Consumer and Market Insights: Skincare Market in France. CT0027IS Sample Pages November 2014
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1 Consumer and Market Insights: Skincare Market in France CT0027IS Sample Pages November 2014
2 Example table of contents Introduction Category classifications Demographic definitions Summary methodology Market overview Macro-economic analysis: GDP Per Capita, Population, Consumer Price Index, and Age Profile Overall market value, (US$ millions), Overall market growth rate, in value and volume, Global country comparison of market volume and growth, (millions of KG), Components of change analysis of market value growth, 2013 Market volume, (millions of KG), , by category Category value growth, Change in category value share, Change in segment value share, Leading company analysis Leading brand analysis Retailer and packaging Identification of key retailers Channel analysis: sector and industry distribution, Channel analysis by category, 2013 Private Label penetration by category, 2013 Brand and Private Label growth, Packaging Material and Type analysis, sector and category, 2013 Packaging Closure and Outer analysis, sector and category, 2013 Growth in Packaging Material, Type, Closure, and Outer, /26/ /11/ /26/2014 2
3 Example table of contents - continued Demographic cohort consumption patterns Breakdown of overall consumption occasions 2012, by age and gender Breakdown of Private Label consumption occasions 2012, by age and gender Over/under consumption compared to the proportion of society represented Breakdown of consumption frequency 2012, by gender Breakdown of consumption frequency 2012, by age group Private label consumption by age group compared to overall market consumption by age, 2012 Consumer trend analysis Trend framework Level of influence each trend has on overall consumption, by volume, 2012 Level of influence each trend has on overall consumption by category, by volume, 2012 Primary market drivers the top five trends influencing consumption For each primary market driver: Sub-trend explanations and analysis Value of consumption influenced by the trend, (US$ millions), 2013 Volume of consumption influenced by the trend, (millions of KG), 2013 Percentage of consumption motivated by the trend, by category Percentage of consumption motivated by the trend, by gender Percentage of consumption motivated by the trend, by age group Percentage of consumption motivated by the trend, by leisure time group Percentage of consumption motivated by the trend, by income group Analysis of how the trend influences consumption habits Recommendations of how manufacturers can formulate their products to target the trend How the trend will evolve in the category What trends will increase in importance over the next ten years? 11/26/ /11/ /26/2014 3
4 Example table of contents - continued Innovation examples Innovative country-specific launches in the sector Innovative global launches in the sector Recommended actions For each primary market driver and category, how to target the driver through: Formulation Positioning Packaging Occasion Appendix An explanation of the sub-trends Detailed methodology About Canadean 11/26/ /11/ /26/2014 4
5 Reasons to buy this report This report brings together consumer analysis and market data to provide actionable insight into the behavior of consumers. This is based on Canadean s unique consumer data developed from extensive consumption surveys and consumer group tracking which quantifies the influence of 20 consumption motivations within your industry. Consumer trends analysis An overview of the key demographic groups driving consumption in your industry, and what their motivations are for doing so. This enables the reader to identify the most important trends within the market and also determine whether beliefs over what influences consumer behavior within the category are accurate. Market sizing Market value and volumes are given over for every category in the sector. In addition, distribution and packaging dynamics are studied to provide a complete review of current and future market dynamics. Demographic analysis Key demographic groups driving consumption within French market are identified. The figures showcase the number of Skincare occasions attributed to specific age groups and genders, as well as identifying whether these demographic groups "over" consume in the category. Product innovation examples Examples are provided of innovative international and country-specific product development within your industry, with analysis of how these products effectively target the most pertinent consumer need states. Recommended actions Strategic recommendations of how to capitalize on the evolving consumer landscape are offered at a sector and category level, allowing product and marketing strategies to be better aligned with the leading trends in the market. Future outlook The report provides insight to highlight the "so what?" implications behind the data, and analysis of how the need states of consumers within your industry will evolve in the short-to-medium term future. 11/26/ /11/ /26/2014 5
