is Australia s biggest women s network deliering 5.3 MILLION touch points EVERY MONTH Women turn to the New Idea network for entertainment

More information

ADVERTISING 30 JAN - 2 FEB

ADVERTISING 30 JAN - 2 FEB ADVERTISING 30 JAN - 2 FEB AUDIENCE The target audience of Copenhagen Fashion Week are the fashion week visitors, including press, buyers and other industry professionals, as well as the many consumers

More information

MIUA THE INSTITUTE OF MAKEUP ARTISTRY

MIUA THE INSTITUTE OF MAKEUP ARTISTRY 201 8 THE INSTITUTE OF MAKEUP ARTISTRY TABLE OF CONTENTS Cover & Contents Page Images by Jonas Leriche 2 WELCOME Welcome to The Institute of Makeup Artistry s Course Prospectus! The Makeup course is provided

More information

Transitions Makeup and Photo Saticoy Street Van Nuys, Ca (818) Owner/Author: Gina Ortiz

Transitions Makeup and Photo Saticoy Street Van Nuys, Ca (818) Owner/Author: Gina Ortiz Transitions Makeup and Photo 13835 Saticoy Street Van Nuys, Ca. 91402 (818) 738-8711 Gina@TsTransitions.com Owner/Author: Gina Ortiz Executive Summary: Transitions Makeup and Photo (formerly Transformations

More information

YOUNG TALENTS Curated by

YOUNG TALENTS Curated by Curated by YOUNG TALENTS 2018 DEADLINE: 1 DECEMBER 2017 ABOUT YOUNG TALENTS 2018 We are pleased to announce the 10th edition of the Affordable Art Fair Brussels, featuring the Young Talents programme 2018,

More information

Jon LaClare Founder (720) Maleta Lane, ste 204 Castle Rock, CO 80108

Jon LaClare Founder (720) Maleta Lane, ste 204 Castle Rock, CO 80108 Jon LaClare Founder Jon@WordUpHat.com (720) 210-3658 753 Maleta Lane, ste 204 Castle Rock, CO 80108 Website: Kickstarter: Facebook: Instagram: WordUpHAT.com Coming soon, see WordUpHat for launch updates

More information

PAUL South Africa: Celebrating five generations of French art de vivre

PAUL South Africa: Celebrating five generations of French art de vivre PAUL South Africa: Celebrating five generations of French art de vivre PRISM AWARDS ENTRY CATEGORY: Launch of a new service, product or category Summary: Following months of anticipation, and fulfilling

More information

37,097. We Analyzed Design Requests. Here Are The Hottest Business Graphic Design Trends for 2018

37,097. We Analyzed Design Requests. Here Are The Hottest Business Graphic Design Trends for 2018 Here Are The Hottest Business Graphic Design Trends for 2018 37,097 We Analyzed Design Requests. As of April 2018, Design Pickle had created 37,097 unique design requests for our clients in 2018 so far.

More information

AUTUMN / WINTER 2018 AN INTRODUCTION TO CL ASSIC DRIVER

AUTUMN / WINTER 2018 AN INTRODUCTION TO CL ASSIC DRIVER AUTUMN / WINTER 2018 AN INTRODUCTION TO CL ASSIC DRIVER AN INTRODUCTION TO CLASSIC DRIVER / AUTUMN - WINTER 2018 1 WHO WE ARE THE MAGAZINE about cars, classic culture, and the finest things in life CL

More information

TRASHION FASHION MEDIA

TRASHION FASHION MEDIA TRASHION FASHION MEDIA K I T 2016 WHO WE ARE Trashion Fashion was founded by Amy Merli in Hartford, CT. Our first environmentally conscious production featured the designs of three local artists, back

More information

SAC S RESPONSE TO THE OECD ALIGNMENT ASSESSMENT

SAC S RESPONSE TO THE OECD ALIGNMENT ASSESSMENT SAC S RESPONSE TO THE OECD ALIGNMENT ASSESSMENT A Collaboration Between the Sustainable Apparel Coalition and the Organisation for Economic Cooperation and Development February 13, 2019 A Global Language

More information

KonMari Media Case Study

KonMari Media Case Study KonMari Media Case Study Offices San Francisco Lahore Phuket Contact punch-agency.com start@punch-agency.com (855) 444 3303 KonMari Media A brand that speaks volumes You ve seen her book at airports, stores,

