The Company Design, production and marketing of cosmetics with full range of cosmetic products for hair, body and face One of the most complete and mo

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Luke Shepherd
6 years ago
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1 Company Credentials

2 The Company Design, production and marketing of cosmetics with full range of cosmetic products for hair, body and face One of the most complete and modern production units of cosmetics in Greece with large production ability Equipped with the latest technology With well trained scientific and technical personnel Use of a wide range of ingredients Certification with quality management system ISO 9001:2008 for the design, production and marketing of cosmetics Rapid growth in the Greek market as well as in the markets abroad

4 Our Products Intensive observation of the market trends Product design according to the constantly changing demands of the consumers Innovative products oriented Products fully conformed by health and safety standards of the European Union and according to the guide of COLIPA (European Cosmetic Toiletry and Perfumery Association)

5 Our Capabilities Certified high quality, competitive prices and flexibility in production Modern formulas and flexibility at minimum production with competitive prices Integrated PRIVATE LABEL solutions in bulk and finished product Custom formulas creation or formula adaptations Possibility to choose from a vast selection of tried and tested scientifically proven formulas Marketing Services Art & Graphics support Packaging proposals and solutions Support for registration of products by CPNP

6 Our Mission Our vision and mission can be summarized in a single phrase: Beauty with benefits. We create certified, high-quality Greek cosmetics by selecting and combining the most beneficial ingredients found in Mediterranean nature, such as Greek organic oil, with innovative formulas developed in our laboratories. Our goal is to further develop our research and production methods so that highly effective beauty care products can be accessible to as many women as possible, regardless of race, age or any other distinguishing factor.

7 Our Vision Our vision and mission can be summarized in a single phrase: Beauty with benefits. Beauty starts from basic beauty care and a daily beauty regime. Ensuring high quality in everyday beauty care is a woman s first step to owning her beauty, and this translates to strength and confidence that can be shared with other women, changing their everyday lives for the better.

8 Professional Hair Care & Hair Color

10 Mediterranean HAIR BODY COLOR The women of Mediterranean, due to the high exposure to the sun and to the damage that it causes, have increased moisturizing needs for their hair and skin. For these women, that seek superior quality care products, the Mediterranean Cosmetics S.A. created the Mediterranean Hair, Mediterranean Body and Mediterranean Color ranges. These products, that are dermatologically tested, are the unique that include Collagen & Hyaluron in the mass distribution network and, thanks to their revolutionary Hydrarestore Complex TM formula, they offer up to 160%* extra hydration that lasts to the hair and skin, as tested and certified by the Cosmetological Center of FERRARA UNIVERSITY. This renews the hair and skin and boosts their resilience. The women of Mediterranean can now enjoy the benefits of the superior care for the needs of their hair and skin at affordable prices * Compared to non treated hair & skin/ The percentage refers to the range s Body Milk Find out more:

11 Innovation - Formula Collagen & Hyaluron are two of the most basic ingredients of the human body. Collagen, a body s basic protein, is necessary for the elasticity and the cohesion of the skin. For the hair, it contributes to its strengthening and revitalization, repairing its structure from the damage that is caused by the time and the technical treatments. Hyaluron, a natural ingredient in our connective tissue, holds up to 1000 times its weight in water, contributing this way directly to the continuous hydration of the body tissues and to the maintenance of their elasticity and firmness. At the same time it determines the cell regeneration, as well as the collagen production from the body. These properties of hyaluron make it an important factor against aging and oxidation of the body.

12 Innovation - Formula However, the quantity of both ingredients gradually decreases as time goes by, starting already at the beginning of adulthood! This means a reduced ability of the body tissues to retain water, thereby losing their softness and flexibility over time. With the innovative Hydrarestore Complex TM formula of the complete Mediterranean range, for the first time the anti age technology used in face care products, applies to the care of the hair and body! Thanks to the Hydrarestore Complex TM formula that includes Collagen & Hyaluron, it is provided significantly extra hydration, improvement of the natural barrier and protection against premature ageing* and damage. This way we offer to the hair and the skin actions like: Renewal, Velvet and Smooth Texture, Resilience and Shine! *thanks to the adequate moisture content of the stratum corneum

13 A Formula with strong trend Collagen

14 A Formula with strong trend Hyaluron Google Trends

15 The Market Opportunity Completely Innovative Product Ingredients with strong appeal to the consumers With strong added value and scientific profile New Market Maker Traffic Maker Value Maker

