2017 Post-Show Report
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1 The leading exhibition and conference in Asia Pacific for personal care ingredients 2017 Post-Show Report Organised by: Supported by:
2 in-cosmetics Asia s 10 th anniversary celebrated with over 10,000 visitors The tenth edition of in-cosmetics Asia welcomed a record 10,302 personal care creators from around the world representing an increase of 17% compared to Highlighting the importance of the event to the APAC beauty and personal care industry, visitors arrived from a total of 69 countries with a third travelling from outside Thailand. Among those in attendance were some of the world s top manufacturers including Amorepacific, Beiersdorf, Colgate Palmolive, Estée Lauder, Johnson & Johnson, L Oréal, Procter and Gamble, PZ Cussons, Shiseido and Unilever. They gathered to see 416 of the industry s leading ingredients suppliers, with AkzoNobel, Ashland, Clariant, DSM Nutritional Products, Evonik, Lonza, Momentive and many start-ups showcasing novel innovations from around the world. Visitors were able to attend over 50 free educational sessions split across the Formulation Lab, Technical Seminars & Marketing Trends Theatres, and to discover 47 newly launched ingredients at the Innovation Zone. There was also a Spotlight On the booming trends of Natural Extracts, Colour Cosmetics and Facial Masks with corresponding educational sessions and product areas. Following on from the success of in-cosmetics Asia 2017 we look forward to in-cosmetics Asia 2018, which will take place at BITEC, Bangkok on 30th October - 1st November Key Statistics Total unique visitor attendance: 10,302 (+18% vs 2016) Day 1: 4,879 Day 2: 3,208 Day 3: 2,215 Total visits (incl. re-visits): 14,675 First-Time Visitors I sold 22 tons of ingredients at the show! I have exhibited at 28 events in the course of my career and this one is the alltime best. It is the perfect show and I cannot wait to rebook my stand for Zelita Rocha, Plantus Brazil (First-time Exhibitor) 65% * Audit carried out by xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
3 Visitor Profile - geographical breakdown 69 COUNTRIES REPRESENTED Thai visitors: 68% International visitors: 32% COUNTRIES REPRESENTED This is my first visit and it is fantastic. I ll come back for sure. I came here to identify three things: Innovations that are new to the market Where to source new products What new equipment and technology was available for R&D through to production. I found everything - I found more! Thierry Maysounabe, Technical Manager and Head of R&D, GTI Consultancy Services Visitor, Philippines Country Total THAILAND 7016 CHINA 446 SOUTH KOREA 372 MALAYSIA 352 INDONESIA 279 PHILIPPINES 228 INDIA 214 SINGAPORE 212 JAPAN 209 VIETNAM 161 TAIWAN 129 AUSTRALIA 58 HONG KONG 53 PAKISTAN 50 MYANMAR 44 UNITED STATES 34 SOUTH KOREA 32 CAMBODIA 31 IRAN 31 RUSSIA 31 FRANCE 28 SRI LANKA 28 UNITED KINGDOM 26 GERMANY 24 SPAIN 19 ITALY 18 NEW ZEALAND 17 SWITZERLAND 17 UNITED ARAB EMIRATES 17 BANGLADESH 14 ISRAEL 14 TURKEY 11 CANADA 7 NETHERLANDS 7 SOUTH AFRICA 6 AUSTRIA 4 BRAZIL 4 UKRAINE 4 BAHRAIN 3 BELGIUM 3 EGYPT 3 FINLAND 3 GREECE 3 POLAND 3 BELARUS 2 ESTONIA 2 GUATEMALA 2 IRAQ 2 JORDAN 2 KENYA 2 LAOS 2 LEBANON 2 MALDIVES 2 NIGERIA 2 QATAR 2 SAUDI ARABIA 2 SUDAN 2 ARGENTINA 1 COMOROS 1 DENMARK 1 IRELAND 1 KUWAIT 1 MAURITIUS 1 MEXICO 1 PORTUGAL 1 SWEDEN 1 TUNISIA 1 VANUATU 1 VENEZUELA 1