More information

Lifestyle for the young luxury buyers

Lifestyle for the young luxury buyers Lifestyle for the young luxury buyers Heads The Founders: Patrick Pierazzoli, Stefan Berger Brothers from a textile family from St. Gallen, Switzerland. They founded FACES in 2001 Creative Consultant:

More information

UNITED STATES MINIMUM ADVERTISED PRICE POLICY

UNITED STATES MINIMUM ADVERTISED PRICE POLICY UNITED STATES MINIMUM ADVERTISED PRICE POLICY Effective Date: Oct 1, 2017 DERMA E has determined that advertising its Products at prices below certain levels undermines DERMA E s trade reputation, brand,

More information

THE PARTNERSHIP. The most engaging online style destination connecting world-class brands, and now fibers, to the next-generation shopper.

THE PARTNERSHIP. The most engaging online style destination connecting world-class brands, and now fibers, to the next-generation shopper. + THE PARTNERSHIP The most engaging online style destination connecting world-class brands, and now fibers, to the next-generation shopper. An Innovative solution. It s only Natural. THE PARTNERSHIP An

More information

Hello There! First and foremost, I am so glad you re here! I M JENNA KUTCHER

Hello There! First and foremost, I am so glad you re here! I M JENNA KUTCHER Media Kit 2017-2018 First and foremost, I am so glad you re here! Hello There! I M JENNA KUTCHER Over the past six years, I have chased my dreams with reckless abandon and have been able to build a brand,

More information

SAC MEMBERSHIP. 82 Second Street, San Francisco, CA 94105

SAC MEMBERSHIP. 82 Second Street, San Francisco, CA 94105 SAC MEMBERSHIP 82 Second Street, San Francisco, CA 94105 Vision MEMBERSHIP OVERVIEW An apparel, footwear and textile industry that produces no unnecessary environmental harm and has a positive impact on

More information

Glossier is an up-and-coming makeup and skincare brand that celebrates real girls, in real life.

Glossier is an up-and-coming makeup and skincare brand that celebrates real girls, in real life. identity Glossier is an up-and-coming makeup and skincare brand that celebrates real girls, in real life. RATIONALE Glossier built its lines based on input collected from cool girls around the world to

More information

Opening: RED DOT ART FAIR Miami Dec. 5 9, 2018

Opening: RED DOT ART FAIR Miami Dec. 5 9, 2018 Opening: RED DOT ART FAIR Miami Dec. 5 9, 2018 Miami,July 22th, 2018 Blink Group Projects has announced it s participation in this year RED DOT ART FAIR - MIAMI during the week of Art Basel Miami. Blink

More information

COMMUNICATION ON ENGAGEMENT DANISH FASHION INSTITUTE

COMMUNICATION ON ENGAGEMENT DANISH FASHION INSTITUTE COMMUNICATION ON ENGAGEMENT DANISH FASHION INSTITUTE PERIOD: 31 OCTOBER 2015 31 OCTOBER 2017 STATEMENT OF CONTINUED SUPPORT BY CHIEF EXECUTIVE 31 October 2017 To our stakeholders, It is a pleasure to confirm

More information

501 WAYS TO ROLL OUT THE

501 WAYS TO ROLL OUT THE REGARDLESS OF BUDGET AND TIME CONSTRAINTS, EVERY BUSINESS CAN DELIVER RED CARPET SERVICE Whatever your job, providing an outstanding experience for your customers is critical to the survival of your organization.

More information

SPECIAL OFFER. Media Rate Card. 12 spots a day /10-15 SECONDS/ 600/day. 24 spots a day /10-15 SECONDS/ 1000/day

SPECIAL OFFER. Media Rate Card. 12 spots a day /10-15 SECONDS/ 600/day. 24 spots a day /10-15 SECONDS/ 1000/day MEDIA SPECIAL OFFER Media Rate Card THE COMPANY LOGO PUT HERE 12 spots a day /10-15 SECONDS/ 600/day 24 spots a day /10-15 SECONDS/ 1000/day 1X Post /day /500.000 IMPRESSIONS/ 1000 11/06/2017 & fashiontv

More information

Vision. Current Focus

Vision. Current Focus sac membership membership overview Vision An apparel, footwear, and textile industry that produces no unnecessary environmental harm and has a positive impact on the people and communities associated with

