Trend Report. Australia/New Zealand Fairytales & Fantasy

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1 Trend Report Australia/New Zealand 2014 Fairytales & Fantasy

2 Fairytales & Fantasy Go between two beautiful worlds this season for a uniquely modern take on romantic beauty and fashion. In a Fairytale world, free-flowing chiffon and pearls dance among ethereal pastels and glimmering gold. Within this season s Fantasy, alluring velvet enhances every curve while deep, royal hues and smoky makeup techniques add mystery. WATCH VIDEO Watch the story of Fairytales & Fantasy come to life! Page 4. Fairytale Beauty Discover ways to play with shimmer and neutrals.

3 Page 6. Fantasy Beauty Update your smoky eye look and more. Page 8. Take fairytale and fantasy from the runway to your closet. stories of mystery and romance are updated for a modern audience. In beauty, we revel in the makeup s transformative qualities and the ability to create glamorous alter egos. The look of the season focuses on an illuminated and ethereal beauty ideal. - Jamie Ross, The Doneger Group* Also Inside! Look for spellbinding beauty insight from Mary Kay Global Makeup Artist Shawnelle Prestidge. Page 10. Colour Collection The experts at the Mary Kay Color Design Studio put the trend together for you! See the Fairytales & Fantasy Collection. *The Doneger Group is an internationally known trend house based in New York City that provides trend forecasts to the top names in fashion and beauty around the world.

4 Step Into the Light... with sheer and subtle fairytale beauty. 4

5 The fairytale look especially calls for a glowing, dewy complexion. Make sure your skin care routine includes an exfoliating step to help your true beauty shine through. Shawnelle Prestidge, Mary Kay Global Makeup Artist Try Dreamy Eye Effects Iridescent cream colours create a shimmery base. Metallic neutrals add colour depth when concentrated in eye creases. Darker metallic eye colours can be used instead of traditional eyeliner to create a soft diffused finish. MOONSTONE AMBER BLAZE COPPER GLOW Go for Allover Glow Swirl a warm cheek colour, like Cherry Blossom mineral cheek color, across the apples of cheeks. Add extra luminosity with an allover dusting of Highlighting Powder. Layer Lips With Neutrals Use Neutral lip liner to outline and fill in lips to create a base. Add au Naturel lip gloss to centre of lips. Other ways to spin a fairytale look Blend ethereal shades like Granite, Polished Stone or Silky Caramel s together across eyelids and along lower lashlines for a subtle, smoky effect. Dab a flirty, feminine lipstick shade, like Pink Chérie True Dimensions Lipstick, with your finger for a kissable lip look. Get the season s defined lash look with the perfect amount of glamour. Try Mary Kay Lash Love Lengthening TM Mascara. 5

6 Step Into the Light... with sheer and subtle fairytale beauty. 4

7 The fairytale look especially calls for a glowing, dewy complexion. Make sure your skin care routine includes an exfoliating step to help your true beauty shine through. Shawnelle Prestidge, Mary Kay Global Makeup Artist Try Dreamy Eye Effects Iridescent cream colours add a shimmery pop to the inner corners of eyes. Mauve and lavender shades act as feminine neutral applied over entire eyelid. Metallic neutrals add colour depth when concentrated in eye creases. Deep neutral eye colours can be used instead of traditional eyeliner to create a soft, diffused finish. GRANITE LAVENDER FOG RAISIN and VIOLET INK eyeliner CRYSTALLINE Get a Natural Glow Swirl a warm cheek color, like Sparkling Cider mineral cheek color, across the apples of cheeks. Layer Lips With Pink Use Neutral lip liner to outline and fill in lips to create a base. Apply True Dimensions Colour Me Coral lipstick and Fancy Nancy lip gloss. Other ways to spin a fairytale look Blend ethereal shades like Granite, Polished Stone or Moonstone s together across eyelids and along lower lashlines for a subtle smoky effect. Dab a flirty, feminine lipstick shade, like Pink Chérie True Dimensions Lipstick, with your finger for a kissable lip look. Get the season s defined lash look with the perfect amount of glamour. Try Mary Kay Lash Love Lengthening TM Mascara. 5

8 6 Wander Into the Darkness... and find a mysterious beauty look.

9 The smoky eye and strong mouth balance beautifully with the fantasy trend in fashion. Pull it off even as a day look when it s worn with confidence. Be sure to pair it with vampy adornments and dramatic clothing. Shawnelle Prestidge, Mary Kay Global Makeup Artist Reinvent the Smoky Eye Shimmery gold eye colours create an eyepopping effect when applied as a base for eye colour. Create unique colour depth and allure by blending two shades of plum eye colour into eye creases and along lower lashlines. For ultimate smoky effects, use the Mary Kay Cream Eye Color/Concealer Brush. IRIS SWEET PLUM SHEER VIOLET Get a Romantic Blush Dust a subtle, pink cheek colour, like Shy Blush mineral cheek color, just to the apples of cheeks. Seduce With Stained Lips Apply a berry lipstick, like Berry Kiss creme lipstick. Blot with a tissue and reapply. Finish with a shimmery golden lip gloss, like Cream and Sugar lip gloss. Other ways to create a fantasy look Try an ombre eye effect by sweeping a warm metallic shade like Amber Blaze along lower lashlines and blending deeper plums or blues from upper lashlines to eye creases. Swap cheek color for subtle shimmer with Mary Kay Mineral Cheek Color in Cherry Blossom. Intensify mesmerising eyes with Black Gel Eyeliner and several coats of Mary Kay Lash Love Lengthening TM Mascara. 7

10 How to Tell a Story With Your Look Romantic BLUSH Blend Mary Kay Mineral Cheek Color to apples of cheeks and lightly dust Mary Kay Highlighting Powder along cheekbones. The Beauty of BRUSHES Apply your favorite looks with the Mary Kay Brush Collection. You can t create any of the beautiful trend looks without a good set of brushes. Good brushes are essential. Shawnelle Prestidge, Mary Kay Global Makeup Artist Chic CHIFFON Whether light or dark, chiffon looks dreamy worn alone as a sheer dress or blouse or layered with jackets or vests. look of the season focuses on an illuminated and ethereal beauty ideal. Jamie Ross, The Doneger Group* 8 SENSUAL Appeal The perfect beauty accent is a sensual fragrance like Belara Belara Eau de Parfum. *The Doneger Group is an internationally known trend house based in New York City that provides trend forecasts to the top names in fashion and beauty around the world.