16 Product Portfolio Hair Products Shampoo (Everyday Use, Volume, Repair, Color Save) Conditioner Hair Mask (Repair, Color Save) Hair Serum Treatment Argan Oil Miracle 15 Hair Boost Body Products Shower Cream (Coconut Milk, Vanilla Caramel, Milk & Honey, Orange Blossom, Ocean Breeze) Body Milk (Mystic Spa, Gardenia, Vanilla Caramel) Body Butter (Mystic Spa, Gardenia, Vanilla Caramel) Body Scrub (Gardenia, Vanilla Caramel) Hand & Body Cream

17 Product Portfolio Hair Color Products Permanent Hair Color Cream BIO Permanent Hair Color Cream (Ammonia Free) Oxycream Sachet x2 Neutralizing Shampoo Color Save Hair Mask Protective Gloves Disposable Coloring Cape Usage Instructions Oxycream Developer (20, 30, 40)

19 Communication Materials Materials ready to be adapted TV CAMPAIGN In store Promotions PRINT CAMPAIGN SOCIAL MEDIA FB & INSTAGRAM

20 PRINT (work in progress)

21 Title back translation : HAIR STRONGER THAN TIME

22 Instore Creating a unique instore promo experience

26 Helenson Hair & Body For the consumers that care equally for the economy as well as for the quality, when they choose their care products, we created the Helenson range for hair and body. The Helenson hair products with advanced formula offer multiple benefits, according to the specific needs of each hair type and this makes the professional result approachable to all. At the same time, the body products include special selected fragrances that convert the body care into a ritual of mood change. The Helenson hair and body products are the absolute value for money proposal, as they ensure unique quality at the lowest possible price. Furthermore The Helenson products care for the environment Our packs have 25% less plastic*. This way, we reduce the CO 2 emissions by 24 tons**! This is equal to the pollution from driving km by car or from the consumption of 8000lt heating oil! (* compared to the average value in plastic 500gr package / ** values reported at indicative production of bottles).

27 Product Portfolio Hair Products Shampoo (Repair 7, Color Protect 6, Volume 5,) Conditioner Color Protect 6 Hair Mask Color Protect 6 Hair Liquid Conditioner Hair Serum with Argan Oil Body Products Shower Gel (Love all Around Vanilla, Exotic Travel Coconut, Energy Boost Lime, Refreshed Mood Orange, Sweet Joy Cookies, Cool Feeling Fresh Water, Feel like a Queen White Gardenia, Feel Happy Choco Caramel) Body Milk (Love all Around Vanilla, Exotic Travel Coconut, Feel like a Queen White Gardenia, Feel Happy Choco Caramel) Body Scrub (Feel Happy Choco Caramel, Lively Mood Pomegranate & Berry) Body Butter (Sweet Joy Cookies, Oriental Sensation Indian Jasmin, Feel Happy Choco Caramel ) Body & Hand Cream

28 Product Portfolio Hand Products Liquid Hand Soap (Pink Cashmere, Exotic Coconut, Ocean Fresh) Liquid Hand Soap with Mild Antiseptic Action (Clean Feel) Hand & Body Cream with Almond Oil Hand Cream with Glycerine Protective Cream Moisturizing Protective Lotion Stay Away

31 Mediterraneum Nostrum MMXIII - Our uniqueness For the consumers that are well informed and look for quality at the treatment products used, while at the same time, they appreciate the excellence of the ingredients originating from the Mediterranean nature, we developed the natural cosmetic products range Mediterraneum Nostrum MMXIII. What makes the Mediterraneum Nostrum MMXIII standing out is that it combines the ancient Greek aesthetic wisdom with a high level of scientific research and know-how, while it has, as a basis of all the range products the most famous products of the Mediterranean earth, meaning the Argan Oil and the Organic Olive Oil. In parallel, it is enriched with a lot of other organic and biological raw materials, with unique properties. The Mediterraneum Nostrum MMXIII is the luxurious range of natural wellness products, which cover every need for Face, Body and Hair care. All the products are microbiologically tested, without Parabens and have not been tested on animals

32 Mediterraneum Nostrum MMXIII - Innovation We searched the specialized needs of every type of face skin, in every age. We collected plants with cosmetic properties and herbs with healing properties We tested their effectiveness We researched all the possible combinations We exploited the maximum number of active ingredients for each formula We developed the Unique Complex technology for the face products of the range, reserving product formulas that are the amalgam of the top active ingredients that nature can give for each specific need of face skin

Unique Complex Formula Organic Olive Oil and Argan Oil are the basis of the Unique Complex Formula, while their action is complemented and enriched by a variety of unique ingredients: Vitamin E,