More information

War Ink & the Contra Costa County Library

War Ink & the Contra Costa County Library War Ink & the Contra Costa County Library In the aftermath of the 9/11 terrorist attacks, more than 2.5 million U.S. men and women have been deployed to Afghanistan and Iraq. Over 7,000 have lost their

More information

April 4-5, 2016: THE NEW MART, LOS ANGELES

April 4-5, 2016: THE NEW MART, LOS ANGELES April 4-5, 2016: THE NEW MART, LOS ANGELES MODA 360 is a ground-breaking platform combining fashion, art, music and video for a unique presentation of creative work. Hosted by the New Mart, the event takes

More information

No.1. is the MULTI-PLATFORM BRAND FOR TEEN GIRLS

No.1. is the MULTI-PLATFORM BRAND FOR TEEN GIRLS MEDIA KIT 2017 Girlfriend is the Australian teen girl s ultimate BFF with all the best advice on boys, friends, fashion, beauty and health, insider celebrity goss and everything that s important in a teenager

More information

Blogger Overview. Emma Corrie Hill

Blogger Overview. Emma Corrie Hill MANAGEMENT Blogger Overview. Emma Corrie Hill Emma is one of our most glamorous influencers. With a background in styling, Emma used her fashion knowledge to create her beauty and fashion, travel and lifestyle

More information

Brand Ambassador Program

Brand Ambassador Program 1 P a g e Brand Ambassador Program Fall 2014 www.effybee.com 2 P a g e About The Company eff.y.bee began in the Summer of 2011 on Founder Alyssa Kuchta s bedroom floor. Inspired by her experiences in college

More information

LA MODE MONTHLY TRIBE DYNAMICS AUGUST 2014

LA MODE MONTHLY TRIBE DYNAMICS AUGUST 2014 LA MODE MONTHLY TRIBE DYNAMICS AUGUST 2014 DATA ANALYSIS: CHRISTINA GOSWILLER DESIGN: JORDYN ALVIDREZ EMV 4 TRIBE DYNAMICS Tribe Dynamics prescribed metric referring to the quantifiable dollar amount

More information

NEW YORK PARIS TOKYO APRIL 22 JUNE 5, 2008 How Responsible Innovation Comes To Everyday Life NEW YORK LAUNCH & ROUND TABLE PANEL, APRIL 22, 2008

NEW YORK PARIS TOKYO APRIL 22 JUNE 5, 2008 How Responsible Innovation Comes To Everyday Life NEW YORK LAUNCH & ROUND TABLE PANEL, APRIL 22, 2008 NEW YORK PARIS TOKYO APRIL 22 JUNE 5, 2008 How Responsible Innovation Comes To Everyday Life NEW YORK LAUNCH & ROUND TABLE PANEL, APRIL 22, 2008 NatureWorks LLC is proud to present the fourth annual IngeoTM

More information

WGSN 2016 CHEATSHEET

WGSN 2016 CHEATSHEET CHEATSHEET WELCOME TO YOUR WGSN FASHION HOMEPAGE Access your favorite reports quickly and easily from your homepage CUSTOMISE YOUR HOMEPAGE Tailor your WGSN Fashion experience by arranging your homepage

More information

Ballet Party With Jewelry (You're Invited To Mary-Kate & Ashley's...) By Jan Carr

Ballet Party With Jewelry (You're Invited To Mary-Kate & Ashley's...) By Jan Carr Ballet Party With Jewelry (You're Invited To Mary-Kate & Ashley's...) By Jan Carr If you are searching for the book by Jan Carr Ballet Party with Jewelry (You're Invited to Mary-Kate & Ashley's...) in

More information

digital 2017 MEDIA KIT

digital 2017 MEDIA KIT 2017 MEDIA KIT THE US BRAND digital THE POP CULTURE CATALYST A PRIORITY DESTINATION Us Weekly is a pop culture authority; a leading entertainment destination and resource for lifestyle through the lens

More information

Featured editorials of MODA 360 designers 2017 PARTICIPATION PACKAGE

Featured editorials of MODA 360 designers 2017 PARTICIPATION PACKAGE Featured editorials of MODA 360 designers 2017 PARTICIPATION PACKAGE ABOUT Launched in 2014, Moda 360 is a ground-breaking platform combining fashion, art, music and video for a unique presentation of

More information

LAGOS URBAN FASHION SHOW 2018 INTERNATIONAL DESIGNER SHOWCASE PACK

LAGOS URBAN FASHION SHOW 2018 INTERNATIONAL DESIGNER SHOWCASE PACK LAGOS URBAN FASHION SHOW 2018 INTERNATIONAL DESIGNER SHOWCASE PACK SATURDAY 17TH NOVEMBER 2018 FEDERAL PALACE HOTEL, VICTORIA ISLAND, LAGOS, NIGERIA. Showcase at Africa s first street wear themed show!