6 Canadean has identified nine mega-trends that drive consumer choice and these can be broken down into 20 sub-trends Trust Better Value Changing Age Structures Changing Life Stages MEGA-TRENDS: CHANGING LIFESTAGES Personal Space & Time New Gender Behaviors CONNECTIVITY Individualism Urbanization & Migration CONVENIENCE Health ETHICS Beauty Aspiration EXPERIENCE & ENJOYMENT Quality Seeking Media Connection HEALTH & WELLNESS INDIVIDUALITY Indulgence Technology TRUST Fun & Enjoyment Busy Lives VALUE Experience Seeking Ethics 11/26/ /11/ /26/2014 6
7 The French Skincare market is currently valued at EUR, and is forecast to reach EUR by the end of 2018 The Skincare market in France was valued at EURXX million in 2013 and is forecast to grow at a CAGR of XX%, to reach EURXX million by Improving economic conditions, continuous product innovation, and the rising demand for premium Skincare products by high income consumers will drive growth in the market. Market volume is expected to grow at a CAGR of XX% during , which is higher than the historic CAGR of XX% during This is partially attributable to the large aging population in France, who are demanding more anti-aging Skincare products. Market value of the French Skincare market, Market volume of the French Skincare market, (Unit Million), EUR million $US millions 2008 XX XX 2013 XX XX 2018 XX 5,091.5 CAGR XX% XX% CAGR XX% XX% CAGR CAGR XX XX 11/26/ /11/ /26/2014 7
8 Women and Older Consumers enjoy the most Skincare occasions in France on an annual basis French women use Skincare products more often than men. Older consumers are the most frequent users of Skincare products, and also have the highest combined number of occasions. This is partially attributable to their large share of the population and their increased use of anti-aging Skincare products. Number of occasions in France Skincare industry, by gender, 2012 Women: Men: Number of occasions in France Skincare industry, by age, 2012 Kids & Babies Tweens & Early Teens: Early Young Adults: Older Young Adults: Pre- Mid-Lifers: Mid-Lifers: Older Consumers: 11/26/ /11/ /26/2014 8
9 How the Individualism trend influences Skincare consumption habits in the France Personalized Skincare products are demanded more by women French society is moving fast as different cultures and values make consumers more aware of their personal choices and ideas. Owing to this, French consumers seek products that satisfy their particular needs. The feeling of being a unique and distinctive individual is reflected in the seeking of personalized products rather than generic ones. The demand for personalization is in Body and Facial Care products. Of women s total Skincare consumption, 26.4% is based on the idea that the product is specifically designed for their individual requirements. Awareness of different skin types, such as sensitivity or dryness, along with notable signs of aging, drive consumers to buy more specific products. Technology, and its advances in the industry of beauty and personal care, helps us to understand differing Skincare needs. Skincare consultations and DNA testing are rapidly becoming common practice for those consumers looking to take personalization to the next level. Such advancements will allow for the most specific Skincare products available to date. Biochemistry is playing a key role in the Skincare market. By developing specialized products, consumers can find particular goods that meet their individual needs. Specific needs require particular products In recent years French women have adopted measures to protect them from the sun. French brand, Etat-Pur, offers a range of products that satisfy consumers explicit needs that stem from a lack of melanin production. The Skincare market has to move with new technology 11/26/ /11/ /26/2014 9
10 Innovative new product launches in the global Skincare market Brand: MDNA Skin Manufacturer: MTG Co., Ltd. Launched: 2014, Japan Trend: Aspirations, Beauty, Experience Seeking Pop star Madonna has launched her own celebrity Skincare line in collaboration with Japanese cosmetics major MTG Co., Ltd. The product range includes chrome clay masks, a skin rejuvenator, and a skin serum. Brand: Sublimage Manufacturer: Chanel Launched: 2014, US Trend: Indulgence, Beauty, Experience Seeking, Changing Age Structures Chanel has launched Sublimage mask containing PFA, which claims to help reduce signs of aging. Brand: Sublimage Manufacturer: Chanel Launched: 2013, US Trend: Beauty, Quality Seeking, Trust Chanel has launched Sublimage Makeup remover, which contains camellia and jojoba oil. The natural formulation gives the product more value and will earn consumers trust. Brand: Happy Time Manufacturer: Nivea Launched: 2013, India Trend: Aspirations, Beauty, Experience Seeking Nivea has launched Happy Time Body lotion which claims to contain bamboo extract and milk proteins. Its formulation will help consumers to feel new sensations. 11/26/ /11/ /26/