4 Visitor Profile and Interests Visitors by Company Activity Visitors by Number of Employees Consultancy / Other business services 6% Fragrance House 1% Other 8% Manufacturer of finished products / Contract manufacturers / Private label 43% % % % % Manufacturer of raw materials and ingredients 13% % Distributor 29% % % Visitors by Job Description Visitors by Company Function Formulator / Chemist / Scientist / Engineer 21% Assistant / Executive 9% CEO / Director / President / Owner 26% Consultant 7% Safety and regulations 2% Perfumer / Evaluator 9% Other 1% Development / Formulation 21% Other 7% Editor / Journalist 1% Senior Manager / Department Head / Laboratory Manager 9% Manager / Product Manager / Supervisor 27% Purchasing / Buyer 8% Production / Manufacturer 9% Management / Business Development 21% Marketing 6% Fundamental Research 2% Sales / Distribution 14% This was my first time at in-cosmetics Asia three days wasn t enough time to see everything! I have worked in the industry since 2011, but every day at the show was a constant learning experience. It is key for sourcing new ingredients and I also found the Formulation Lab really useful for learning new techniques. Clayton Lloyd B. Young, Founder/Proprietor, Bedrock Home and Body Essentials Visitor, Philippines All statistics are based on the number of people that answered each segment during registration.
5 By Product Category Interest (% of visitors who ticked this segment) Anti-Ageing / Anti-Wrinkle 44% Anti-Acne 39% Emulsifiers 33% Emollients / Oils/ Fats 31% Antibacterial 31% Moisturisers 30% Market Research / Insight 30% Anti-Inflammatory / Anti-Irritants / Soothing Agents 30% Antioxidants / Radical Scavengers 29% Botanicals / Essential Oils / Plant Extracts 29% Anti-Pollution 29% UV Filters 29% Additives 27% Conditioners - Skin 27% Surfactants(Anionic/Cationic/Amphoteric/Nonionic) 27% Preservatives 26% Vitamins 26% Fragrances 25% Lightening / Whitening Agents 24% Formulation Services 24% Conditioners - Hair 24% Natural Actives 24% Silicones 23% Anti-Cellulite/Slimming 22% Anti-Dandruff 22% Acids/AHAs/BHAs 21% Hair Growth 21% Biological / Marine Extracts / Biofermentation 21% Polymers 20% Waxes 20% Multi-Functional 20% Soap Bases / Syndets 19% Humectants 19% Clinical / Efficacy Testing 18% Film Former 18% Rheology Modifiers / Thickeners 18% Colourants / Hair Dyes / Pigments / Glitters 18% Laboratory Equipment 18% Exfoliants 17% Solubilisers 17% Solvents/Carriers 17% Minerals 16% Enzymes / Enzyme Inhibitors 16% Firming, Toning Agents 16% Talcs / Clays 15% Consultancy / Marketing 15% Cooling And Heating Agents 15% Deodorants / Antiperspirants 15% Contract Manufacturing 15% Consultancy / Technology 14% Oral Care Ingredients 13% Gums, Derivatives 13% Fillers / Extenders / Binders 13% Dispersants / Suspending Agents 12% Professional And Trade Associations 12% Wet Wipes Ingredients 12% Aerosols / Propellents 12% Petroleum Jellies / Vaseline 11% Opacifiers / Pearlescents 11% Quality Assurance / Contract Testing & Research 11% Encapsulations / Delivery Systems 11% Insect Repellents 10% Sensory Evaluation 10% Tanning Agents 10% Safety Standards 9% Consultancy / Regulatory 9% Depilatory 9% Trade Show Organisers 9% Nail Polish Ingredients 9% Website Software Solutions 8% Corrosion Inhibitors 8% Toxicological Assessments 7% Press 6% Sample Logistics 6% Dispensing Systems 6% Machinery Rental 4% By Market Segment Interest (% visitors who ticked this segment) Facial Care 77% Body Care 67% Protection 51% Hand/Foot 46% Shampoo 45% Perfumes & Fragrances 42% Conditioning 40% Bath and Shower 37% Facial Cleansing 35% Facial