More information

Zayna Photo s Rockley St, Houston, TX (888)88-ZAYNA

Zayna Photo s Rockley St, Houston, TX (888)88-ZAYNA www.zaynaphotos.com info@zaynaphotos.com info@zaynaphotos.com info@zaynaphotos.com Wedding Photos It s not what we have, it s who we hold Let s connect. Document memories that will last generations. You

More information

The company holds two small business buildings. One is located in Downtown Springfield and

The company holds two small business buildings. One is located in Downtown Springfield and ELE officially opened their doors for business on August 28 th, 2014, in Springfield, MO. The company holds two small business buildings. One is located in Downtown Springfield and the other in Saint Louis.

More information

How Influential Are Music Videos on Beauty & Style? 3 Key Insights For Beauty and Apparel Brands

How Influential Are Music Videos on Beauty & Style? 3 Key Insights For Beauty and Apparel Brands How Influential Are Music Videos on Beauty & Style? 3 Key Insights For Beauty and Apparel Brands INTRO Music videos are visually striking and endlessly creative. It s no surprise that for many fans, music

More information

NOL CHA. 8 th * Year. Fashion Media Lounge FEBRUARY 11 SEPTEMBER 8 NEW Y ORK F ASHION WEEK. NOLCHA FASHION WEEK NEW YORK 2015 Pia NYC Collection

NOL CHA. 8 th * Year. Fashion Media Lounge FEBRUARY 11 SEPTEMBER 8 NEW Y ORK F ASHION WEEK. NOLCHA FASHION WEEK NEW YORK 2015 Pia NYC Collection NOL CHA SHO W S NEW Y ORK F ASHION WEEK 8 th * Year Fashion Media Lounge FEBRUARY 11 SEPTEMBER 8 image from Syd and NOLCHA FASHION WEEK NEW YORK 2015 Pia NYC Collection ABOUT ESTABLISHED 2007 PRESTIGE

More information

No.1. marie claire is still the. growing fashion magazine

No.1. marie claire is still the. growing fashion magazine MEDIA KIT 2018 marie claire is still the No.1 growing fashion magazine marie claire has had the highest growth in readership in the category POP (3.1%), and it s our 3 rd consecutive readership increase.

More information

CONsCIOUs ACTIONs Highlights 2012

CONsCIOUs ACTIONs Highlights 2012 CONSCIOUS ACTIONS Highlights 2012 Welcome to H&M s CONSCIOUS ACTIONS Highlights 2012 At H&M, we think of sustainability as a word of action. It s an ongoing journey full of heart, drive and passion with

More information

FACE MAPPING TRAINING MANUAL

FACE MAPPING TRAINING MANUAL FACE MAPPING TRAINING MANUAL CONTENT greet your client get to know their skin begin face mapping what to look for zone analysis filling out the skin fitness plan face mapping web app prescribing products

More information

DESIGN PORTFOLIO TABLE OF CONTENTS. Websites, Print Design & More PRINCESS HICKMOND

DESIGN PORTFOLIO TABLE OF CONTENTS. Websites, Print Design & More PRINCESS HICKMOND DESIGN PORTFOLIO Websites, Print Design & More PRINCESS HICKMOND TABLE OF CONTENTS Print Design...3 EBook...5 Product Catalog...6 Social Media Posts...7 Photography...8 Newsletter Campaigns...9 Web Design...11

More information

Apthorp Gallery 2019 exhibition information pack

Apthorp Gallery 2019 exhibition information pack Apthorp Gallery 2019 exhibition information pack artsdepot is seeking exhibitions and/or installations to be presented in the Apthorp Gallery at artsdepot across three time periods in 2019. Exhibitions

More information

Shea Moisture specializes in

Shea Moisture specializes in Symone Austin : Shea Moisture specializes in hair products for kinky, curly and coily hair textures. The company was started in 1912 in Sierra Leone by a woman named Sofi Tucker. She made a living by making

More information

ADVANCED DIPLOMA OF BUSINESS BSB60215

ADVANCED DIPLOMA OF BUSINESS BSB60215 ADVANCED DIPLOMA OF BUSINESS BSB60215 BSBADV602 Develop an Advertising Campaign A Johnson & Johnson case study The effectiveness of an advertising campaign Introduction Johnson & Johnson (J&J) is well

More information

WE RE THE FULL PACKAGE.

