PUDONG SHANGHAI NEW INTERNATIONAL EXHIBITION CENTER

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1 PUDONG About Informa and Shanghai Baiwen Exhibitions SHANGHAI NEW INTERNATIONAL EXHIBITION CENTER Informa plc is one of the world s leading business intelligence, knowledge, and events businesses, with more than 8,000 employees in over With the creation of the INFORMA BEAUTY cluster, Informa has reinforced its strong presence and leading position in the global Beauty events market, creating a powerful network of Beauty events globally. The Informa Beauty portfolio includes China Beauty Expo, Beyond Beauty Asean, China Chengdu Beauty Expo, Mekong Beauty Show. Informa Beauty s events span the full spectrum of the Beauty sector, including Packaging, Contract Manufacturing, Ingredients, Full Service, Nutricosmetics, Fragrances (both ingredients and finished products), Wellness & Spa, Hairstyling and Healthcare, catering to the mass market and the luxury sector. Shanghai Baiwen Exhibitions is one of the most successful and professional exhibition organizers in China. Founded in 1997, the company has developed into a leading exhibition enterprise with international standards in China. WEBSITE WECHAT Contacts Become an exhibitor and reserve your space NOW! International Sales exhibitions@chinabeautyexpo.com Tel: Fax:

2 SLOVAKIA WHO ARE WE? Beauty event in Asia and the leading marketplace for China. It has become the first step for international cosmetic companies entering the Asian beauty market Facts and Key Figures 18 National and Group Pavilions: 3,017 Exhibitors from 34 Countries and Regions (+17.5% from 2016) 412,500 visits from 80 countries and regions (+6.5% from 2016) 250,000 sqm of exhibition space (+25% from 2016) Over 50 onsite conferences and activities Satisfaction Look for local agency Develop new business relationship New Products Launch Promote the company and brand image Strengthen the connection with present clients Research on new market trends 84.08% 79.70% 87.07% 87.14% 87.01% 86.61% VISITORS Europe 14.24% Top 10 visiting Countries & regions North America 8.09% South America 1.59% Africa 2.63% Oceania 2.94% Asia 70.53% China Korea Taiwan Hong Kong Japan Thailand Malaysia USA India Indonesia Quote by Ying Sang Secretary General of China Beauty Expo 1 2

3 COSMETECH With more than 1,000 Beauty Suppliers, the COSMETECH section welcomed the leaders of supply chain. Visitors to COSME- TECH included beauty companies and manufactories decision makers such as purchase managers, product development, VISITOR FROM VISITOR INTEREST R&D and laboratories to meet more than 1,000 international and local suppliers. Brand Purchaser Directors 34.20% Personal Care Ingredients and Formulation 59.16% Brand Owners and Decision Makers 18.4% Household Care Ingredients and Formulation 19.9% CATEGORIES Marketing and Designers Importers and Agents 17.3% 20.87% OEM/ODM/OBM Color Cosmetics and Premium Packaging 58.64% 38.85% Packaging 31.37% R&D and Institutes 14.2% Other Packaging 15.71% Luxury Packaging 5.45% 9.72% Machinery and Equipment 17.24% OEM/ODM/OBM 22.47% Accessories 24.68% Ingredients and Raw Materials 3.29% Machinery and Equipment Pumps/Valves/Sprayers/Caps and Accessories 19.76% 16.66% 1.26% SHOW ATTRACTIONS Supply Chain Summit New beauty industry technology and trend. Contract manufacturers novelties in industrial process to be discussed. L Oreal, LVMH, Shiseido, Jala, Intercos, Easy-Care, Thai-Ho, TCI Group, Symrise, Beautystream and Mintel on stage as panel of Highlight - N4 HALL speakers N4 stands for Premium packaging & Colors hall serving fragrances and colors. where premium luxury Beauty Supply chain will show case INNOVATION for Seniors and Millennium brands. New 2018 ADVANCED SCIENCE & INNOVATION home and personal care manufacturers, ingredients suppliers and product testing from all over the world. Gaining insight into global trends, conference, activities and networking with world-class experts. IFSCC congress summit during CBE with one and half day dedicated to innovation and formulation by IFSCC members It s really impressed that the show has become international and it has lots of brands, exhibitors and people. I think this is a right step to be here when I am working some business projects in China. We ve already planned a bigger booth in the future. Dario Ferrari Founder & CEO Intercos The exhibition is so big that I have visited most of my suppliers and I am so impressed by the N5 hall and the innovation zone. Chairman, FMM Malaysian Cosmetics & Toiletries Industry Group 3 4