Make-up 33% After Sun 32% Hand Wash 27% Lip products 27% Eye Products 27% Body makeup 27% Styling 23% Colouring 22% Antiperspirant / Deodorant 22% Self-tanning 19% Oral Hygiene 17% Intimate Hygiene 17% Nail Products 15% Shaving 14% Depilatories 13% I come back to the show every year and I have attended since the launch. The event is a onestop-shop for chemical knowledge, formulations and OEM. There is such a variety of products. Sathanee Kitiyadisai, R&D Manager/General Manager, Cris Go (Thailand) Co. Ltd Visitor, Thailand
6 Exhibitor Profile Main stand holders: 348 Stand space: 5,921m 2 Sharing companies: 68 First time exhibitors: 94 Total: 416 Exhibitor by Country of Origin Americas 6% Europe: 21% Middle East & Africa 1% Asia Pacific 72% On the exhibition floor you can find all the usual big players but you will also discover new ones from the region. It is great for networking. Attending has really opened my eyes to see so many new suppliers at a fantastic exhibition. Binhai Jia, Senior Chemist, Oriflame Visitor, Ireland Country of origin South Korea 84 Israel 4 China 78 Belgium 3 Thailand 43 Australia 2 France 33 Canada 2 Japan 33 Finland 2 India 24 Netherlands 2 United States 21 Singapore 17 Germany 14 United Kingdom 10 Italy 6 Malaysia 6 Spain 6 Switzerland 6 Taiwan 6 Hong Kong 4 Austria 1 Brazil 1 Indonesia 1 Ireland 1 Nepal 1 Philippines 1 Portugal 1 Slovakia 1 Turkey 1 Vietnam 1 Limited stands remaining for Visit to book your stand.
7 What areas could visitors explore? INNOVATION ZONE This year 47 newly launched ingredients were showcased on the Innovation Zone. Located centrally within the exhibition hall, visitors used the zone to discover the latest products and innovations. FORMULATION LAB A key stop for formulators and bench chemists was the Formulation Lab. This gave chemists a chance to get practical formulation training and tips and advice direct from suppliers. SPOTLIGHT ON To help visitors stay ahead of their competitors, three brand new Spotlight On areas featured at the show. Focussing on facial masks, colour cosmetics and natural extracts, they displayed dozens of ingredients specific to these growing trends. TECHNICAL SEMINARS 29 presentations took place in the Technical Seminars Theatre. They covered a range of developments in products including preservatives, peptides and emulsifiers. It was the visitors chance to learn the latest formulation and R&D solutions. MARKETING TRENDS AND REGULATIONS PRESENTATIONS Visitors got up-to-date with the latest trends and discovered what the future holds for regional and global markets. Our expert speakers shared insights, statistics and case studies to help visitors create marketing strategies and plan winning products. MINTEL PRODUCT DEMONSTRATIONS Mintel gave visitors a unique opportunity to gain in-depth knowledge of products and services that covered personal care across all stages of life. Their talks were in three categories: Alpha Generation (anyone born after 2010), Millennials and Senior Beauty.
8 See you at in-cosmetics Asia 2018 It was such a busy show I cannot even speak anymore! It provides a great platform to do business in the region. We had visitors from across Asia, from China to South Korea what an excellent event! Jarrod Trusler, The Dow Chemical Company (Exhibitor) VENUE: BITEC, Bangkok, Thailand OPENING HOURS: Tues 30 Oct: 10:00-18:00 Wed 31 Oct: 10:00-18:00 Thurs 1 Nov: 10:00-17:00 Limited stands remaining for Visit to book your stand.
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