WE RE THE FULL PACKAGE. HOW DATE BOUT a Label PR is an award-winning specialist fashion, beauty and lifestyle consultancy powered by a dynamic and passionate team who possess unrivalled expertise in style and celebrity culture.

More information

The Daily Face: 25 Makeup Looks For Day, Night, And Everything In Between! By Annamarie Tendler

The Daily Face: 25 Makeup Looks For Day, Night, And Everything In Between! By Annamarie Tendler The Daily Face: 25 Makeup Looks For Day, Night, And Everything In Between! By Annamarie Tendler If you are searched for a book by Annamarie Tendler The Daily Face: 25 Makeup Looks for Day, Night, and Everything

More information

Hazardous Chemical Communication Program

Hazardous Chemical Communication Program Hazardous Chemical Communication Program Revised: April 22, 2004 1 A. Peninsula College Policy Peninsula College is committed to the prevention of exposures that result in injury and/or illness; and to

More information

April 18th 2012 ADV 3300: Media Planning Instructor: Hyung-Seok Lee

April 18th 2012 ADV 3300: Media Planning Instructor: Hyung-Seok Lee April 18th 2012 ADV 3300: Media Planning Instructor: Hyung-Seok Lee SITUATIONAL ANALYSIS Company & Industry Industry global sales: $330 billion in 2008. CoverGirl was founded in 1958 by the Noxzema Chemical

More information

Hypothetical PR Scenarios. Situation Statement: (opportunity) Cloe s Fashions, an Illinois department store

Hypothetical PR Scenarios. Situation Statement: (opportunity) Cloe s Fashions, an Illinois department store Hypothetical PR Scenarios 1.) Cloe s Fashions Situation Statement: (opportunity) Cloe s Fashions, an Illinois department store catered to plus size women, will soon be opening. Cloe s aim is to present

More information

MARCH 16 AT S MIAMI ASHION F SHOW

MARCH 16 AT S MIAMI ASHION F SHOW SAT MARCH 16 MIAMI ASHION HOW RUNWAY FASHION TAKES CENTER STAGE IN MIAMI AT THE 6TH ANNUAL A NIGHT ON THE RUNWADE UN ADE Dwyane Wade has been at the fore front of fashion in the NBA and has in many ways

More information

Bieber Fever. appeals of rhetoric creating a strong influential impact to persuade teens fighting acne

Bieber Fever. appeals of rhetoric creating a strong influential impact to persuade teens fighting acne Renaud 1 Beau Renaud ENG102 Valerie Fazel October 1 2010 Bieber Fever! The new Proactiv commercial found on television moves through the four appeals of rhetoric creating a strong influential impact to

More information

CRYPTOCURRENCY FOR THE FASHION COMMUNITY

CRYPTOCURRENCY FOR THE FASHION COMMUNITY 14.05.2018 EXECUTIVE SUMMARY CRYPTOCURRENCY FOR THE FASHION COMMUNITY OVER 20 MILLION USE CRYPTO 200 MILLION WILL ADOPT THE TREND BY 2020 Legal Advisor in this Initial Coin Offering 2018 FTV Media GmbH

More information

bobby brown makeup 01447A06D4943E7C86E2DA8333CFE8C5 Bobby Brown Makeup 1 / 6

bobby brown makeup 01447A06D4943E7C86E2DA8333CFE8C5 Bobby Brown Makeup 1 / 6 Bobby Brown Makeup 1 / 6 2 / 6 3 / 6 Bobby Brown Makeup Elizabeth shares her Bobbi Brown favorites and top makeup tips and reveals what true beauty means to her. CHAT NOW. Chat with an expert today to

More information

OUR MANAGEMENT. Professionalism, honesty, transparency, and many others are part of our values that we always rely on.