4 COSMETICS Including all the cosmetics and toiletries from all around the world-starting with multinational companies and continue with young and emerging enterprises. VISITOR FROM Agents / Distributors 23.3% Department Stores 6.6% Cosmetics Retail Stores / Chain Stores 28.4% Commercial Centers 4.5% Importers / Distributors 11.3% Mom & Baby Shops 5.6% CATEGORIES E-commerce/ Mobile Commerce Supermarkets 9.6% 7.4% Drug Stores 3.7% 4.7% Skincare 31.5% Toiletries 9% Masks 8.5% Men s Care 1.7% Color Cosmetic Products Perfume & Fragrances 6% 3% Household Cleaning Products Imported Beauty Products 2.8% 18.1% SHOW ATTRACTIONS Cosmetics & Make-up Accessories 6.2% Retail League & Services Maternity & Baby Care 3.5% Paper Products Oral Care 3.7% Highlight - N5 FASHION DISTRICT, TRENDS OF TOMORROW 3.2% 2.5% Business Meetings Asia An ideal opportunity to target beauty brands, retailers, distributors for one-to-one meetings to explore business development and collaboration. Multiple networking opportunities to expand market reach, source the latest products and services, find commercial and development partners or to underpin competitiveness in beauty related markets. Gathering the expertise of tomorrow s beauty trend setters. A place where brands can express their creativity, ideas and visions with exceptional activities A district based on beauty innovations that will inspire visitors to challenge brands and discover China Cosmetics Retail Summit Gathering over 1,000 attendees including cosmetics chain store owners, agents, managers from supermarkets and department stores to discuss hot topics in China's and Asia's cosmetics industry as well as seek solutions for retailers' operations issues, revealing the competitive edge of retailing in physical stores and giving insights on innovative operation of the cosmetics chain stores. Beyond Beauty Trends Asia Partnering with the global industrial leaders, China Beauty Expo highlights upcoming beauty trends in cosmetics colors, fragrances, packaging as well as rules and regulations. Attendees will take away informative, engaging and practical information covering the most important and timely issues relevant to todays' beauty business environment. Everybody in France knows there is a rule that if you want to do something on the Chinese market, you have to be in China Beauty Expo. And, if you want work in every where in Asia like the Philippines, Indonesia, Malaysia, you have to be here. That s the reason why I think the real gate of Asia is in Shanghai CBE. Mr. Marc- Antoine Jamet, Secretary General, LVMH / President, Cosmetic Valley This is my first time to come to China Beauty Expo, and it s such an amazing and big collection and I think, for the overseas, we must come. I will recommend buyers to come to Shanghai because there are such opportunities for us in any other Asian markets. We should follow this event. Sherry Sjiamsuri, Merchandising Director Cosmetics & Fragrances, Sogo Indonesia 5 6

5 PROFESSIONAL BEAUTY With more than 1,000 Beauty Suppliers, the COSMETECH section welcomed the leaders of supply chain. Visitors to COSME- TECH included beauty companies and manufactories decision makers such as purchase managers, product development, R&D and laboratories to meet more than 1,000 international and local suppliers. VISITOR FROM Beauty Salon 25.3% Plastic Surgery Institutions 9.03% Nail / Eyelash Beautification & Embroidery Stores 21.6% Hair Salon 6.5% CATEGORIES Nail Art Eyelash and Embroidery Beautification Beauty Salon and SPA Products 10.02% 14.3% 24.74% Professional Beauty Brands Professional Beauty Agents / Distributors Anti-aging Centers SPA 12.5% 13.5% 10.7% 11.1% Training Centers Fitness Clubs 5.3% 3.7% 2.1% Beauty Salon and SPA Equipment & Furnishing 27.26% Medical Beauty Hair Salon Products, Equipment and Furnishing Related Services 18.12% 2.84% 2.72% SHOW ATTRACTIONS Medical Beauty Anti-Aging Conference A gathering of local and international medical beauty and anti-aging experts will explore the industry s current climate in China, global trends and latest topics, seeking resolutions in the issues face by the industry. Highlight - E4 HALL OF MEDICAL BEAUTY & ANTI-AGING TREND E4 will show the cutting-edge medical anti-aging technique, products and projects and the high-end professional beauty skin care products and equipment, leading China medical beauty and anti-aging industry into rapid development through connecting the international resources. China International Nail & Eyelash Art Culture Festival An international cultural event which is aimed at the subdivision industries to international communication, charity events and selection. S-Beauty International Competition An international competition, and it is also a fashion grant event to share resources and connection with international buyers. It aims to promote the advanced technology of international professional beauty industry and further the popularization of cosmetics brands and beauty apparatus. CBE Embroidery Beautification Summit The high-class grand international event in the embroidery industry which will attract 300,000+ professionals in the professional beauty industry and the embroidery elites from 30+ countries, besides, it will gather the groups from 8 countries to take part in the competition. At China Beauty Expo 2017, my business is better and there are more visitors who like my products, which is important for us. So we will China Beauty Expo has established the global beauty ecosphere. Professional Beauty in CBE is heading to international market. Currently, invest more in China. I can find almost all of home and abroad latest and most fashion beauty products at CBE. Francisco Magalhães Commercial Director, MESOSYSTEM S.A / MCCM Medical Cosmetics LI Weicheng, President, Beauty and Hair Beautification Association of Sichuan Province 7 8