11 GOLD Is Bold Add royal glamour from head to toe. Try gold-flecked eye and lip colours, such as Amber Blaze and Cream and Sugar lip gloss, delicate bangles and strappy dance shoes. Princess PEARLS and JEWELS modern look. If there is one piece of jewellery you add to your look, go for pearls. Don t forget statement pieces with rich jewel centres for a very regal, but Nicole James, Mary Kay Manager, Brand Development Revel in VELVET Decorative booties are instant fantasy fashion. Try velvet burnout dresses or throw a fitted velvet jacket over anything from jeans to little black dresses. Nicole James, Mary Kay Manager, Brand Development ILLUMINATING Effects Create a perfect canvas for colour by starting with TimeWise Luminous-Wear Liquid Foundation and applying the Mary Kay Facial Highlighting Pen. StyleSight All prices are suggested retail. Foundations have a porcelain finish to echo the antique theme. Lightly tinted with pink, soft shades add an element of whispered emotion. Ladylike LOCKS Try loose, undone curls, fishbraid ponytails or half-up hair with braids. Whether you re dressing up or going casual, hair is all about simplicity with lots of feminine, touchable appeal. Nicole James, Mary Kay Manager, Brand Development 9

12 There Once Was a Color Collection that made fairytales and fantasies come true. Let your imagination run wild with the help of Mary Kay Global Makeup Artist Shawnelle Prestidge and the magic of the special-edition Fairytales & Fantasy Colour Collection. 10

13 ➊ Mulberry Forest, Blue Knight, Amethyst Smoke and Enchanted Mauve Special-Edition Mary Kay Nail Lacquer, $15 NZ$18 each ➋ ➋ Golden Illusion, Mulberry Forest and Nlue Knight Special-Edition Mary Kay Kohl Eyeliner, $18 NZ$21 each ➊ ➌ ➍ FREE Exclusive Trend Bag The exclusive Fairytales & Fantasy Collection Bag is available for $5 from participating Independent Beauty Consultants only with a purchase of $100 NZ$120 of special-edition Fairytales & Fantasy Collection items. Mary Kay reserves the right to replace the gift items. ➌ Blue Knight, Golden Illusion, Silver Spell, Enchanted Mauve and Amethyst Smoke Special-Edition Mary Kay Smoke & Shimmer Eye Wand, $22 NZ$25 each ➍ Mulberry Forest and Enchanted Mauve Special-Edition Mary Kay Glossy Lip Stain, $24 NZ$27 each See more runway-inspired looks online now! 11 All prices are suggested retail. Available while supplies last

14 Create Your Own Storybook Look. Enter a magical color wonderland this season with ethereal shades that illuminate rich, deep, mysterious tones as seen on the runway. This exclusive color collection brings beauty from the storybook to your fingertips. High-Shine Stained Lips Line lips with lip liner and blend to create a soft, but defined lip line. You can skip lip liner for a more natural look. Apply glossy lip stain to entire lip area. For an ombre effect, add a second shade of glossy lip stain, just to center of lips. Or try a golden shade of lip gloss, like Cream and Sugar lip gloss. Try these perfect lip liner and glossy lip stain pairings: Soft Blush lip liner with Enchanted Mauve glossy lip stain Chocolate lip liner with Mulberry Forest glossy lip stain the name implies, the glossy lip stains are perfect for creating the on-trend stained lip look. Just buff the color onto the lip with a fingertip, and build up As gradually for the desired effect. -Shawnelle Prestidge, Mary Kay Global Makeup Artist Modern Nails Finish with fairytale or fantasy fingertips, coated in the season s hottest shades. Go for monotone manicures with a high-shine finish. Simply top your favorite nail lacquer with special-edition base coat/top coat. 812

15 For a Fairytale Gaze Create a base by lightly blending a shimmery neutral shade of, like Moonstone, from lashlines to brow bones. 2. Blend a light shade of smoke & shimmer eye wand, like Amethyst Smoke, across entire eyelids and into eye creases. 3. Finish by blending Honey Spice along upper lashline and along lower lashlines. Blend well. 4. For added emphasis, pat Crystalline over eyelid and lower lashlines. For Smoky Fantasy Eyes Create a base by lightly blending Golden Illusion smoke & shimmer eye wand from lashlines to brow bones. 2. Blend two deep shades of smoke & shimmer eye wands, like Golden Illusion with Enchanted Mauve or Blue Knight, from lashlines to just above the eye creases and along lower lashlines. Blend well for a smoky effect. 3. Finish by blending a darker kohl eyeliner, like Blue Knight or Mulberry Forest, along both lashlines and smudge with the Mary Kay Eye Smudger Brush. 4. For more fantasy drama, apply before applying smoke & shimmer eye wands and blend for added dimension. Try Coal or Midnight Star. 139 Available while supplies last

16 Experience the Beauty of Mary Kay! Get personalised service and beauty recommendations. Try before you buy with dozens of samples to choose from! Share time with friends by hosting a party that suits your style. Shop the way you want, when you want. Find your Mary Kay Independent Beauty Consultant today!