OUR MANAGEMENT. Professionalism, honesty, transparency, and many others are part of our values that we always rely on. BEHIND THE SCENES «We see our clients as partners and friends, and strive for their complete satisfaction. We believe that the best way to work well is to listen well.» Created by pairing together our

More information

Channel Checks: Digital Beauty Stores

Channel Checks: Digital Beauty Stores ` Channel Checks: Digital Beauty Stores Deborah Weinswig Managing Director, Fung Global Retail & Technology deborahweinswig@fung1937.com US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 Our Channel

More information

STYLOPEDIA. Team 4 Kiran Viswanathan Vanitha Venkatanarayanan Prasad Kodre Prathamesh Bhurke 5/13/2014

STYLOPEDIA. Team 4 Kiran Viswanathan Vanitha Venkatanarayanan Prasad Kodre Prathamesh Bhurke 5/13/2014 2014 STYLOPEDIA Team 4 Kiran Viswanathan Vanitha Venkatanarayanan Prasad Kodre Prathamesh Bhurke 5/13/2014 Table of Contents Introduction... 2 Revenue Model... 2 Competitor Analysis... 3 Key Scenarios...

More information

DESIGN-A-BAG ONLINE COMPETITION.

DESIGN-A-BAG ONLINE COMPETITION. DESIGN-A-BAG ONLINE COMPETITION 2017 www.designaccess-fa.com CONTENTS About us Our sponsor Eligibility Judging Prizes Partnership package Target audience Contact us ABOUT DESIGN-A-BAG Design-A-Bag (DAB)

More information

Natasha Janic, Jaymie Polet, Ashley Reynolds, Bria Smith

Natasha Janic, Jaymie Polet, Ashley Reynolds, Bria Smith Natasha Janic, Jaymie Polet, Ashley Reynolds, Bria Smith Public Relations Situation/Issue Analysis Made in America Luxury Eyewear Brand Awareness Craftsmanship Chicago Pride Chicago Pride Campaign Objectives

More information

Sampling Process in garment industry

Sampling Process in garment industry Sampling Process in garment industry Sampling is one of the main processes in garment manufacturing and it plays vital role in attracting buyers and confirming the order, as the buyers generally places

More information

FAVORITE DESIGNER: FAVORITE STYLIST: Applicant Initial FWLV

FAVORITE DESIGNER: FAVORITE STYLIST: Applicant Initial FWLV MODEL APPLICATION AND CONSENT FORM Fashion Week Las Vegas, LLC. 3651 Lindell Road Suite D Las Vegas, NV 89103 www.fashionweek-lasvegas.com NAME: EMAIL: ADDRESS: DATE: PHONE: CITY, STATE: CURRENTLY SIGNED?

More information

FACTS & NUMBERS 2016

FACTS & NUMBERS 2016 FACTS & NUMBERS 2016 STATISTICAL ANALYSIS 2015 Portugal exported 79 million pairs of shoes, valued at 1 865 million euros. 2015 was the sixth consecutive year with growth in footwear exports Exports have

More information

Wallet Technology. Information Presentation

Wallet Technology. Information Presentation Wallet Technology Information Presentation 1 Basics A crypto currency wallet is a software program that stores private and public keys and interacts with various block chains (in our case Ethereum) to

More information

The H&M group reaches customers around the world

The H&M group reaches customers around the world H&M in Antwerp, Belgium. The H&M group reaches customers around the world We are integrating our physical stores and digital channels to give customers an easy, inspiring and convenient shopping experience

More information

RUNWAY PARTICIPATION FORM

RUNWAY PARTICIPATION FORM RUNWAY PARTICIPATION FORM DETAILS First Name Last Name Company Name Address Mobile No(S) E-mail address Facebook ID Twitter handle Instagram Name of fashion label What is your basic product line? tick

More information

COURSE DECISION GUIDE

COURSE DECISION GUIDE QC S ONLINE MAKEUP ARTISTRY COURSES You can choose from a variety of online courses and workshops to meet your career goals. All courses are online, and all makeup courses are taught by Executive Celebrity

More information

African Arts and Fashion Week DC. an African Arts and Fashion Initiative

African Arts and Fashion Week DC. an African Arts and Fashion Initiative African Arts and Fashion Week DC an African Arts and Fashion Initiative www.africanartsandfashionweekdc.com info@africanartsandfashionweekdc.com The African Arts and Fashion Initiative is a Non Governmental

More information

STATISTICAL ANALYSIS 2015

STATISTICAL ANALYSIS 2015 FACTS & NUMBERS STATISTICAL ANALYSIS 2015 Portugal exported 79 million pairs of shoes, valued at 1 865 million euros. 2015 was the sixth consecutive year with footwea exports growth Exports grew by 1.1%

More information

PORTFOLIO GRAPHIC DESIGNER & ART DIRECTOR

PORTFOLIO GRAPHIC DESIGNER & ART DIRECTOR PORTFOLIO GRAPHIC DESIGNER & ART DIRECTOR LOGOs IDENTITY / LOGO All of my logo designs for my various clients. BEAM LOGO / IDENTITY BEAM is a piece of technology that enables global payments between mobile

More information

(c) UNI Rights Reserved.