6 Packaging International Packaging, Color Cosmetics&Make-up, Accessories, Matemity&baby care, Color Cosmetics&Make-up, Accessories,Oral care, Household cleaning products, OEM ODM,International Pavilions, Packaging, OEM,Packaging, Machinery and equipment, Opening 2 # Ceremony 3 # Advanced Science & Innovation Hall WeChat E-commerce and Related Services, Professional Beauty and Hair Products, "Premium packaging & colors" Hall,International Pavilions, Big Design Trend Show, WeChat Commerce E9 E8 Professional Beauty Equipment, High-end Professional Beauty SkinCare Products, Medical Beauty and Anti-aging Skin Management, Nail and Eyelash Beautification & Embroidery Products, High-end Professional Beauty Skin Care Products; N5 District, International Pavilions, Skincare, Color Cosmetics,Perfumes &Fragrances, WeChat E-commerce and Related Services, High-end Beauty Skin Care Products; Imported beauty products, Media Media Kit Extra promotion and branding channels 150,000+ views per month counted by the duo-language website as well as cross-promotes with other INFORMA BEAUTY websites. Social Media 150,000+ followers on WeChat 7,000+ followers on Facebook E-news 200,000+ mails to qualified industry professionals Perfumes&Fragrances, Color Cosmetics&Make-up, Accessories, Imported beauty products, International cosmeceutical products, Cosmetics News Magazine 100,000+ bi-monthly distribution Skincare,Personal Care Imported beauty products, International Media & Partners 1 # Skincare,Masks, Men s Care, 2018 China Beauty Expo FLOOR PLAN Cosmetech W4:international packaging, Color cosmetics Cosmetics W1:Skincare, Personal care INFORMA BEAUTY EXPO PORTFOLIO packaging W5:Packaging W2:Perfume &Fragrances, Cosmetics & Make-up accessories China Beauty Expo SHANGHAI, CHINA N1:OEM/ODM, Packaging W3: Cosmetics & Make-up accessories,maternity & WORDLEWIDE BEAUTY SUPPLY CHAIN AND FINISH PRODUCTS PLATFORM N2:Raw materials, Ingredients and Formulation, Packaging N3: Machinery and equipment N4:Color cosmetics Packaging, Luxury packaging Professional Beauty E4: Medical Beauty and Babycare, Oral care, Household cleaning products E1:Skincare, Masks, Men s care E2:Imported beauty products, international Cosmeceutical Products E3:Imported beauty products, international Cosmeceutical Products E6:WeChat E-commerce and Related Services, Vifafoods Europe GENEVE, SWIZERLAND AMWC MONACO China Chengdu Beauty Expo CHENGDU, CHINA SOUTH WEST CHINA BEAUTY SHOW CCBE IS PART OF INFORMA EXHIBITION BEAUTY PORTFOLIO Oct 2017 Vifafoods Asia HONK KONG, CHINA May 2018 Beyond Beauty Asean Bangkok BANGKOK, THAILAND IMPACT EXHIBITION & CONVENTION CENRE SEP 2017 Anti-aging Skin Management, High-end Professional High-end Beauty Skin Care Products; Beauty Africa LAGOS, NIGERIA Beauty Skin Care Products, Professional Beauty Equipment; E5: Medical Beauty and Anti-aging Skin Management, Nail and Eyelash E7:International pavilion, Imported beauty products N5:Color Cosmetic products, Perfume Mekong Beauty Show HO CHI MINH CITY, VIETNAM POWERED BY BEYOND BEAUTY EVENTS POWERED BY K-BEAUTY EXPO SAIGON EXHIBITION AND CONVENTION CENTRESECC Beautification & Embroidery Products, High-end Jun 2018 Professional Beauty Skin Care Products; 9 10

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