September/October 2017 Bi-Monthly Promotions

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1 September/October 2017 Bi-Monthly Promotions

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3 Paul Mitchell NEON #STICKITTOBULLYING October is Anti Bullying Month so get ready to #StickItToBullying Philanthropy Create a bully-free zone in your salon. Visit neonhair.com Bully-Free Zone one sheet. Support Material Create awareness using POP in New and Now. Printable salon merchandising and support. Printable post-it notes. Regular post-it s work too Digital Marketing Write a message on a post-it note. Snap a photo. Post using #StickItToBullying. Your message will become part of our virtual wall to show inspire others to be kind Check out neonhair.com for inspiration Public Relations FYI - Sugar Cream won OK! Beauty Award

4 Paul Mitchell NEON #STICKITBULLYING KIT Save on the purchase of: 1 Sugar Cleanse, oz./300 ml 1 Sugar Rinse, oz./300 ml 1 Sugar Cream, 6.8 oz./200 ml Receive FREE: 1 Neon Coin Purse 1 Set Emoji Stickers Sugg. Salon: $15.99 Salon Value: $ Sugg. Retail: 32.00

5 Limited Edition Paul Mitchell ProTools Purchase: 1 Emoji Express Ion Smooth + Sugg. Salon: $79.99 Sugg. Retail: $ Purchase: 1 Emoji Express Ion Dry + Sugg. Salon: $84.99 Sugg. Retail: $129.99

6 Paul Mitchell Hairspray Sale Salons Save 25% Super Clean Extra, 10 oz./359 ml Super Clean Light, 10 oz./359 ml Super Clean Spray, 10 oz./359 ml Hold Me Tight, 11 oz./366 ml Worked Up, 11 oz./366 ml Stay Strong, 11 oz./366 ml Extra-Body Finishing Spray, 12 oz./400 ml Extra-Body Firm Finishing Spray, 11 oz./366 ml Sugg. Salon: $5.91 Salon Value: $7.88 Sugg. Retail: $11.81 Sugg. Salon: $5.91 Salon Value: $7.88 Sugg. Retail: $11.81 Sugg. Salon: $5.91 Salon Value: $7.88 Sugg. Retail: $11.81 Sugg. Salon: $6.75 Salon Value: $9.00 Sugg. Retail: $13.49 Sugg. Salon: $6.75 Salon Value: $9.00 Sugg. Retail: $13.49 Sugg. Salon: $7.13 Salon Value: $9.50 Sugg. Retail: $14.24 Sugg. Salon: $7.13 Salon Value: $9.50 Sugg. Retail: $14.24 Sugg. Salon: $7.13 Salon Value: $9.50 Sugg. Retail: $14.24

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8 2017 United in Pink Integrated Marketing Paul Mitchell proudly supports Bright Pink s mission to save women s lives from breast and ovarian cancer by empowering them to live proactively at a young age. Philanthropy 1 in 8 women will develop breast cancer in their lifetime. Host a blow out cancer or cupcake sale to help raise funds for a great cause. Support Material Tear out POP in New + Now Printable salon merchandising and support United in Pink printable donation cards Digital Marketing Donations made easy. Donate directly online. Join the conversation. Over 1,200 posts featured #unitedinpink Get education. Visit brightpink.org and Beyond the Bottle. Public Relations Press release Editor outreach >

9 Limited Edition United in Pink United in Pink Super Skinny Serum, 5.1 oz./150 ml Sugg. Salon: $10.00 Sugg. Retail: $19.99 United in Pink Stay Strong, 7.5oz./300 ml Sugg. Salon: $9.50 Sugg. Retail: $18.99

10 Limited Edition United in Pink Brushes United in Pink Sculpting Brush Sugg. Salon: $3.59 Sugg. Retail: $5.99 United in Pink Paddle Brush Sugg. Salon: $6.59 Sugg. Retail: $10.99