(c) UNI Rights Reserved. (c) UNI 2018. Rights Reserved. What Persona does our outfits define? 1 Premise Why is that when we see a person, we are able to tell a lot about them without even talking to them? The accessories we use,

More information

HELLO, I AM KOE D M AN FOUNDER OF

HELLO, I AM KOE D M AN FOUNDER OF LOOK M OR E LI K E A B I LLI ONAI R E ON S TAR T U P AND S PEND NOT LI K E ONE Page 12 O u r E v e n t P h o t o g r a p h y P a c k a g e s Page 07 HELLO, I AM KOE D M AN FOUNDER OF www.ditmastergroup.co.za

More information

Retail / Wholesale Merchandise Collaboration Social Media Influencing Trademark Licensing

Retail / Wholesale Merchandise Collaboration Social Media Influencing Trademark Licensing Retail / Wholesale Merchandise Collaboration Social Media Influencing Trademark Licensing 1 HOW IT ALL STARTED. Founder Neil Wong created and curated the Instagram account [@ThankYouToronto] with the most

More information

24 TH SEPTEMBER, 2016 THE LALIT, NEW DELHI. Fame Leads. Fortune Follows.

24 TH SEPTEMBER, 2016 THE LALIT, NEW DELHI. Fame Leads. Fortune Follows. 24 TH SEPTEMBER, 2016 THE LALIT, NEW DELHI Fame Leads. Fortune Follows. Exquisitely crafted Contemporarily designed The business of jewellery redefıned. Celebrating the excellence of jewellery retailers.

More information

Expected attendance 12,000 visitors View WantedDesign 2017 Report HERE for more details

Expected attendance 12,000 visitors View WantedDesign 2017 Report HERE for more details 2018 WantedDesign MANHATTAN at The Terminal Stores Building May 19-22, 2018 Featuring the work of more than 140 exhibitors and 20 countries, exhibiting young companies alongside the world's most established

More information

MISSION STATEMENT VA Fashion Week was founded with a tri-fold purpose; to promote Virginia s talented designers, models, and artists; to promote the economic development of the region by nurturing the

More information

BINDIS TOOLKIT. In This Issue. Steps for Bindi development. Measures of Success. Annex: Sustainable models for bindis. 3.

BINDIS TOOLKIT. In This Issue. Steps for Bindi development. Measures of Success. Annex: Sustainable models for bindis. 3. BINDIS TOOLKIT 3.0 June 2014 How to identify and develop Bindis, community Concierge and Caretakers, to share knowledge, empower women within and across communities. In This Issue Steps for Bindi development

More information

GROUND TRANSPORTATION SPECIALIST W 163rd St, Lawndale, CA, Tel: Fax:

GROUND TRANSPORTATION SPECIALIST W 163rd St, Lawndale, CA, Tel: Fax: GROUND TRANSPORTATION SPECIALIST Tel: 877.416.9696 Fax: 310.734.1548 info@ogunlimo.com 4714 W 163rd St, Lawndale, CA, 90260 A Proud Reputation For over 8 years, OGUN Limo has been offering our clients

More information

THE SHOCK OF YOUR LIFE BY ADRIAN HOLLOWAY

THE SHOCK OF YOUR LIFE BY ADRIAN HOLLOWAY THE SHOCK OF YOUR LIFE BY ADRIAN HOLLOWAY DOWNLOAD EBOOK : THE SHOCK OF YOUR LIFE BY ADRIAN HOLLOWAY PDF Click link bellow and free register to download ebook: THE SHOCK OF YOUR LIFE BY ADRIAN HOLLOWAY

More information

Careers and Income Opportunities

Careers and Income Opportunities Careers and Income Opportunities http://www.fashion-schools.org/fashion-designer.htm Fashion Designer Fashion designers conceptualize and create new clothing and accessory designs. They analyze fashion

