Motives Retail Brand Introduction2013 prepared by Patrice Hale RETAIL BRAND INTRODUCTION

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Jeremy Logan Short
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1 Motives Retail Brand Introduction2013 prepared by Patrice Hale RETAIL BRAND INTRODUCTION

MOTIVES Cosmetics Motives by Loren Ridinger, through revolutionary, cuttingedge technology, is a world leader in the customized cosmetics industry.

Motives by Loren Ridinger strives to empower people everywhere to look and feel beautiful inside and out, while providing thousands of consultants worldwide with an opportunity to live the lifestyle

2 MOTIVES Cosmetics Motives by Loren Ridinger, through revolutionary, cuttingedge technology, is a world leader in the customized cosmetics industry. Motives is worn by some of today s hottest celebrities and is a favorite of makeup artists, models and photographers. Motives by Loren Ridinger strives to empower people everywhere to look and feel beautiful inside and out, while providing thousands of consultants worldwide with an opportunity to live the lifestyle they have always dreamed of. Market America l SHOP.COM Senior Vice President Loren Ridinger and La La Anthony, actress and TV personality, created Motives for La La, a partnership between the two that brings the highest-quality cosmetics, uniquely formulated to exemplify their love of makeup through products and colors that will complement women everywhere with beauty in every shade. Motives for La La is part of the award-winning Motives line and emphasizes colors and products for African-American & Latina women the underserved ethnic markets. Motives Retail Brand Introduction2013 prepared by Patrice Hale

3 Why MOTIVES MOTIVES Cosmetics is the key to unlocking hidden profits in your salon business. As a complete line of quality cosmetics, Motives is Mineralbased, paraben free, hyper flattering and highly pigmented. In addition to the color line Motives features customizable liquid & mineral powder foundations unrivaled anywhere in the industry. Motives offers an affordable training system that includes courses in professional makeup application, custom blending foundations as well as business training and coaching by experienced consultants. Motives provides guidance on implementing cosmetic retail into your salon concept with retail launch events, staff education, client education and merchandising for your success. Motives Retail Brand Introduction2013 prepared by Patrice Hale

4 Motives Retail Brand Introduction2013 prepared by Patrice Hale

5 Motives Retail Brand Introduction2013 prepared by Patrice Hale

6 Motives Retail Brand Introduction2013 prepared by Patrice Hale

MOTIVES Collections The line features top of the line cosmetics which are highest-quality ingredients,

metallics and an award winning range of nail lacquers.

artists for is high pigmented no transfer and staying power.

7 MOTIVES Collections The line features top of the line cosmetics which are highest-quality ingredients, hypoallergenic, noncomedogenic made utilizing cutting edge technology in beautiful packaging all for an affordable price. MOTIVES by Loren Ridinger This collection features an array of products in classic shades, warm tones, metallics and an award winning range of nail lacquers. The highlight of this collection is the 46 piece eye shadow pallet used by many celebrity makeup artists for is high pigmented no transfer and staying power. MOTIVES for La La This collection is comprised of mineral based products in the latest trendy colors. The highlight of this collection is the highly coveted mineral lip shine. The lip shines provide the shine of a gloss with the color payoff and lasting effects of a lipstick in 14 shades.

foundation, every woman s most important, yet

Statistics show: sell a woman the perfect

8 MOTIVES Collections Custom Blend This collection encompasses the full range of fully customizable pigments and modifiers. All cosmetic application begins with foundation, every woman s most important, yet most frustrating step. Statistics show: sell a woman the perfect foundation and she will purchase color cosmetics. Don t leave anything to chance...create the perfect formula!

9 Global Distribution Motives Cosmetics operates globally in the United States, Canada, Mexico, Australia, Taiwan, Hong Kong and the United Kingdom MOTIVES is also available in select spas and salons across the globe and online at

Lopez Gloria Estefan Brooke Hogan Marisol Nichols Miss North Carolina Kimora Lee Simmons Alicia

10 MOTIVES Celebrity Fans Motives has become a favorite among celebrities, their make-up artists as well as the top beauty bloggers including: Eva Longoria Vegas Nay Paulina Rubio Jennifer Lopez Gloria Estefan Brooke Hogan Marisol Nichols Miss North Carolina Kimora Lee Simmons Alicia Keys Leah Remini Stephanie Jacobsen Alexis Dziena Abigail Breslin Miss South Carolina Ashunta Sheriff

13 For more information contact:

FOR MORE INFORMATION, PLEASE CONTACT: GIGI BURNS YANN PERRIGAULT MOTIVESCOSMETICS.

FOR MORE INFORMATION, PLEASE CONTACT: GIGI BURNS 336-389-5824 GIGIB@MARKETAMERICA.COM YANN PERRIGAULT 646-339-3600 YANN@SHOP.COM MOTIVESCOSMETICS.COM ABOUT LOREN RIDINGER Loren Ridinger grew up inspired