11 How to successfully target the Beauty trend Product Body Care Facial Care Hand Care Depilatories Make-up Remover Formulation Caffeine can be used to create Body Care lotions that improve skin appearance and firmness Signs of fatigue can be reduced using natural ingredients Consumers prefer natural ingredients that have an impact on the hand skin. Therefore, aloe Vera might be a good substitute that keeps the beauty of the skin Marks can appear after hair-removal. However, ingredients such as chamomile help reduce inflammation and redness Make-Up Removers that also moisturize or brighten the skin offer an additional beauty benefit Positioning Manufacturers should emphasize results such as smooth skin Beauty and skin health are closely linked, and products should address both these needs To add value and increase the number of times consumers use the product, Hand Care can be positioned as a remedy to avoid age marks Consumers, especially women, need Depilatories for brighter skin Emphasize the outcomes of having healthy skin such as skin luminosity Packaging A bottle of body lotion with neutral colors mixed with bright tones will emphasize beauty and sophistication Packaging should clearly highlight a product s effectiveness Hand lotions that come in a thin, white bottle will be considered attractive for consumers as it reflects cleanliness and purity Depilatories need to be well-packaged using natural and light colors that say pureness and beauty On-the-go packaging that uses green colors will be associated with simplicity and cleanliness Occasion Premium products can be bought for special occasions Night time anti-aging face creams can be positioned as a daily use product for those who fear getting older Regular use of Hand Care lotions will be important for bright skin, free of aging marks As a functional product, regular use is required As a functional product, regular use is required 11/26/ /11/ /26/
12 Summary Methodology This report is comprised of two data research programs MARKET DATA Method: Analyst triangulation of consensus numbers based upon comprehensive primary and desk research as part of an international research programme. Coverage: 50 Countries fully researched Category and segment breakdown 8 channels Value and Volume data Internationally comparable data 100% standardized definitions CONSUMER DATA Method: Extensive consumption surveys and consumer group tracking with strict age and gender quotas to ensure nationally-representative results. Coverage: 10 Countries 20 Consumer Trends 26 Consumer Groups Category breakdown Integrated market sizing at the country and category level Interim 2013 Consumer data generated by mapping 2013 Market size data onto 2012 Consumer data consumption values Details on the methodology for both of these research programs can be found in the Appendix. 11/26/ /11/ /26/
13 Related reports Early Signals: Future scenarios that will drive consumption and product innovation over the next five years This report provides a tool kit for understanding how tomorrow s market will differ from today s by analyzing 14 unique scenarios. The likelihood of occurring, impact on business practices, and potential value of each scenario is quantified. This provides a clear, concise and compelling argument for how the market will change, and why. These 14 scenarios are based on 50 early signals of change in consumer behavior that will drive deep, structural changes in consumer markets in future, as identified by Canadean s team of global industry experts. Consumer and Market Insights: the Skincare Market in the UK Older Consumers enjoy the most Skincare occasions in the UK, and in the long term, this group s influence is set to increase. This means that The UK Skincare market is primarily driven by consumers desire to counteract the signs of aging. In addition, consumers are prepared to trade-up for tailored Skincare. Innovation Strategies: New techniques and best practice case studies in Food, Drink, and Personal Care Monitoring new product development is crucial to understand both how manufacturers are responding to evolving consumer need states and whether brands are successfully identifying gaps in markets to shape consumer behavior with new products that meet new and unrecognized need states. 11/26/ /11/ /26/
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