More information

Epic. Puerto Rico. Sponsorship Proposal

Epic. Puerto Rico. Sponsorship Proposal Epic Puerto Rico Sponsorship Proposal Epic Puerto Rico Sponsorship Proposal Table of Contents About Epic Puerto Rico... 2 Why Get Involved... 3 Become a Sponsor... 5 Social Media... 7 The Plan... 8 The

More information

Tips for proposers. Cécile Huet, PhD Deputy Head of Unit A1 Robotics & AI European Commission. Robotics Brokerage event 5 Dec Cécile Huet 1

Tips for proposers. Cécile Huet, PhD Deputy Head of Unit A1 Robotics & AI European Commission. Robotics Brokerage event 5 Dec Cécile Huet 1 Tips for proposers Cécile Huet, PhD Deputy Head of Unit A1 Robotics & AI European Commission Robotics Brokerage event 5 Dec. 2016 Cécile Huet 1 What are you looking for? MAXIMISE IMPACT OF PROGRAMME on

More information

www.fibre2fashion.com CONTENTS 03 What is TexPro? 04 Features 06 Benefits Designed to assist you for a strategic & informed decision making process in your business, TexPro is a one-of-a-kind user interface

More information

Innovation in magazines Ad-revenue models for a new world Jacquie Loch

Innovation in magazines Ad-revenue models for a new world Jacquie Loch Innovation in magazines Ad-revenue models for a new world Jacquie Loch VP & Group Publisher, St. Joseph Media, Canada innovation in magazines: ad revenue models for a new world Jacqueline Loch VP + Group

More information

MEDIA PERSONALITY TV HOST CREATIVE DIRECTOR BRAND AMBASSADOR PHILANTHROPIST

MEDIA PERSONALITY TV HOST CREATIVE DIRECTOR BRAND AMBASSADOR PHILANTHROPIST BRAND KIT 2017 MEDIA PERSONALITY TV HOST CREATIVE DIRECTOR BRAND AMBASSADOR PHILANTHROPIST ABOUT An internationally recognized media personality, public speaker, style authority and creative director,

More information

Welcome. Welcome to the Smarkin

Welcome. Welcome to the Smarkin Media Kit Welcome Welcome to the Smarkin We ve put this together to help you find out a little As an independent manufacturer of smart medical We re currently crowdsourcing funding to bring the more about

More information

THESE NUMBERS ARE FRAUD-FREE

THESE NUMBERS ARE FRAUD-FREE MEDIAKIT 2018 THESE NUMBERS ARE FRAUD-FREE The numbers and engagement you ll find in this document are the result of 10 years of content creation, creativity and hard work. No pods, bots, follower shopping

More information

MARCH 16 AT S MIAMI ASHION F SHOW

MARCH 16 AT S MIAMI ASHION F SHOW SAT MARCH 16 MIAMI ASHION HOW RUNWAY FASHION TAKES CENTER STAGE IN MIAMI AT THE 6TH ANNUAL A NIGHT ON THE RUNWADE Dwyane Wade has been at the fore front of fashion in the NBA and has in many ways been

More information

icf Autumn - Winter Fashion Starts Here! ISTANBUL CHILDREN S FASHION FAIR istanbul istanbul.com March 2019

icf Autumn - Winter Fashion Starts Here! ISTANBUL CHILDREN S FASHION FAIR istanbul   istanbul.com March 2019 ISTANBUL CHILDREN S FASHION FAIR www.icf istanbul.com icf istanbul 20-23 March 2019 Eurasia Show and Exhibition Center 2019-2020 Autumn - Winter Fashion Starts Here! children s fashion platform icf istanbul

More information

ReBorn Fashion Company. Startup Business Paln September 2017

ReBorn Fashion Company. Startup Business Paln September 2017 ReBorn Fashion Company Startup Business Paln September 2017 Haya Khalid Khalifa 11/10/2017 1 TABLE OF CONTENTS OWNER OVERVIEW Business Owner... 3 BUSINESS OVERVIEW Business description... 4 Business Goals...

More information

machedavvero.it is one of Italy s most read personal blogs SINCE 2008.

machedavvero.it is one of Italy s most read personal blogs SINCE 2008. MEDIAKIT 2017 machedavvero.it is one of Italy s most read personal blogs SINCE 2008. Its main topics are: - Everyday life - Lifestyle - Travel - Family life - Entertainment - Food - London Since 2013 the

More information