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12 Tea Tree Styling Duos Salons Save up to 34% Save on the purchase of: 2 Tea Tree Firm Hold Gel, 6.8 oz./200 ml Sugg. Salon: $10.99 Salon Value: $13.00 Sugg. Retail: $22.00 Save on the purchase of: 2 Tea Tree Hair and Scalp Treatment, 6.8 oz./200 ml Sugg. Salon: $10.99 Salon Value: $16.76 Sugg. Retail: $22.00 Save on the purchase of: 2 Lemon Sage Thickening Spray, 6.8 oz./200 ml Sugg. Salon: $10.99 Salon Value: $14.26 Sugg. Retail: $22.00

13 Save Over 10% Off Select Tea Tree Open Stock Gallons Save on the purchase of: 1 Tea Tree Special Shampoo, 1 G Sugg. Salon: $37.99 Salon Value: $42.50 Save on the purchase of: 1 Tea Tree Hair and Body Moisturizer, 1 G Sugg. Salon: $37.99 Salon Value: $42.50 Save on the purchase of: 1 Lavender Mint Moisturizing Shampoo, 1 G Sugg. Salon: $44.49 Salon Value: $49.76

14 Tea Tree Integrated Marketing Focus on Scalp Care Anti-Thinning Strategy: feature testimonials from real people with real stories Education Printed Anti-Thinning Guide for stylists New style tip videos Anti-Thinning Business Building Video from Robert Cromeans available now Downloadable style tip card Support Material Dual-sided Testimonial POPs Testimonial videos of real Scalp Care users Sampling with salon kit purchase Digital Marketing Tap into Social Media and Digital Tool Kits (E-blasts, web banners, social media) ½ of the salon clients you work with are concerned with thinning hair. * Customer testimonials have the highest effectiveness rating for content marketing at 89%. ** Stylists state lack of knowledge is the biggest thing holding them back from discussing thinning hair. *** *Kline & Company ** WebDam Solutions ***Modern Salon

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16 MITCH Geoff Cameron #MitchTrickContest Maximize partnership with Geoff Cameron by running an Instagram and sales contest to win a VIP trip to London to increase brand awareness and revenue. Consumers & Stylists Entry Perform your best sports related trick on video on Instagram and #MITCHTrickContest Contest runs from September 1, October 31,2017. Sales Team Entry Please see your National Sales Manager for details One Grand Prize Winner + Friend will win the same below trip to London, England Prizes Grand prize winner + Friend Round trip flights to London, England 3 night hotel stay VIP tickets to a Stoke City Premier League game Meet and Greet with Geoff Cameron VIP Seating area Prizes 5 Runner Ups Stoke City Geoff Cameron signed jersey Prizes 10 Second Runner Ups 1 year supply of MITCH product

17 MITCH Integrated Marketing Campaign Geoff Cameron #MitchTrickContest Education NEW Style Tip Videos Support Material Counter Display Shelf Talker Style Kit Geoff Cameron introduction to contest video Digital Marketing Social Media and Digital Tool Kits (E-blasts, web banners, and social media posts) Public Relations Geoff Cameron partnership and press release

18 Geoff Cameron #MITCHTrickContest Contest Salon Kit Save on with the purchase of: 2 Double Hitter, 8.5 oz./250 ml 2 Reformer, 3 oz./85 g 2 Clean Cut, 3 oz./85 g 2 Matterial, 3 oz./85 g 2 Construction Paste, 2.5 oz./75 ml Salons Save 23% Receive FREE: 1 Heavy Hitter, 33.8 oz./1 L 1 Contest Counter Display 1 Contest Shelf Talker Sugg. Salon: $79.99 Salon Value: $103.67

19 Geoff Cameron #MITCHTrickContest Contest Style Kit Save on with the purchase of: 1 Heavy Hitter, 8.5 oz./250 ml 1 Matterial, 3 oz./85 g Salons Save Salons Save 16% 16% Sugg. Salon: $12.50 Salon Value: $14.88 Sugg. Retail: $23.99