33 Unique Complex Formula Organic Olive Oil and Argan Oil are the basis of the Unique Complex Formula, while their action is complemented and enriched by a variety of unique ingredients: Vitamin E, vitamin PP, vitamin Α, provitamin B5, Shea butter, beeswax, linseed, Abyssinian oil, sunflower oil, tamarind oil, babassu butter, riboxyl, hyaluronic acid, snail slime extract, UVB & UVA filters, trimethylxanthine, polypeptides. This way, we produce luxurious care products, that are dermatologically tested and cover every special need of the skin for cleaning and care, with all the strength of the nature: Moisturizing creams, Day and Night creams, Anti age creams, eye contour creams, serum, moisturizing dry oil, cleansing gel and cleansing water, renewal scrub, water mist

34 Product Portfolio Face Products 24h Face Cream Hydra Restore Day Cream Renewal Night Cream Botox Effect Anti Age Cream Eye Contour Cream Ultra Lift Serum Face Cleansing Gel Micellar Cleansing Water Facial Dry Oil Facial Water Mist Renewal Facial Scrub

35 Product Portfolio Hair Products Shampoo (Daily Use, Color Care) Conditioner Hydrocare Hair Liquid Conditioner Hair Mask Nutrition & Repair Hair Serum Treatment Body Products Foam Bath (Minerva, Venus & Neptune) Body Milk (Minerva & Venus) Body & Hand Cream Body Scrub Body Oil Body Butter (Minerva & Venus) Foot Cream Aloe Vera Body Gel

37 Professional Hair Color & Hair Care

39 Exclusive Professional The female consumer has special needs for her hair! The exposure to the sun is intense and especially during the summer, the damage becomes worse, due to the combination of the sun and the sea! At the same time, many of the female consumers try to save money by reducing the visits to their hairdresser. When they finally get there, the hair expert has a hard work to do, that demands more than just a hair coloring. The complete hairdresser products range Exclusive Professional was developed and adjusted exactly for these conditions. We combined the most beneficial products of the Mediterranean nature with tested laboratory substances, simulating components of the hair, that are lost from its damage. This way we ended up to a product formula that focuses to the hydration and reconstruction of damaged hair. Hair experts now have a strong ally, that help them to do their work: something more than just coloring hair that is healthy and looks beautiful as well as absolutely satisfied clients.

40 Product Portfolio Technical Products Permanent Cosmetic Hair Color cream. 60 nuances Oxycreme Developer (20, 30, 40) Oxycreme Silver Developer Bleaching Powder (White & Blue) Care Products Shampoo (Volume, Repair, Color Save, Silver) Conditioner Repair Hair Mask Repair Additional Care Products & Styling Products Argan Hair Serum Treatment Multi Act Hair Spray Active 12 Hair Spray Extra Strong Hair Spray No Gas Hair Mousse Extra Strong

43 Color Pro For the creativity of the Hair Experts imagination and the right professional products are needed. Watching closely the global evolutions and demands for the hair coloring, we developed for these Hair Experts the complete Color Pro range, offering a hair color cream with a wide range of basic and complementary colors and with countless derivative colors! A 80 nuances range that covers every demand on the coloring. The Color Pro hair color cream is complemented by a complete care and styling products range that offer professional and advanced formula and ensure healthy hair. Hair Experts can now offer to their customers a top creative and quality result!

44 Product Portfolio Technical Products Professional Hair Color Cream Developer (10, 20, 30, 40) Bleaching Powder Care Products Shampoo (Normal, Greasy, Neutralising, Antigiallo) Conditioner Hair Mask Hydrocare Additional Care Products & Styling Products Dermoprotector Oil Hair Shine Silky Crystals Hair Styling Gel

48 Mediterranean Color For the women that trust the beneficial effects of the natural ingredients, but are not willing to sacrifice the effectiveness of the care products that they use, we created the complete Mediterranean Color range, for coloring and caring of the hair. The Mediterranean Color range combines the supreme quality natural olive oil with the modern cosmetology and this offers a range with the benefits of the most precious product of the Mediterranean earth combined with the effectiveness of an advanced technology formula.

49 Product Portfolio Technical Products Permanent Hair Color Cream Permanent Hair Color Cream Ammonia Free (BIO) Developer (20, 30, 40) Bleaching Powder (White & Blue) Care Products Shampoo (Normal, Greasy, Dry & Colored, Neutralising) Conditioner Hair Mask Additional Care Products Έλαιο Protective Oil Liquid Crystals

51 Thank you!

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