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21 Awapuhi Wild Ginger GET THE LOOK Two new fashion inspired hair collections with Get the look step-by-step instructions! Sugg. Salon: $19.00 Salon Value: $24.63 Sugg. Retail: $37.99 Inspiration Inspiration Hook Bungees for Styling! GET THE LOOK Socialite Pony Tail Save on the purchase of: 1 MirrorSmooth High Gloss Primer, 3.4 oz./100 ml 1 Finishing Spray, 9.1 oz./300 ml Receive FREE: 1 Set of 2 hook bungees GET THE LOOK Uptown Bun Save on the purchase of: 1 HydroCream Whip, 6.7 oz./200 ml 1 Styling Treatment Oil 3.4 oz./100 ml Receive FREE: 1 Set of 2 hook bungees

22 Awapuhi Wild Ginger Sampling Opportunity For tips and tricks visit paulmitchell.com/runway Purchase: 6 HydroCream Whip, 6.7 oz./200 ml Receive FREE: 12 Awapuhi Wild Ginger MirrorSmooth Deluxe Trio Foil Pack with Merchandising Dispenser Sugg. Salon: $66.00 Sugg. Value: $81.00

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24 Express Ion Smooth+ with FREE Silicone Clutch Purchase: 1 Blushing Marble Express Ion Smooth + Receive FREE: 1 Silicone Heat Safe Clutch Sugg. Salon: $79.99 Sugg. Retail: $119.99

25 September/October 2017 Bi-monthly Promotion Buy One, Get One 50% Off Express Ion Duos Purchase: 1 Express Ion Smooth + Get 50% OFF: 1 Express Ion Unclipped 3-in-1 Sugg. Salon: $ Salon Value: $ Sugg. Retail: $ OR: Purchase: 1 Express Ion Dry + Get 50% OFF: 1 Express Ion Smooth + Sugg. Salon: $ Salon Value: $ Sugg. Retail: $189.99

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27 the color XG Color Artist Kit with FREE Paul Mitchell Color Cart Formulation Guide Color Cart 38% Savings Purchase: 60 the color XG, 3 oz. (Open Stock) Receive FREE: For The Color Bar : 1 Paul Mitchell Color Cart 1 Paul Mitchell Foil Cutter 1 the color XG Stylist Apron 1 Skylight Hand Painting Clay Lightener 8 oz. 1 Paul Mitchell Lightening Paddle 1 Paul Mitchell Feather Tip 1.75" Straight Brush 1 Paul Mitchell Feather Tip 1" Angled Brush 2 10 volume Paul Mitchell Cream Developer, 33.8 oz./1 L 2 20 volume Paul Mitchell Cream Developer, 33.8 oz./1 L 1 30 volume Paul Mitchell Cream Developer, 33.8 oz./1 L 1 40 volume Paul Mitchell Cream Developer, 33.8 oz./1 L 2 Sweet Shot Color Measuring Beaker 2 Color Mixing Bowls 2 Color Brushes For The Wash House : 1 Color Protect Post Color Shampoo, 33.8 oz/1 L For Color Education Support: 1 the color XG Colorist Formulation Brochure 1 the color XG Mini Swatch Book 1 the color XG Paper Chart For Business Building Tools: 1 the color XG Stylist Station Mirror Clings 1 Paul Mitchell Hair Color Appointment cards (set of 6) color XG Apron Appointment Cards Sugg. Salon: $ Salon Value: $702.70

28 Paul Mitchell the color Mini Formulation Kit Purchase these top selling shades: 10 Paul Mitchell the color, 3 oz. 1 4N+ 1 6N 1 6N+ 1 7N 1 7N+ 1 7A 1 8N+ 1 5VR 1 9N+ 1 - UTP Color Apron Salons Save 37% Receive FREE: 1 Paul Mitchell Color Apron 1 Paul Mitchell the color Mini Formulation Guide 1 Paul Mitchell the color paper chart 1 10 volume Paul Mitchell Cream Developer, 33.8 oz./1 L 1 20 volume Paul Mitchell Cream Developer, 33.8 oz./1 L 1 SynchroLift, Foil Pack Sugg. Salon: $62.50 Salon Value: $99.00

29 Salons Save 20% Off Dual Purpose Lightener Sugg. Salon: $15.25 Salon Value: $18.99 Sugg. Salon: $23.50 Salon Value: $29.50